You are on page 1of 1

- Rand Fishkin The Wizard of Moz, SEOmoz

essible and c r content ac l “Make you ood interna g by ensuring s, optimized unique title , g structures linkin ng d surroundi n scriptions a de can build an ntent. If you text co ur traffic to o trigger for y emotional 'll have far u e content, yo share th ” ore success. m

VIDEO

Video results are constantly gaining visibility in search results, so making sure video content is optimized is becoming more important for top rankings. Some tips for video optimization include: "Adding vid • Titling a video file with target keywords. eo to your search engine opt imization s • Submitting one video to multiple video sharing websites. trategy is one of the (YouTube, Video Jug, Vimeo, etc.) easiest way s websites have to pe netrate diff • Keyword-centric tagging. icult search terms. Putt ing out a sh • Link building with keyword focused anchor text pointing to your video. ort "how to or "instruct " ional" vide o around • Building a video site map and submitting it to Google Webmaster Tools. your top keyw ord terms c you get int an help o or get a s econdary listing for y our websit e."

- Michael Gray CEO, Atlas Web Service

GO LOCAL
Being listed in Google Maps and Google Local has quickly surpassed the importance of being in the yellow pages. Make sure your business shows up when someone searches your business name and keywords related to your business.
• Establish a business address in the city where you want your site to rank. • Join a local Chamber of Commerce and request a link from its site. Do a search for your target city, like “City, State.” Get links from the top pages associated with your target city. • Link to your Google listing from your site using your target anchor text. • Include localized anchor text in your link building efforts. • Include keyword terms in your business description. • Have loyal customers publish reviews about your business on your Google Local listing.

NEWS
News results and the most recent press releases for a company or subject will definitely begin to show up more frequently on the first page of search results. A few tips to get your company news results in Universal Search:
• Send out your press releases on a regular cycle. • Include target keywords in the title of your release and throughout its copy. • Use PRWeb and other top press release submission sites for online distribution.

UNIVERSAL SEARCH OPTIMIZATION
IT’S NOT JUST ABOUT CONTENT ANYMORE!
anymore! According to Google, they will officially be launching their Universal Search model in early 2009 to make users' search experience as simple and straightforward as possible.

• Anchor text target keywords in the press release to your site and other sources. • Include keyword-centric alt tags with any submitted images.

IMAGES
Images will be infiltrating more search results in 2009. It will become more important this year to optimize every image on your site if you want your pictures to rank.
• Use target keywords to name all images and describe an image in the alt tags. • Include keyword-centered anchor text pointing to an image. • Include keywords in any captions. • Make sure an image is placed next to relevant text in page copy. • Make sure your robots.txt file allows the spiders access to images. • Tag images appropriately and host them on websites like Flickr or PhotoBucket. • Include width, height, source, and alt tags in all image code. • Enable image search in Google Webmaster Tools. • Take down old images and re-load them to increase relevancy.

“Google likes revie ws. And Belkin showed the y can be had for as little as 65 c ents. Encourage custom ers to review your products & s ervices publicly to boost r ankings and provide social pro of of value.”
- Aaron Wall Author, SEOBook.com

Get ready SEOs... in 2009, it's not all about search engine webpage rankings

So what does that mean for the SEO world? The search
game is not all about ranking #1 in the results anymore. Considering that there could be 2 videos, a series of images, and a map of local businesses ABOVE your top (SERP) webpage ranking, it's time to turn those optimization efforts to new fields.

As Google incorporates Universal Search into its results in
2009, all types of web content will begin to appear on page one - not just web pages. Before you know it, whitepapers, images, news stories, products, and videos will permanently infiltrate search results.

- Brian Mark CTO, Toolbarn.com

est value for he b ogle Base is t “Go ear, r. Year after y aile s to an online ret ase continue of B he exposure t to ales continue s increase and ion e a competit it increase desp om siness can bo increase. Bu feed is set up ter a ." tty quickly af pre and changes If a company or website offers any type of product sts only a few te with for sale - shoes, car parts, even podcasts - they will be showing up more frequently in related search results. Want your products to show up in front of online customers? Here are some things to do to make that happen.

PRODUCTS

h has changed the "Universal searc s will only in how result game. Not Google, but also in be shown in e the ogle can determin how Go d relevancy of spe popularity an t ith the use of wha cific websites w rs'." 'universal indicato I like to call
- Rae Hoffman CEO of Sugarrae, Inc. and MFE Interactive, Inc.

• Create an optimized data feed - don't be skimpy on the details and number of custom fields. • Include keywords in the title and description of your product.
INTERNET MARKETING 2009 : UNIVERSAL SEARCH OPTIMIZATION

"Google now will super-size the search results and go beyond 10, if it feels that's approp riate, which means more room for content. So a few optimization improvements ma y bring your video o r images to the first page of the ‘re gular’ search results even when your website isn't ."

• Model your feed after a ranking competitor, but improve upon it by applying SEO best practices. • Refresh / update your product feed at least 3 times a week. Daily if possible.

- Danny Sullivan Editor-In-Chief, SearchEngineLand.com
Designed by

CUSTOMIZED INTERNET MARKETING STRATEGIES
©2009 PROSPECTMX, LLC

Adam Perry Creative Director, ProspectMX.com
Content compiled by