Submitted by 08d1656 Tom George II BBA B

An Introduction about Coca-Cola


Type Manufacturer

Cola The Coca-Cola Company

Country of origin United States Introduced Color 1886 Caramel E-150d

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a now genericized trademark) or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage and hyperactivity in children. The company has stated that it plans to remove E211 from its other

products, including Sprite and Oasis, as soon as a satisfactory alternative is found.

The first Coca-Cola recipe was invented in a drugstore in Columbus, Georgia by John Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885. He may have been inspired by the formidable success of Vin Mariani, a European cocawine. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola—sold by three separate businesses— were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA.

In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobbleskirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.

New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to the old formula under the name Coca-Cola Classic on July 10, 1985.

21st century
On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose ("Splenda"), the same sweetener currently used in Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola Zero", sweetened partly with a blend of aspartame and acesulfame potassium. Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-ounce bottles sold in parts of the southeastern United States. The change is part of a larger strategy to rejuvenate the product's image.

The exact formula of Coca-Cola is a famous trade secret. The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process.

My visit to HCCBPL Bidadi
I made my debut Industrial visit to Hindustan Coca-Cola Bottling Plant at Bidadi in the outskirts of Bangalore city. The trip was on 2nd of July 2009. We left our college in two different buses in the morning. The plant was about 45 km away from our college. It took us about an hour and half to reach there. The plant is being built at Bidadi Industrial area where a lot of other industries are also located.

After reaching the plant we waited for about 10-15 mins to get clearance from the authorized personnel for our

visit. Then we got in, on the way inside we could see several notices which displayed quality policy of the plant.

A notice displaying their quality policy, which is “to ensure customer delight, we commit to quality in thoughts, deeds and action by continually improving our processes”

Next I came across their mission and vision statement

Mission: We the team of the HCCBPL, Bidadi shall ensure efficient and effective use of water during beverage manufacturing process in our plant by

continually improving the infrastructure, monitoring and controlling the consumption of water in individual area and imparting training to our associates.

Vision: Efficiently reduce, re-use, recycle and recharge water as a responsible corporate citizen.

Right after that all of us were taken into a conference room inside which we were supplied with a couple of drinks. Then came the quality control official of the plant. She with the help of projector presentation gave us a brief idea about Coca-Cola Company as a whole and their operations in India especially in Bangalore and neighboring areas. She explained us about the basic structure of the plant at Bidadi. 1. The plant occupied an area of about 16 acres of land 2. Currently the number of production lines at the plant was 5 i.e. coke plastic and glass, sprite plastic and finally two lines for fanta too. 3. The manufacture of maaza was not being done in the plant which instead is carried out in another plant nearby Tirupathi in Andhra Pradesh. 4. A newly installed technically sophisticated production line has been introduced in the plant 5. Coke has 6 brands in India namely Coca-Cola, Fanta, Thumbs up, Sprite, Maaza and Minute maid Pulpy Orange

After she had explained all these we were taken inside the plant. Upon examining the production process myself I was amazed to get a lot of information as well as knowledge about what’s happening inside a real bottling plant of Coke which I have often as a cool drink.

The Process
a. Water drawn from the premises of the plant had to undergo three

layers of filtering before it was used for the soft-drink manufacture.



d. e.

The first one being through a layer of activated carbon filter then primary filtering which is a kind of basic filtering and finally ultra violet filtering. Sugar which is taken only from authorized dealers is then made into the form of a syrup to be mixed with water at temperatures between 70-80 degree Celsius to ensure free of germs. The corresponding bottles that are made from a plastic “free form” is washed thoroughly starts to move along the production line awaiting the chamber in which the mixture of Carbonated soft-drink [CSD] which includes the primary mixture of water with sugar syrup and the secret concentrate is filled into the bottles. Finally the bottles get sealed and stay in the final segment of production line at which they are labeled and packed ready for sale. Currently there are two machine running 600 bottles per/min [plastic] and 250 bottles per/min [glass]

Around about 12 pm we completed our visit and boarded our buses for return. In short the trip was fun, exciting, informative and useful. I surely would love to go for such trips in future which I’m anticipating highly to happen.