Professional Documents
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Submitted to:
Course Instructor Md. Ziaul Haque
Lecturer, Department of Business Administration East West University
Assignment Prepared By: NAME Mithila Islam Tisha Supria Debnath Kazi Shakhawat Hossen Masuda Mustari Tanzila Hossain ID 2010-2-10-270 2010-2-10-122 2010-2-10-121 2010-2-10-272 2010-2-10-267
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Letter of Submission
13th December 2011 Md. Ziaul Haque Lecturer, Department of Business Administration East West University
Dear Sir, With the due respect it is our pleasure to present the term paper entitled Mobile Banking on Standard Chartered. While preparing the report we have tried our level best to focus closely on the topic and try to collect most complete and updated information available. We believe that it will provide a clear idea about our analysis on Mobile Banking.
To prepare this term paper, we have given best effort to accumulate needed information. We will be available to answer any question for clarification. Thank you for your sincere support.
Yours sincerely, Supria Debnath Kazi Shakhawat Hossen Mithila Islam Tisha Masuda Mustari Tanzila Hossain
Signatures
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Acknowledgement
First, we would like to express our gratitude to Almighty for giving us the strength to complete the project within the stipulated time.
We are deeply indebted to our course instructor Md. Ziaul Haque, Lecturer of EWU for his guidance to prepare and to complete this report. Our special thanks to our course instructor for direction of the layout of the report.
We are grateful to those employees of Standard Chartered and the users of Standard Chartered who have helped us with their assistance and comments, feedbacks.
Last but not least, we like to convey our fellow classmates who always gave us good advice, suggestions, inspiration and support.
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Table of Content
Contents
Introduction Present Condition of Mobile Banking Benefits of Mobile Banking Disadvantages of Mobile Banking Recommendations Conclusion References
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Introduction
Internet Banking helped give the customer's anytime access to their banks. Customer's could check out their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. However the biggest limitation of Internet banking is the requirement of a PC with an Internet connection, not a big obstacle if we look at the US and the European countries, but definitely a big barrier if we consider most of the developing countries of Asia like China and India. Mobile banking addresses this fundamental limitation of Internet Banking, as it reduces the customer requirement to just a mobile phone. Mobile usage has seen an explosive growth in most of the Asian economies like India, China and Korea. The main reason that Mobile Banking scores over Internet Banking is that it enables Anywhere Anytime Banking'. Customers don't need access to a computer terminal to access their bank accounts, now the can do so on-the-go while waiting for the bus to work and traveling.
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E-banking is now a global phenomenon. It is an invaluable and powerful tool driving development, supporting growth, promoting innovation and enhancing competitiveness. Technological innovations have been identified to contribute to the distribution channels of banks and these electronic delivery channels are collectively referred to as electronic baking. The evaluation of banking technology has been driven by changes in distribution channels as
evidenced by automated teller machine(ATM), phone-banking,Tele-banking,PC-banking and most recently internet banking. The developed country as a part and parcel of their economy is now using electronic banking or online banking. Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behavior in todays world. The need for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve. Mobile banking is practiced for performing balance checks, account transactions, payments, credit applications and other banking transactions throughout a mobile device such as a mobile phone or Personal Digital Assistant (PDA). The earliest mobile banking services had been offered through short message service (SMS), but introduction of the first smart phone with wireless application protocol (WAP) support made the use of the mobile web in 1999 possible. Recently, mobile banking has been performed via SMS or the mobile web. Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society.
Over the last few years, the mobile and wireless market has been one of the fastest growing markets in the world and it is still growing at a rapid pace. Extensive spectrum of mobile/branchless banking models is embryonic. Conversely, business model is not so important. Mobile banking is being used to attract low-income populations often in rural locations. The business model will depend on banking agents' retail or postal outlets that practice financial transactions on behalf of telecoms or banks.
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Mobile banking is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA). It is also known as M-Banking,SMS Banking.The earliest mobile banking services were offered over SMS. With the introduction of the first primitive smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers. Mobile banking has until recently (2010) most often been performed via SMS or the Mobile Web. Apple's initial success with iPhone and the rapid growth of phones based on Google's Android (operating system) have led to increasing use of special client programs, called apps, downloaded to the mobile device.
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SMS technique can be integrated in Bangladesh banking sector. It is the nature of human being to get services within short time. In our country, several private banks such as Dutch Bangla Ltd, Brac Bank Ltd and STB have introduced the facilities of online banking, phone banking and at last SMS banking with too limited services. But our national banks such as Sonali Bank, Janata Bank, Agrani Banks and other specialized financial institutions like Krishi Bank do not provide such facilities. A huge amount of our country people are the clients of these banks. In this paper, a m-Banking system has been proposed depending on the current extent of todays banking transactions of Bangladeshi banks. To make our proposed m-Banking system more enriched, robust and secure, PUSH and PULL nature of SMS has been adopted. Through this proposed SMS based m-Banking system, a bank customer can be authorized to carry out any financial transaction from remote place only sending PULL service SMS or receiving PUSH service SMS. It saves not only customers time and energy but also gives a mental satisfaction by providing updates of his/her account related information. The key challenges of m-Banking are security, usability and data failover [6] which are handled more efficiently without any severe system congestion, performance and throughput loss.
BRAC BANK
MERCANTILE BANK LIMITED BANGLADESH POST OFFICE TRUST BANK also on the way to introducing mobile banking.
Where to register?
Customer can register at any authorized agent point of - at present these are the retailers of Citycell & Banglalink throughout the country who can display DBBL Agent Certificate and Mobile Banking Banner.
Customer receives a call through IVR or USSD prompt and in reply, s/he gives a 4-digit PIN number of his/her Choice (please remember your PIN) A Mobile Account is created in the system which is his/her mobile number + one check digit Customer receives an SMS which contains his/her Mobile Account number (please remember your check digit)
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will be able to deposit and withdraw money from the Agents. However the customers having mobile from operators other than Banglalink and Citycell will not be able to initiate many self-initiated services like Balance checking, fund transfer, utility payment, Air-time top up, PIN Change etc. Customers having mobile from Banglalink and Citycell will be able to enjoy all the services agent-initiated as well as self-initiated.
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None will be able to deposit unwanted money into a Mobile Banking Account without knowing the check digit (although the mobile number is publicly known).
System credits customers account for the same amount Agent issues a receipt to the customer System sends an SMS to the customers mobile For security reason, customer needs to check the sending number of SMS and the amount.
There may be scarcity of cash at agent points. We want to serve as many customers as possible from each agent points. On the other hand, it is required to minimize fraudulent loss, if any. To arrest all the above, a transaction limit in terms of frequency and amount have been set in the system. According to DBBL Current limit for the customers are as under: Cash-in frequency per day = 5 times Cash-out frequency per day = 5 times Cash-in / cash-out amount per transaction = 5,000/ Cash-in frequency per month = 20 times Cash-out frequency per month = 20 times
Objective:
This report focuses on the role of Mobile Banking and its potential to provide basic banking services to the vast majority of unbanked people in world. The rationale for M-banking as an appropriate tool for transforming banking stems from two observations;traditional retail banks do not deliver services tailored to fit the currently unbanked
It saves valuable time in this machine age where time is more care than money. In Bangladesh,horrible traffic jam is a common scenario. By our proposed system mBanking customers will get better customer service and satisfaction at the just a press of button on mobile wherever he / she might be. Another benefit of our proposed system is multitasking opportunity. For example if the customer goes to the bank physically he or she would have to be engrossed and give time to one task, banking transaction. But in this case, while doing important official tasks if needed, the businessman can request for executing financial transaction over SMS. SMS is the most easiest and familiar application in mobile set. So customers need not know any extra knowledge of how to access this m-Banking infrastructure. In case of online banking, not only additional knowledge but also extra cost of computer, modem and internet service has to be encountered. In case of our developed m-Banking system the only cost for an existing mobile user, would be max 2.15Taka (including VAT).Requirement here is very simple just a mobile set with connectivity. Compared to online banking costs 29212.15 Taka (Personal Computer + Modem +Internet cost per minute =25,000 Taka + 4200 tk.+0.50Tk*10 min), SMS banking costs case of SMS banking , the solution is of 2500Tk mobile set+300Tk /450Tk/800Tk SIM +50TK recharge card+2.15 TK SMS cost = 2852.15/3002.15/3352.15 TK. Compared to online banking cost of 25005Tk it will just cost customers just 2852.15 TK for the setup, which are undoubtedly a benefit and a better satisfaction. Our proposed system can process Push and Pull service request at maximum 25 second. That means within I hour, 144 banking transactions can be done (3600 seconds/25seconds=no. tasks one hours that would be executed). That is faster than manual banking. Real time on-line banking Available anytime, anywhere throughout the country It is convenient, affordable and secure It is much more effective in developing savings habits It will make access to banking and advanced payment transactions at affordable cost It is much safer, speedy and safeguard against fraudulent transactions
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Most of the people of Bangladesh are uneducated they can not use mobile properly They dont know how to use it properly Lack of information booth of mobile banking There are many problems of mobile frequency or there is networking problem difficult to do the process of m-banking There are more formalities for the transaction In the Bangladesh mobile banking is not high secured . There are many changes to loss password from the mobile Banks agents may be wrong Have to give extra charge Banks dont know properly about the account user informations Banks dont know who are using the account Lack of promotion of mobile banking Limitation of transaction Limitation of money transfer These are the main problem of using mobile banking in Bangladesh for these reason people of Bangladesh are not interested to use mobile banking.
Analysis:
According to the survey sheet, in the Bangladeshi prospectus most of the people who are the users of mobile banking their age average over30 years old. Most of the users are male and most
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of them are service holder. They are the educated person and they are well known about mobile phone. They are basically use advanced technologys mobile phone. Most of the m-banking user use m-banking to know about account balance enquiries, reports of potentially fraudulent transaction and stock market information. Their opinions of advantage of m-banking are 1.Ubiquitous conducting of bank and 2.Overview over the accounts. They think about the disadvantage of m-banking are risk and complicated. In todays busy environment, with so many deadlines to fulfill, appointments to keep and meetings, customers of a bank have little time to visit a branch or to wait for customer services operator to come on phone line. m-Banking is a provision and availment of banking and financial services with the help of mobile communication devices. In context of Bangladesh, introduce of m-Banking in our national and private banking sector can be more promising and beneficial one. SMS based m-Banking is a technology-enabled service offering from banks to its customers, permitting them to operate selected banking services over their mobile phones using SMS messaging thats cost is low enough. In this paper, a newly proposed cost effective push pull services officering SMS based mobile banking concept has been illustrated for 24 hours banking convenience which helps customers stay on top of any recent changes made in their current or deposit account or loan through SMS. One of most attractive features of our proposed banking system is push pull methodology which is not only fast service provider but also of low cost, secure and easier to handle for bank authority and customers. The sub classified broadcast, scheduling and event category push services provides customers all time update of their current and deposit accounts along with any major change in banking policy and status without customers request. By the pull services, customers can pay deposit premium, electricity or mobile bill on due date by sending SMS in a predefined nformat from remote. In our proposed system, services are implemented and synchronized in a service table with help of XML such a technique that if new services need to be added, it can be added efficiently by determining which group it satisfy without any interruption of other services. Through our proposed system, customers would not face problems due to server failure while the server was in processing with customers SMS. Because if bank server become out of order due to some accidental causes , a track of data failure has been kept to handle this situation without any congestion in SMS server. In future we have a plan to convert our system into a decision support which would be able to make actions against unexpected and unauthorized financial transactions.
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Recommendations
If the banks follow the given suggestions, the usage rate and the satisfaction level of SMS banking customers will increase keeping pace with the growth rate of SMS banking customers. Employees of customer service department of banks should be co-operative for registration and educating the customers this technology-based service.User guide should be provided to all intended customers.The Pull service charge should be cheaper.Bank should provide Pull service instantly.Banks should use all mobile service operators available in Bangladesh.More services should be included in SMS banking.Banks should focus on the rural areas.Developing Ecommerce and M-commerce in Bangladesh.Rules and Regulations must be stricken about mobile banking.
Conclusion
The study comes to the conclusion that Mobile Banking presents a sizeable opportunity for banks to retain their existing,technology-savvy customer base by offering valueadded,innovative services and to attract new customers from corresponding sections of the society.The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society. Time seems to be ripe
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to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.
The empirical survey of the customer acceptance conducted under the ambit of this study detected a large-scale customer interest in Mobile Banking. The customer interest and the willingness to pay however varied for individual services and target groups. For instance, over 92% of all survey participants were willing to remit money and conduct transactions via mobile phones. Nearly 60% of survey participants were even willing to pay extra fee in order to utilise mobile remittance facilities. On the other hand, services perceived to be complicated, and thus requiring expert opinion, received a relatively poor response, e.g. the option of subscribing insurance policies via mobile devices was rejected by almost two-thirds of the participants. Mobile banking is poised to become the big killer mobile application arena. However, banks going mobile the first time need to tread the path autiously. The biggest decision that banks need to make is the channel that they will support their services on. Mobile banking through an SMS based service would require the lowest amount of effort, in terms of cost and time, but will not be able to support the full breath of transaction-based services. However, in markets like India where a bulk of the mobile population users' phones can only support SMS based services, this might be the only option left. On the other hand a market heavily segmented by the type and complexity of mobile phone usage might be good place to roll of WAP based mobile applications. A WAP based service can let go of the need to customize usability to the profile of each mobile phone, the trade-off being that it cannot take advantage of the full breadth of features that a mobile phone might offer. Mobile application standalone clients bring along the burden of supporting multiple mobile device profiles. According to the Gartner Group, mobile banking services will have to support a minimum of 50 different device profiles in the near future. However, currently the best user experience, depending on the capabilities of a mobile phone, is possible only by using a standalone client. Mobile banking has the potential to do to the mobile phone what Email did to the Internet. Mobile Application based banking is poised to be a big m-commerce feature, and if South Korea's foray into mass mobile banking is any indication, mobile banking
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could well be the driving factor to increase sales of high-end mobile phones. Nevertheless, Bank's need to take a hard and deep look into the mobile usage patterns among their target customers and enable their mobile services on a technology with reaches out to the majority of their customers.
According to authors such responses underscore the necessity to design products in strict adherence to the needs and wishes of relevant target customer groups. Mobile Banking seems to have reached a stage to transcend from being a technology-driven product into a business-focussed customer service.
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References
www.google.com www.answer.com The Daily star-Friday, July 22, 2011 http://www.thedailystar.net/newDesign/news-details.php?nid=195176 Dutch bangle bank ltd Mobile Bank http://www.dutchbanglabank.com/electronic_banking/mobile_banking.ht ml Shirali S. and Shirali S. M. H., Mobile Banking Services in the Bank Area,"
Dhaka Bank launches mobile banking http://www.hawker.com.bd/news_details.php?news_id=149963&news_category_id=5&v al_lan=1 Mercantile Bank inks MoU to introduce mobile banking http://www.thefinancialexpress-bd.com/more.php?news_id=134746&date=2011-05-06
BRAC Bank launches mobile banking service
http://www.thedailystar.net/newDesign/news-details.php?nid=195176 Bank Asia Ltd official site. http://www.bankasia-bd.com/index.php?page_id=252 Trust Bank Ltd official site http://www.trustbank.com.bd/mobile_banking/mobile_banking.php Eastern Bank official site https://www.easternbank.com/site/personal/banking/MobileBanking/Pages/MobileB anking.aspx Banks stepping into mobile banking .http://www.thefinancialexpress-bd.com/more.php?news_id=151017&date=2011-0928
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