Marketing Management Report On

Industrial Visit At

SUBMITTED TO-B.W.T.INSTITUTE OF BUSINESS

ADMINISTRATION ASHRAM ROAD, AHMEDABAD

SUSHMA NAMKEEN

SUBMITTED BY:MANDALIYA BHAVIN D. CLASS: - S.Y.B.B.A (A) ROLL NO: -2043 Sam:-4

1|Page

Preface
Without practical knowledge and experience, no one can be perfect. So Gujarat University has made the student to prepare a marketing report of a company, which is an integral part of practical training subject in 3 year BBA Programme. The marketing training is very important and integral part of experience to develop managerial ability at the level of S.Y.BBA. The students are required to study marketing aspects of any company to get the practical knowledge about this subject. Marketing is the main function of management. It has occupied the focal prints around the business activities. If there is no marketing there will be a minimum sale once up on a time there was only barter system or exchange of goods & services. For many years marketing activities undergoes various change many. These are given by great thinkers, which can be used in the company, and sales they think out consumers satisfaction marketers have an in depth knowledge of the ever widening horizons of marketing.

2|Page

Acknowledgement
I am very happy to present this Report before you. I am very thankful to our university and our college for providing us this opportunity for our Practical study.

I heartily thank our Prof. Bhaumik Nayar under his guideline and kind I was able to prepare this Project Report without his encouragement this work would have never been completed.

3|Page

INDEX
NO. PARTICULARS PAGE NO. 6 7 8 8 10 11 9 9 Ch.1 Introduction Of Company 1.1. History 1.2.Mission -Vision 1.5.Plant Location 1.3.Board of director 1.4.Registered Office 1.6.List of products

1.7.Production Process 2.1.Defination

Ch.2 Introduction to Marketing Ch.3 Product Strategy 3.2.Variety 2.2.Marketing Mix

1.8.Achievement Of the Company

12 13 14 14 16 17 17 19 19

3.1.Types of Product 3.3.Branding Decision 3.4.New Product Launch

4|Page

Ch.4 Pricing Strategy

4.1.Methods of pricing 5.1.Location

Ch.5 Distribution strategy 5.2.Coverage

4.2.Price of each product

20

21 21 22 23 23 24 24 24 25 26 26 28 28 29 29

5.3.Levels of distribution 5.4.Transportatiom 6.1.Advertising (a) Message (b) Media Ch.6 Promotion Strategy

5.5.Alternative way of distribution

(c) Mission of Advertising 6.2.Sales promotion

Ch.7 Conclusion & Bibliography 7.1 Conclusion 7.2Bibliography

(a) Tools of sales promotion

30 31 32

5|Page

CHEPTAR:-1 INTRODUCTION

6|Page

Driven by a promise to provide excellent quality and mouth-watering taste, SUSHMA NAMKEEN has been ticking the taste buds of people world over since 1979 with its wide range of appetizing products. Traditionally SUSHMA NAMKEEN has been catering the true taste of Indian snacks to the world prepared in highly hygienic, clean and healthy environment. The recipes are truly authentic made from the best quality ingredients giving you a taste that will linger on in your mind for a long time.

1.1History

The manufacturing unit at Changodar, just outside Ahmadabad, is a fully automated, state-of-the-art and highly hygienic unit under strict surveillance of stringent quality control conditions. Care is taken to procure the best quality ingredients from markets all over the country at season time. These ingredients are than stored at clean and hygienic storage unit. The grinding of the ingredients especially the Masalas also happens inside the clean and hygienic surrounding of the production unit. The production process happens under the strict supervision of quality controllers and food experts.

And finally the hi-tech packaging unit ensure a long lasting freshness and the best quality product every time you open the pack of SUSHMA NAMKEEN.

With year of experience in savoring the taste buds of millions of people, the corporate policies at SUSHMA NAMKEEN are open and transparent. There is no question on compromise on quality what-so-ever.
7|Page

The belief that quality and taste is what attracts people has worked well at SUSHMA NAMKEEN.

Today SUSHMA NAMKEEN is considered to be one of the best in the market with reputation for providing the best quality and the most appetizing products. Year of Establishment Legal Status of Firm Nature of Business Number of Employees Turnover

1979 Limited Liability/Corporation (Privately Held) Manufacturer, Exporter, Trader Upto 10 People US$ 0.25-1 Million (or Rs. 1-4 Crore Approx.) Trade association of Ahmadabad.

1.2.Mission -Vision
1.3.Board of director

Sushma namkeens mission is to take good position in market. There also have like to produce new product like kurkure and some other namkeen products.

Chairman

Directors

: Gopishankar vaidh : Bhupendra bhai Shushma ben Shital ben

Manager (Marketing)

: Rajesh Shah

8|Page

1.4.Registered Office
Quality HACCP & ISO 9001-2000 Certified Company Company name Contact Person Telephone Fax No Address : Mr. Jagdish Vaid

: Sushma Namkeen Private Limited : +(91)-9825022233 : +(91)-(79)-30933222 : +(91)-(79)-25631930 : B- 135, BG Towers, Shahibaug, Outside Delhi Gate,Ahmedabad 380 004, Gujarat, India

Mobile / Cell Phone

1.5. Plant Location

Name: Address:

Sushma Namkeen Private Limited , 484, Tajpur Road, Changodar, Ahmedabad- 382213, Gujarat Landmark: Near Mahadev Temple Phone: (079) 77250301, (079) 77250017 Mobile: 9825022233

9|Page

1.6. List of products

1. Chana Dal 2. Chana Daal Namkeens 3. Masala Sing Namkeens 4. Khat-Mith Mung Daal Namkeens 5. Golden Bite Namkeens 6. Chavana Namkeens 7. Alu Sev Namkeens 8. Sing Bhujia Namkeens 9. Mung Daal Namkeens 10. Mix Chikki 11. Dry-Fruit Chikki 12. Peanut Chikki 13. Saffron Pistachio Sesame Chikki 14. Sesame Chikki 15. Masala Sing 16. Khat-Mith Mung Daal 17. Golden Bite 18. Chavana 19. Alu Sev 20. Sing Bhujia 21. Mung Daal 22. Sushma Namkeen 23. Sing Bhujiya
10 | P a g e

1.7.Production Process

In the production of wefers(potato & banana) there are four step .

Whosing

Cutting

Oilling

Paking

Wafers
1. In first step cutting potato or banana. 2. In second step whooshing the cutting of potato or banana. 3. In third step oiling the potato and banana chips. 4. And in last step packing the chips of potato and banana.

11 | P a g e

In the production of NAMKEEN there are three steps.

Whosing

Oilling

Paking

NAMKEEN
1. In first step whooshing the cutting. 2. In second step oiling the product. 3. And in last step packing the namkeen product.

1.8. Achievement of the Company

The sushma namkeen get many kind of achievement. In the achievement one achievement is sale 13 to14 lakhs product in one day.

12 | P a g e

Ch.2 Introduction to Marketing

13 | P a g e

2.1.Defination

Marketing can be defined as process where the group or individual obtain what they need or want by exchanging something in return.

2.2 Marketing mix

In order to satisfy the need at its customer a namkeen products firm must determine a marketing mix. Marketing mix is the theorem used describes the combination at company marketing system. The products the price structure the promotional activities and distribution system. Marketing mix is able at decision in the four points. It is a system comprising the subsystem at price, product, promotion and distribution. Their element at the marketing mix to interrelated based decisions in one area after the other marketing mix is a dynamic condition and environment.

14 | P a g e

 Quality Veriety Style & Design Labling Brand Guarantee & W arantee Pac k aging

PRODUCT

List p ric e Disc o unt Allo w a n c es

Price

Distributio n C h e n nel Transp o r t Coverage Assortment

Place

Promotion
Ad v e r t i s e m e n t S a l e s Pr o m o ti o n Pu b l i c i ty E v e n ts & E x p e r i ence

Marketing mix

15 | P a g e

Ch.3 Product Strategy

16 | P a g e

3.1.Types of Product
1. Namkeen 2. CHIKKIS 3. VEFERS

Sushma manakin is produce three type of product which are following:

3.2.Variety

1.namkeen:- In Namkeen there are many variety are available which are following:

NAMKEENS

Chana Daal

Masala Sing

Khat-Mith Mung Daal

Golden Bite

Chavana

Alu Sev

Sing Bhujia

Mung Daal

17 | P a g e

CHIKKIS

Mix chikki

Dry-fruit Chikki

Peanut Chikki

Saffron Pistachio Sesame Chikki

Sesame Chikki

3.VEFERS

18 | P a g e

3.3.Branding Decision

Sushma namkeen name define from his bhabhis name sushmaben.

This is a logo of SUSHMA NAMKEEN. This is one of the brand of NAMKEEN product in India. 3.4.New Product Launch

SUSMA NAMKEEN will launch to produce kurkure in future.

19 | P a g e

ch.4 :-Pricing Strategy

20 | P a g e

4.1.Methods of pricing
Sushma namkeen have three type of verity of products which are following :

1. Namkeen 2. Chikkis 3. Wefers Company is desided price of all the type of products on the basic of cost of production. Company also have wholesaler & retailer so company provide product at a different price.

4.2.Price of each product:

Products Chana Dal Chana Daal Namkeens Masala Sing Namkeens Khat-Mith Mung Daal Namkeens Golden Bite Namkeens Chavana Namkeens Alu Sev Namkeens Sing Bhujia Namkeens Mung Daal Namkeens Mix Chikki Dry-Fruit Chikki Saffron Pistachio Sesame Chikki Sesame Chikki Masala Sing Khat-Mith Mung Daal Golden Bite Chavana Alu Sev Sing Bhujia Mung Daal Sing Bhujiya Price 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10 5,10

21 | P a g e

Ch:-5 Distribution strategy

22 | P a g e

5.1 Location
Name: Address:

5.2. Coverage
CLIENTELE

Sushma Namkeen Private Limited , 484, Tajpur Road, Changodar, Ahmedabad- 382213, Gujarat Landmark: Near Mahadev Temple Phone: (079) 77250301, (079) 77250017 Mobile: 9825022233

Sushma namkeen distribute their product in Gujarat, U.K., Australia. Big Bazaar Star Bazaar Rajpath Club Karnavati Club Grand Bhagwati All Bus Stop State Transport

23 | P a g e

5.3 Levels of distribution

Sushma namkeen use one level channel for distribute products. All Over Gujarat With a network of 100 & 180 Dealers, 1800 Retail Counter.

5.4. Transportation Company have own 4 own transportation services & also hair transport services. 5.5. Alternative way of distribution

24 | P a g e

Ch:-6 Promotion Strategy

25 | P a g e

In the promotion strategy there are two decisions are decide. Which are following: 6.1. Advertising 6.2. Sales promotion 6.1 Advertising
Advertising is known as paid & non personal firm of product expose to the target customer. Sushma namkeen give advertise in television, internet, radio, & in news paper. In advertising decide three things; which are following

Sushma namkeen is said that our product is available in india & also in U.K. & Australia.

a) Message b) Media c) Mission of Advertising

A) Message

26 | P a g e

It is create happiness in our life. This is sow in this advertice photos.

Its punch line is JUBA EK PAR SWAAD ANEK. which is sow in this photo.

27 | P a g e

B) Media Sushma namkeen use television, radio & internet media for advertise their products. They have own website which address is http://www.sushmanamkeen.com Sushma namkeens mission of advertising is to attract more & more customer to buy their products. Also have their mission to get highest level in market. C) Mission of Advertising

28 | P a g e

6.2. Sales promotion

Sales promotion is short term incentive to give the customer to increase in sales. It is short term activity to intended the customer to increase in sales sales promotion include tools for consumer promotion. Like samples, coupons, gifts, tetu etc.

(a) Tools of sales promotion Sushma namkeen provide some time coupons and cartoon striker to the customer so customer attract sushma namkeen products.

29 | P a g e

Ch:-7 Conclusion & Bibliography

30 | P a g e

7.1 Conclusion

The Marketing visit to the SUSHMA NAMKEEN AS a wonderful visit from our collage. My visit about how an organization is run successfully. The visit was highly educational and helped one to give me an depth understanding of the marketing management cared out of SUSHMA NAMKEEN. I came to know about the process used for manufacturing of namkeen & wefer types of problems encountered in it .I understood the difficulties that is faced by management of modern companies and also studies the ways they save the difficulties and problems. SUSHMA NAMKEEN is a wonderful company. It is a developed company with its registered office at ashram road factory at changodar plant.

31 | P a g e

7.2 BIBLIOGRAPHY
Websites:
www.Google.Co.in www.Sushmanamkeen.com

32 | P a g e