STANDARDIZED SIZES.

HIGHER VISIBILITY. MORE IMPACT.

BETTER RESULTS.
Introducing
Modular Ad Units.
Modular ad units on the newly designed pages of
Journal Register Company newspapers will help make
your advertisement stand out and achieve better
results.
Utilizing logical page portion - full, half, quarter,
eighth, etc. - instead of inches will make planning
and buying print advertising easier. An added benefit:
complicated rate cards are history - pricing is now
provided for each advertising unit.
Our intention is to provide similar standardized
advertising units found in other media like
magazines, online, television and radio. In addition,
your advertisements will easily fit other newspapers
that have adopted this strategy.
Inside you’ll find thumbnails and dimensions of our
26 modular advertising units. Of course, we will
continue to offer creative ad shapes.

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

Where your customers look before they buy.

Double Truck

13 col. x 20”
BUILD SIZE: 20.295” x 20”

Full Page

6 col. x 20”
BUILD SIZE: 9.89” x 20”

3/4 Page

5 col. x 18”
BUILD SIZE: 8.22” x 18”

1/2 Page Horizontal
6 col. x 10”
BUILD SIZE: 9.89” x 10”

3 col. x 20”
BUILD SIZE: 4.89” x 20”

1/4 Page Vertical

1/5 Page

2/5 Page

1/3 Page Horizontal
5 col. x 8”
BUILD SIZE: 8.22” x 8”

1/3 Page Vertical

2 col. x 20”
BUILD SIZE: 3.22” x 20”

1/4 Page Horizontal
6 col. x 5”
BUILD SIZE: 9.89” x 5”

3 col. x 10”
BUILD SIZE: 4.89” x 10”

1/6 Page Horizontal

1/6 Page Vertical

3/20 Page

1/8 Page

1/10 Page

4 col. x 12”
BUILD SIZE: 6.56 x 12”

4 col. x 5”
BUILD SIZE: 6.56 x 5”

2 col. x 10”
BUILD SIZE: 3.22” x 10”

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

3 col. x 6”
BUILD SIZE: 4.89” x 6”

3 col. x 5”
BUILD SIZE: 4.89” x 5”

3 col. x 4”
BUILD SIZE: 4.89” x 4”

1/2 Page Vertical

3 col. x 8”
BUILD SIZE: 4.89” x 8”

1/12 Page

2 col. x 5”
BUILD SIZE: 3.22” x 5”

Where your customers look before they buy.

1/16 Page

3 col. x 2.5”
BUILD SIZE: 4.89” x 2.5”

1/20 Page

2/30 Page

2 col. x 3”
BUILD SIZE: 3.22” x 3”

2 col. x 4”
BUILD SIZE: 3.22” x 4”

1/30 Page Horizontal
2 col. x 2”
BUILD SIZE: 3.22” x 2”

1/30 Page Vertical
1 col. x 4”
BUILD SIZE: 1.56” x 4”

1/40 Page

1 col. x 3”
BUILD SIZE: 1.56” x 3”

44” Web - 6 Column Broadsheet ROP and Classified
Column Width
1 Column
2 Column
3 Column
4 Column
5 Column
6 Column

Picas
9p4
19p4
29p4
39p4
49p4
59p4

Inches
1.56
3.22
4.89
6.556
8.22
9.89

Points
112.00
232.00
352.00
472.00
592.00
712.00

Inches
20.295”

Points
1461

44” Web - Double Truck
1/60 Page

1 col. x 2”
BUILD SIZE: 1.56” x 2”

Skybox

Front Page Banner
6 col. x 3”
BUILD SIZE: 9.89” x 3”

BUILD SIZE: 2.5” x .75”

Columns
13 Column

Picas
121p75

Broadsheet Modular Ad Sizes
Double Truck: 13 col. x 20”
Full Page: 6 col. x 20”
3/4 Page: 5 col. x 18”
1/2 Page Horizontal: 6 col. x 10”
1/2 Page Vertical: 3 col. x 20”
2/5 Page: 4 col.x 12”
1/3 Page Horizontal: 5 col. x 8”
1/3 Page Vertical: 2 col. x 20”

Depth Inches to Points

Inches
1
1.5
2
2.5
3

Points
72
108
144
180
216

Inches
3.5
4
4.5
5
5.5

Points
252
288
324
360
396

1/4 Page Horizontal: 6 col. x 5”
1/4 Page Vertical: 3 col. x 10”
1/5 Page: 3 col. x 8”
1/6 Page Horizontal: 4 col. x 5”
1/6 Page Vertical: 2 col. x 10”
3/20 Page: 3 col. x 6”
1/8 Page: 3 col. x 5”
1/10 Page: 3 col. x 4”

1/12 Page: 2 col. x 5”
1/16 Page: 3 col. x 2.5”
2/30 Page: 2 col. x 4”
1/20 Page: 2 col. x 3”
1/30 Page Horizontal: 2 col. x 2”
1/30 Page Vertical: 1 col. x 4”
1/40 Page: 1 col. x 3”
1/60 Page: 1 col. x 2”

Inches
6
6.5
7
7.5
8

Inches
11
11.5
12
12.5
13

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

Points
432
478
504
540
576

Inches
8.5
9
9.5
10
10.5

Points
612
648
684
720
756

Points
792
828
864
900
936

Inches
13.5
14
14.5
15
15.5

Points
972
1008
1044
1080
1116

Front Page Banner: 6 col. x 3”
Skybox: 2.5” x .75”

Gutters and Margins
Page Margins: 40 points
Page Gutter: 80 points
Column Gutter: 8 points
Page Depth: 20.295”

Inches
16
16.5
17
17.5
18

Points
1152
1188
1224
1260
1296

Inches
18.5
19
19.5
20
20.5

Points
1332
1368
1404
1440
1476

Full Pg

6 col x 20”

Full Pg

6 col x 20”

ZONE 2 – Utica/Shelby
Frequency $$ Volume

1/2 Pg H

$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502

6 col x 10”

1/2 Pg H

$1,105
$938
$890
$846
$805
$764
$688
$526
$426

6 col x 10”

1/2 Pg H

$664
$565
$536
$510
$485
$460
$414
$317
$243

6 col x 10”

1/2 Pg V

3/4 Pg

Pickup Discounts
Pick up rate is the 30x rate for all zones.

2/5 Pg

1/3 Pg

3/4 Pg

$941
$800
$760
$722
$685
$650
$587
$449
$343

2/5 Pg

$531
$452
$429
$407
$388
$368
$330
$253
$194

1/3 Pg

$443
$376
$358
$340
$323
$306
$276
$211
$162

3/4 Pg

$1,560
$1,328
$1,260
$1,198
$1,140
$1,082
$975
$745
$604

2/5 Pg

$882
$750
$712
$677
$643
$611
$550
$420
$341

1/3 Pg

$735
$625
$594
$564
$536
$509
$458
$350
$284

$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502

$1,839
$1,560
$1,485
$1,410
$1,340
$1,273
$1,145
$877
$710

$1,038
$882
$839
$796
$757
$719
$677
$495
$400

$855
$735
$699
$664
$630
$599
$539
$412
$335

3 col x 20” 5 col x 18” 4 col x 12” 2 col x 20”

1/2 Pg V

$1,105
$938
$890
$846
$805
$764
$688
$526
$426

3 col x 20” 5 col x 18” 4 col x 12” 2 col x 20”

1/2 Pg V

$664
$565
$536
$510
$485
$460
$414
$317
$243

3 col x 20” 5 col x 18” 4 col x 12” 2 col x 20”

Combination rate of 25% off when both Zones 2 & 3 are run.
Pricing is per ad, per Sunday publication date.
Combo pricing is for ads that run in Zones 2&3 only.
All spending within JRC print or online can be considered for dollar volume pricing.

OPEN 1x

3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+

$2,596
$2,205
$2,097
$1,991
$1,891
$1,799
$1,616
$1,237
$1,002

Full Pg

6 col x 20”

ZONE 3 – Sterling Heights
Frequency $$ Volume

$2,205
$1,875
$1,780
$1,692
$1,608
$1,528
$1,375
$1,051
$852

OPEN 1x

3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+

$1,328
$1,129
$1,072
$1,019
$969
$920
$828
$634
$485

OPEN 1x

3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+

ZONE 1 – Romeo/Washington
Frequency $$ Volume

Broadsheet Modular Ad Sizes
1/4 Pg V

$649
$551
$524
$498
$473
$449
$404
$310
$250

3 col x 10”

1/4 Pg V

$551
$469
$445
$423
$402
$382
$344
$263
$213

3 col x 10”

1/4 Pg V

$332
$282
$268
$255
$242
$230
$207
$158
$121

3 col x 10”

1/6 Pg

$433
$368
$349
$332
$315
$299
$270
$206
$168

4 col x 5”

1/6 Pg

$368
$312
$297
$282
$268
$255
$230
$175
$142

4 col x 5”

1/6 Pg

$221
$188
$179
$170
$160
$153
$138
$106
$80

4 col x 5”

1/8 Pg

$324
$275
$262
$249
$236
$225
$202
$155
$125

3 col x 5”

1/8 Pg

$275
$235
$222
$212
$200
$190
$172
$131
$107

3 col x 5”

1/8 Pg

$166
$141
$135
$127
$121
$115
$104
$79
$60

3 col x 5”

1/10 Pg

$260
$220
$210
$199
$189
$180
$162
$124
$100

3 col x 4”

1/10 Pg

$220
$188
$178
$170
$161
$153
$137
$105
$85

3 col x 4”

1/10 Pg

$133
$113
$107
$102
$97
$92
$83
$64
$48

3 col x 4”

1/12 Pg

$216
$183
$175
$166
$158
$150
$135
$103
$84

2 col x 5”

1/12 Pg

$183
$156
$149
$141
$134
$127
$115
$88
$71

2 col x 5”

1/12 Pg

$110
$94
$89
$85
$80
$77
$69
$53
$40

2 col x 5”

1/16 Pg

2/30 Pg

2/30 Pg

$88
$75
$72
$68
$64
$62
$55
$42
$32

2/30 Pg

$147
$125
$119
$113
$107
$102
$92
$70
$57

$162
$138
$131
$124
$118
$113
$101
$77
$63

$44
$38
$36
$34
$33
$31
$28
$21
$16

1 col x 4”

$33
$28
$27
$25
$24
$23
$21
$16
$12

1 col x 3”

$74
$63
$60
$56
$54
$50
$46
$35
$28

1 col x 4”

$55
$47
$45
$42
$40
$38
$35
$27
$22

1 col x 3”

$87
$74
$70
$66
$63
$60
$54
$42
$34

1 col x 4”

$65
$55
$52
$50
$48
$45
$40
$31
$25

1 col x 3”

SourceNewspapers.com

N E W S P A P E R S

$87
$74
$70
$66
$63
$60
$54
$42
$34

2 col x 2”

1/30 Pg H 1/30 Pg V 1/40 Pg

$74
$63
$60
$56
$54
$50
$46
$35
$28

2 col x 2”

1/30 Pg H 1/30 Pg V 1/40 Pg

$44
$38
$36
$34
$33
$31
$28
$21
$16

2 col x 2”

1/30 Pg H 1/30 Pg V 1/40 Pg

Advisor & Source

$173
$147
$140
$133
$126
$120
$108
$83
$67

3 col x 2.5” 2 col x 4”

1/16 Pg

$138
$117
$111
$106
$100
$95
$86
$66
$53

3 col x 2.5” 2 col x 4”

1/16 Pg

$83
$70
$67
$64
$60
$57
$52
$40
$30

3 col x 2.5” 2 col x 4”

3/4 Pg

2/5 Pg

1/3 Pg

$2,596
$2,205
$2,097
$1,991
$1,891
$1,799
$1,616
$1,237
$1,002

6 col x 20”

$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502

6 col x 10”

Pickup Discounts
Pick up rate is the 30x rate for all zones.

1/3 Pg

$443
$376
$358
$340
$323
$306
$276
$211
$162

$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502

$1,839
$1,560
$1,485
$1,410
$1,340
$1,273
$1,145
$877
$710

$1,038
$882
$839
$796
$757
$719
$677
$495
$400

$855
$735
$699
$664
$630
$599
$539
$412
$335

3 col x 20” 5 col x 18” 4 col x 12” 2 col x 20”

Combination rate of 25% off when both Zones 2 & 3 are run.
Pricing is per ad, per Sunday publication date.
Combo pricing is for ads that run in Zones 2&3 only.
All spending within JRC print or online can be considered for dollar volume pricing.

OPEN 1x

3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+

2/5 Pg

ZONE 6 – Macomb Twp., Clinton Twp., Harrison Twp. & Mt. Clemens
Frequency $$ Volume
Full Pg
1/2 Pg H 1/2 Pg V 3/4 Pg

$664
$565
$536
$510
$485
$460
$414
$317
$243

$531
$452
$429
$407
$388
$368
$330
$253
$194

$1,328
$1,129
$1,072
$1,019
$969
$920
$828
$634
$485

$941
$800
$760
$722
$685
$650
$587
$449
$343

OPEN 1x

3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+

$664
$565
$536
$510
$485
$460
$414
$317
$243

1/2 Pg V

6 col x 10”

3 col x 20” 5 col x 18” 4 col x 12” 2 col x 20”

6 col x 20”

ZONE 5 – Roseville, Fraser, St. Clair Shores
Frequency $$ Volume
Full Pg
1/2 Pg H

Broadsheet Modular Ad Sizes
1/4 Pg V

$649
$551
$524
$498
$473
$449
$404
$310
$250

3 col x 10”

1/4 Pg V

$332
$282
$268
$255
$242
$230
$207
$158
$121

3 col x 10”

1/6 Pg

$433
$368
$349
$332
$315
$299
$270
$206
$168

4 col x 5”

1/6 Pg

$221
$188
$179
$170
$160
$153
$138
$106
$80

4 col x 5”

1/8 Pg

$324
$275
$262
$249
$236
$225
$202
$155
$125

3 col x 5”

1/8 Pg

$166
$141
$135
$127
$121
$115
$104
$79
$60

3 col x 5”

1/10 Pg

$260
$220
$210
$199
$189
$180
$162
$124
$100

3 col x 4”

1/10 Pg

$133
$113
$107
$102
$97
$92
$83
$64
$48

3 col x 4”

1/12 Pg

$216
$183
$175
$166
$158
$150
$135
$103
$84

2 col x 5”

1/12 Pg

$110
$94
$89
$85
$80
$77
$69
$53
$40

2 col x 5”

1/16 Pg

2/30 Pg

2/30 Pg

$88
$75
$72
$68
$64
$62
$55
$42
$32

$162
$138
$131
$124
$118
$113
$101
$77
$63

$44
$38
$36
$34
$33
$31
$28
$21
$16

1 col x 4”

$33
$28
$27
$25
$24
$23
$21
$16
$12

1 col x 3”

$87
$74
$70
$66
$63
$60
$54
$42
$34

1 col x 4”

$65
$55
$52
$50
$48
$45
$40
$31
$25

1 col x 3”

SourceNewspapers.com

N E W S P A P E R S

$87
$74
$70
$66
$63
$60
$54
$42
$34

2 col x 2”

1/30 Pg H 1/30 Pg V 1/40 Pg

$44
$38
$36
$34
$33
$31
$28
$21
$16

2 col x 2”

1/30 Pg H 1/30 Pg V 1/40 Pg

Advisor & Source

$173
$147
$140
$133
$126
$120
$108
$83
$67

3 col x 2.5” 2 col x 4”

1/16 Pg

$83
$70
$67
$64
$60
$57
$52
$40
$30

3 col x 2.5” 2 col x 4”

STANDARDIZED SIZES.
HIGHER VISIBILITY. MORE IMPACT.

BETTER RESULTS.
Introducing
Modular Ad Units.
Modular ad units on the newly designed pages of
Journal Register Company newspapers will help make
your advertisement stand out and achieve better
results.
Utilizing logical page portion - full, half, quarter,
eighth, etc. - instead of inches will make planning
and buying print advertising easier. An added benefit:
complicated rate cards are history - pricing is now
provided for each advertising unit.
Our intention is to provide similar standardized
advertising units found in other media like
magazines, online, television and radio. In addition,
your advertisements will easily fit other newspapers
that have adopted this strategy.
Inside you’ll find thumbnails and dimensions of our
21 modular advertising units. Of course, we will
continue to offer creative ad shapes.

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

Where your customers look before they buy.

Double Truck

13 col. x 9.6”
BUILD SIZE: 20.295” x 9.6”

1/2 Page Vertical

3 col. x 9.6”
BUILD SIZE: 4.89” x 9.6”

1/6 Page

2 col. x 4.75”
BUILD SIZE: 3.22 x 4.75”

1/20 Page

1 col. x 3”
BUILD SIZE: 1.56 x 3”

2/5 Page

3 col. x 8”
BUILD SIZE: 6.56 x 8”

1/8 Page

Full Page

2/3 Page Horizontal
5 col. x 8”
BUILD SIZE: 8.22” x 8”

4 col. x 9.6”
BUILD SIZE: 6.56” x 9.6”

1/3 Page Horizontal

1/3 Page Vertical

3/10 Page

6 col. x 9.6”
BUILD SIZE: 9.89” x 9.6”

4 col. x 4.75”
BUILD SIZE: 6.56” x 4.75”

2/15 Page

3 col. x 2.5”
BUILD SIZE: 4.89” x 2.5”

2 col. x 4”
BUILD SIZE: 3.22” x 4”

1/30 Page

Front Page Banner

1 col. x 2”
BUILD SIZE: 1.56” x 2”

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

6 col. x 3”
BUILD SIZE: 9.6” x 3”

2/3 Page Vertical

1/2 Page Horizontal

6 col. x 4.75”
BUILD SIZE: 9.89” x 4.75”

1/4 Page

2 col. x 9.6”
BUILD SIZE: 3.22” x 9.6”

3 col. x 6”
BUILD SIZE: 4.89” x 6”

3 col. x 4.75”
BUILD SIZE: 4.89” x 4.75”

1/10 Page

1/15 Page Horizontal

1/15 Page Vertical

2 col. x 3”
BUILD SIZE: 3.22” x 3”

Skybox
BUILD SIZE: 2.5” x .75”

2 col. x 2”
BUILD SIZE: 3.22” x 2”

1 col. x 4”
BUILD SIZE: 1.56” x 4”

Where your customers look before they buy.
Tabloid Modular Ad Sizes
Double Truck: 13 col. x 9.6”
Full Page: 6 col. x 9.6”
2/3 Page Horizontal: 5 col. x 8”
2/3 Page Vertical: 4 col. x 9.6”
1/2 Page Horizontal: 6 col. x 4.75”
1/2 Page Vertical: 3 col. x 9.6”
2/5 Page: 3 col.x 8”

Depth Inches to Points

Inches
1
1.5
2
2.5
3

Points
72
108
144
180
216

Inches
3.5
4
4.5
5
5.5

Points
252
288
324
360
396

1/3 Page Horizontal: 4 col. x 4.75”
1/3 Page Vertical: 2 col. x 9.6”
3/10 Page: 3 col. x 6”
1/4 Page: 3 col. x 4.75”
1/6 Page Horizontal: 2 col. x 4.75”
1/8 Page: 3 col. x 2.5”
2/15 Page: 2 col. x 4”

Inches
6
6.5
7
7.5
8

Points
432
478
504
540
576

Inches
8.5
9
9.5
10
10.5

44” Web - 6 Column Tabloid ROP and Classified
Column Width
1 Column
2 Column
3 Column
4 Column
5 Column
6 Column

Picas
9p4
19p4
29p4
39p4
49p4
59p4

Inches
1.56
3.22
4.89
6.556
8.22
9.89

Points
112.00
232.00
352.00
472.00
592.00
712.00

Inches
20.295”

Points
1461

44” Web - Double Truck
Columns
13 Column

Picas
121p75

Advisor & Source
N E W S P A P E R S
SourceNewspapers.com

Points
612
648
684
720
756

1/10 Page: 2 col. x 3”
1/15 Page Horizontal: 2 col. x 2”
1/15 Page Vertical: 1 col. x 4”
1/20 Page: 1 col. x 3”
1/30 Page: 1 col. x 2”
Front Page Banner: 6 col. x 3”
Skybox: 2.5” x .75”

Inches
11
11.5
12
12.5
13

Points
792
828
864
900
936

Inches
13.5
14
14.5
15
15.5

Points
972
1008
1044
1080
1116

Gutters and Margins
Page Margins: 40 points
Page Gutter: 80 points
Column Gutter: 8 points
Page Depth: 9.89”

Inches
16
16.5
17
17.5
18

Points
1152
1188
1224
1260
1296

Inches
18.5
19
19.5
20
20.5

Points
1332
1368
1404
1440
1476

$345
$335
$325
$310

HOMES – MONTHLY

Full Pg B&W

$165

OPEN 1x
3
6
12

6 col x 9.6”

Full Pg Multi
$185

$205
$195
$185
$175

6 col x 4.75”

1/2 Pg B&W
$110

$205
$195
$185
$175

1/2 Pg V

$310
$300
$290
$280

3 col x 9.6”

$310
$300
$290
$280

$580
$570
$560
$540

SENIOR LIVING NEWS – OAKLAND EDITION – MONTHLY
Frequency
Full Pg
1/2 Pg H

OPEN 1x
3
6
12

1/2 Pg V
3 col x 9.6”

6 col x 4.75”

6 col x 9.6”

SENIOR LIVING NEWS – MACOMB EDITION – MONTHLY
Frequency
Full Pg
1/2 Pg H

Tabloid Modular Ad Sizes
2/5 Pg

1/2 Pg Multi
$130

$140
$135
$125
$118

3 col x 8”

2/5 Pg

$185
$180
$175
$170

3 col x 8”

1/4 Pg

Back Pg
$299

$114
$110
$103
$98

3 col x 4.75”

1/4 Pg

$160
$155
$150
$145

3 col x 4.75”

1/8 Pg

Page 3
$269

$67
$62
$57
$52

3 col x 2.31”

1/8 Pg

$85
$80
$75
$70

3 col x 2.31”

1/6 Pg

Front Pg
$199

$67
$62
$57
$52

2 col x 4.75”

1/6 Pg

$85
$80
$75
$70

2 col x 4.75”

$48
$43
$38
$33

2 col x 3”

1/10 Pg

$54
$50
$45
$40

1/10 Pg
2 col x 3”

N E W S P A P E R S

SourceNewspapers.com

Advisor & Source

$37
$33
$27
$22

2 col x 3”

Service Directory

$48
$43
$37
$32

2 col x 3”

Service Directory

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