Professional Documents
Culture Documents
1.0
INTRODUCTION
1.1
Executive Summary
This business plan is prepared as a guide to start a frozen food product business in order to be submitted to the parties for consideration and approval of financing of RM 100,000.00 as capital such as production machine and some capital financing operations. Production centre are located at: No. 21 Jalan IKS M5, Taman IKS Merdeka, 75350 Melaka. The rental agreement has been made with the store owner and the company agreed to enter into the new premises on 1st June 2013. The rental agreement is attached at the attachment. Company WESTERN BOX INDUSTRY SDN. BHD. is a business that provides frozen western food such as chicken chop box, beef chop box and fish fillet box. This frozen western food can be cook in fast and easy way so that no need take long time to prepare a set of western food. The reason that this company be planned is to provide a new kind of frozen western food that can easy for customer to cook and prepare for their meal. By this customer can save a lot of time and this western box is cheap and have a standard size.
1.2
anyone right after a busy day at work without wasting their time
1.3
Mission Western Box is committed to provide busy urban citizens of Malaysia with
affordable high quality western food that is enjoyable right at their home
1.4
Business plan is a document that contains a set of guidelines that describe the steps or actions to e taken to start a business rather something and achieve business objectives. This business plan is prepared to present the business plan in more detail covering aspects of management, marketing and financial services business to MARA. This can also evaluate potential business to be conducted and to help business to realize the business proposals and the next offer quality service and competitive with market requirements. Moreover, this business plan is prepared for meet one of the conditions required for participants Scheme Training and Incentives for Government Employees to terminate business incentive programs. In addition, this business plan is prepared to maximize the use of organizational resources and improve productivity. With this business plan, the success of a project will be assessed and allow entrepreneurs to find out the cause of the strengths and weaknesses of a project.
1.5
BUSINESS CONCEPT
1.5.1
TARGET
This business is targeted to introduce customers mainly lived on a busy urban city which ranged from students to a full sized family. The simplicity concept will ensure them a time saving activities and fast, easy serving food right at their home. It is essential for customers which are very committed on work but dont have the time and energy to prepare classy foods let alone spending their time on expensive stall or restaurants.
1.5.2
PRODUCT
As the products are aimed for busy customers, it has to have the elements of fast service, and time saving but maintains a good quality at the same time assuming that urban citizens preferred high quality foods. The concept of the product is fast serving frozen food but in the context of western style which are familiar by Malaysians as something classy. The product offers three main familiar dishes which are chicken chop, beef chop, and fish fillet. They are pre-cooked and frozen as of sale. Like other frozen foods, the only steps in preparing them are by oven-heating for less than 15 minutes along with their sauces. This method will give buyers extra times to manage other activities after their hard day at work but able to prepare classy, high quality food at the same time.
1.6
KEY TO SUCCESS
The keys to success of company Western Box Industry SDN. BHD. are: 1. Aggressive marketing to introduce customers with the quality of Western Box SDN. BHD. products. 2. Product quality, ease-of-use. 3. Time saving serving property which are the key elements needed by busy urban citizens.
2.0
BACKGROUND OF BUSINESS
Western Box Industries is the production of western food set. The companys main product are chicken chop set, beef chop set and fish fillet set with vegetable and sauce. The company is a sole proprietorship owned by Mr. Muhamad Zariq Imran Bin Abdul. Although this company is recently established, but the skills to produce the product comes from the entrepreneurs themselves who previously running a home business for three years. General information: Companys Name Type of Ownership Business Registration No. Date of Regiter Contact No. Logo : : : : : : Western Box Industries Sdn. Bhd. Sole proprietorship In process 1st February 2013 013-4701941 / 06-5565123
: :
10th March 2013 No. 21 Jalan IKS M5, Taman IKS Merdeka, 75350 Melaka.
: :
Sendirian Berhad Chicken chop set, Beef chop set, fish fillet set
Location
The location is located at Melaka as it has: Strategic location between Kuala Lumpur and Johor Bahru and nearby Singapore on the south. Having an efficient one-stop agency to help investors expedite the process of investing. Having a world class infrastructure and complte facilities in repect of telecommunication, education centres, healthcare centres and housing area. Having sufficient workforce who is highly skilled to support the needs of the existing and future industries.
RM 100,000.00 RHB Bank 1222-1234321-12-1 MUHAMAD ZARIQ IMRAN BIN ABDUL MANAP
3.0
BACKGROUND OF ENTREPRENEURS
: : : :
MUHAMAD ZARIQ IMRAN BIN ABDUL MANAP Male President 18, PSRN RAPAT BARU 2, TAMAN TAUFIK, 331350 IPOH. PERAK
: : : :
013-4701941 920729-08-5187 29-7-1992 Malay / Islam Marketing Manager Pizza Hut Ipoh Production Manager Pizza Hut Ipoh Accountant Manager The Store Ipoh
Working Experience :
Attended Courses
Courses Entrepreneurship Training Program Business of Industry Basic Business Training Scheme Training and Incentives for Government Employees
05 / 01 / 2011
MARA
: : : :
MOHAMAD NORHASID BIN MOHAMED Male Vice President NO 4, JLN BENTARA 2, TMN ISKANDAR, 80050 JOHOR BAHRU, JOHOR DARUL TAKZIM
: : : :
013-7912959 921211-01-6341 11-11-1992 Malay / Islam Marketing Manager KFC Johor Bahru Accountant Manager Pizza Hut Melaka
Working Experience :
Attended Courses
Courses Entrepreneurship Training Program Business of Industry Basic Business Training Scheme Training and Incentives for Government Employees
05 / 01 / 2011
MARA
Name Gender Position Address Contact No. Identity Card No. Date of Birth Race / Religion
: : : : : : : :
MOHD IHSAN MATSERUDIN Male Accountant Manager Lot 957, Kpg Banting, 98850, Lawas, Sarawak 014 - 5752575 920316 - 13 - 6249 16-03-1992 Malay / Islam Accountant Manager Sushi King Sarawak
Courses Entrepreneurship Training Basic Business Training Scheme Training and Incentives for Government Employees
15 / 08 / 2011
MARA
: : : :
: : : :
017-6658435 900512-06-5371 12-05-1990 Malay / Islam Maintenance Worker Kencana Industry Vice Maintenance Manager Kencana Industry
Working Experience :
Attended Courses
15 / 08 / 2011
MARA
Name Gender Position Address Contact No. Identity Card No. Date of Birth Race / Religion
: : : : : : : :
HO CHOON SIN Male Marketing Manager No. 73, Sg Pinang Kecil, 32300 Pangkor, Perak. 017-5608192 920528-08-6351 28-05-1992 Chinese / Buddhist Vice Marketing Manager The Store Sitiawan, Perak. Worker in Kencana Industry
Working Experience :
Attended Courses
Courses Entrepreneurship Training Basic Business Training Scheme Training and Incentives for Government Employees
15 / 08 / 2011
MARA
10
: : : :
MOHAMAD FADZIL BIN KAMARUDDIN Male Production Manager No. 56, Jln Seri Pagi 10, Tmn Saujana Utama 47000, Sg
Buloh, Selangor Contact No. Identity Card No. Date of Birth Race / Religion : : : : 017-8838472 921022-10-5943 22-10-1992 Malay / Islam Attended Courses : Vice Production Manager Domino Pizza Trainee of Domino Pizza
Working Experience :
15 / 11 / 2011
MARA
11
: : : :
FREZIE NOOR FARZUANA BINTI MADZHAR Female Vice Marketing Manager NO.5, JALAN RONA 8, TAMAN RONA 2, 86400,
PARIT RAJA, BATU PAHAT, JOHOR. Contact No. Identity Card No. Date of Birth Race / Religion : : : : 014-9803785 920403055148 03-04-1992 Malay / Islam Attended Courses : Trainee of Domino Pizza Vice Marketing Manager Domino Pizza Selangor
Working Experience :
Date 20 / 05 / 2012
Organize by MARA
15 / 11 / 2011
MARA
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: : : :
MOHD TAUFIK BIN AHMAD Male Vice Production Manager No.54 Lorong Mewah 11,Taman Mewah, 34600 Kamunting PERAK.
: : : :
017-5627950 920703-14-5807 03-07-1992 Malay / Islam Trainee of Domino Pizza Vice Production Manager Domino Pizza Selangor
Working Experience :
Attended Courses
Date 20 / 5 / 2012
Organize by MARA
15 / 11 / 2011
MARA
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4.0
SCOPE OF BUSINESS
4.1
Activities of Business
Buy and get raw of material from supplier Wash can clean the raw of material for further process
Cooking process for the raw of material prepared Checking process for the output or product prepared Vacuum and packaging process Freezing process Deliver and sending process
4.2
Potential of Business
Based on the observation, with the location of our company located in a strategic area and give a lot of advantages, our business has grow in a fast speed every month and we believe that our business can grow and increase year by year. By this continuous effort service offered always is maintained at high level of quality.
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5.0
ADMINISTRATION PLAN
Organization is a social unit consisting of people who work together and are interdependent on one another in order to achieve individual, team and organization. A good and correct organization should be implemented so that the management and administration of the business can run smoothly and efficiently in a company. In addition, it can also show the responsibilities of each position so that everyone know about their task and target to move toward the achievement of the organizations goal.
5.1
Organization Chart
Accountant Manager MOHD IHSAN MATSERUDIN Maintenance Manager HAFIZUDDIN BIN OTHMAN Marketing Manager HO CHOON SIN Vice Marketing Manager FREZIE NOOR FARZUANA BINTI MADZHAR Vice Production Manager MOHD TAUFIK BIN AHMAD
5.2
Job Scope
Position President
Tasks Oversee the management of the company. Set goals and objectives of company. Make decision for project or target. Check and Approve all documents and project of the company such as financial statements, project proposals and reports.
Vice President
Help president to have a double check all the document. Represent president to manage the company when president not around. Help president to achieve goals and objective of company. Manage everything that related money in company. Do finance report for company. Set budget for company.
Accountant Manager
Maintenance Manager
Check the entire machine in company. Maintain the machine if the machine have any problem. Responsible for development and maintaining marketing strategies to achieve goals and objectives of company. To evaluate customer research, market conditions and competitor data and implement marketing plan alterations as needed. Oversee all marketing advertising and promotional staff and activities.
Marketing Manager
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Production Manager
Plan and organize production schedules Assessing project and resources requirements Determining quality control standards. Overseeing production processes. Supervising the work of junior staff.
Help marketing manager to manage the marketing strategies. Evaluate customer research, market conditions and competitors data. Oversee marketing, advertising and promotional staff.
Help production manager to manage overseeing production processes. Determining quality control standards. Supervising the work of junior staff.
5.3
List of Number of Employees No. 1 2 President Vice President Accountant Maintenance 3 Manager Marketing Production Marketing 4 5 Vice Manager Production Worker 1 10 1 1 1 Position No. of Employee(s) 1 1 1 1
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5.4
Salary / Remuneration
No. 1 2 3 4 5 6 7 8 9
Position President Vice President Accountant Manager Maintenance Manager Marketing Manager Production Manager Marketing Vice Manager Production Vice Manager Worker Total
Monthly Salary (RM) 2500 2300 2000 2000 2000 2000 1700 1700 7000 23200
EPF (12%) 300 276 240 240 240 240 204 204 840 2784
Total (RM) 2850 2622 2280 2280 2280 2280 1938 1938 7980 26448
5.5
No. 1 2 3 4 5 6 7 8
Types of Expenses Salaries and employee's allowances EPF / SOCSO Rent Water / Electricity Phone Stationery and office expenses Promotion Purchase of raw of materials TOTAL
Total (RM) 23200 2366 2000 600 200 200 600 15855 38421
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5.6
Strategy of Administration Plan Administration strategy may also help in outlining the steps taken to monitor the performance of the company, maintain and increase the level of standardization and creating the right culture and appropriate work or environment can encourage all staff to work with hardworking and in a best and good condition. The Administration strategies can also be a form of the organizations core values. To enable the strategy can be achieve, there are several action can be take to achieve the target:
Hold meeting once a week or more to ensure that the problems or progress of every steps and process can run smoothly.
Build an organization with a positive spirit so that every employee can work in a friendly and have a positive attitude and help each other to achieve the target or goal.
Caring for the welfare of worker such as illness, death and family problems.
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6.0
MARKETING PLAN
6.1
Product Description
Our product possessed the elements of fast service, and time saving but maintains a good quality at the same time assuming that urban citizens preferred high quality foods. The product offers three main familiar dishes which are chicken chop, beef chop, and fish fillet. They are pre-cooked and frozen as of sale. Like other frozen foods, the only steps in preparing them are by oven-heating for less than 15 minutes along with their sauces. This method will give buyers extra times to manage other activities after their hard day at work but able to prepare classy, high quality food at the same time.
6.2
Target Market
There are some targets for our business and is listed as below:
We assume that every month we produce can sell 5000 quantity of frozen food for each type of our product. Below is the sample of market size: For Chicken chop set: (RM10 per set) Percentage of purchase by customers 65% 20%
20
No.
1 2
3 4
13% 2%
650 100
6,500 1,000
78,000 12,000
For Beef chop set: (RM12 per set) Percentage of purchase by customers 65% 20% 13% 2% Monthly purchase by customers 3250 1000 650 100 Monthly market size (RM) 39,000 12,000 7,800 1,200 Yearly market size (RM) 468,000 144,000 93,600 14,400
No.
1 2 3 4
For Fish Fillet set: (RM12 per set) Percentage of purchase by customers 65% 20% 13% 2% Monthly purchase by customers 3250 1000 650 100 Monthly market size (RM) 39,000 12,000 7,800 1,200 Yearly market size (RM) 468,000 144,000 93,600 14,400
No.
1 2 3 4
6.3
Market Size In Melaka, Johor Baharu, Kuala Lumpur and Singapore there are more than 11,600 traders which seats near of our company. We are targeting our sales at urban area because we believes that there are a lot of busy people who dont have enough time to prepare food for their kids or even themselves.
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Under calculation, there are 11,600 trades in each of country. We expect 18% of trades will be the customers in this company in each of company branch.
No. of trades
Percentage of trades
11,600 6.4 C
18%
2088
ompetitor
There are several competitors arise in the frozen food business in Melaka which are:
1. Figo Foods 2. HSH Frozen Food 3. Fatihah Frozen Food 4. Frizz fried 5. SAMJ Frozen Food
6.5
Market Share
From the market size, we know that out company total cost per year for three products is around RM 250,560, the market share before and after is estimated as follows:
Before market share: No. 1 2 3 4 5 Competitors Figo Foods HSH Frozen Food Fatihah Frozen Food Frizz fried SAMJ Frozen Food TOTAL
22
25%
Figo Foods HSH Frozen Food Fatihah Frozen Food Frizz fried SAMJ Frozen Food
15%
After market share: No. 1 2 3 4 5 6 Competitors Figo Foods HSH Frozen Food Fatihah Frozen Food Frizz fried SAMJ Frozen Food Western Box Frozen Food TOTAL Marketing Share 10% 22% 18% 10% 22% 18% 100% Total marketing share RM 139,200 RM 306,240 RM 250,560 RM 139,200 RM 306,240 RM 250,560 RM 1,392,000
18%
10%
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6.6
Sale Forecast These are the forecast table for Chicken Chop Set, Beef Chop Set and Fish Fillet Set. Based on the customer quantity, we expect that the number of sales will increases steadily throughout the year due to customer awareness of the product. We assume that the number of sales will increases during festive season. The box meal will be the best choice for picnic, recreation and event. The total gross profit for Chicken Chop Set and Beef Chop Set is the same and is RM 255200. The product for Fish Fillet Set is RM 250800. We were expected that our total gross profit at RM 761200.00. .
1. For Chicken Chop Set Average Quantity Price/ Month (Customer) Quantity (RM) 1 5000 10 2 5000 10 3 5200 10 4 5300 10 5 5300 10 6 5400 10 7 5400 10 8 5300 10 9 5400 10 10 5500 10 11 5500 10 12 5500 10 Total 63800 120
Total Sales (RM) 50000 50000 52000 53000 53000 54000 54000 53000 54000 55000 55000 55000 638000
Total Cost (RM) 30000 30000 31200 31800 31800 32400 32400 31800 32400 33000 33000 33000 382800
Gross Profit (RM) 20000 20000 20800 21200 21200 21600 21600 21200 21600 22000 22000 22000 255200
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2. For Beef Chop Set Quantity Month (Customer) 1 2 3 4 5 6 7 8 9 10 11 12 Total 5000 5000 5200 5300 5300 5400 5400 5300 5400 5500 5500 5500 63800 Average Price/ Quantity (RM) 12 12 12 12 12 12 12 12 12 12 12 12 144 Total Sales (RM) 60000 60000 62400 63600 63600 64800 64800 63600 64800 66000 66000 66000 765600 Average Cost/ Quantity (RM) 8 8 8 8 8 8 8 8 8 8 8 8 96 Total Cost (RM) 40000 40000 41600 42400 42400 43200 43200 42400 43200 44000 44000 44000 510400 Gross Profit (RM) 20000 20000 20800 21200 21200 21600 21600 21200 21600 22000 22000 22000 255200
3. For Fish Fillet Set Quantity Month (Customer) 1 2 3 4 5 6 7 8 9 10 11 12 Total 5000 5000 5000 5000 5200 5200 5300 5200 5400 5400 5500 5500 62700 Average Price/ Quantity (RM) 12 12 12 12 12 12 12 12 12 12 12 12 144 Total Sales (RM) 60000 60000 60000 60000 62400 62400 63600 62400 64800 64800 66000 66000 752400 Average Cost/Qua ntity (RM) 8 8 8 8 8 8 8 8 8 8 8 8 96 Total Cost (RM) 40000 40000 40000 40000 41600 41600 42400 41600 43200 43200 44000 44000 501600 Gross Profit (RM) 20000 20000 20000 20000 20800 20800 21200 20800 21600 21600 22000 22000 250800
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6.7
Marketing Strategy
Marketing analysis is intended to make good predictions about what is required by the customer to determine the size of the market and the unique product or service to be offered. Accordingly, the particular entrepreneur must first identify who the target market will use the products or services offered by the cooperative. There are several strategies were introduced as follows: Promotion There are several promotions that we took by Western Box to offer and introduce to the customers. We dont take much of profit but in standard required only. In first year, our company wants to share our enjoyable meal and branding to a local people. 1. To give more efficient, fast and accurately delivery to trades. 2. To give profit to all trades. 3. Distributed pamphlets and brose. 4. To maintain relationship and give a good communication to our customers. Location All of our company branch located at urban areas. This will make it easier for people to recognize our product due to the high number of population and advertisement opportunities. Price Pricing offered at the rate outline common market with other competitors. Meanwhile, we were took required profit to get trust from customers.
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7.0
OPERATIONAL PLAN
Operational plan is produce quality services ad features required by customers with profitable competitive cost. There are several things to consider in the determination of the operational plan:
7.1
Location Premises
: : : : : :
Industry building 20 x 80 Concrete MOHD. AMIR BIN JABARUDIN RM 2,000.00 No. 21 Jalan IKS M5, Taman IKS Merdeka, 75350 Melaka
7.2
Layout
The position layout of machinery and equipment shall be shown in the layout plan as below:
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7.3
Fixed assets and equipment required by this funding are shown in the table below: Cost / Quantity (RM) Total Cost (RM) 3,000 1,000 1,000 400 1,000 600 15,200 1,000 20000 1200 4000 4000 1000 1600 2000 37,000
No.
Quantity
Funding Source
1 2 3 4 5 6 7 8 9 1 2 3 4 5 6
For Office and Information Area Office Table and Chair 8 375 Counter 1 1,000 Exhibition Board 1 1,000 Waiting Area's Chair 2 200 Meeting Room Set 1 1,000 Fax and Phone 3 200 Computer Set 8 1,900 Photostat Machine 1 1,000 Lorry 1 20,000 For Processing and Packaging Area Vegetable Washer Machine 1 1,200 Cutting Machine 4 1,000 Cooker Machine 4 1,000 Vacuum and Packaging 1 1,000 Machine Mixer Machine 2 800 Frozen Set 1 2,000 TOTAL
Self Self Self Self Self Self Bank Self Bank Self Bank Bank Bank Bank Bank
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7.4
List of Suppliers NO. SUPPLIERS NAME AND ADDRESS 1 FFM Marketing Sdn Bhd No. 973, Jln Kempas Lama, 81300 Skudai, Johor 2 Tkc Bersatu Sdn. Bhd. 45, Jalan IMJ 2 Taman Industri, 75250 Malim Jaya, Melaka. 3 Central Sugars Refinery Sdn Bhd Jln Batu 3, Batu 3, 40000 Shah Alam, Selangor 4 C.K.Y. Agency Bandar Bukit Tinggi, Klang, Selangor 5 JALEN SDN BHD 12A, Jln Mj 51, Taman Merdeka Jaya, 75350 Batu Berendam, Melaka 6 SHENG LI ENTERPRISE No. 236, Jln Taman Nora, Taman Maluri, 81800 Ulu Tiram, Johor 7 Malay Foods Export 250 off jalan puchong puchong selangor Malaysia 8 COUNTRY GLOBAL TRADE No 11G, 11-1A, 11-1B, Jalan Bandar 12, Pusat Bandar Puchong, 47100 Puchong, Selangor, Malaysia Fish fillet Beef and chicken meat Vegetables Dark soy sauce Black pepper corns Sugar Salt SUPPLIES Flour, Cooking oil
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7.5
The flowchart is the production process from a process to a process that goes on. The table below is the flow chart of the operating process of Company Western Box Industry Sdn. Bhd.
Vegetable preparation
Checking process
Sauce preparation
Checking process
Checking process
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Full process
Meat/Fish preparation
Vegetable preparation
Sauce preparation
Freezing process
Delivery process
7.6
Operation Budget Operational Overhead Raw Material Utilities Rent Labour Maintenance TOTAL Total Monthly Cost (RM) 15855 600 2,000 7,980 1,000 27435
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8.0
FINANCIAL PLAN
8.1
Cost of Investment Project Cost of Project (i) Total Fixed Asset Machines and Equipments Furniture and Fittings Vehicles Renovation Signboard TOTAL (ii) Total Working Capital Marketing Expenditure Operational Expenditure Administrative Expenditure TOTAL (iii) Other Expenditure Deposit - Rent Deposit - Water & Electricity Registration Cost TOTAL RM 33,000 20,000 3,000 1,000 57,000 RM RM
48600 48600
8.2
Pro Forma
8.2.1
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8.2.2
Sale Deduct: Sale Cost Initial Stock Stock Purchase Balance Stock Gross profit Deduct: Expenditure Administrative cost Operational cost Registration cost Vehicle insurance and tax Loan interest Hire purchase interest Asset Depreciation Total expenses Net profit
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8.3
Machinery RM9,800 15% Annual depreciation RM1,470 RM1,470 RM1,470 RM1,470 Accumlated depreciation 1470 2940 4410 5880 Book Value 9800 8330 6860 5390 3920
Photostat Machine RM1,000 10% Annual depreciation RM100 RM100 RM100 RM100 Accumlated depreciation 100 200 300 400 Book Value 1000 900 800 700 600
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8.4
Loan Amortization
Total Loan Interest Rate Payback Years Year 0 1 2 3 4 5 TOTAL Interest (5%) 2,500 2,500 2,500 2,500 2,500 12,500
: : :
RM 50,000 5% 5 years Total Repayment 12,500 12,500 12,500 12,500 12,500 62,500 Current Balance (RM) 50,000 40,000 30,000 20,000 10,000 0
RM1,041.67
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9.0 APPENDIX
37