Kalampusan 3nd Quarter 2013

3rd Quarter 2013



DTI Central Visayas Performance Magazine

With more business and product improvement opportunities rolled their way, small entrepreneurs have more reasons to be optimistic this quarter.

In this issue:

 Shared Service Facilities  News Bites  Kalampusan sa OTOP
Store Cebu

A simultaneous launching of the SME Roving Academy and signing

of the Memorandum of Agreement for Shared Service Facilities (SSF) for MSMEs project of the Department of Trade and Industry (DTI) was made during the opening program of the Sandugo Trade Expo 2013 held in Tagbilaran City, Bohol.

 SME Roving Caravan  A close look at the
Sandugo Trade Expo 2013

Php 30 M alloted for SSFs in Region 7
Around Php 30 Million have been allotted for Shared Service Facilities (SSFs) of small business enterprises and cooperatives in Central Visayas. To increase production volume and enhance quality of products manufactured by local MSMEs, the Department of Trade and Industry region 7 (DTI 7) recently launched SSFs in Bohol and Siquijor. Launched within the 3rd Quarter this year was Bohol’s shared facility for banana, calamay and meat processing. Also launched within the given quarter is Siquijor’s SSF for wood craft Industry, labelling and Bayong production. The SSF project of DTI is aimed at improving the productivity of entrepreneurs by providing processing machines/equipment/tools for the common use of identified beneficiaries.
SSF MOA signing with project co-operators from Bohol and Siquijor. http://youtu.be/yf0Adl5gWdc


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DTI turns-over SSFs to food processors in Bohol

To address the lack of modern tools in the food processing industry in Bohol, the Department of Trade and Industry (DTI) turned over P3M worth of food processing equipment to Calamay processors in Alburquerque and Jagna, banana processors from Sevilla, Anda, Balilihan and Maribojoc on August 30 under the Shared Service Facility (SSF) Program.


This move is in line with the call of President Aquino for all sectors of the economy to be part of the country’s “inclusive growth”. The DTI saw the need to address the market’s stringent requirements for food safety and quality and increase the competitiveness of MSMEs in Central Visayas through the Shared Service Facility Program.

Shared Service Facilities for MSMEs in Siquijor
In the 3rd quarter, shared service facilities for woodworking, bayong production and food labelling were launched in Siquijor. DTI, through the SSF program, aims to provide the micro, small and medium entrepreneurs (MSMEs) better and new technologies and equipment. This is to improve the quality of goods and productivity, thus, increasing the competitiveness of MSMEs and helping them graduate into the next level where they can tap a better and wider market and be integrated in the global supply chain. Co-operators of the shared service facilities signed a memorandum of agreement during the official opening of the Sandugo Trade Expo at the Island City Mall, Tagbilaran City in July this year. The SSF project of DTI is aimed at improving the quality and productivity of entrepreneurs by addressing the gaps and bottlenecks in the value chain of priority industry clusters through the provision of processing machines/ equipment/tools for the common use of the identified beneficiaries. Mainly, the SSF project has two major objectives, namely: to enhance the competitiveness of the priority industry clusters through the use of quality and productivity enhancing machinery and equipment; and, to develop priority and market-driven industries in support to the National Industry Cluster Capacity Enhancement Project (Niccep).

SSFs aim to provide local MSME’s common service facilities, modern equipment and access to the latest technology.

With MSMEs constituting around 99% of the total business enterprises in the region most of which lack the needed facilities, SSFs play a vital role in MSMEs complying with the product quality standard that the market demands.

A total of Php 29.584 Million funds have been allocated by the government this year for the establishment of SSFs.


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News Bites

The Department of Trade and Industry in cooperation with Deutsch Gesellschaft fur Internationale Zusammenarbeit – Promotion of Green Economic Development (GIZ-ProGED) and the Bohol Provincial Government held a Forum for Local Government Unit Officials on the Promotion of Green Economic Development on July 25 at the Metro Centre Hotel, Tagbilaran City. ProGED is a development cooperation project between DTI and GIZ, the objective of which is to help address the need of greening the Philippine economy toward sustainable development and growth. Specifically, the ProGED program envisions to improve the competitiveness of MSMEs in the tourism sector and to encourage them to support sustainable tourism as a strategy for economic development. ProGED recognizes the critical role of LGUs in tourism development. By identifying local opportunities for green investments and passing local policies and ordinances, LGUs can encourage a shift towards sustainable tourism activities and practices that would help improve the competitiveness of local tourism destinations and enterprises. This forum was a key vehicle for collaboration to put forward strategies and objectives to promote Green Economic Development (ProGED) in the Province of Bohol.

validate upgrading strategies and activities of the Health and The ProGED Project organized the “Upgrading and Greening of the Health and Wellness Tourism Value Chain of Cebu” on August 8 at Harold's Hotel Cebu City. Companies in the province participated in a series of focused group discussions to create an action plan in developing the sector. Government agencies and other institutions supporting the sector were also present during the activity. To recall, the groups arrived on the Strategic Objective of offering light medical, dental and wellness tour packages, primarily to the Overseas Filipinos, through product and market development and group discussions. With this core guiding principle, the Cebu The objectives of the said planning workshop was to The Health and Wellness value chain began to take shape in 2008 using the Value links methodology, a systematic and systemic of value approach to enhancing the competitiveness chains and fostering propoor growth. It was introduced by then German Technical (GTZ) now GIZ. Cooperation Most of the participants in the planning workshops joined in the discussion of different key functional groups namely transportation group, tour operators, restaurants, SPA and massage centers, clinic operators, etc. The companies who shared their greening practices are BE, Plantation Bay, Nature's Legacy, and Perpetual Succour Hospital. Health and Wellness Council was formed to implement action plans and motivate the stakeholders in upping their involvement with this project. Wellness Tourism Value Chain of Cebu. Next is to present the environmental hotspots and proposed work packages to address them and finally, to prepare the “greening” action plan of the Health and Wellness Tourism Value Chain.


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Photo was taken during the launching of Calamay SSF in Jagna, Bohol with Cong. Arthur Yap, RD Asteria Caberte, PD Maria Elena Arbon and Mayor Fortunato Abrinilla.

DTI7 RD Asteria Caberte talks to members of the NAPO Romblon Makers Association during the turnover of SSF sewing machines in Siquijor

DTI7 RD Asteria Caberte inspects the meat processing facility in Catigbian, Bohol with Coop Chairperson Wevina Cano

Cong. Rene Relampagos with RD Asteria Caberte, Mayor Dominisio Chatto, Vice Mayor Pureza Chatto and PD Maria Elena Arbon with project beneficiaries of the Banana Processing SSF during the launching in Balilihan, Bohol last August 31.

PD Nimfa Virtucio inspects the SSF sewing machines for bayong production in Siquijor.

SSF Siquijor Sewing Machines turnover to president of NAPO Romblon Makers Association Gina Dandoy. Looking-on are Mayor of San Juan Wilfredo Capundag Jr., DTI Siquijor PD Nimfa Virtucio and DTI7 RD Asteria Caberte.


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DTI launched the SSF for Food Processing in Carmen, Bohol with cooperator Bicao Farmers Multi-Purpose MPC in August this year. Present during the activity were Bohol's 3rd District Rep. Arthur C. Yap, Carmen Mayor Ricardo Francisco Toribio and Vice Mayor Pedro Budiongan Jr., RD Asteria Caberte and PD Maria Elena Arbon. The SSFs for banana processing in Sevilla, Balilihan, Maribojoc and Anda are satellite areas of the Bicao SSF.

Left photo was taken during the DTI launch of the SSF for Banana Processing with Cong. Arthur C. Yap in Anda, Bohol.

DTI with Governor Edgar M. Chatto, Cong. Rene L. Relampagos, Maribojoc Vice-Mayor Fructuso Redulla launched the SSF for Banana Processing in Maribojoc, Bohol

DTI staff with Albur Mayor Efren Tungol turned over food processing equipment to Calamay processors in Alburquerque, Bohol during the launching of the SSF for Calamay Processing.


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SSF Siquijor Bayong Production, Cangmanki in Enrique Villanueva with Cangmangki RIC pres. Cresencia Jumawan with Mayor Gerald Pal -ing , DTI Siquijor PD Nimfa Virtucio and DTI7 RD Asteria Caberte.

Siquijor Shared Service Facility launch with DTI Siquijor PD Nimfa Virtucio and DTI 7 RD Asteria Caberte

Workshop on Upgrading and Greening of the Cebu Health and Wellness Tourism Value Chain was conducted on August 8 at Harold's Hotel Cebu City.

SSF meat processing facility in Catigbian, Bohol was launched with co-operators Mantacida United Farmers Multipurpose Cooperative led by chairperson Wevina Cano, 1st District Rep. Rene Relampagos, Vice Mayor Rey Lacea and DTI staff led by Director Asteria Caberte


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Four Boholano firms participated in this year’s Sikat Pinoy National Handicraft Fair last September 19-23 at the Mega Trade Hall, SM Megamall, Mandaluyong City.
P1 Handicraft of Inabanga, Prime of Asia Handicraft of Tubigon, CoNature Handicrafts of Cortes and Crissander Enterprises of Loboc joined the trade fair along with other fair exhibitors from all over the Philippines during a five-day marketing event to market-test new products made after a series of product development activities conducted by the Department of Trade and Industry through the Product Devel-

opment and Design Center of the Philippines. The same product development program was carried out in partnership with the Bohol Island State University Bachelor of Arts in Industrial Design students. Products such as bags, lamps, frames, pouches, purses, earrings, bangles, rolls, and placemats made of raffia, abaca, coco shell, wood beads, bamboo cuts, shells and other indigenous materials were exhibited during the activity.


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A forum for Local Government Unit Officials on the Promotion of Green Economic Development was held on July 25 at the Metro Centre Hotel, Tagbilaran City.

A financing forum was organized as part of the SME Roving Academy.


The SME Roving Academy was formally launched in Bohol.

These photos were taken during he NCC Roadshow on July 26 at Panglao Bluewaters, Bohol. The DTI brought to Bohol the National Competitiveness Council Roadshow to brief Boholano investors and local government units on the country’s competitive ratings as well as potential ratings for a spread of development initiatives the LGUs may venture into.


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DTI and other NGAs participated in the Orientation for Newly Elected Mayors in Central Visayas

Regional Competitiveness Council meeting at the DTI 7 Conference Room


DTI 7 participated in the 1st Media Forum organized by the Kapisanan ng mga Brodkaster sa Pilipinas Cebu Chapter, in cooperation with the Philippine Information Agency region 7, held on September 16, 2013 at the Marcelo Fernan Press Center in Sudlon, Lahug, Cebu City. The primary objective of the activity was to forge stronger ties between government information officers and the private media and further open communication lines for smoother flow of access to information.


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Started in 2008, Diskwento Caravan is one of the flagship projects of DTI that aims to provide non-wage benefits for wage earners and employees. Diskwento Caravan offers basic products such as bread, sardines, cooking oil, processed meat, detergent bars, notebooks, pad papers, pencils, pens, crayolas, scissors, school bags and uniforms, shoes, among others that their manufacturers sell at discounted prices. The caravan is hosted at city or municipal halls, or gyms under the supervision of the mayors. Apart from the opportunity to avail of low-priced items, consumers also enjoy the perks of being able to take part in side activities conducted for the purpose of boosting awareness on consumer rights and give participating distributors a chance to promote their respective products through fun and games.

The Diskwento Caravan pools manufacturers to sell their products at
discounted prices to provide consumers with some respite from rising prices

Not only do consumers enjoy goods at discounted prices, school age children are also treated to a free haircut courtesy of the provincial Infantry Brigade .


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Sandugo Trade Expo
July 24-29, 2013 Island City Mall, Tagbilaran City, Bohol


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MOA Signing of SSFs in Bohol & Siquijor & Launch of SME Roving Caravan
A simultaneous launching of the SME Roving Academy and MOA signing for the Shared Service Facilities (SSF) projects of DTI formed part of the opening program of the Sandugo Trade Expo in Bohol. Now on its 8th year as a regional trade fair, the Sandugo Trade Expo has established name recall among buyers and visitors all over the country. This year’s exhibit featured timeless interpretations of locally made products focusing on heritage, culture and environment protection through ecologically-friendly, sustainable and indigenous materials. Entrepreneurs in the Visayas went green when they opened the Trade Expo last July. More specifically, products that were exhibited range from furnishings and fixtures to wearables, and fashion accessories, as well as fresh and processed food; that are appropriate to the requirements of the tourism sector. Exhibitors to the fair were SMEs from all over Central Visayas as well as from neighboring provinces in Visayas and Mindanao. DTI Undersecretary for Regional Operations Zenaida Cuizon Maglaya and Assistant Secretary Blesilda Lantayona graced the affair.

News Bites
sme roving academy

Formally launched in July was the Small and Medium Enterprises (SME) Roving Academy. The Bohol program incorporated presentations and workshops on green practices and food safety from DTI’s partner agencies and institutions. The SME Roving Academy is an institutionalized provider of business development services (BDS) to identified SMEs to make them competitive in the domestic and export markets. Its strategies include the establishment of national, regional and provincial

entrepreneurship development networks, and the integration of the business development services for SMEs of various providers at the national and local levels.

SME Roving Academy launched during the opening program of the Sandugo Trade Expo in Tagbilaran City, Bohol on


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Ocular inspection of facility for Coco Coir processing of Bacong Small Coconut Farmers Development Cooperative (BASCOFADCO) in Negros Oriental with RD Asteria Caberte , PD Javier Fortunato Jr. and DTI SSF Coordinators

DTI staff with RD Caberte and PD Fortunato also made an ocular visit to the Zamboanguita Small Coconut Farmers Multi-Purpose Cooperative Coco Coir processing facility under the SSF project

An ocular visit to the rubber farm of the Responsive United Bayawan Believers for Economic Recovery( RUBBERCO) in Bayawan City, Negros Oriental.


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RD Caberte & PD Fortunato made a courtesy call to Mayor German Sarana of Bayawan City during an ocular visit to Responsive United Bayawan Believers for Economic Recovery( RUBBERCO)

If you’re interested in reading all issues of the DTI 7 performance magazine, visit the following website:


On August 2, the DTI SSF coordinators, together with RD Caberte and PD Fortunato, visited the Dairy Farmers Association of Dumaguete (DFAD) and inspected their cheese production facility.

Dumaguete City Mayor Manuel Sagarbarria, received a plaque of recognition for Dumaguete City during the awarding ceremony on May 20,2013 at Dusit Thani Hotel, Makati City, Philippines. Louis Napoleon Casambre, Executive Director DOST-ICTO and Jose Mari Mercado, President IBPAP signed the plaque of recognition. The recognition is a testament to the hardwork, determination, and spirit of cooperation among its stewards and leaders to develop their jurisdiction as an environment conducive to well-managed business growth and ICT development in Dumaguete City.

SSF project visit and ocular inspection by the DTI Negros Oriental staff on the Little Children of the Philippines Foundation, Inc. in connection with the SSF for the production of Abaca Loomwoven Fabric


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News Bites


Once again key enterprises in the health and wellness tourism sector of Cebu and tourism sector of Bohol and the institutions supporting development of the MSMEs had a 2-day review of what has been achieved so far in terms of enhancing competitiveness of MSMEs by adopting green strategies and activities. The co-operators mapped a plan to move forward towards a green inclusive economic development in Cebu and Bohol, looking at the competitiveness of enterprises in the tourism sector and strength and ability of government agencies, business organizations and development organizations to support the enterprises. The MRM was not only a venue for project implementers and beneficiaries to discuss common goals and aims, clarify how to go about achieving them, identify whom to work with and organize the proper structure to achieve common goals. The activity was also a venue to understand more the importance of micro, small and medium enterprises in the economic development of the country, how these MSMEs can be enhanced by adopting climate smart and environment friendly practices and what push, pull and enabling strategies the support institutions can employ to facilitate the adoption of greening strategies.

Forty-four Business Permits and Licensing Officers (BPLOs) in Bohol have undergone capacity building seminars to further equip them with the necessary skills and knowledge in handling frontline service. With the participants coming from Tagbilaran City and the municipalities of the three congressional districts of Bohol, the training was conducted last August 20 & 21, 2013 at the Bohol Tropics Resort Club, Graham Avenue, Tagbilaran City. The activity was organized by Department of Trade and Industry Center for Industrial Competitiveness in coordination with the DTI Bohol Provin-

cial Office. DTI-Bohol Provincial Director Maria Elena C. Arbon said the activity was mainly aimed at creating awareness on the required skills and competencies of LGU front-liners as well as its regulatory requirements in the processing and issuance of business permits at the local level. “While we promote and protect the interest and welfare of our consumers, it is also our mandate that we create an enabling environment for businesses to thrive and grow,” Arbon said. During the seminar, DTI-CIC facilitators presented and discussed the different mod-

els in effective fronline service management and how these models can be applied in their respective Local Government Units. “With the two day training, DTI anticipates the participating LGUs to have their front-liners trained and equipped to effectively and efficiently deliver their services to clients”, Arbon said. A short re-orientation on the BPLS Streamlining Project and BPLS Status of Implementation in the province of Bohol was also presented by DTI Bohol to give the participants an update of the program and the next steps especially to the 2013 target LGUs for BPLS streamlining.


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Kalampusan sa OTOP Store

OTOP Store- Tindahang Pinoy Cebu’s “Evening of Gratitude” for Tour Guides & Operators
The OTOP Store Tindahang Pinoy Cebu hosted an “Evening of Gratitude” on 17 July 2013 inside the Store. The event was attended by 22 Tour Guides & Operators and 18 Exhibitors & Guests. It was a fun-filled and highly interactive activity that included impressions about the Store and giving feedback for improving products & services.

OTOP Store Cebu at CFIF’s Furniture & Furnishings 2013
The Manufacturing Technology Cebu 2013 held July 25-27, 2013 at the Waterfront Lahug, Cebu City was a major event incorporating 7 industries in one show. The event included the Furniture & Furnishings Sale organized by CFIF. OTOP Store Tindahang Pinoy Cebu was invited to join this event to display various home décor items including souvenir items and “pasalubong.” Representatives of the DTI Bureau of Domestic Trade (in photo) were also here during that time to conduct assessment and evaluation of OTOP Store Cebu.


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Kalampusan sa OTOP Store

OTOP Store- Tindahang Pinoy Cebu joins Sandugo Trade Expo 2013
Early in the quarter, OTOP Store Tindahang Pinoy Cebu showcased its products at the Sandugo Trade Expo at The Block, Island City Mall, Tagbilaran City. Bannering the theme, “Go Green, Buy Local”, the trade event featured environment friendly product lines and prototypes for handicraft, processed food, fashion accessories, gifts, decors and housewares. This was in support of Philippine tourism and the Promotion of Green Economic Development (ProGED), a joint project of the DTI and the Deutsche Gesellschaft Fur Internationale Zusammenarbeit (GIZ), a German Technical Agency.


OTOP Store Cebu is located at Bridges Town Square, Plaridel Street, Barangay Alang-alang, Mandaue City.


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A close look at the Sandugo Trade Expo in 2013
by: Vierna Teresa C. Ligan

“Go green. Buy local.”
This is the theme of the recently concluded trade show in Region 7, the Sandugo Trade Expo, which was held in Tagbilaran City, Bohol from 24-28 July 2013. Over the years, the Sandugo Trade Fair has been the venue for the promotion of products of several MSMEs from the Visayas and even from the Mindanao regions. Historically, the fair started as a provincial marketing event in Bohol, but eventually it grew into a regional fair in 2006. Since it started in 1989, the Sandugo Fair has gained the interest of buyers and institutions because of the wide variety of products and services that it offers. Traditionally, the Sandugo fair is the venue to market-test products made by SMEs in Central Visayas after undergoing careful product development process. Being an annual marketing event for Region 7, it has been the medium by which DTI showcases the tangible results of its achievements for the past year. But while majority of showcased items in the past were intended mostly for the export market, the DTI looked into the prospects of the domestic tourism market as an opportunity for MSMEs to sell or promote their products in this year’s trade event. And while continuing to develop and promote local supply, DTI focused more on the “greens”.

In Bohol, local perspectives on the use and application of cost-efficient green technologies and systems have started to improve. Sales negotiations are currently ongoing between local distributors and suppliers of electric transport systems and bionas. And speaking of sales, this year’s figures are far better than the past. With total regional target of P15.0M in sales, the consolidated figures as of July 30, 2013 exceeded the regional target by almost 30%, broken down as follows:

But why green?

The DTI and German technical partner GIZ share a common goal of helping address the emergent need of greening the Philippine economy to contribute to poverty reduction and inclusive growth. With this in mind, Sandugo Trade Expo 2013 gave more credit to goods and services resulting from green innovations- handcrafted eco-friendly products, highly-efficient green technologies and systems as shown in e-trikes, e-bikes, bionas - all exhibited by SMEs from Cebu, Bohol, Negros Oriental, Siquijor, Leyte and Iloilo. The direct outcomes resulting from the event may not be felt this early yet, but things have begun to fall into their place. The trade expo has definitely grown bigger and better in 2013 as excellent sales results and customer traffic prove. What is even better is that more locals are now open to green practices and initiatives of the DTI and GIZ.


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The Consumer Watch-Bohol, Inc. in partnership with the Department of Trade and Industry – Bohol Provincial Office (DTI-Bohol) jointly conducted a half day seminar on Consumer Education and Awareness in Catarman, Dauis, Bohol on Septemer 14, 2013. The activity was designed to create awareness on consumer rights and responsibilities as well as on the quality of the product and services available in the market. Mr. Miguel C. Abuyabor of DTI gave a lecture on Consumer Rights and Responsibilities and other Fair Trade Laws while Mark Reformina did a short briefing on CWBIs advocacy on consumer education and protection. A total of fifty residents of Catarman, Dauis, Bohol, mostly women

attended the seminar. They profoundly expressed their thanks to CWBI and DTI for organizing the activity and choosing their place as venue. In his message to the participants, Jose D. Hibaya, Chief of the DTI Consumer Welfare and Business Regulation Division said “As advocates of consumer protection and empowerment, the group can help us out in cultivating this particular mandate, and DTI is indeed thankful and appreciative of their actions.” The move of CONWATCH was among the outputs of the World Consumer Rights’ Day Symposium conducted by DTI in March of this year.


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Kalampusan 3nd Quarter 2013 News Bites

DTI - DOT Tourism Forum
To celebrate the tourism month, the Department of Tourism (DOT) and the Department of Trade and Industry (DTI) collaborated with other national government agencies, Cebu Provincial LGU and Cebu Chamber of Commerce and Industry (CCCI) to bring together key stakeholders of the tourism sector in the province in a two-day event bannered as “Greening the Tourism Sector of Cebu” The event on September 26-27 at Harold’s Hotel in Cebu City targeted two different audiences: the local government units (LGUs) on Day 1 and business enterprises in the tourism sector on Day 2. Day 1 of the event focused on the role and importance of LGUs in providing an enabling environment for tourism businesses to grow as stipulated in the 1991 Local Government Code of the Philippines and the Tourism Act of 2009. The leading tourism destination in the country Puerto Princesa City will share how the LGU aligned its resources to achieve its vision, among other success factors, that led to the success of Palawan as a major sustainable tourist destination. The second day of the activity focused on enhancing competitiveness of businesses by adopting environment friendly and climate smart strategies. Providers of green services, green technologies and green financing shared how the enterprises, especially Micro, Small and Medium Enterprises (MSMEs) can implement the changes necessary to go green. Business membership organizations (BMOs) conducted a dialogue with businesses to identify partnerships for them to become more relevant to enterprises in the tourism sector.

Philippine Export Competitiveness Seminar for Exporters
The DTI Bureau of Export Trade Promotion (BETP) brought down to Cebu its Philippine Export Competitiveness Program (PECP)- Seminar Series for Exporters last September 24. The Cebu leg of the seminar tackled relevant topics such as the ASEAN Self Certification, ASEAN Integration, Duty Drawback, Tax Credit for Exporters and Prevention of Export-Trade Complaints. Participants during the activity were composed of exporters, would -be exporters, forwarders, brokers and NGAs. Started in 2012, the PECP was launched to address the needs of Filipino exporters for new initiatives on productivity improvement, innovation and competitiveness.

Planning Workshop on Consumer Welfare and Advocacy Programs
Cebu played host to a planning workshop on Consumer Welfare and Advocacy Programs held from September 25 to 27 at Harold’s Hotel. Organized by the DTI - Bureau of Trade Regulation and Consumer Protection (BTRCP), the seminar updated participants on relevant consumer issues and concerns. The activity also gave participants a chance to discuss and develop specific action plans on the priority consumer welfare and advocacy programs of the DTI. Those who attended exchanged information and shared best practices. Seminar participants were composed of consumer welfare advocacy officers from the provincial and regional offices of DTI in regions 6, 7, 8 and 9.


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Kalampusan 3nd Quarter 2013 FOCUS

The Dumaguete Unitown website was created to promote Dumaguete City as a university town. With ten (10) Higher Education Institutions, education is a major source of revenue for Dumaguete. The “ City of Gentle People” has leveraged well on its high quality graduates. It has managed to attract three large Business Process Outsourcing companies and a dozen of smaller ones to set up shop in the city. At present, Dumaguete has six (6) PEZA registered Information Technology (IT) Parks and Buildings with more than Php 200 Million worth of investments poured into the ICT/ BPO industry of the city.

Negros Oriental Arts and Heritage (NOAH) joins National Handicrafts Fair

The Negros Oriental and Heritage (NOAH) joined the National Handicrafts Fair last September 19 -23 held at the SM Megamall in Mandaluyong City. Purely handcrafted with love and patience by the Negrenses , NOAH products are exquisitely inlaid with various Philippine gemstones such as jade, agate, jasper, onyx, petrified wood, seashells, cavestone, mountainstone, fossils, riverstones and minerals.


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Based on the DTI Region 7 presentation shown during the RTWPB Meeting on September 12, 2013 in Cebu City

Priority sectors are chosen by the DTI Region 7 based on
their economic and social impact. Considering that the present administration emphasizes inclusive growth, more focus is given to industries that are able to generate high employment and significantly reduce poverty in the country. This year, priority industries in Central Visayas include: health and wellness; furniture; gifts, decors, housewares; fashion accessories; Information and Communications Technology (ICT) / Business Process Outsourcing (BPO). Region 7 has benefited from the positive reviews and good ratings given to the Philippines by various international organizations and rating agencies. Investors remain bullish on the region’s IT/BPO and tourism industries. The inclusion of Cebu City in Tholons’ list of top outsourcing destinations in 2012 gave Central Visayas an advantage in promoting the area as site for increased IT/BPO investments. The continued revitalization of the manufacturing sector which include the GDH, furniture, fashion accessories has brought closer the realization of the region’s goal of inclusive growth as the sector tends to generate plentiful jobs that do not necessarily require college degrees

investment and tourism promotions: Cebu’s health-care and wellness industry. Cebu has 3 niches under the Health & Wellness Tourism: Light Medical Care, Dental and Spa & Wellness Sector. This year, Cebu City was named as one of the top destinations for retirees. According to the US News and the World Report, Cebu is one of a few “great choices for retirees.” Cebu was the only one from the Philippines named along with Abruzzo, Italy; Cayo, Belize; Copper Coast, Ireland; Hoi An, Vietnam; and Panama City Beaches, Panama. “These are places where all the things of importance to retirees, including the weather, health care, cost of living, the options for establishing residency and the quality of life qualifies as the best the world has to offer,” said the article published online on Jan. 25, 2013.

The information and communication technology (ICT) and business process outsourcing (BPO) continue to gain ground in Central Visayas region. The Regional Development Council (RDC) in Central Visayas reported that the region generated US$516 million (about P21.67 billion at P42 to the dollar) in revenues in 2012 from the ICT and BPO industries. This figure represents a 12 percent increase compared to the 2011 revenue. Cebu is currently the country’s IT hub outside of Manila particularly for software and e-services. The following are the 4 dominant subsectors: a) software; b) IT-enabled services; c) internet café; and d) hardware. Skilled Manpower is provided by Cebu’s 8 universities and over 35 Colleges that offer IT courses. According to the Regional Development Council (RDC) report, 17 new foreign BPO companies opened in Cebu in 2012. Tholons ranked Cebu as among the top 10 outsourcing destinations in the world. In 2013, Dumaguete in Negros Oriental continues to leverage its status as a University Town. Colleges and universities in Dumaguete City have been quick to adapt to the needs of the BPO industry. Negros Oriental has attracted well-known companies such as SPI Global, TeleTech and Qualfon. In the region, the ICT and BPO industry has over 100,000 employees.

Health and Wellness Tourism
Cebu is home to some of the best hospitals and stand-alone specialty clinics in the world, offering world-class expertise, state-of-the -art facilities, topped with the distinct warmth of the famous Filipino hospitality. Cebu also has some of the world's best spa retreat resorts and tour destinations in this part of the earth. The province of Cebu is next to the capital (Manila) as the most accessible point in the Philippines, with more air and sea linkages, and a highly competitive tourism infrastructure. It is known as the Philippines’ Bestseller and, until recently, its best kept-secret for attracting multitudes of tourists, traders, investors, educators, students, and professionals to the country. Cebu has always been a unique proposition: it melds the rustic charms, relaxed and laid-back atmosphere, and tropical beauties of lush island life - with that of a bustling, progressive metropolis, bursting with a dynamic entrepreneurial base and a multi-ethnic people highly receptive to international business and tourism. And because Cebu attracts the best of its people, has a culture for innovation and adapting to changing environments, and access to a veritable trove of talents and resources – it is poised to offer another attraction that heretofore has been kept out of the spotlight in


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Kalampusan 3nd Quarter 2013

Gifts, Decors & Housewares
Gifts, Decors and Housewares (GDH) manufacturers in Central Visayas have significantly contributed to the country’s export performance. Cebu in particular is one of the major manufacturing centers for gifts, decors and houseware items aside from Metro Manila and other parts of Luzon. Exporters regularly source products from manufacturers in the other provinces of the region like Bohol, Negros Oriental and Siquijor. There is also a strong base of subcontractors in the province of Cebu. Basketware is the single highest earner of the export industry in 2011. There are around 5,000 producers of basketware in the Philippines with 40,000 direct and 1 million indirect workers.

There are 117 furniture manufacturers and exporters in Region 7. Forty percent (40%) of furniture manufacturers and exporters are small enterprises, while 48% are medium sized. Only 12% can be classified as largescale. The Cebu furniture industry generated export sales of US$91,134,618 in 2012 (source: NSO and processed by BETPEDP). Cebu contributes approximately 60% of the total Philippine furniture exports. Hailed as the furniture capital of the Philippines, Cebu lives up to its reputation as it steadily enjoys a substantial percentage share of the country's furniture export sales, which is over 60 percent of the total annual figures, yet Cebu manufacturers comprise only 20 percent of the entire Philippine furniture industry. Already noted for very good designs and excellent craftsmanship, the Cebu furniture industry gears towards the direction of product development to further keep its edge over its Asian neighbors. The scarcity of raw materials has pushed the very talented Cebuano furniture designers into creating beautiful furniture made from combinations of traditional and indigenous materials such as sea grass, abaca (Manila hemp), arorog, and butay (coconut twig) mixed with wood, bamboo, rattan, stone and wrought iron. To date , the Philippine furniture products with Cebu as its biggest contributor, are exported to the US and the remaining 30% distributed to the European, Middle Eastern and Asian Markets.

Fashion Accessories
The costume jewelry in Central Visayas is one of the industries that is highly acclaimed for its quality, design and innovative use of natural materials. Our manufacturers have an excellent reputation when it comes to working with natural materials like paper, shell, horn and wood, which are used in different ways unique to the Philippines. We also have access to abundant natural materials and large supply of skilled laborers.

Growth Prospects
Growth prospects of the regional economy continued to anchor on the following top performing industries: ICT /BPO, knowledge Process Outsourcing and tourism. DTI 7 is optimistic that the export industry, which used to be one of the growth drivers of the regional economy, will come out stronger this year as it takes advantage of the expected market recovery and opportunities from new markets in Asia. Complementing the recovery of the export industry would be the revitalization of the manufacturing industry, which is seen to facilitate the realization of the region’s goal for more inclusive economic growth. ؏

Cebu has achieved worldwide reputation as a supplier of shells, leading to the development of numerous products using seashells and other materials found naturally in the Philippines. Cebu costume jewelry now finds its presence in major department stores abroad such as Marks and Spencer, Delange, Debenhams, Target, Nordstorm, Top Shop and JC Penny, among others.


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Kalampusan 3nd Quarter 2013

REGIONAL OFFICE Regional Director ASTERIA C. CABERTE 3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City Tel. # (63)(032) 255-0036 / 255-0037 Fax # (63)(032) 253-7465 email: dti_7@yahoo.com / dticentralvisayas@gmail.com http://www.facebook.com/dtiregion7 http://dti7updates.tumblr.com/ REGIONAL OFFICE DIVISIONS Business Development Division Victoria Diaz, Chief Tel. Nos. 2550036 / 412-1989 / 412-1868 loc. 601 e-mail: bdd.dtiro7@gmail.com Consumer Welfare and Business Regulatory Division Rose Mae Quinanola, OIC Tel. Nos. 2550036 / 412-1989 / 412-1868 loc 301 Industry Development and Investment Promotion Division Minerva Yap, Chief Tel. nos. 412-1944 / 4121945 / 255-6971 / 255-3926 e-mail: dtiro7.idipd@gmail.com BOHOL PROVINCIAL OFFICE Provincial Director MA. ELENA C. ARBON 2F FCB Bldg., CPG Ave., Tagbilaran City Tel. # (63) 038-501-8260 Fax # (63) 038-412-3533 email: dtibohol@yahoo.com CEBU PROVINCIAL OFFICE Provincial Director: NELIA V.F. NAVARRO 3F LDM Bldg., M.J. Cuenco Avenue, Cor.Legaspi Street, Cebu City Tel. # (63)(032) 412-1863 / 253-2631 Fax # (63)(032) 412-1856 / 254-0840 email: dticebuphil@yahoo.com / dticebuphil@gmail.com NEGROS ORIENTAL PROVINCIAL OFFICE Provincial Director JAVIER FORTUNATO, JR 2F Uymatiao Bldg., San Jose Street. Dumaguete City Tel. # (63)(035) 422-2764 Fax # (63)(035) 225-7211 email: dtinegor@gmail.com SIQUIJOR PROVINCIAL OFFICE Provincial Director NIMFA M. VIRTUCIO Chan She Bldg., Legaspi Street, Poblacion, Siquijor, Siquijor Tel. # (63)035-480-9065 Fax # (63) 035-344-2238 email: dtisiquijor@yahoo.com NATIONAL ECONOMIC RESEARCH AND BUSINESS ASSISTANCE CENTER (NERBAC) Center Manager NELIA V.F. NAVARRO Lapu-lapu St., cor. Osmena Boulevard, Cebu City Tel # (032) 255-6971 / 255-3926 (032) 412-1944 / 412-1945 Email: dticebuphil@yahoo.com / dticebuphil@gmail.com



Executive Editor Asteria C. Caberte DTI 7 Regional Director Managing Editor Rose Mae Quinanola

Writer /Editor Jojisilia Villamor Lay-out Artists Jerome Elarcosa & Bernard Cabasisi

Contributors Jacqueline Calumpang Angeline Gonzales Jose Hibaya Vierna Teresa Ligan Raquel Capio Olivet Nina Somido Joyce Rojo Rosalinda Fuentes Jerome John Gabin


Enabling Business Empowering Consumers 24

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