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SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

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Topic Introduction Meaning of entrepreneur Name of Entrepreneur History Profile Structure of company

Introduction of product Apple products History

3 4 5. 6. 7.

Corporate identity Future prospects Awards and achievements conclusion Bibliography

What is an Entrepreneur
An Entrepreneur takes on the risk of starting their own enterprise or investing in other start-ups. Successful entrepreneurs are known for finding innovation and market gaps for new products and services.

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

Definition of an Entrepreneur
An entrepreneur is someone who sets up a business or businesses, taking on financial risks in the hope of profit. Entrepreneurs are often stereotyped as high-stakes gamblers but successful entrepreneurs only take calculated risks.

Name of Entrepreneur : STEVE JOBS (founder of Apple inc.) Profile


Name: Steven Paul Jobs (Steve Jobs) Born: 24th February 1955 (San Francisco, California, US) Died: 5th October 2011 at the age of 56 (Palo Alto, California, US) Companies Founded: Apple, NeXT, Pixar

History of Steve jobs


Born To An Arab Father And Adopted
Steve Jobs was born to then unmarried graduate student Joanne Carole Schieble and a Syrian father Abdulfattah Jandali, but he was adopted by Clara and Paul Jobs.

College Dropout
Steve Jobs dropped out of his college after one semester and in April 1976, he started his company Apple with another college dropout Steve Wozniak in his family garage in Los Alto, California at the age of 21. Steve Wozniak was the engineer and Steve jobs was the sales guy.

Miilionare at 25
With the immense success of Apple II that revolutionized the personal computing arena with the advent of a GUI (Graphic User Interface) making it very very user friendly. It helped Apple go public in the year 1980 and made Steve Jobs a millionaire at the age of 25.

Kicked Out of The Company He Founded

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

In 1985, Steve Jobs got kicked out of his own company, Apple by John Sculley and what is ironical is that it was Steve Jobs who had hired John Sculley from Pepsi.

Jobs NeXT Animation


After being kicked out of his own company Steve Jobs went ahead to build another company NeXT, a rival to Mac n Windows and in 1986 he also started Pixar a computer animation studio which bagged a distribution deal with Walt Disney. Later on NeXT was bought by Apple n Pixar by Walt Disney.

Back To Apple
In 1995, when Apple Computer was at its all time low, Apples then CEO, Gil Amelio bought Steve Jobs NeXT. After 8 months of the acquisition Steve Jobs became the interim CEO when Amelio left and soon the company decided to drop interim from his title and Steve Jobs was back in control. Under his second reign Steve Jobs introduced iMac which combined computer and monitor into a single unit it was the a stunning success that helped revive Apple completely.

Diagnosed With Pancreatic Cancer


In 2004, he was diagnosed with a rare form of pancreatic cancer for which the doctors had thought he would not live for more than a few weeks. Buddhist & Vegetarian Often people havent realised that Steve Jobs is actually a Buddhist and a vegetarian

Shuns Computer
On 7th January 2007, Steve Jobs announced that Apple Computer Inc will be Apple inc since with the ground breaking success of iPod had made Apple more than just a computer company. And soon on June 2007 Apple introduced the iPhone that changed the entire monile arena.

Read Reports of His Own Death


He was surprised when he had the displeasure of reading his own obituary which accidentally published by financial newwire Bloomberg to all its subscribers. It was one of the most famous goof-up that spread like a wild fire but later subsided when the agency retracted it and termed as a mistake.

Took Home $1 Salary


This might come as a shocker to many but its true that he only took a salary of $1 in 2010, although his net worth in shares is worth more than $8.3 Billion

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

Structure of company
Apple Inc. Born on April 1st, 1976 Formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad , iPhone, iPod music player, and Macintosh computer line-up. Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface. It had 128K of memory, and was expandable. Along with the mouse, the Macintosh was the most revolutionary computer made up to that point. Jobs project in the late 1980s to mid 90s A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company Apple similarly did very poorly in the early and mid 90s, brought on by poor leadership and stagnating computer design The Second Coming of JobsIn 1996, Apple bought NeXT, and with it came Steve Jobs.

Introduction of products
See also: Timeline of Apple II Family

Apple I

Year

Launched

Model

Family

Discontinued

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

1976 July 1

Apple I

Apple I

September 1, 1977

2005 January 11

Mac Mini

Mac Mini

February 28, 2006

iPod Shuffle (1st gen)

iPod Shuffle

September 12, 2006

February 23

iPod Mini (2nd gen)

iPod Mini

September 7, 2005

September 7

iPod Nano (1st gen)

iPod Nano

September 25, 2006

October 12

iPod (5th gen)

iPod Classic

September 5, 2007

October 19

Power Macintosh G5 dual core

Power Macintosh August 7, 2006

2006 January 10

iMac (Early 2006)

iMac

September 6, 2006

iPod Radio Remote

iPod Accessories June 25, 2009

February 14

MacBook Pro (15")

MacBook Pro

February 26, 2008

February 28

Mac Mini Core Solo

Mac Mini

September 6, 2006

February 28

Mac Mini Core Duo

Mac Mini

August 7, 2007

April 11

Apple Remote Desktop 3

Software

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

April 24

MacBook Pro (17")

MacBook Pro

February 26, 2008

May 16

MacBook

MacBook

February 26, 2008

July 13

Nike+iPod

iPod Accessories current

June 20

Shake 4

Software

July 30, 2009

August 7

Mac Pro

Mac Pro

January 8, 2008

August 7

Xserve (Intel)

Xserve

January 8, 2008

September 6

iMac (Mid 2006)

iMac

August 7, 2007

September 12

iPod Shuffle (2nd gen)

iPod Shuffle

March 11, 2009

September 25

iPod Nano (2nd gen)

iPod Nano

September 5, 2007

2007 March 21

Apple TV (1st gen)

Apple TV

September 1, 2010

June 29

iPhone (1st generation)

iPhone

July 11, 2008

August 7

iMac (Mid 2007)

iMac

April 28, 2008

Apple Mighty Mouse (revised)

Apple Mouse

current

Apple Keyboard with Numeric Keypad Apple Keyboard

current

Apple Wireless Keyboard (Aluminum) Apple Keyboard

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

Mac Mini (Mid 2007)

Mac Mini

March 3, 2009

September 5

iPod Nano (3rd gen)

iPod Nano

September 6, 2008

iPod Classic (6th gen)

iPod Classic

September 9, 2008

iPod Touch (1st gen) (8 & 16 GB)

iPod Touch

September 9, 2008

September 12

Logic Studio

Software

July 23, 2009

October 27

Mac OS X Leopard (10.5)

Software

August 28, 2009

Mac OS X Server (10.5)

Software

August 28, 2009

November 15

Final Cut Express 4

Software

July 23, 2009

MacBook Air

2008 January 8

Xserve (Early 2008)

Xserve

April 7, 2009

Mac Pro (Early 2008)

Mac Pro

March 3, 2009

January 15

MacBook Air (Early 2008)

MacBook Air

October 14, 2008

MacBook Air External SuperDrive

Drives

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

February 12

Aperture 2

Software

February 9, 2010

February 19

Xsan 2

Software

July 25, 2012

February 26

MacBook (Early 2008)

MacBook

October 14, 2008

MacBook Pro (Early 2008) (15")

MacBook Pro

October 14, 2008

MacBook Pro (Early 2008) (17")

MacBook Pro

January 6, 2009

February 27

iPod Touch (1st gen) (32 GB)

iPod Touch

September 9, 2008

February 29

Time Capsule (1st gen)

AirPort, drives

March 3, 2009

March 17

AirPort Express 802.11n (1st gen)

AirPort Express

June 11, 2012

April 17

Final Cut Studio 2

Software

July 23, 2009

April 28

iMac (Early 2008)

iMac

March 3, 2009

May 29

Logic Express 8

Software

July 23, 2009

July 9

MobileMe

Software

June 30, 2012

July 11

iPhone 3G (8 GB)

iPhone

June 24, 2010

iPhone 3G (16 GB)

iPhone

June 19, 2009

September 9

iPod Nano (4th gen)

iPod Nano

September 9, 2009

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

iPod Classic (6th gen) (120 GB)

iPod Classic

September 9, 2009

iPod Touch (2nd gen) (8 GB)

iPod Touch

September 1, 2010

iPod Touch (2nd gen) (16 & 32 GB)

iPod Touch

September 9, 2009

In-Ear Headphones

iPod Accessories current

September 18

Final Cut Server

Software

July 23, 2009

October 14

MacBook Air (Late 2008)

MacBook Air

June 8, 2009

MacBook (Late 2008) (White)

MacBook

January 29, 2009

MacBook (Late 2008) (Aluminum)

MacBook

June 8, 2009

MacBook Pro (Late 2008) (15")

MacBook Pro

June 8, 2009

LED Cinema Display

Displays

current

Bento 2.0

Software

September 29, 2009

2009 January 6

MacBook Pro (Early 2009) (17")

MacBook Pro

June 8, 2009

iWork '09

Software

current

FileMaker Pro 10

Software

March 9, 2010

January 27

iLife '09

Software

October 20, 2010

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

January 29

MacBook (Early 2009) (White)

MacBook

May 27, 2009

March 3

Mac Mini (Early 2009)

Mac Mini

October 20, 2009

iMac (Early 2009)

iMac

October 20, 2009

Mac Pro (Early 2009)

Mac Pro

August 9, 2010

Time Capsule (2nd gen) (500 GB)

AirPort, drives

July 30, 2009

Time Capsule (2nd gen) (1 TB)

AirPort, drives

March 31, 2010

AirPort Extreme 802.11n (3rd gen)

AirPort

October 20, 2009

Apple Keyboard (short)

Apple Keyboard

October 20, 2009

March 11

iPod Shuffle (3rd gen) (4 GB)

iPod Shuffle

September 1, 2010

April 7

Xserve (2009)

Xserve

January 31, 2011

May 27

MacBook (Mid 2009)

MacBook

October 20, 2009

June 8

MacBook Pro (Mid 2009)

MacBook Pro

April 13, 2010

MacBook Air (Mid 2009)

MacBook Air

October 20, 2010

June 19

iPhone 3GS (16 & 32 GB)

iPhone

June 24, 2010

July 23

Final Cut Studio 3

Software

June 21, 2011

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

Final Cut Server 1.5

Software

June 21, 2011

Logic Studio 2

Software

current

Logic Express 9

Software

December 13, 2011

July 30

Time Capsule (2nd gen) (2 TB)

AirPort, drives

March 31, 2010

August 28

Mac OS X Snow Leopard (10.6)

Software

July 20, 2011

Mac OS X Server (10.6)

Software

July 20, 2011

September 9

iPod Nano (5th gen)

iPod Nano

September 1, 2010

iPod Classic (6th gen) (160 GB)

iPod Classic

current

iPod Touch (3rd gen)

iPod Touch

September 1, 2010

iPod Shuffle (3rd gen) (2 GB)

iPod Shuffle

September 1, 2010

October 20

iMac (Late 2009)

iMac

July 27, 2010

MacBook (Late 2009)

MacBook

May 18, 2010

Mac Mini (Late 2009)

Mac Mini

June 15, 2010

Magic Mouse

Apple Mouse

current

AirPort Extreme 802.11n (4th gen)

AirPort

June 21, 2011

2010s[edit

source | editbeta]

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

iPad

Year

Launched

Model

Family

Discontinued

2010 February 9

Aperture 3

Software

current

March 31

Time Capsule (3rd gen)

AirPort, drives

June 21, 2011

April 3

iPad (Wi-Fi)

iPad

March 2, 2011

April 13

MacBook Pro (Mid 2010)

MacBook Pro

February 24, 2011

April 30

iPad (Wi-Fi + 3G)

iPad

March 2, 2011

May 18

MacBook (Mid 2010)

MacBook

July 20, 2011

June 15

Mac Mini (Mid 2010)

Mac Mini

July 20, 2011

June 24

iPhone 3GS (8 GB)

iPhone

September 12, 2012

iPhone 4 (GSM) (16 & 32 GB)

iPhone

October 4, 2011

July 27

iMac (Mid 2010)

iMac

May 3, 2011

July 27

Magic Trackpad

Trackpad

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

August 9

Mac Pro (Mid 2010)

Mac Pro

June 11, 2012

September 1

iPod Touch (4th gen) (8 & 64 GB)

iPod Touch

September 12, 2012

iPod Touch (4th gen) (32 GB)

iPod Touch

May 30, 2013

iPod Nano (6th gen)

iPod Nano

September 12, 2012

iPod Shuffle (4th gen)

iPod Shuffle

current

Apple TV (2nd gen)

Apple TV

March 7, 2012

October 20

MacBook Air (Late 2010)

MacBook Air

July 20, 2011

iLife '11

Software

current

2011 February 10

iPhone 4 (CDMA) (16 & 32 GB)

iPhone

October 4, 2011

February 24

MacBook Pro (Early 2011)

MacBook Pro

October 24, 2011

March 11

iPad 2 (16 GB)

iPad

current

iPad 2 (32 & 64 GB)

iPad

March 7, 2012

May 3

iMac (Mid 2011)

iMac

November 30, 2012

June 21

AirPort Extreme 802.11n (5th gen)

AirPort

June 10, 2013

Time Capsule (4th gen)

AirPort, drives

June 10, 2013

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

July 20

MacBook Air (Mid 2011)

MacBook Air

June 11, 2012

Mac Mini (Mid 2011)

Mac Mini

October 23, 2012

Thunderbolt Display

Displays

current

Mac OS X Lion (10.7)

Software

July 25, 2012

October 12

iOS 5

Software

September 19, 2012

iCloud

Software

current

Cards

Software

September 10, 2013

Find My Friends

Software

current

AirPort Utility

Software

current

October 14

iPhone 4 (8 GB)

iPhone

September 10, 2013

iPhone 4S (16 GB)

iPhone

September 10, 2013

iPhone 4S (32 & 64 GB)

iPhone

September 12, 2012

iPhone Micro USB Adapter

iPhone

current

October 24

MacBook Pro (Late 2011)

MacBook Pro

June 11, 2012

2012 January 19

iBooks Author

Software

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

March 16

iPad (3rd gen)

iPad

October 23, 2012

Apple TV (3rd gen)

Apple TV

current

June 11

Mac Pro (Mid 2012)

Mac Pro

current

MacBook Air (Mid 2012)

MacBook Air

June 10, 2013

MacBook Pro (Mid 2012)

MacBook Pro

current

Retina MacBook Pro (3rd gen) (15")

MacBook Pro

February 13, 2013

AirPort Express 802.11n (2nd gen)

AirPort Express

current

July 25

OS X Mountain Lion (10.8)

Software

current

July 25

Xsan 3

Software

current

September 12

Apple EarPods

iPod Accessories current

iPod Touch (4th gen) (16 GB)

iPod Touch

May 30, 2013

September 19

iOS 6

Software

September 18, 2013

September 21

iPhone 5

iPhone

September 10, 2013

October 11

iPod Touch (5th gen)

iPod Touch

current

iPod Nano (7th gen)

iPod Nano

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

October 23

Mac Mini (Late 2012)

Mac Mini

current

Retina MacBook Pro (3rd gen) (13")

MacBook Pro

current

November 2

iPad Mini (Wi-Fi)

iPad

current

iPad (4th gen) (Wi-Fi)

iPad

current

November 16

iPad Mini (Wi-Fi + Cellular)

iPad

current

iPad (4th gen) (Wi-Fi + Cellular)

iPad

current

November 30

iMac (21.5") (Late 2012)

iMac

current

December

iMac (27") (Late 2012)

iMac

current

2013 February 13

Retina MacBook Pro

MacBook Pro

current

May 30

iPod Touch (5th gen) (16 GB)

iPod Touch

current

June 10

AirPort Extreme 802.11n (6th gen)

AirPort

current

Time Capsule (5th gen)

AirPort, drives

current

MacBook Air (Mid 2013)

MacBook Air

current

September 18

iOS 7

Software

current

September 20

iPhone 4S (8 GB)

iPhone

current

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

iPhone 5c

iPhone

current

iPhone 5s

iphone

current

Corporate identity
According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".[198] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the nowfamiliar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company.[199][200] The logo was designed with a bite so that it would not be confused with a cherry.[201] The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.[201] This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide.[202][203] Both Janoff and Apple deny any homage to Turing in the design of the logo.[201][204] In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 20012003, and a Glass-themed version has been used since 2003. Steve Jobs and Steve Wozniak were Beatles fans,[205][206] but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.

1976

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

19761998

1998present Advertising
Apple's first slogan, "Byte into an Apple", was coined in the late 1970s.[207] From 1997 associated with Apple.[208] Apple also has slogans for specific product lines for example, "iThink, therefore iMac" was used in 1998 to promote the iMac,[209] and "Say hello to iPhone" has been used in iPhone advertisements.[210] "Hello" was also used to introduce the original Macintosh, Newton, iMac ("hello (again)"), and iPod.[211] Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising and marketing for its products, though its advertising was criticized for the claims made by some later campaigns, particularly the 2005 Power Mac ads[212][213][214] and iPhone ads in Britain. Apple's product commercials gained fame for launching musicians into stardom as a 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely result of their eye-popping graphics and catchy tunes.[215] First, the company popularized Canadian singerFeist's "1234" song in its ad campaign.[215] Later, Apple used the song "New Soul" by French-Israeli singer-songwriter Yael Nam to promote the MacBook Air.[215] The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.[215]

Brand loyalty
Apple's brand loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon".[217] Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available. Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionally introduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference. Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event.[218] The New York City Fifth Avenue "Cube" store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage.[219] The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.[220]

FUTURE PLANS
Apple planned to invest 2 billion in 2013 to guarantee component supplies. Consequently, Samsung's biggest rival, Taiwan Semiconductor Manufacturing Company, announced a 9

billion increase in capital for 2013. These announcements from two of Samsung's greatest rival are seen to put a toll on Samsung's investment plan this year. According to Mr Dilger, "Given that Apple's been running the Smartphone race really well despite harboring that Galaxy S knife over the past three years, it will be interesting to see how well Samsung does in the 2013 lap as the course heads uphill into even more difficult terrain, now that it has its knife back and is no longer inextricably bound to the world's fastest consumer electronics sprinter." 1 billion worth of retail expansions and enhancements Apple has plans of spending 1 billion to open 30 new stores and re-open 20 existing stores in larger locations. In the latest company investor's call, Mr Cook said that Apple is moving forward. "We still see significant opportunity in China. It's a great market. We have 11 stores there. We expect to double those in less than two years. We have added about 8,000 iPhone pointof-sales in the indirect channel to about 19,000 today, and we obviously have a plan to add more and further grow our distribution. This number is, obviously, too low currently." $4 billion worth of new software and app Apple, will absolutely, spend part of its billions of dollar revenue to provide its loyal users new and exciting software.

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

According to Oppenheimer, "we are now paying very happily our developers more than 1 billion every quarter." This is the highest payment that Apple gives its software developers since opening App Store four years ago. AWARDS & ACHIEVEMENTS

Apple have won, 9 JD Power and Associates awards for the iPhone, including Smartphone of the Year. Apparently love can be measured. And it keeps
adding up to iPhone. In nine straight studies by J.D. Power and Associates thats every study since the first iPhone was introduced iPhone has been ranked Highest in Customer Satisfaction with Consumer Smartphones. iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features, and ease of operation.

The iPhone awards keep stacking.


Its nearly impossible to make a device so thin and light without sacrificing features or performance. Yet iPhone 5 achieves that goal. Its an accomplishment of engineering as much as one of design. Every detail and every material particularly the sleek aluminum enclosure has been meticulously

SUCCESSFUL ENTREPRENEUR-STEVEJOBS INDEX

considered and refined. And its made with a level of precision youd expect from a finely crafted watch, not a smartphone. As a result, iPhone feels substantial in your hand and perfect in your pocket.

Conclusion
Last of all,JOBS charisma, self-confidence and passion for work overshadow all his negative characteristics thus making him one of most successful CEOs of the decade.

REFERENCES AND BIBLIOGRAPHY Bass, B.M., 1985. Leadership and Performance Beyond Expectations . New York, NY: FreePress. Conger, J.A and Kanungo, R.N., 1987. Toward a behavioural theory of charismatic leadership in organizational settings. Academy of Management Review , 12 (4), pp. 637-647. Growthink, 2010. Entrepreneurial Leadership: The Definition of an Entrepreneur. [online] Available athttp://www.growthink.com/businessplan/help-center/entrepreneurial-leadership [Accessed 20 October 2010]. Gupta, A., 2010. Steve Jobs, CEO Apple. [online] Available at :http://www.practicalmanagement.com/Leadership/Steve-Jobs-Apple.html[Accessed 20 October 2010]. Harvey, A., 2001. A Dramaturgical Analysis of Charismatic Leader Discourse. Journal of Organizational Change Management , 14 (3), pp. 253265. Hormby, T., 2008. The Roots of Apples Retail Stores. [online] Available at:http://lowendmac.com/orchard/08th/roots-of-the-apple-store .html[Accessed 10 November 2010]. Kahney, L., 2008. Inside Steve's Brain. London: Atlantic Books. Moisescot, R., 2010. Steve Jobs: Long Bio. [online] Available at:http://www.allaboutstevejobs.com/bio/long/05.html[Accessed 20 October 2010]. Mullins, L.J., 2007. Management and Organizational Behaviour . 8 edition . Harlow: FT Prentice Hall. Northouse, G.N., 2010. Leadership: Theory and Practice . 5th ed. London: SAGEPublications