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these times of crisis, free publicity is the best publicity”

MEDIA RELATIONS: Optimizing Media Coverage for Your Organization
A Two Day Workshop by award winning journalists from prominent media agencies along with experienced public relations practitioners Date Time Venue : 10th & 11th August 2009 : 9am-5pm : Royale Chulan Hotel*, Kuala Lumpur (tentative venue)

We have trained participants from Tesco (M) Sdn Bhd, Ranhill Bhd, Ranhill Utilities Bhd, Curtin University (Sarawak), The Nomad, Kementerian Sumber Asli, Gleneagles Intan, SEGI University, FOMCA, Inno Bio (MOF Subsidiary) etc

Key Highlights:
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How to deal with the media How to get maximum coverage How to pitch stories to the media Know what the media really wants How to prepare a good media relations strategy How to write attention grabbing press releases How to deal with a crisis How to utilize Facebook, Twitter,YouTube and blogs as media relations tools? Case study of successful media campaigns and many other media relations tips Workshop methodology includes presentation by trainers, case study and discussions

"I would definitely recommend this workshop to other PR people" "Overall, the media relations workshop was worth it. Even though w e are exposed to these issues but today we are going home in proper manner where w e can implement it in the right way! Thank you!" "The course content and open discussions are one of the best!" "Knowledgeable training, very hands-on, learned a lot of new things-thank you all speakers"

th e co mmuni cati ons experts T:603 77286073 M:6012 652 3868 F: 603 77286073 W: Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan

Our Trainers
Manminder Kaur holds a Masters in Corporate Communications and is a certified trainer. As an ex-journalist with Astro Awani, Manminder has covered various issues at the international and local news arena. She has also done significant research in the area of corpora te communications (crisis communication) during her days as a Masters student. Manminder is currently a Public Relations Consultant with a well known PR agency.

Mohammad Izwan Azir is a prominent face on TV3. As
a newscaster and journalist, Izwan is a well known icon in the local broadcasting industry. A Social Science degree holder from International Islamic University, the d emand of high pressured job has not stopped Izwan to continue his studies. He is currently pursuing his Masters in Communication in UiTM. Izwan is an expert in crossovers and has been reporting from the scene for some major breaking stories.

Puspavathy Ramaloo is no stranger in the local news
scene. As a Senior Broadcast Journalist with TV3, Puspavathy has been recognized not only at the local front but internationally as well. Her most recent award was the Best Video News by the Malaysian Press Institu te. Her reports are not only above par but have significantly made an impact in the society. Puspavathy obtained her Masters in Mass Communications from USM with flying colours.

Azrul Amila Amir

is only 28 but for a person of his age, Azrul has achieved several milestones that many can only wonder about. Besides reading the daily news, he is the Editor of RTM’s Business Desk. Azrul is one of the key players for RTM’s revamp early this year. Before joining RTM, Azrul was a senior journalist with TV3 for eight years where he was groomed and polished not only as a journalist but also as a newscaster. Having vast experience in the local and international news arena, Azrul is a strict believer of quality not quantity of news reports churned.

Aminhayat Abdul Rahim is an experienced newscaster and
journalist with TV9 since its inception in 2006. He was one of the pioneers of this station and has been trained to manage the overall production of TV9’s daily news slots. It is not his charming personality or good looks that have made him an outstanding news personality but a sharp sense of newsworthiness which helped to propel TV9 as the second highest watched tv station in the country in less than a year since it was launched. Aminhayat welcomes a strong and interesting pitch any day!

Saraswathi Muniappan is an award winning Senior Economic Journalist with the Malaysian National News Agency, BERNAMA. She was recently awarded with the coveted title of Best Economic News Reporter. Some of the major even ts that Saraswathi has covered over the years are the ASEAN Ministerial Meeting, World Congress on Information Technology in Adelaide & Malaysia, ASEAN-India Business Summit


th e co mmuni cati ons experts T:603 77286073 M:6012 652 3868 F: 603 77286073 W: Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan

Media Relations Workshop (10 & 11 August 2009) Royale Chulan Hotel KL
1.0 What is NEWS? 1.1 Definition of NEWS 1.2 What Makes NEWS? 1.3 What are the elemen ts involved in TV news? 1.4 What are the elemen ts involved in Print News? 1.5 Differences between Print & Electronic Media 1.6 What are the types of NEWS? 1.7 What makes a good story/news? 1.8 How journalists hunt for stories? 1.9 Media Limitation Q&A Session With Puspa Session 1 9.00am to 10.30am (1.5hrs) (1.5 hrs) Tea Break (10.30am-11.00am) 4.0 The Art of Pitching 4.1 What is PITCHING? 4.2 Why PITCH? 4.3 How to PITCH? 4.3.1-Phone Pitch 4.3.2-20 Seconds Pitch 4.3.3-Do’s & Don’ts 4.4 Email Pitch 4.5 Face to Face Pitch Session 1 9.00am to


Tea Break (10.30am-11.00am)

5.0 Media Interviews and Press Conference 5.1 Media Interview 5.1.1 Location Interview 5.2 Studio Interview 5.2.1 Basics 5.2.2 Appearance 5.2.3 Fatal Mistakes 5.2.4 More Tips 5.3 Press Conference 5.3.1 Basics 5.3.2 Contingency 5.3.3 FAQ Lunch break (12.30pm -1.30pm) Session 2 11.00am to 12.30p m (1.5 hrs)

2.0 Media Relations & You 2.1 Media Relations 101 2.2 How Important is Media Relations for Your Organization? 2.3 Six Core Media Relations Strategies 2.4 Five Steps to a better Media Relations 2.5 Five Golden Rules on how to win the media’s attention Lunch Break (12.30pm-1.30pm) Session 2 11.00am to 12.30p m (1.5 hrs)

6.0 Crisis Communications 3.0 Preparing Attention Grabbing Press Releases Session 3 1.30pm 3.1 Three Reasons to send a Press Release 3.2 What makes a Press Releases NESWORTHY? 3.3 12 Reasons to send a Press Release 3.4 7 Frequently Made Mistakes 3.5 Press Release Samples Tea Break (3.00pm-3.30pm) 3.6 Ten Command ments 3.7 How to write Press Releases that guarantees media coverage? 3.8 FAQ 3.9 Write your Own Press Release 3.30pm to 5.00pm (1.5 hrs) to 3.00pm (1.5 hrs) Tea break (3.00pm -3.30pm) 7.0 Media Relation 2.0 Session 4 7.1 Media Relations & The New Media 7.1.1 Facebook & MR 7.1.2 Facebook Checklist 7.1.3 Twitter & MR -Twitter Basics -5 Ways to use Twitter for MR 7.2 Media Relations & Blogs 7.3 Media Relations & YouTube 7.4 Creating Powerful Online Media Room 6.1 Crisis Communications Definition 6.2 Types of Crises 6.3 Crisis Communications Plan (CCP) 6.4 Case Study

Session 3 1.30pm to 3.00pm (1.5 hrs)

Session 4 3.30pm to 5.00pm (1.30 hrs)


th e co mmuni cati ons experts T:603 77286073 M:6012 652 3868 F: 603 77286073 W: Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan

Registration Form

[Course Code MR2009/02/08]


M edia Rel ations: Op ti mi zin g M edia Cov erage for Your Organ ization 10 th and 11 th Au gus t 2009 (Mond ay & Tu esd ay ) 9: 00am to 5: 00p m Roy al e Ch ulan Hotel, Ku al a Lu mpu r (te ntative ve nue )

ORGANIZATION ___________________________________________ ADDRESS ___________________________________________ ___________________________________________ CONTACT PERSON ___________________________________________ DESIGNATION ___________________________________________ PHONE ___________________________________________ FAX ___________________________________________ E mail ___________________________________________ PARTICIPANT(S) Name : _____________________________ Designation : _____________________________ Name : _____________________________ Designation : _____________________________ Name : _____________________________ Designation : _____________________________ Please use a separate sheet if the space provided is insufficient PAYMENT METHOD: A. If payment is by cheque, please make cheque payable to ‘Intelectasia Consultancy’
: : : : I n t e lec t a s ia C on su lt a n c y 1 2 4 6 - 0 00 0 46 4 - 10 7 C I M B Ba n k B erh a d T h e C u rv e ,Da ma n sa ra



F EE STRUCTURE P ER P ERSON (RM): P er P erson P er P erson (RM)(RM) 1 -2 P erson s 3 P erson s or more 10 Persons or more

1,500 1,200 1,000

T ERMS & COND ITIONS : i. This Course is PSMB / HRDF Claimable (SBL Scheme) (subject to approval) Ii. Please fax / email your completed registration form by

5pm 5th August 2009
Iii. Please contact us if you do not receive a Confirmation letter and Invoice via fax or mail one week before the event. Iv. Registrants who cancel less than 3 business days prior to the course date are subject to a service charge equals to 50% of the course fee.

Ac c ou n t N a me Ac c ou n t N u mb er Ba n k Bra n c h


If payment is via interbank transfer, please fax the receipt to our office with the registration form


th e co mmuni cati ons experts T:603 77286073 M:6012 652 3868 F: 603 77286073 W: Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan