Hot Tips for Internal Communicators

Increasing the Impact of your Intranet
A good Intranet site is not about technology. It is about communication and meeting your objectives
The idea that if you build it they will come, might have worked for Kevin Costner in the movie “Field of Dreams,” but it certainly does not hold true for Intranet sites. If your Intranet has stagnated and is under used, it is time to work out how to attract staff back, even though creating and maintaining an effective Intranet is daunting. You need to identify what you want to achieve with your Intranet. You need to integrate your business goals as well as the needs of each department and its staff. In addition you need to keep up with the times and with the technology.

Even re-jigging the Intranet seems like a huge task. Where do I start?
As with any project, it is best to start by organising your team and defining the project. To start off with you need to answer basic questions such as: · · · · · What is the purpose of the Intranet? Relevant to our internal communications goals, what do we want to achieve? Who will use it and how will they use it? What will it contain? What functionality do we need to achieve this?

Do the big thinking first, and then break up the project into a series of smaller projects. You are likely to get more ‘buy-in’ and gain more credibility if your staff gain a series of benefits, and can see a series of improvements over time.

Ten top tips for a dynamic and engaging Intranet
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Have a clear vision and do your planning. Read more Use an iterative approach. Read more Make it effective and drive usage. Read more Keep it simple and don’t get wowed by technology. Read more Design for your culture. Read more Make it easy to use. Read more Give staff what they need. Read more Engage users. Read more Keep the content compelling and keep it up-to-date. Read more Measure results and plan for the next round of changes. Read more

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Hot Tips for Internal Communicators

Have a clear vision and do your planning
Every Intranet project starts somewhere and the best ones never end
Tim Horgan, CIO Magazine webmaster and vice president of technology Start by clarifying your objectives. Your objectives should focus on creating value: selling more, saving costs, developing new products/services, attracting and retaining employees, etc. You may need to carry out some research or conduct focus groups to understand the value that different departments hope to derive from an improved Intranet. Next, put together your team. Having an effective, company-wide cross-functional team is really important. It is a good idea to get a balance between representatives from IT, Comms and HR. Consult with your Intranet team and key stakeholders to define why you are establishing or revamping your Intranet. Ensure your objectives and strategies align with the business goals. Use a template for your planning and write down your plan. This will help you clarify your thoughts. It will also ensure you include all relevant information and it will keep you and your team on track. Break the project up into smaller ‘mini projects’, then, for each one: · · · · Discuss what needs to be done Identify problems and possible improvements Drum up interest and buy-in across the business. Plan the first steps and decide how you will track and measure progress.

Try these Snap tools
Snap tools can directly assist you in planning your Intranet update or development. · Snap Poll can deliver company wide surveys to assess what’s working and what’s not with the existing Intranet. It can also gather important information regarding the tools and resources people would like to see included on the revamped Intranet. Snap Poll is very quick to set up and simple to deliver company wide. It pops up on employee computer screens so does not add to email overload. Built in reminders help drive participation which ensures that all views are represented in the research…including the important but often ‘silent majority’ who perhaps do not have extreme views or agendas and are less motivated to participate. Snap Poll can also be targeted to specific groups of employees, for example, managers and heads of departments. Such individuals can be asked questions such as “what specific business value does / could your department derive from an effective Intranet?”, “How might this be quantified?” For example, a sales manager may say it is the number of accurate proposals that sales people are able to produce. This research will provide an important perspective to help you make the Intranet effective and also help you quantify the value of the revamped Intranet at a later stage. · In addition to quantitative research, Snap Forum is a good way of enabling staff to engage in online discussions. It allows you to tap in to the likes and dislikes of staff with regard to the Intranet as well as to capture innovative thinking and possible solutions. Snap Forum is an easy administer, easy to use, cost effective way to set up a secure Intranet project team discussion group. This is especially useful if timetabling meetings is problematic because key team members have busy schedules. Snap Forum allows stakeholders from other centres to be an active part of your team. Your cross functional project team can ‘meet’ and discuss the status of certain aspects of the project, and share and capture ideas as they crop up.

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Hot Tips for Internal Communicators

Use an iterative approach
An Intranet is not a ‘product’ but a ‘process’ that is evolutionary and without end
Susan Wiener at Cognitive Communications (NY) If your Intranet has started to stagnate, you may be tempted to go for a big fix. It may be better, however, to identify the key areas that need improvement, and plan for small but effective fixes. A series of successful, small wins will be much more effective than waiting for the one big, and sometimes elusive, win. Don’t let your Intranet grow haphazardly. Try starting with a small project that has a really visible and beneficial result. Make sure it is one you can deliver on. A quick and effective win early on in the project gives you credibility and creates an ‘upward spiral of improvement.’ Measure and report on the progress of each ‘mini project’, tweak your plans if necessary, or even reevaluate your whole approach if circumstances warrant this.

Try these Snap tools
Communicating incremental changes can sometimes be even more of a challenge than the actual project, because you don’t want to overload users and send out boring updates every time a new feature is added. However, users need to be kept up-to-date, interested and believing in the iterative Intranet improvement process. The Snap tools can promote your intranet gently through multiple channels, and monitor readership to make sure you’re hitting the mark. · Snap Mag is an innovative e-mag that is pushed to employees’ computer screens. It can quickly and easily consolidate information into a visual, template format that’s dynamic and doesn’t require an html editor. Snap Mag offers a unique way of profiling your project without cluttering up either the Intranet or your readers’ email inboxes. Short ‘news’ articles in Snap Mag can inform readers of new information and the availability of new tools, as well as allowing readers to click directly through to the specific Intranet pages. · For project ‘wins’ that you want to profile with more impact, try Snap Shots screensavers. The Snap Shots tool is designed to raise awareness of key news and updates by turning employee screensavers into dynamic interactive bill boards. An image is worth a thousand words. For example, an image of a deck chair on the beach with relevant text and a click through link is a powerful and engaging way to notify staff that leave forms are now available on the Intranet. Snap Ticker is a targeted scrolling news feed that appears on employees’ computer screens, providing a short headline and the facility for staff to click through to the specific pages of the Intranet. Unlike traditional RSS (Really Simple Syndication), Snap Ticker does not require users to ‘opt in’ to specific feeds or for the Intranet itself to be RSS enabled.

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All of the Snap tools, including Snap Blog and Snap Forum are quick and cost effective to implement, making it easy to take an iterative approach to Intranet development. You can try concepts out, test uptake and evolve the approach without the need for ‘big project’ budget, resource or timeframes.

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Hot Tips for Internal Communicators

Make it effective and drive usage
‘Our Intranet is great for me personally. I spend hours online.’
Sounds great? But ask yourself whether spending ‘hours online’ is a good measure of your Intranet’s efficiency? Intranet usage alone is not a measure of success. You need to find some way of ensuring that time spent on the Intranet equates to saving time, money and resources. You’re not just building a resource for the individual user’s benefit – it has to be useful for the organisation too. So how can you make your Intranet effective on a business level and make it great for staff on an individual level? Start by finding out what would assist staff to work more efficiently, and what would attract them to your Intranet, so that when they visit your Intranet they are spending productive time there. For example, what about making it easier to do all those regular tasks that staff undertake which often take up more time than necessary? Think about things like finding contact details, booking meeting rooms, and all the other myriad of tasks that eat up your staff’s time. Once you have planned and implemented your improvements, use other promotional tools to raise awareness of the new Intranet features, encourage disillusioned users back and to drive the usage and value of the Intranet. You could consider using screensavers, news feeds, alerts, electronic magazines, quizzes and polls as promotional tools with click through links to relevant Intranet pages (as well as other more traditional mediums).

Try these Snap tools
· Snap Quiz is an interactive quiz format that pops up on the employee’s computer screen. It can be a great way of working out what staff like and dislike, know and don’t know about the Intranet. It is a good way of ensuring staff involvement, as it is persistent and it can be fun. Staff can elect to complete a quiz at a time that suits them, but, if required, you can set up the quiz so that it keeps on re-appearing until it is completed. Business and product focused quizzes can contain links to the Intranet allowing users to research each question before answering. This tool is a real asset if you are aiming to improve overall knowledge, increase Intranet usage, and help staff find the content they need on the Intranet. · Snap Quiz and Snap Poll typically ‘pop up’ on the employee’s computer screen. However, both tools can also operate in ‘silent mode’. In silent mode, the quiz or survey only appears when a link or button is clicked by the user. This allows users to opt in to participate. For example, a button can be included on relevant Intranet pages allowing users to ‘rate this content’ or ‘report out of date content’. When the link or button is clicked, the survey appears to capture user feedback. All results are centralised in the content management system. This allows the Comms team to view reports at regular intervals in order to review Intranet effectiveness and / or send out update reminders to the Intranet content owners via Snap Alert. Snap Helpdesk allows people who are unable to find the information or answers they need on the Intranet to ask a question in an appropriate online ‘helpdesk’. Moderators can be nominated for each ‘helpdesk’ and receive notifications when new questions are posted. Moderators can answer questions directly or point the person to the correct part of the Intranet where an answer can be found. Each specific question is tagged and searchable, meaning that past questions and answers can be easily located in an evolving repository of knowledge.

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Hot Tips for Internal Communicators

Keep it simple and don’t get wowed by technology
Just because the technology can do it doesn’t mean you should do it
Who is in the driving seat? Should your project be driven by what your business needs or by what the technology can do? A communications driven project, should be about improving communications. It is obvious that you will need to work with IT as part of a cross-functional team. They can assist your planning with creative ideas and knowledge about what the technology can do. But don’t get hi-jacked by the IT team’s enthusiasm for the latest hot technology. It is the Comms team that should drive a communications project. For example, RSS enabling your Intranet is often recommended as a great way to keep staff informed of new Intranet content. However, communications practitioners are finding that RSS is not always the ‘silver bullet’ it is touted to be. One issue that arises is that it requires staff to opt into the feeds they are interested in. The reality however, is that often staff have limited time and/or interest in specific subjects (despite needing to know about them to be effective in their jobs), and fail to opt into feeds. In addition, as with most automated processes that don’t involve real people, the process can break down, meaning new feeds appear after every simple change to a site (e.g. a simple amendment such as a spelling change). This can cause frustration and information overload, and drive the users, who have taken the time to opt into feeds, to opt out again...fast! SharePoint is also a useful tool but it requires power users and IT staff to have a considerable amount of expensive training. “Without at least two well-trained people, a systems administrator and a developer/programmer - your odds of finding yourself in chaos are fairly high.” If SharePoint isn’t for you, most of its functionality can be achieved via simple plug-ins to your existing Intranet at a fraction of the cost and complexity. For example, Google sells a plug-in server that can provide good search functionality.

Try these Snap tools
If you outsource some of SharePoint’s features to Snap, you will find simple, cost effective solutions to complex problems. For example: · Snap Ticker allows administrators to easily create and send scrolling ‘news headlines’ with clickthrough capability to members of their teams and/ or a wider employee audience. This keeps staff informed of new information on the Intranet that is relevant to them. In addition, it allows administrators to push out existing RSS feed sources, so if your Intranet is RSS enabled, you can remove the step requiring users to opt in if required. Snap Blog provides cost effective, user friendly blogging capability and is a good way to involve staff. Snap Blog is a tool built specifically for secure employee communications purposes and has only the features that internal communicators need and consider important. It is easy to use, with comprehensive search features meaning maximum usage and value for staff. Find writers in your business who can produce engaging, interesting and relevant content. In addition, if your CEO or other senior managers have the skills, it can be a great way to raise their profile and build engagement across the business. · Snap Forum is a good way of enabling staff to engage in online discussion covering pretty much any aspect of the business. The structure and behaviour of Snap Forum makes forums easy for busy readers to scan or search for key information. Handy reporting tools such as the time spent on-line by individual users mean that the productivity concerns expressed by managers over such communication mediums can be managed and addressed.

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Hot Tips for Internal Communicators

Design for your culture
Does your Intranet brand walk your company’s talk?
Are you, your staff, and your organisation happy with the way information is presented, and the way your Intranet works? Do the tools and technology suit your organisation? There is nothing like walking the talk to cement your company branding and to get staff on board with it. The look and feel of the Intranet, the way it works, and the content should reflect your company’s values. An inefficient, old-school Intranet with out-of-date content is not a good look for a company that wants fresh ideas and positive attitudes. However, it is important to recognise your culture. Do you have a young, tech-savvy workforce in an organisation with a flat structure, or is the structure hierarchical with predominantly older workers who may feel uncomfortable with new technology? Most likely it is somewhere in between. Adopt technology solutions and practices that will appeal to your employee demographic and fit with your company culture. Jakob Nielsen, commenting on Intranet design winners, noted that social networking technologies were being used in ‘restrained ways’ to highlight important information. Even the most low tech staff can find value in social media technologies given time and appropriate encouragement. For example, many staff may want to be able to tap into social networking tools to do things like organise car pooling or to get other employees involved in a staff sports team. Once they are familiar with these tools, they can and will use them for more business related applications; for example, for individual departments to help the rest of the company understand their role and achievements, or for sales staff to share the substance of customer interactions.

Try these Snap Tools
· Your company culture and demographic may mean that tools like blogs and forums are simply not appropriate or acceptable to senior managers. There may be fears around loss of control or the impact of disengaged staff. Under these circumstances, why not consider a tool like Snap Mag? Snap Mag enables you to distribute ‘safe discussion’ directly to the employee’s computer screen. Snap Mag is a medium that supports ‘user generated’ content but in a more controlled way than either a blog or a forum. Any member of staff can click to submit articles or comments into the ‘magazine’. An editor simply reviews and approves articles prior to publication. Snap Mag provides a means to involve and engage staff with greater editorial control. · If your company culture does suit the use of social media tools consider Snap Blog or Snap Forum. These are fully managed, secure, hosted applications which are quick and cost effective to implement. The level of IT involvement required to set these tools up is minimal. This permits you to quickly and easily try concepts out, test uptake and evolve the use of such tools without the need for ‘big project’ budget or resource. Snap Blog and Snap Forum are also user friendly. Automatic user authentication via the Snap client means that the network is fully secure and does not require the use of user names and passwords. Administrators can quickly and easily set up new forums or blogs and specify which employee groups have posting, commenting, and view rights.

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Hot Tips for Internal Communicators

Make it easy to use
Keep your Intranet simple and as intuitive as possible
A simple Intranet is much easier to manage and much easier to keep current. ‘Must have’ elements include: good employee directories; a single home page; one search engine across the whole site; good navigation; and company news. However, even simple Intranets are often not done well and some common problems involve difficulties with navigation and the ability to find information. Also, in many cases, the Intranet is ‘out of sight, out of mind’ for busy staff. Another serious problem is that often out-of-date content is not removed and this may cause staff to lose confidence in information they locate on the Intranet and stop visiting. Different departments may even resort to sending out the latest information via email for people to store locally. This practice, of course, has serious implications for data storage and management of version control. However, there are other ways to drive staff to the right information. Pro-active tools are available that promote and signpost new and relevant information available on the Intranet and assist navigation to the correct pages on the site. RSS enabling the Intranet is one option, however, there are some issues with this if it not implemented correctly ( read more). Sharepoint allows users to customize their own portal; however, this can be an expensive, resource intensive solution.

Try these Snap tools
All of the Snap tools are dynamic messaging formats that can be pushed to targeted employees computer screens. Click through facilities enable them to act as ‘signposts’ to specific pages on the Intranet. For example: · Snap Shots screensavers, Snap Ticker and Snap Alert can promote new resources and information available on the Intranet with click-through links facilitating easy navigation. Snap Mag is an innovative E-Mag format that is pushed directly onto employees’ computer screen. It acts as a ‘one stop’ summary of news and updates from around the business. Short article summaries act as ‘teasers’ for further information on the Intranet available via click through links. Snap Mag can also act as an alternative to certain parts of the Intranet that require constant updating. Any member of staff can quickly and easily submit content or updates to Snap Mag. The resulting magazine is pushed directly to employee’s computer screens and/or can appear as the computer goes through its start up process. Current, as well as previous, Snap Mag ‘articles’ are searchable by the reader. · Snap Quiz permits administrators to push ‘pop quizzes’ onto staff’s computer screens. Quizzes can contain links to the Intranet allowing users to research each question before answering. Snap Helpdesk / Snap Q&A allow people who are unable to find the answers they need on the Intranet to ask a question in an appropriate online ‘helpdesk’. ‘Moderators’ who are specific to each helpdesk can receive notifications that new questions have been posted. Moderators can answer questions directly or point the person to the correct part of the Intranet where the answer can be found. Each specific question is tagged and searchable, meaning that past questions and answers can be easily located.

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Hot Tips for Internal Communicators

Give staff what they need
What will people use our Intranet for? The only valid answer is “To make their lives easier.”
Aidan Cook in KM Review By all means ask staff and departments what they would like to see on their Intranet. But be warned that many individuals and departments get expansive and persuasive about what information they ‘need’ and what they see as ‘essential’. They may even manage a burst of enthusiasm for the launch but after that they never find the time to keep their ‘essential’ information updated. As a result, Intranet usage falls off as out of date content is not removed and new content is not added. The Intranet stagnates. Research shows that most people do not live on the Intranet. People tend to get in, get what they want and then get out. Of course, if they repeatedly do not find what they want, they stop visiting the Intranet. So what do staff need from their Intranet? The main reasons to visit an Intranet are to find a specific piece of information as quickly as possible, or to complete a task. Finding out what types of information are most commonly required and working out what tasks could be completed online, is one way of making your staff’s lives easier and more productive. You may have an additional agenda from an internal communications perspective. You may want to improve internal communications, to promote your company brand, or inform staff about the company. You will need to think about how you can maximise your Intranet’s potential for increasing effective internal communications. Once your project is underway, why not poll employees about their sense of value derived from the improvements to your company Intranet? Questions should be around process improvement, efficiency, productivity and satisfaction. Any testament supporting these value drivers can only assist you. If client reps report that the use of the Intranet directly helps them close deals, it’s a powerful statement for value and should be captured. Polling may also identify problem areas. The good news is that you can learn from problems and mistakes. If you can find out about issues quickly you have the opportunity to try new approaches and to make changes fast if required.

Try these Snap tools
· Snap Poll can be a useful tool to find out what people want and to assess what’s working and what’s not working with the existing Intranet. Snap Poll is pushed to the employees’ computer screens and therefore does not add to email overload. Built in reminders help drive participation rates. A Snap Poll can also operate in silent mode. In silent mode, the poll does not pop up on the employee’s computer screen unless they have opted in by clicking a link or a button. Such buttons can be included on relevant Intranet pages allowing users to ‘rate this content’. This tool enables you to gain a clear view of what is hitting the mark and where changes need to be made. Snap Forum and Snap Blog. Increasingly, staff are becoming more comfortable using online forums and blogs in their private lives. They are now starting to expect some of these tools in the workplace too. Snap Forum and Snap Blog are an easy, cost effective way to provide this functionality. Administrator(s) can quickly set up each forum and specify who can post, who can comment and who can view content via comprehensive user targeting structures. Staff only see the forums and blogs that are relevant to them.

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Hot Tips for Internal Communicators

Engage users
The key to a successful Intranet is user engagement
Many organisations have invested significant capital and resources into their Intranet only to find that their staff do not use parts of (or even all) of it as often as they might hope. There are a number of reasons reported by employees for this. Staff visit the Intranet to find what they need. But finding the information they require is not always easy. The Intranet may be poorly signposted, hard to navigate and have poor search capability. It can take up too much time and content may not be up-to-date. If this is the case, is it any wonder that staff don’t want to visit it a second time? Features such as blogs and forums have fantastic potential to engage staff by encouraging conversations, leveraging knowledge and fostering collaboration. It is important however, to understand your employee demographics and accept that one size does not fit all. What engages one member of staff may leave another cold. Take a user-centric approach. Perhaps categorize information to reflect the way staff think and would use the Intranet, rather than applying functional silos or organizational structures. Implement user friendly features such as help desk zones and searchable Q&A spots. Tools are available to promote your Intranet and engage even the most reluctant users. These tools help raise awareness of new information and resources available to staff and provide click through to the relevant Intranet pages.

Try these Snap tools
Promote your Intranet to engage users. Why not try: · The Snap Shots screensaver tool can raise awareness of new information on the Intranet by turning employee screensavers into dynamic interactive bill boards. An image is worth a thousand words. For example, an image of a graduation cap with some relevant text and a click through link is a powerful and engaging way to notify staff that online, self-paced training programs are now available on the Intranet. Snap Mag pushes company news directly to employees’ computer screens and provides click through links to relevant Intranet pages. Staff no longer have to visit the Intranet to read the latest news, it is delivered to them in a readable and engaging format. Staff can also submit their own news articles and updates. This means that you no longer have to chase different people in various departments for news content for your Intranet home page. Articles, once approved by the editor, are automatically included in the magazine. The fact that the magazine’s content is ‘user generated’ makes the magazine engaging and interesting to read. Snap Forum and Snap Blog are quick to set up and cost effective to implement. They are easy to use and designed specifically for employee communication thereby meaning maximum usage and value for staff.

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All of the Snap tools can include click through links and therefore act as promotional tools to stimulate interest and drive the usage and value of the Intranet. News feeds, alerts, interactive quizzes and polls can be engaging ways to drive traffic to the Intranet.

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Hot Tips for Internal Communicators

Keep the content compelling and keep it up-to-date
Staff look forward to logging on to see what’s new. They love the fact that it is so easy to find the information they need
Does this sound like a report on your Intranet? What is the X-factor that compels staff to visit an Intranet? Michael Sebastian suggests ‘bringing critical work flow online and once staff are there you can drive them to other places.’ This is a good strategy but it is easier said than done. However, there are tools that ensure staff know what critical work flow is available online and ensure that they can find it. Other strategies to keep the content compelling and up-to-date include: · · · · Make it easy for staff to update and publish information. Ensure you have rules about version control and archiving so staff don’t waste time sieving through documents trying to determine which one is current. Involving staff in creating content. Use technologies that enhance the ability to share and disseminate information.

A CEO blog can be a great way to get closer to employees and give the organisation a human voice. Personal blogs by key individuals within the organisation can be a great way to share leaning and promote resources. For example, an engineer can update a blog with links to relevant research articles, or a top sales performer can share the secrets of his/her success. If you are using blogs and forums in a wider more general context, it is important to stimulate and guide the discussion where appropriate. Keep an eye on the topics and issues being discussed and promote the interesting themes to a wider audience to increase readership and participation.

Try these Snap tools
· Participation in an optional Snap Poll can be by clicking a link or button on relevant Intranet pages. This allows users to ‘report out of date content’. Centralised reporting allows the Comms team to send out notifications to the content owners to update their content via Snap Alert. Snap Blog and Snap Forum have been specifically designed for the purpose of secure intra-company employee communications. User friendly features such as seamless authentication mean staff can ‘join a conversation’ effortlessly. Involvement and participation are key drivers of engagement. Snap Mag pushes news and updates directly to the employees’ computer screen and provides click through links to relevant Intranet pages. It is an ideal medium in which to feature key themes and interesting discussions underway in the ‘blogosphere’ in order to increase interest and drive participation in these forums. Snap Mag can also act as an alternative to certain parts of the Intranet that require constant updating. All staff can quickly and easily submit updated content to Snap Mag by clicking an icon on their computer and filling out pre-specified fields. Readers can see what’s current and easily search for older content. · The Snap Shots screensaver tool is a great way to raise awareness of key themes, such as the latest CEO blog update, in an compelling, highly visible, yet non intrusive way. Staff can click the screen to be taken directly to the specific pages of interest.

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Hot Tips for Internal Communicators

Measure results and plan for the next round of changes
The greatest problem with communication is the illusion that it has been accomplished
George Bernard Shaw In other words, once you start making improvements to your Intranet, you need some way of measuring your effectiveness. Being able to verify and quantify the benefits of improvements made enables you to justify expenditure. Being able to quickly diagnose problem areas is vital if you are to keep your projects on track. You may have the occasional disappointing result, but a problem identified is an opportunity waiting for you. It is important to gather qualitative data as well as quantitative data. Quantitative data tends to identify problems areas, whereas qualitative data can provide further context around the issues. Reliable and effective measurement tools are vital in our business environment which calls for increasing accountability. What do you need to measure? Try asking questions for the following issues: · · · · · Layout and structure. For example, does the layout and structure reflect your brand? Does it look up-to-date and inviting? Content. For example, is your content useful, correct, complete and up-to-date? Functionality. For example, how functional and dynamic is your Intranet? Can staff complete everyday, administrative tasks easily? Intranet maintenance. For example, how easy is your Intranet to maintain? Can staff submit articles easily? Is it easy to update content? Intranet use. For example, what pages are visited most often and why?

You need to gather benchmark information prior to starting your project. The only valid way to assess changes made to your company Intranet is to measure effectiveness both before and after changes are made and to quantify your ROI. Effective measurement is the key to continual improvement.

Try these Snap tools
· Snap Poll can deliver company wide surveys to assess what’s working and what’s not with regard to the Intranet. Its easy-to-answer format and high participation rates mean that it can be an effective tool for establishing benchmarks and tracking changes over time. Snap Poll can also help you capture and assess the business value delivered by the improvements made to the Intranet. ( See Have a Clear Vision). · A ‘silent’ Snap Poll means that a link or button can be included on relevant Intranet pages allowing users to ‘rate this content’. Reports can then be produced to measure the perceived user value of specific parts of the Intranet. Snap Forum and Snap Blog have Internal Communications specific reporting metrics built in to help you measure ROI and demonstrate value. Reporting can include user demographics, popularity of content, total time spent by users etc. Snap Reporting. A wide range of reports are available from the Snap Content Management platform. Everything from click through links followed, the popularity of specific blog and forum items, to the full results of Poll, Surveys and Quizzes are available either as standard options on the platform or as customised reports available from the Snap support team.

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Hot Tips for Internal Communicators

Appendix A: Planning template
Use a template for your planning and write down your plan.
Headings can include: · · · · · · · · · Executive summary (which appears first, but is written last) Purpose, objectives and scope Audience description and needs Resources and constraints / risks Project team roles and responsibilities Budget and timeframes Benefits (business, departmental and individual levels) Approach Project plan.

A planning template can help you clarify your thoughts. It will also ensure you include all relevant information and it will keep you and your team on track. Once you have an initial plan, break the project up into smaller ‘mini projects’, then, for each one: · · · · Discuss what needs to be done Identify problems and possible improvements Drum up interest and buy-in across the business. Plan the first steps and decide how you will track and measure progress.

Snap – Internal Communications Solutions.