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One such form of art is that of oil paintings. These have not
been just those that are made on canvas, but also the cave paintings, and the wonderful murals. However, in over the last century there
has been an escalation in interest in the arts. There are not on more artists, but also the demand and increasing art lovers and
There are a number of companies hosting and organizing events on a regular basis. These range from the small time private events to
the large-scale international events. Yes, the large scales one do happen far rarer, but then the amount of returns they churn out is far
beyond expectations. However, in the past there have been events that have also resulted in losses to the hosts and sponsors for varied
reasons. But then, all said and done, event management is about organization and execution, and that is precisely where the money lies.
Those in the field are paid for their these services.
Today, there a number of people, who have entered the field because they realize the potential of the market where demand and supply
is concerned. In fact, the most profitable aspect of this field is the need for creativity. And that is how and where one earns. There are
people, who are part of this profession on an individual basis, or then as a company, having pooled in together resources –financial and
The management of events calls, largely for coordination, from stage one. The first thing required is to get the orders for the event. This
process is also known as pitching for an event. Usually, whether it is for small time events (birthday parties and weddings), or then for
the larger ones assigned by companies (exhibitions and trade fairs), or then the international concerts; the event manager/company is
asked to submit a project report, with the finances involved. On the basis of this is the assignment given to them.
Event management is the application of the management practice of project management to the creation and development
of festivals and events.
Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning
the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events
and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people.
Every industry, charity, society and group will hold events of some type/size in order to market themselves, build business relationships,
raise money or celebrate.
Why Event Management
Event Management is looked upon as a sunrise industry in the service sector. The word 'Event' now needs to be re-defined in view of the manifold growth of the
various 'happenings' in the ‘commercial’ as well as in the 'non-commercial' world. Be it private happenings or public events, everything now is done on 'big
scale'. 'Image' is the key word today. This 'image' building exercise today needs a professional manager, either an individual or an organization, depending on
the size of the exercise.
Secondly, the Awesome growth of Event Management industry is due to the sudden spurt in Live Entertainment Shows (domestic and international), corporate
events (product launches, dealers meet), various exhibitions, seminars, conferences, carnivals regional and national festivals.
More than 800 companies have forayed into events. Growth is therefore 30% annually. Recently, a study on Live Entertainment industry was done by
Pricewaterhouse Coopers to study and evaluate the untapped opportunities in the Indian Entertainment Industry. The report unfolds the story of gradual growth
in live entertainment shows and the consequential growth in the Event Management Industry. The positive side is the growing acceptance of professional event
management in both public and private sector.
Event Management involves planning, creatively organizing and executing an event – a product or brand launch, an exhibition, a concert, a show or even a
conference. Event Management is the most intimate form of marketing. It is a controlled activity aimed at the target audience. It is also called 'experiential
marketing', or ‘niche marketing’, where the environment is controlled to suit the needs of the product or the show being showcased.
The fact is that the event management industry is approximately eight to ten years old in India and is still gaining momentum. In today's frenetic, time-chasing
world, event management has actually become a viable career option. With each year passing by, an increasing number of job openings are available. As a
matter of fact it offers immense scope for the youth.
An event manager is like a circus leader who has to perform many different functions. The various functions handled by event managers are organizing
seminars, exhibitions, concerts, cricket matches, road shows, functions, events, etc.
An event manager has to, in the initial stages; fetch clients for the organization. The next stage delves into the conceptualization of the whole show around the
theme as required by the client.
The major functions remaining relate to executing the event by creating publicity hype and also marketing the show, guaranteeing awareness among the public
about the show to ensure its success. The hype can be created through the print media, TV, etc. The venue has to be booked and properly organized for the
show. Other outsourcing aspects like lighting, food, stage, stalls, electric equipment, ticketing etc are to be taken care of. Performers have to be booked in case
of marriages or parties according to requirements.
As events cannot be managed single-handedly, companies have structured their organizations to employ people in various departments required to organize a
It is in this light that event management has become one of the most strongly emerging careers in India today. Event management is considered to be a
fascinating and thrilling profession that requires a lot of toil and energy. Industry experts see enormous job opportunities in this field.
The Event Manager is the person who plans and executes the event. Event managers and
their teams are often behind-the-scenes running the event. Event managers may also be
involved in more than just the planning and execution of the event, but also brand
building, marketing and communication strategy. The event manager is an expert at the
creative, technical andlogistical elements that help an event succeed. This includes event
design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of
course, client service. It is a multi-dimensional profession.
The Event Manager may become involved at the early initiation stages of the event. If
the Event Manager has budget responsibilities at this early stage they maybe termed an
Event or Production Executive. The early stages include:
Site surveying, Client Service, Brief clarification, Budget drafting, Cash flow
management, Supply chain identification, Procurement, Scheduling, Site
design, Technical design, Health & Safety,
An Event Manager who becomes involved closer to the event will often have a more
limited brief. The key disciplines closer to the event are:
Health & Safety including crowd
management, Logistics, Rigging, Sound, Light, Video, Detailed scheduling, Security,''
Management as an Industry
Event Management is a multi-million dollar industry, growing rapidly, with mega shows
and events hosted regularly. Surprisingly, there is no formalized research conducted to
assess the growth of this industry. The industry includes fields such as the MICE
(Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars
as well as live music and sporting events.
The logistics side of the industry is paid less than the sales/sponsorship side, though
some may say that these are two different industries.\
How ever to become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public
relations along with your Masters in marketing is an added advantage, as a PR graduate comes out with top-level media communications skills.
National institute of event management
Event Management is a multi-crore industry with mega shows and events hosted
regularly. In India personal functions like marriages and birthday parties have become
important social matters, and have to be professionally managed. The growth of
sophisticated and mega companies have brought forth a spurt of meetings, seminars,
exhibitions, conferences, product launches with everything being a matter of class and
style. Then comes the innumerable celebrity shows, international artists shows, shows
for a cause, road shows, competitions, that India has seen of late.
More than 2000 companies have forayed into events. The early 90s has seen events
spend at a mere 20 crores but now it has increased to over 2000 crores. Growth is
therefore 200% annually. The FICCI has estimated event management to be a 2000
crore industry by 2009. But surprisingly, research showed that there was no formalized
education to teach event management and Companies found their executives not up to
the mark to handle events. It was not so easy to train because event management
includes organizational skills, technical knowledge, P.R., marketing, advertising, catering,
logistics, decor, glamour identity, human relations, study of law and licenses, risk
managements, budgeting, study of allied like television and other medias and several
The Present Scenario is extremely positive and this is the right time to open small &
medium sized Event Companies. NIEM students are taught how to form an Event
Company and many of them have successfully done it.
'Fa Femina MIss India Thanks National Institute of Event Management'- Times of
'No Body can organize like National Institute of Event Managment'- Bombay
'And rest assures, the institute isn't one of the many that springs up in every
street corner, it has come in to existance as an autonomous body only after
painstaking and detailed research in the field'-Bombay Times
'Said the Events Manager of ZEE the students of NIEM were so good that its like
ZEE-NIEM marriage and we will definitely work together in future'-Bombay
'A programme that adds Power to your CV- Head Start'- Indian Express
'Until now however,there was no streamlined churning out this breed (Event
Managers). But with the recent operating of National Institute of Event
Management, students can now be professionally trained in this exciting
'The newly set up National Institute of Event Management will help students
make a career in the billion dollar Industry-The Financial Express
'According to a study, DEM Graduates will draw 50 percent higher salary
compared to a Management graduate'-Kaleidoscope- New Woman
'A Premier world class Institute dedicated to Event Management called National
Institute of Event Management has been set up in Mumbai'-Asian Age
'The Employment- Giving Diploma in Event Management. (translated from
'In April 2000 NIEM was set up. It is considered to be on par with Event
Management Institutes around the world'. 'It is very diffrent from other courses It
is very interactive and a lot of emphasis is given on practical training. You learn a
lot more than in other management courses'. The response entertainment
industry has given NIEM is very encouraging'.-Mid Day
'With NIEM India is only the Fourth country in the world and the First in Asia to
provide professional Event Management training'.-Jam
'A very important course in Event Management called NIEM has been
'After joining NIEM a student can join any Event Co. And earn a good pay,meet
important people, this way it has become a reputed course-Gujrat Samachar
'Film Fare thanks National Institute of Event Management'-Film Fare
It was not until recently that event management industry was taken seriously in
our country and no place offered formalised training in it,which NIEM does
'Dr Hoshi Bhiwandiwalla rightly called the Father of Event Management in
'NIEM was the only institute to speak on Event Management on All India
Mr. & Ms. University – A success story by NIEM students. Lucky are NIEM
students that at this age they are handling a mega international event – MID
NIEM – your gateway to the exclusive world of events – Education Times
Audience at the recently concluded NIEM event – Mr. & Ms. University were
transported to an enchanting land of beauty, glamour and entertainment
– Education Times
NIEM – a story of excellence. The main credentials of NIEM are the brand name in
event and educational circles and its foundations, which are based on research
and involvement with the industry – Education Times
NIEM signs historic international event study agreement. So impressed were the
authorities of Regency with NIEM credentials that it was recommended for
international tie-up – Bombay Times.
Admission to Asia’s best event college NIEM organize National level events just
for its students to get rich mega national level experience. NIEM students get
easily placed and many form their event companies – Bombay Times
Students of NIEM are the backbone of Mr. & Ms. University – Bombay Times
'Father of Event Management Dr. Hoshi Bhiwandiwala to address seminar in the
city' -The Hyderabad Chronicle.
'We here about a new genre of professionals - the event managers - who are the
key players in handling these events. But how many of us are actually aware of
the person who popularised this term in india and has given event management a
professional dimension? It was Dr. Hoshi Bhiwandiwala, Founder Dean & Director
of National Institute of Event Management in Mumbai, who has earned the epithet
of the Father of Event Management in India.' - Hindustan Times - Kolkata
Careers In Event Management
Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many
event management companies, and as industry the turn over was no more than 18 Crores, in the early 90s. However, things began to
change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores.
Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and
organize small and private events in their spare time. Also, there are event management companies that that take on consultants, who
work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the
event manager jobs are ever increasing.
Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses – diploma and degree in this
field. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of
the course, one is almost like any other seasoned event manager.
Amongst the job openings in event management are those in the following departments :
One can also select a few areas of event specialization that include :
Event Management Institutes
Today there are a number of institutes across the nation that provides courses in the field of event management. These event
management institutes provide training and event management in India with courses such as:distance learning bachelors degree in
event management, bachelors degree event management, as well as other related event management courses:
Event Management Development Institute: C-11, Dr.Herekar Park Building, 4th Floor Next to Kamala Nehru Park, Off
Bhandarkar Road, Deccan Gymkhana, Pune. Tel: +91-20-25720324
Indian Institute of Event Management: 144 Laxmi Plaza, New Link Road, Andheri West, Mumbai.
Indian Institute of Management: D-3, Defence Colony, New Delhi.
International Center for Event Marketing: 6/14,IInd Floor,Sarvapriya Vihar, New Delhi.
National Institute Of Event Management: A-3, Amphi Theatre Building, Fergusson College, F.C. Road, Pune. Tel: 020-
National Institute Of Event Management: 4, Kamalprabha Apartments, Opposite Police Ground, F. C. Road, Pune.
Amity Institute of Event Management: AKC House, E-27, Defence Colony, New Delhi. Tel: 24621960
Event Management Delvopment Institute: IES Management College, 4th Floor 791, S.Kmarg, Opposite Lilavati Hospital,
Bandra (W), Mumbai. Tel: +91 22 2655 0808.
International Institute of Event Management: SNDT Women's University, Juhu Campus, Juhu Tara Road, Santacruz (W),
Mumbai. Tel: +91 22 26608045
National Institute of Event Management: Ground Floor, Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road, Vile
Parle (W), Mumbai. Tel: 022 2671 6676
Event Management Industry in India
The economy of India is growing by leaps and bounds and there are various ever-growing industries that are contributing to increasing
the nation’s coffers. One such industry is that of event management. This industry has come a long way in the last five years or so and
today is no less than a multi-crore industry, as a whole. And the size of the companies varies from the rather small ones that manage
small events such as birthdays and weddings, to the larger players, who organize national and international events.
During the early part of the 1900s the industry had spent up to Rs. 20 Crores, per annum on events. And in the last couple of years, all
the event companies are spending to the tune of approximately Rs. 1,800 Crores, per annum.
The event management industry in India involves the requirement of various skills that have caused it grow the way it is in recent past.
These skills include:
Understanding of laws and licenses
Study of all allied media
Local and national, as well as international events
Types of Event Management
In order to be successful in the field of event management, no matter what department of specialization one needs certain qualities,
which are as follows:
Executing and implementing skills
An individual with the aptitude for the above and interest in the field would make a successful event manager. It does not matter what
maybe the types of event management, one needs to be adept in the above skills. This is because this is a people’s industry, where
everything is based on effective communication skills at all levels. And professional event management service entails optimum
communication skills, as well as ability to look into the minutest details of things in order to ensure optimum level of execution.
Given here is a list of he varied events that are organized by the cross section of event companies:
Social and cultural events
Brand and product launches
National Academy of Event Management & Development (NAEMD) is India's premiere Event Management Institute catering to the huge multidimensional Event
Management Industry. It was formed with the objective to create future leaders and professionals in the global event management field by offering superior
learning opportunities, engaging in research and scholarly activities along with a perfect blend of practical training on some of the most glittering sets of the
world's biggest events.
Research showed that there was no formal education to teach Event Management. Event management companies found that they had to spend a lot of time in
training personnel and they would lose a perfectly trained person to competitor for better bait. Companies found that their executives lacked expertise to handle
events, and hence a growing need was felt to have a formal training in Event Management. If professionals can be trained in Advertising and Marketing, in
Communications and Public Relations, then why not Event Management? But it was not so easy because Event Management encompasses all; it includes
organizational skills, technical and production knowledge, P R, Marketing, Advertising, Catering Logistic, Décor, Glamour industry, Human Relations, Study of
Law and Licenses, Risk Management, Budgeting, Study of Allied lines like Television and other Media, and the list just does not end here.
The main credentials of NAEMD is that the Institute has a credible brand name in Event and educational circles all over the world. The institutes sends its
students for training to over 300 events in a year including the glittering Femina, Filmfare, Zee Cine Awards, Gladrags, Screen, Mumbai Marathon, Ad Asia,
Abby,Femina Bridal Show etc. To add on to this perennial list, NAEMD do in-house events like seminars, sports meet, World Aids Day function, College Idol - A
inter collegiate personality contest & also JOSH - A inter collegiate Utsav. These in-house events provide NAEMD students an extra edge with on-hands event
experience on huge events which makes the event organizational skills of NAEMD students unchallenged in the country. With all these rich experiences, NAEMD
students get easily placed and many form their own successful event management companies. NAEMD students are the only ones who are taught the knowhow to form event companies.
NAEMD Centre are at Ahmedbad - Jaipur - Nagpur - Baroda - Indore - Mumbai - Rajkot - Surat - Patna
Media About NAEMD
“Event Management is sunrise industry, National Academy of Event Management & Development institute offers exclusive course in event management” –
Times of India
“NAEMD students fare at Filmfare” – Education Times, Times of India
“An Exciting Plunge in Events by National Academy of Event Management & Development”
– Education Times, Times of India
“Gateway to Event Management Industry, Specialized course in Event Management by National Academy of Event Management & Development “–Times of
“Event Management course by National Academy of Event Management & Development is key for becoming Wedding Planner – NAEMD send students at much
talk about weddings across India” – Education Times
“Opportunities for NAEMDians at International level Mumbai marathon and international film festival at Pune”
–Times of India
“National Academy of Event Management & Development first institute in Asia for Event Management”
– Education Times
“Managing Events: a lucrative career option” - Times Of India
“Lot of things learned by NAEMD students at royal wedding” – Daily News
“New dimension in career – Event Management” – Mahanagar Times
“Now It’s not difficult for students to manage mega events, Thanks to course offered by National Academy of Event Management & Development” – Divya
“JOSH, a Success story of NAEMD students” – Indian Express
“Event Management – A high paying career option” – Dainik Bhaskar
“Fa Femina MIss India Thanks National Institute of Event Management”- Times of India
“No Body can organize like National Institute of Event Managment” - Bombay Times
“'And rest assures, the institute isn't one of the many that springs up in every street corner, it has come in to existance as an autonomous body only after
painstaking and detailed research in the field” - Bombay Times
“Said the Events Manager of ZEE the students of NIEM were so good that its like ZEE-NIEM marriage and we will definitely work together in future” - Bombay
“A programme that adds Power to your CV- Head Start” - Indian Express
“'Until now however,there was no streamlined churning out this breed (Event Managers). But with the recent operating of National Institute of Event
Management, students can now be professionally trained in this exciting feild”
- Education Times
“The newly set up National Institute of Event Management will help students make a career in the billion dollar Industry” - The Financial Express
“According to a study, DEM Graduates will draw 50 percent higher salary compared to a Management graduate”
- Kaleidoscope - New Woman
“A Premier world class Institute dedicated to Event Management called National Institute of Event Management has been set up in Mumbai” - Asian Age
“The Employment- Giving Diploma in Event Management. (translated from Hindi)” - Navbharat Times
“In April 2000 NIEM was set up. It is considered to be on par with Event Management Institutes around the world'. 'It is very different from other courses It is
very interactive and a lot of emphasis is given on practical training. You learn a lot more than in other management courses'. The response entertainment
industry has given NIEM is very encouraging.” - Mid Day
“With NIEM India is only the Fourth country in the world and the First in Asia to provide professional Event Management training.” - Jam
“A very important course in Event Management called NIEM has been established” - Loksatta
“After joining NIEM a student can join any Event Co. And earn a good pay,meet important people, this way it has become a reputed course” - Gujrat
“Film Fare thanks National Institute of Event Management” - Film Fare
“It was not until recently that event management industry was taken seriously in our country and no place offered formalised training in it,which NIEM does
now” - Education Times
“Dr Hoshi Bhiwandiwalla rightly called the Father of Event Management in India” - Mid Day
“NIEM was the only institute to speak on Event Management on All India Radio” - FM
“Mr. & Ms. University A success story by NIEM students. Lucky are NIEM students that at this age they are handling a mega international event.” - MID DAY
“NIEM your gateway to the exclusive world of events” - Education Times
“Audience at the recently concluded NIEM event Mr. & Ms. University were transported to an enchanting land of beauty, glamour and entertainment” Education Times
“NIEM a story of excellence. The main credentials of NIEM are the brand name in event and educational circles and its foundations, which are based on research
and involvement with the industry” - Education Times
“Admission to Asia's best event college NIEM organize National level events just for its students to get rich mega national level experience. NIEM students get
easily placed and many form their event companies” - Bombay Times
“NIEM signs historic international event study agreement. So impressed were the authorities of Regency with NIEM credentials that it was recommended for
international tie-up” - Bombay Times
“Students of NIEM are the backbone of Mr. & Ms University” - Bombay Times
Ho Ho Ho - The Office Christmas Party
Its that time of year again, when summer is ending and its time to think about the perfect Christmas venue for your office party or social event. The search is having to
start earlier and earlier as Christmas venues are getting more and more difficult to find as they are booked out months, even years in advance.
There are two important issues to consider when looking for the perfect Christmas venue - location and atmosphere. Although you need to ensure that the location of your
Christmas venue is as central as possible for all invitees, you also need to ensure that the Christmas venue you choose is right for your event. Almost any venue can
claim to host the perfect Christmas party, but you have to find the one that is right for you.
Taking the location first, your Christmas venue has to be accessible. When you are booking the event in July or August its it easy to forget that by the time you have your
event the weather could be playing havoc with transport links to and from the chosen Christmas venue. You need to be able to give people a range of options. So a
country house in the middle of nowhere may seem a great secluded solution, but does it work when the roads are icy and the rail network has ground to a halt?
Look for a Christmas Venue that is geographically central to a majority of invitees, but also that has a range of options for those who wish to stay the night. There is little
point booking a Christmas venue that holds 1000 people for the main event, yet only has 100 rooms in close proximity for guests to stay the night if required. You also
need to think about cost. Christmas is an expensive time of year for everyone, so unless you are paying for accommodation as well as the event, ensure that there are
arrange of different priced accommodation options either at the Christmas venue, or nearby.
Once the issue of location and accessibility has been solved, the issue of atmosphere has to be addressed. There are a multitude of places that flag themselves as
Christmas venues, but you need to decide what ambience you want to create. Do you want a 5-star black tie Christmas event, in which case there are a range of
exceptional hotels that cater specifically for this market, or do you want a more intimate, refined setting such as a restaurant for a traditional Christmas meal?
Getting these two key issues sorted need not be a hassle. There are many Christmas venue specialists who will act as a broker between you and the venue. They will
source options based on all of your requirements to ensure you find the perfect Christmas venue. They also have the advantage of knowing the availability of a wide
variety of venues and often have the ability to get you the venue you want even if they are already fully booked.
These agencies deal with a wide range of clients and Christmas venues so they can often suggest suitable venues based on the requirements of location and
atmosphere. This is probably the most crucial social event of a workplaces' year, so its worth using an agency that can give a range of options and advice. Christmas
venue specialists are usually very clear and exact on what service they give, so its worth talking to a few to find out if they are right for your business or event.
So start looking as early as possible, use a recognised specialist Christmas venue finding agency and make sure that you get the perfect Christmas venue to make your
party go with a bang. Leaving you to relax and enjoy the event itself with a glass of mulled wine and nice warm mince pie.
Event management: How to organise and stage a special event
Special events come under the umbrella of public relations and are a great way to promote your business. If you have event
management plans for your own special event, you are in a good position to make the most of the PR opportunity it presents.
Media coverage of your special event will raise the profile of your brand and increase awareness of your products or services. An event is
also a great way to get clients, prospects and influencers together to help spread the word about you and your business.
Below are some event management tips for a well-staged event. I've focused on what's required for larger events, but the advice can be
scaled down to smaller affairs. Whether you're planning a networking event, a media conference, seminar or workshop, fashion parade,
open day, product launch or even a cocktail party, it will help keep the following in mind.
Paying attention to every detail creates a professional image for your business. Begin with the basics by developing your message and branding, choosing the venue or
site, date, start and finish times.
If you're planning a large events, you should also:
If it is a community event, organise the legalities – check council permits, contracts, letters of agreement and insurance.
Set budgets, organise sponsors, suppliers and venue facilities.
Plan entertainment and accommodation.
Arrange food and catering, kitchen and bar facilities, hospitality, dressing rooms, hair and make up, media area, alcohol and beverages and any licenses needed.
Set up money collection and float.
Have table settings or seating arrangements in place.
Get merchandise and souvenirs. Signage including t-shirts or uniforms.
Equipment for your event
The following should be on your checklist:
Staging – design and decoration.
Power, audiovisual, lighting, video or PowerPoint presentation, speakers or entertainers needs.
Marquees, tents or stalls, toilets, waste bins and water.
Administration, information and lost children area.
Ambulance or first aid, security, crowd control.
Contingency plan for wet weather and crisis management plan. Include a manual and run sheets for all personnel.
Event tool kit – consider things like blue tac for posters, blank name tags, first aid kit, torch and gaffa tape.
Promotion of, and communication at your event
Organise media releases, photographic images for press usage on television, the Internet and in print.
Have a photographer and/or video producer at your event.
Get letterhead and invitations printed, newsletters and emails issued or mailbox drops.
Ensure flyers, posters and programs inlcude telephone numbers and website addresses.
Have an event manual with contact numbers of organisers, staff and entertainers.
Send letters to confirm details.
Carry walkie-talkies for instant communication or mobile phones.
Have research and evaluation strategies in place.
Entrances and exits
Give detailed instructions to your guests on how to get there, including public transport options and parking stations. Be aware of emergency exits, disabled access,
location for unloading of equipment and equipment storage areas, ticketing, queuing, registration and name tags and event site map.
Pack up equipment and organise staff to “bump out”. Have a clean up plan in place. Arrange collection of equipment. Analyse research and assess budgets. Have a
debrief to know what worked and what didn’t for next time. Send thank you notes.
Good event management can create “buzz” and goodwill for your business, product or service and perhaps result in extra sales and profits.
In fact I, along with my co-authors, have a book launch event coming up, I’ll let you know how it goes. In case you’re wondering our book is called From Apprentice to
Business Ace – An inside-out guide to personal branding.
Ramoji International School of Event Management (RISE), Hyderabad is a state-of-theart centre of excellence that provides comprehensive training in Event Management. The
School offers a six-month full time Diploma in Event Management through a world-class
curriculum covering the complete gamut of the exciting career from conception to execution
and planning to feedback management.
Featuring industry experience and a strong orientation towards practical training, RISE offers
the unique proposition of "A Living in the Lab" concept where candidates will get a distinctive
opportunity to participate in live events, happening within Ramoji Film City, while pursuing
List of Institutions In India
1.Amity Institute of Event Management, AKC House, E-27, Defence Colony, New Delhi - 110 024, Ph: 24621960, 24699700, Fax :
2.Event Management Delvopment Institute,IES Management College,4th Floor 791,S.Kmarg,opp.Lilavati Hospital,Bandra (W),
Mumbai_400 050,Ph:+91 22 2655 0808, 2642 7171,
3.Indian Institute of Event Management,144 Laxmi Plaza,New Likin Road,Andheri West,Mumbai
4.Indian Institute of Management,D-3,Defence Colony,NewDelhi-110 048
5.International Center for Event Marketing,6/14,II Floor,Sarvapriya Vihar, New Delhi-110 016
6.International Institute of Event Management,SNDT Women's University,Juhu Campus,juhu Tara Road,Santacruz (W), Mumbai-400
049,Ph:+91 22 26608045
7.National Institute of Event Management,Ground Floor,Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road,Vile Parle (W),
Mumbai-400 056, Ph:+01 22 2671 6676, 2628
8.Apeejay Institute of Mass Communication - Dwarka, New Delhi – 110 075 Email : firstname.lastname@example.org Website : www.apeejay.edu
EMDI : Event Management Development Institute
National Institute of Event Management (NIEM)
National Institute of Event Management (NIEM) was formed to cater to
the growing needs of the huge multi-dimensioned Event Management Industry
Event Management is done at a very huge scale in India.We have the greatest
stage and television shows in the world. The growth of sophisticated and mega
companies have bought forth a spurt of Meetings, Seminars, Exhibitions,
Conferences, Product launches and all have to be a matter of class and style.
Then come the celebrity shows, international artists shows, shows for a cause,
road shows, competitions and you name it and India has it. In India even
personal functions like Marriages and Birthday parties have become such
important social matters, that they have to be managed professionally.
Research showed that there was no formalized education to teach Event
Management. Event management companies found that they had to spend a lot
of time in training personnel and they would lose a perfectly trained person to
competitor for a better bait. Companies found that their executives lacked
expertise to handle events, and hence a growing need was left, to have a
formalized training in Event Management. If it could be done in Advertising and
Marketing, in Communications and Public Relations. Why not Event
Management? But it was not so easy because Event Management encompasses
all; it includes organizational skills, Technical and Production knowledge, P. R.,
Marketing, Advertising, Catering Logistic, Décor, Glamour industry, Human
Relations, Study of Law and Licenses, Risk Management, Budgeting, Study of
Allied lines like Television and other Medias, and the list just does not end here.
So it took a painstaking three years research by Dr. Hoshi Bhiwandiwalla and his
team to start a course on Event Management.
The course was started with an aim to:-
1. Produce trained and qualified work force for the event and entertainment
2. Create a new class of Event Managers, Event Co-ordinators and Consultants.
3. To bring India on a higher footing in the Events Industry.
4. To constructively utilize the talents of our youngsters towards one of the
fastest growing industry. (it grows at 30%)
This gave birth to National Institute of Event Management (NIEM) an
autonomous institute to teach Event Management, which readily got
overwhelming support from the Media (Print & Satellite) Event Industry,
Entertainment Industry & Students.
National Institute of Event Management (NIEM) enters its 10th year from
June 2009. In six short years besides being the first institute in Asia to start
Event Management as a study,NIEM has gone a long way in its achievement
list. The National Institute of Event Management founded in April 2000 after a
detailed four year research by Dr. Hoshi Bhiwandiwalla a winner of Rajiv Gandhi
Rashtriya Ekta Award for excellence in Education (A National honour for bringing
Event Management as a study in India) along with a dozen other state and
National level awards, has many positive credits attached to it.
The main creditentails of NIEM is that the Institute has a credible brand name in
Event and educational circles all over the world, based on honest research and
involvement with the Event Industry, it has solid foundations. The world class
faculty is unmatched; The elite guest speakers like Bharat Dabholkar, Mohmad
Moorani, Dr. Rakesh Sinha, Dr. Mayekar, Mr. Parigi, Mr. Devraj Sanyal, Mr. Vivek
Singh and many other cream event personalities have no comparison. The
institutes sends its students for training to over 700 events in year including the
fabulous Femina, Filmfare, Zee Cine Awards, Gladrags, Screen, Mumbai
Marathon, Ad Asia, Abby, Femina Bridal Show etc. If this perennial list is not
enough NIEM does in-house events, a sports meet, a roaring party, Annual Day,
the Event Manager of the Year Award jointly with the prestigious Education
Times (it is the only award function of its type in the country), College Idol and
beauty pageant Mr. & Ms. University which will teach NIEM students to organize
a mega class event. These in-house events give NIEM students a real edge with
on-hands event experience on huge events which makes the event
organizational skills of NIEM students unchallenged in the country. With all this
rich experience NIEM students get easily placed and many form their own
successful event management companies.
NIEM students are the only ones who are taught the technology to form event
companies. NIEM has air-conditioned class room, use of modern teaching aids,
a huge specialized Event Library (largest Event Library in India), plus a lot of
It has association with reputed organizations like CII, EMAI, FICCI, Ad Club, and
is the only one in the country to be recognized by the International Special
Events Society (ISES) and International Festival and Events Association (IFEA)
and now Regency Institute of Tafe (Govt. of South Australia), also the only one
to teach international events. It is the only institute to appear on Foreign
website for world rankings in Events.
It is the only one in India to have an Event Research cell called NIEM’s Hilla
Bhiwandiwalla Event Research Centre. NIEM has centres at Mumbai, Pune,
Nagpur, Jaipur, Indore, Surat, Rajkot, Baroda and Ahmedabad. If you are the
type who is street smart, dynamic, crazy about events, want to be famous,
make a lot of hard earned money and on a look out for a honest institute that
actually delivers, to make you the “Event Personality” you dreamt to be The
National Institute of Event Management beckons you.
PGDAME - A well researched, high profile full time course in Events with
specialised modules in Advertising, Marketing & Media.
With opening of the markets of competition all over the world, the race of
survival in business has become fiercer and hence the best of organizations and
business homes cannot afford to remain content. Today’s personnel have to be
capable, competitive and well equipped with multifaceted knowledge. If an
event personnel has no knowledge of the Ad and PR world, the markets, brands
and the all powerful media world, he may not be able to cope up with the
competitions. An Ad person who has knowledge of events is definitely in
demand, and if a media person comes equipped with knowledge of advertising,
marketing branding and below the line activities like events he is definitely
welcomed by a fast growing company.
Persons equipped with knowledge of all the fields is in better demand, and they
are not only easily absorbed and promoted, but they are preferred for
managerial positions. There will be a definite requirement for such multifaceted
trained personnel in the entertainment industry.
National Institute of Event Management is Asia’s best and world fifth best
Event Institute, It is the jewel in the crown for training in the entertainment
world. NIEM with its solid creditability, vast research, powerful infrastructure, a
magnificent brand name in entertainment industry, and its vast contacts has
after intensive research have introduced yet another brilliant post-graduate
study for you to enter the entertainment industry. Its well researched PostGraduate Diploma in Advt., Media and Event (PGDAME) is the magic wand
that shall open the doors of these huge fast growing industries to you for
managerial slots. The one year all inclusive full-time course trains you for all
round knowledge in the first semester and offers specialization in any two in the
A powerful placement cell will assist you to get placed. Our research cells will
guide and assist you to form your own event companies. A mega career
opportunity will open its arms for you and NIEM will give you the world you
only dreamt to achieve.
Event Management Courses
Courses on event management are the talk of the town nowadays because of the element of glitz, glamour, flamboyance and style associated with important social
and corporate events like marriages, birthday parties, company conferences, seminars, workshops, product launches and a host of other activities. With the fashion
and film industry evolving, engulfing and dominating our lifestyle like never before, there is a surge of fashion & celebrity shows, film awards, celebrity promotions,
road shows and more. The inevitable result is the demand for trained event management professionals who can orchestrate and synchronize functioning of such
events. The turnover of this industry has been estimated to be Rs.1500 crores and above. The main responsibility of an event manager is to plan and execute the
events in such a way as not to leave a bad taste in the mouth at the end of the day. Therefore, it is essential to have a formal training for meeting the expectation
level of the fast-paced industry.
A candidate opting for a diploma course in event management is required to pass the Higher Secondary or 10 + 2 course in any discipline. However, for a post graduate
diploma in event management a bachelor's degree in any stream is a must. Students may also pursue their post graduate degree from a reputed institute abroad.
An event manager requires a dash of leadership qualities, public relationship skills, marketing and business acumen, budgeting skills, risk management skills, and an
uncanny awareness about the media and its allied fields. An event manager can enroll for a diploma course in event management and gain mastery over the craft of
conceptualizing, planning and implementation and become a street smart professional ready to be lapped up by the emerging markets and industries in a global
economy. Films and serial production houses, hotel industry, tourism, the corporate sector, BPOs (Business Processing Outsourcing), newspaper houses and the fashion
industry are some of the sectors where an event manager is required.
Courses in India
The following institutes offer graduate and post graduate diploma courses in event management:
Amity Institute of Event Management, AKC House, E-27, Defence Colony, New Delhi - 110 024, Ph: 24621960, 24699700, Fax: 24625956, 24623317,
Event Management Development Institute, IES Management College,4th Floor 791,S.Kmarg,opp.Lilavati Hospital, Bandra (W), Mumbai_400 050,Ph:+91 22
2655 0808, 2642 7171,
Indian Institute of Event Management, 144 Laxmi Plaza, New Likin Road, Andheri West, Mumbai
Indian Institute of Management, D-3, Defence Colony, NewDelhi-110 048
International Center for Event Marketing, 6/14, II Floor, Sarvapriya Vihar, New Delhi-110 016
International Institute of Event Management, SNDT Women's University, Juhu Campus, Juhu Tara Road, Santacruz (W), Mumbai-400 049,Ph:+91 22
National Institute of Event Management, Ground Floor, Nandavan Buliding, Corner of Vallabhbhai Road & Ansari Road, Vile Parle (W), Mumbai-400 056,
Ph:+01 22 2671 6676, 2628
Scope in India
One can work as an event manager in companies like Wizcraft, television channels like Zee TV, coordinate fashion shows for companies like Lakme and organize award
ceremonies for magazines like Filmfare. One can also work as a public relation executive in various media and advertisement houses and tourism sector.
One can work as an event manger and coordinator in companies like Oglivy and Mather, Percept' D mark, CNBC TV, DNA Network and Encompass abroad.
How to become an event manager
Not so long ago, events management conjured up images of corporate hospitality or sporting events. Today, it is a vast and fast growing
industry, with events managers involved in arranging anything from trade fairs to weddings and from conferences to street festivals. The
types of employers are also increasingly varied, so whilst you might work for a single venue, you could also get a job with an events
management or PR company dealing with a range of venues.
"I thrive off the fact that one day I'll be having lunch with a celebrity to discuss her birthday party and the next day, I'll be arranging a
West End launch," says Crissie Bushell, events manager for Eden Cancan. "It's glam, it's sociable and it's diverse."
It wouldn't suit someone who values their sleep, she jokes. "It's definitely not 9-5 and it's often very hard work and long hours,
particularly in the days leading up to the event," she explains. "But if you love this industry like I do, you don't really mind."
It's all worth it when you see the event come together, agrees David Cunningham, events manager for Lewis Media Centre in London.
"Just last week, we ran a Comic Relief press conference attended by the likes of Bob Geldoff and Annie Lennox and masses of broadcast
media people. It was such a buzz," he says.
Events managers are essentially the ambassadors for clients looking to organise an event, whether it be a charity fundraiser, dog show
or party. "Once the sales team have confirmed the booking, we take over the coordination," explains Martin Litherland, acting events
operations manager for the QEII conference centre in Westminster. "You have regular meetings with them to discuss their needs, then
you sort out the venue and make sure the support services are all coordinated - such as catering and audio visual."
Litherland entered the industry 12 years ago, having done a degree in psychology. "I realised events management would really suit my
skills set. You have to be a multi-tasker because you're usually dealing with lots of events at the same time. You have to be able to
communicate with people at all levels and you have to be someone who is a good negotiator and organiser. You also need to be a quick
thinker and someone who can cope with tight deadlines."
In addition, you need to be resourceful, imaginative and a problem solver. "After all, you'll be expected to learn how to source things
where others can't and to work out how to meet clients needs, no matter how complicated."
Being a good team player is key too. "In my team, there are seven events managers all working very closely together," says Litherland.
It tends to be a young person's job, he admits. "A lot of people burn out after a few years because the work is so demanding. But others,
like me, move into management and some set up their own businesses to cope for the growing demand for events of all kinds."
For those that do leave, they generally find their skills are snapped up in other industries, he says, adding that many people find they
miss events management so much that they return to it after a short break.
Many people, like Litherland, enter the industry with an unrelated degree, whilst others move from PR or marketing. Degrees in events
management are also becoming a popular route in. "The first degree started in the late Nineties," says Kevin Fields, senior lecturer in
events and hospitality management at the University of Gloucester. "Prior to that, it had been taught as modules on tourism courses, but
it became clear that there was a demand for a distinct discipline in itself."
If you do a search on UCAS, he says, you'll find about 140 courses. "They are all very different, so it is worth doing some research
before choosing one. For instance, you can do a pure events management course or couple it with something like marketing or specialise
in areas such as arts or sport or fashion."
Admissions tutors look for enthusiasm, as well as people who have thought about why they are attracted to events management. "For
many, it's the satisfaction of working towards something tangible. A lot of us do jobs in life where it's a long time before you see what
you've achieved, but with events management, it's not long before you're at the event thinking, 'I made this happen'," he says.
Even if you have no desire to move into management, there is room for progression, he says. You can simply move onto bigger and
more complex events. Think Robbie Williams concerts, Labour Party Conferences and the Olympic Games.
When choosing a course, make sure you find a university with a good track record, advises Fields. "Some universities have come to it
relatively new and struggle to attract the type of staff they should - those with a combination of theoretical knowledge and industry
experience. It tends to be the universities with the best reputation and who have run the course for a while that have such teaching staff
You should also look at course content. "At first glance, courses appear to be very similar, but the content is worth exploring in some
detail to make sure that it devotes quite a bit of time to areas like financial acumen and creativity. After all, you can run the best event in
the world, but it's no good if you can't keep within a budget or it has no sense of innovation about it."
Whatever route people choose, they should be prepared to start at the bottom and remember that any relevant experience is
worthwhile, even bar work or waiting on tables. Young people should also take any opportunity they can to gain experience of organising
events such as a university ball, as well as gaining work experience with an events management company. "You might have the best
degree in the world, but a good personality and experience matters more to me," says Caroline Harms, head of events at the Roof
Gardens in Kensington.
Sam Jameson, director of Organza Events, which arranges events for the likes of Big Brother and Mac Make-up, agrees. "It's an
incredibly competitive industry, so you need to make sure you stand out."
To get ahead quickly, says Alix Francis, head of events at marketing agency JJ, people should learn how to visualise events quickly and
make sure they always have attention to detail. And perhaps most importantly of all, they should never rest on their laurels. "Events are
essentially a performance," she explains, "and you are only ever as good as your last one."
CASE STUDY ONE
Chris Zachar, 31, is operations manager for Grass Roots Events
"My role mainly involves client relations and seeing a project through from start to finish. The variety involved in this is incredible,
especially as we deal with anything from incentive travel to meetings and conferences. Every day is different, every destination is
different and every person you deal with is different. I also enjoy the buzz of putting together an event, although it's not a job for people
who are afraid of long hours and a sometimes pressurised environment.
My advice to anyone wanting to go into events management is to get as much experience as possible, even if it's voluntary, and think
carefully about where you apply for jobs. There are lots of different event management companies with specialisms such as incentive
travel or team building. Once you've thought about which one appeals to you, impress the interviewer with the research you've done
about the industry and why this particular company.
My degree is in media studies and I was lucky enough to join a small agency, which did a lot of sporting hospitality and incentive travel. I
started off doing research and loading lorries and I progressed from there. Grass Routes is the third agency I've been with and I'm now
in a relatively senior position."
CASE STUDY TWO
Adam Pollington, 29, is an events manager for Warwick Conferences
"I'm responsible for the management of events at three purpose- built, dedicated training and conference centres, situated at the
University of Warwick. I manage the logistics of each event and venue requirements to match and exceed client expectations. I'm also
responsible for managing quotes and ensuring the highest level of customer service throughout the venues, and I'm the account
representative for key clients.
I love the way that each project I work on evolves. I enjoy the variety of clients too. At Warwick, we deal with large firms who know
exactly what they want through to people who are desperate for ideas, through to academics who expect nothing but the best.
My degree is in leisure management, but I'd say attributes are just as important as qualifications. You need to have brilliant customer
service skills, the ability to be pragmatic and to respond to change. You need to maintain composure under pressure and interact with
people from all different walks of life.
My message to careers advisers would be to really promote this industry. It's increasingly lucrative and the opportunities both nationally
and internationally are amazing. My work in previous roles has taken me to the USA, Poland and Russia among other countries. Trust in
what you do, and get as much of your material out there as you can."
Event Management: A multi-crore-rupee opportunity
They were extremely professional and, like talented chefs, they used the ingredients we wanted, added the ingredients we needed, and put them together to
make an exceptional event that was -- to cap it all -- fun to put together.' -- A director of a company, talking about an event management firm.
Formerly sequestered in advertisement, mass media or public relations, 'event management' is catching the attention of companies and graduates alike.
It does not have a textbook definition and to try and define it would mean to borrow heavily from mainstream management and media concepts.
It usually consists of conceptualization, planning, budgeting, and execution of below-the-line activities such as exhibitions, stage shows, fashion or rock
shows, music concerts, celebrity appearances, fashion or charity shows, conferences, weddings, product or brand launches, and sports shows to name few.
"Events begin where the glamour ends," Brian Tellis, director of Fountainhead, an event management company. "EM is the most intimate form of marketing.
It is a controlled activity aimed at the target audience."
According to him, events have always been there. Any form of event management as a profession was mostly meeting, organising and project planning.
"Today it is much more professional and more organized a sector than, say, a decade ago. Event management started the moment multinationals started
pouring in when our markets liberalised in the 80s," says Tellis.
Kunal Bhandula, director of Opus Planet, says it is difficult to pinpoint exactly when event management broke away from mainstream course and started
carving a niche for itself in the industry.
"I think it was around 1996 that it rapidly gained importance as a professionally managed niche of marketing," he says.
Reaching out to customers more intimately
"Companies realise that through events they can reach out to customers more closely, more intimately and it is cheaper than mainstream or conventional
forms of communication, say television or print," Kunal said.
Tellis calls it 'experiential marketing', or niche marketing, where the environment is controlled to suit the needs of the product or the show being showcased
and the output being far tangible that that of the conventional media.
An event is a niche communication medium that allows companies to reach their target audience directly with tangible outcomes, which are not possible
through conventional forms of advertisement.
"Through events, we can select and reach out directly to our target audience, we can control our budgets and at the end of the event tangibly analyse if the
event was a success or not," says Tellis.
"This is quite difficult, say, in mainstream communications, where the results are intangible and we are not sure who is seeing it and whom the
communication reaches out to."
Providing a plethora of services
Companies approach event managers with a vague idea and a budget in mind. It is then entirely up to the event manager to develop and improvise and turn
the idea into a success.
Once the idea and the budget are settled, event managers begin coordinating with sponsors and performers, arranging travel, security, and accommodation
for the stars if there is a show.
They also have to supervise ticket and stage design, arrange music, sound and lights, and look into those numerous details that go into making an event
Security is another big issue that is dealt with by event managers. In India, shows usually have to end before midnight at the latest, even earlier in some
Event managers have to ensure that events conclude on time, and in case they stretch beyond the permitted hours, they have to handle the police and the
Bad security could ruin an otherwise well-organised event. Unwanted guests, stampedes, fights, and harassment of performers are a few things event
managers have to tackle during public events.
Event management spells big money
But what are the numbers that is making the industry sit up and take notice?
"We are talking about Rs 3,300 crore (Rs 33 billion) only this year," Tellis said. "Companies are focusing more and more into events, as the returns are more
specified than elsewhere. With a tightly packed competitive environment, nothing like events to give boost and not weigh on the purse either."
Live entertainment is also another factor for the increase in events and the moolah that they rake in. Television channels are looking towards programmes
based on live events like awards shows, pageants, rock shows, musical programmes based on Bollywood churn-outs, et cetera, to boost their ratings and
increase as spends.
The event management industry is expected to grow at an astounding rate of 30 per cent per annum over the next five years.
"I am sure it will reach Rs 11,600 crore (Rs 116 billion) in 2006," says Tellis.
Segments like music, culture, sports, fashion shows, Bollywood-based shows and award ceremonies are emerging as the main growth drivers in the sector.
"Sports management is not very well known in India. Cricket being the dominant sport, event management usually centers around it," says Rehan Shaik,
group consultant in Advent, a Lintas event management company.
He says event management in sports is usually long term and something, which companies in India do not understand, and even if they are interested it is
usually related to cricket. "For example, Castrol withdrew its support to the Indian Hockey Federation," he said.
So are there any courses for EM?
He believes that with new and more professional approach to event management, more students will take up sports management.
In Mumbai, event management is offered as a one-year part time diploma for undergraduates and post-graduate diploma for graduates. The classes are held
in the evenings.
Three institutes provide specialised training in event management, two of which have branches in other cities as well.
One-year-old and growing is the Bandra-based Event Management Development Institute, situated in the IES Management College building in Bandra,
northwest Mumbai and has branches in Pune, Kochi, Bangalore, Hyderabad, and Coimbatore.
"EMDI aspires to deliver quality knowledge to candidates ion the intricacies of event management. We researched extensively for a year before we launched
the institute," says Nowshir Engineer, joint director of the institute.
"Students are selected based on their performance on written tests and interview. We try to ensure that only those who are really keen on the field are
selected and not in it for the glamour," he says.
But isn't glamour part of the reason why events are so exciting? "Its one of the biggest problem we face. Half the time we spend trying to tell people that the
glamour is what the audience sees as a final product. Event management is 99 per cent hard work," says Jimmy Nagdev, joint director at EMDI.
Tellis and Kunal also agree. "I like to tell the young guys out there who are aspiring for this field that if you think its all glamour and glitz and you will be
partying all the time, then better forget getting into event management," says Tellis, who is part of the academic council in EMDI.
"One has to remember that to become a successful event manager, you may need to put in 365 days a year without even a Sunday off," says Kunal,
"The candidate should have commitment and should be interested in the field," says Engineer, joint director of the Event Management Development Institute.
"It's not like a time-pass course. The person should be very serious and mentally prepared to withstand the pressures involved."
National Institute of Event Management is four years now and it's founder, Professor Hoshi Bhiwandiwalla, says it was the first to start offering event
management as a separate course and a career option.
"I got the idea to start a course in event management because India has vast pool of talent and knowledge to conduct events," he says. "There is so much
resource and demand in the market for events. Foreign courses existed, but there remained the gap between our culture and foreign culture."
He said the foreign syllabus had to be modified to include Indian culture, bureaucracy, mentality and the huge need to create awareness of event
management as a career of its own. It has branches in Pune, Hyderabad, Ahmedabad, Bangalore and Delhi.
NIEM also selects candidates through an entrance test and interview.
The International Institute of Event Management, also started four years ago, is the only institute with recognition from the SNDT Women's University in
"Ours is the only institute in Mumbai that offers a one-year diploma course in even management that is recognised by an university," says Kavyal Sedani,
administrator and counselor. "There is no entrance test and candidates are selected through an interview and counseling session."
All the institutes maintain that they have the best faculty and the most advanced course materials to equip the students.
What's the study programme like?
The curriculum is usually a mix of theory and practical. Theory usually borders around management subjects and related subjects like accountancy, law, and
Students are also sent for hands-on training in event management companies and organisations.
They are introduced into the basic theoretical aspects of management, marketing, law, accountancy, costing, communication and media, but in relation to
handling of events.
Event objectives, revenue generation, sales & marketing, entertainment & celebration, communication awareness brand equity are some of the topics that
Skill sets related to scripting, set designing, television production, direction, graphics, operations, legal, backstage management, venue management,
construction, technicals and celebrity management are taught to the students.
"The present bunch of managers are totally clueless about the technicalities while conducting events. So they have to depend on the technicians, which is
not good when you are working in time constraints," says Jateen Rajput, director of Consumer links.
Jateen is also part of the academic council in EMDI and he equips the students with the technical know-how of stage, lighting and equipments.
"You do not need to be an engineer or a science graduate to learn the stuff. All you need is bit of logical reasoning and for the rest I am there," he says
What about placement?
The faculty is usually from the industry, which also ensures that almost all the students are absorbed by the companies.
The pay is directly proportional to the amount and quality of the event managers. "Those fresh out of the institutes can earn anywhere between seven to 10
grand (Rs 7,000 to Rs 10,000) and the figure just multiplies if one is good and hard working," says Kunal.
"Institutes should try and ensure that students are associated with any event right from the start, that is from the planning stage itself," says Tellis. "That will
give them a broad idea of how events actually turn out from idea to execution stage."
IIEM prefers graduates for its course. "They are more serious about their careers," says IIEM's Sedani," and want to earn money. So training them is less of
a hassle. And with our curriculum and training, they are able to start out on their own."
Engineer, however, says EMDI pushes its students to work in established companies or organisations under experienced hands before launching on their
"One can earn a lot in this career, but it involves back-breaking work. There is no stipulated amount and earnings largely depend on the success of each
show or event. The event management organisations usually get a commission of 15 to 20 per cent of the total amount spent on organising an event," says
There are as many girls as boys in this field. But is the physical work and late nights involved, a deterrent for women?
"I don't think so," says Dilshad. The third-year B.Com student joined EMDI as she was keen on handling and organising events. "It does make a difference
being a woman, as men tend to take advantage and it become difficult to interact with workers and labourers. But then that's what it's all about. No one said
it's easy, thought the final output is a sheer thrill."
"We can do shows as good as the Oscars, if we are provided the infrastructure and the facilities," says Kunal.
Placements of niem
• 360 DEGREES
PLATINUM EVENTS & INCENTIVES
Famous event managemnent companies in india:
360 degree..really famous one I think one of the leading event management company in
Percept D Mark
another famous one..
Wizcraft international entertainment Pvt Ltd:(organiser of iifa,etc)
DNA networks Pvt Ltd:( IPL opening and closing ceremony, Russel peters banaglore,
Shakira in india, Aersosmith, iron maiden,etc .they are responsible for all this..
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