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RETAILERS SHOPS

QUESTIONNAIRE
High Imp. Sale Factor Rank in Products For Sale Price
1 2 2 1 3 2 3 1 2 2 1 1 1 2 2 2 1 1 2 2 1 2 1 1 1 1 1 2 1 2 1 1 3 2 3 2 2 3 1 2 1 1 1 2 2 2 2 1 1 1 1 2 2 1 1 2 2 1 2 1 2 2 1 1 2 2 1 2 2 1 2 2 1 2 2 2 1 2 2 2 2 1 2 1 1 2 2 2 1 2

Organisation Name
Mamrammat ghar Shreya enterprices Daya community hall Seaget electrical Peripheral engineers Infotica Superior electrical Metro Electical Kishore enterprises Payal Electronic Alka electronics RG Sales Turning point Khaitan Electicals Shivam Enterprices AB sales Lamia sales Jeekart 21st century bussiness syndicate ANG enterprices Aaryan entrprices ab electronic abhinandan Adresh marketingh Adtiya Vision Advantage Refrigration servise AK vision Annu enterprices Antarang Anubhav electronics

Advantag es of Improve Perce Newly ment ntage Competitors Launched Need of sale in market Product
3 2 3 3 2 2 1 3 2 3 2 2 2 3 2 2 2 2 3 3 2 2 2 1 3 2 1 2 2 2 3 3 2 3 3 2 3 3 3 2 2 2 3 3 2 2 3 3 2 2 2 2 3 3 3 2 2 2 3 2 BAJAJ BAJAJ USHA USHA BAJAJ PHILIPS USHA PHILIPS PHILIPS BAJAJ BAJAJ BAJAJ USHA PHILIPS BAJAJ PHILIPS PHILIPS BAJAJ BAJAJ BAJAJ BAJAJ USHA USHA BAJAJ BAJAJ PHILIPS USHA USHA BAJAJ BAJAJ 1 2 1 1 2 1 2 1 2 2 2 1 1 2 2 1 2 2 2 1 1 2 1 2 1 1 2 2 1 1

Disadvant ages of Newly Launched Product


2 1 2 2 2 1 2 2 1 2 1 1 1 2 2 1 2 2 1 1 2 2 2 1 1 1 1 2 2 2

Advanta ges of Competit or


1 2 1 1 2 1 2 1 2 2 1 1 1 2 2 1 1 1 2 2 1 2 2 2 2 2 1 2 2 2

Arohi sales pvt ltd Arpan Ashiana electronics Ashiyana electrnics Auto energy Azad electronics Iris vision A N G enterprices A K enterprices Adarsh marketing provision Alok mobile Appu Arihant traders Venus home aplinces Bonenza enterprices Maa traders nirmal tv's Progressive trader Raj enterprices Raniyar auto track Sapna elecronics Sri ram elecronics J.G.Carr & son Rudra enterprice SD MIN

2 2 1 1 1 2 1 1 2 2 2 1 1 2 1 1 1 2 2 1 2 2 1 2 0.57 1.52

1 1 2 2 2 2 2 1 2 2 2 1 2 2 2 1 1 2 2 1 1 2 2 2 0.59 1.64

2 2 1 1 2 1 1 2 1 1 2 1 2 2 1 2 2 2 1 1 1 1 2 2 0.50 1.56

3 2 2 3 2 2 2 3 2 3 3 3 2 3 2 2 2 3 3 2 2 3 3 3 0.58 2.29

2 2 3 3 3 3 2 2 2 3 3 3 2 2 3 2 2 2 3 3 3 2 2 3 0.50 2.45379

PHILIPS USHA USHA BAJAJ BAJAJ PHILIPS PHILIPS USHA USHA USHA BAJAJ BAJAJ USHA USHA PHILIPS PHILIPS BAJAJ BAJAJ USHA USHA BAJAJ BAJAJ BAJAJ USHA

2 2 1 1 2 2 2 2 2 1 1 1 2 2 2 1 1 1 2 2 2 2 1 2 0.50 1.55

1 2 2 2 1 1 1 1 1 2 2 2 1 1 2 1 2 2 1 1 1 2 1 2 0.50 1.49

1 1 2 2 1 1 2 2 2 1 1 2 1 1 2 2 2 1 1 2 2 1 1 1 1 2

12
24

18

USHA
BAJAJ PHILIPS

USHA BAJAJ

18 24

PHILIPS

12

BRAND SELLING
IN PATNA
PHILIPS BAJAJ USHA OTHERS

PRODUCT
15 20 13 8

Chart Title
OTHERS 14% USHA 23% BAJAJ 36%

PHILIPS 27%

AWARENESS OF THE PRODUCT AND BENEFITS OF USHA HOME APPLIANCES

EAST-WEST PATNA YES 60 NO 40

NORTH-SOUTH PATNA YES 45 NO 55

Chart Title
EAST-WEST PATNA 40% 60% NO YES 55%

Chart Title
NORTHSOUTH PATNA
YES

45%

NO

Interpretation: East- West part of the patna is more aware compare to North-South patna of the benefits of the product Recommendation: Emphasis should be given to regarding the awareness of the product

SOURCES OF AWARENESS
EAST-WEST PATNA TV NEWSPAPER MAGAZINE/JOURNAL FRIENDS AND FAMILY WEBSITE RADIO TRADE SHOWS AND EXHIBITIONS MALL 7 12 5 25 1 0 1 5 NORTH-SOUTH PATNA TV NEWSPAPER MAGAZINE/JOURNAL FRIENDS AND FAMILY WEBSITE RADIO TRADE SHOWS AND EXHIBITIONS MALL 8 6 4 26 2 0 1 9

Chart Title
0% 2% 2% TV

TRADE SHOWS AND EXHIBITIONS 2% RADIO 0% WEBSITE 4%

Chart Title
MALL 16% TV 14% NEWSPAPER 11%

9%

12%

NEWSPAPER MAGAZINE/JOURNAL 21% FRIENDS AND FAMILY

45% 9%

WEBSITE
RADIO TRADE SHOWS AND EXHIBITIONS

FRIENDS AND FAMILY 46%

MAGAZINE/J OURNAL 7%

Interpretation: friends and family are the main source of awareness, and it is followed by news paper Recommendation:company must select friends and family,newspaper and tv as medium of communication/ promotion.

AWARENESS OF THE USHA HOME APPLIANCESS EAST-WEST PATNA 46 10 NORT-SOUTH PATNA 42 14

YES NO

YES NO

Chart Title
18% YES

Chart Title
25%

YES 75%
NO

NO
82%

SALES OF NEW ISHA HOME APPLIANCES BY RETAILORS PERCENTAGE 0 - 30 30-60 60-90 90 and above RETAILER SHOPS 5 28 23 0

RETAILORS SHOP SALES OF USHA PRODUCT


0%

9%
0 - 30 41%

30-60
60-90 50%

90 and above

COMPETITORS SALES PERCENTAGE PRODUCT PERCENTAGE SHOPS NO. 0 6 30 20 0 2 18 36 0 12 36 8 18 24 14 0


90 and above 4% 60-90 16% 30-60 5%

PHILIPS
0-30 30-60 60-90 90 and above
0-30 0% 90 and above 30-60 0% 3%
60-90 6%

Chart Title

BAJAJ
0-30 30-60 60-90 90 and above
30-60 11% 0-30 8%

60-90 13%

MAHARAJA
0-30 30-60 60-90 90 and above

90 and above 9% 0-30 30-60 0% 1% 60-90 8%

OTHERS
0-30 30-60 60-90 90 and above

90 and above 16% 0-30 0%

REASON FOR NOT SALE OF USHA HOME APPLIANCES REASONS SERVICE PRICE QUALITY OTHERS SHOPS NO. 26 21 6 3

Chart Title
5% 11% 46% 38% SERVICE PRICE QUALITY OTHERS

REASON FOR SALE OF USHA HOME APPILIANCES REASONS PRICE QUALITY BRAND ATTRATIVE LOOK SERVICE OTHERS SHOPS NO. 3 14 28 9 2 0

4%

Chart Title
PRICE QUALITY 25% BRAND ATTRATIVE LOOK

0% 5% 16%

50%

SERVICE OTHERS