CARFAC Ontario

AGM Presentation
MEMBERSHIP PROFILE: Current + Lapsed
September 15, 2013

Membership Survey

2 surveys, distinct but complementary:

Current Membership Lapsed Membership Survey Monkey Incentives + Repeats Last delivered 2009
2

Delivered electronically

Survey Delivery

Current Membership

Lapsed Membership

785 addressees 750 received 364 completed Response Rate:

473 addressees 420 received 101 completed Response Rate:

48.5%

24.1%

2009 @ 31.0%

2009 @ 9.4%

Satisfaction Levels
Current Members
95%

Lapsed Members
84%

53% Very Satisfied 42% Some Satisfied

35% Very Satisfied 49% Some Satisfied

5% Dissatisfied

17% Dissatisfied
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Current Membership Profile:

Length of membership (1)

Current Membership Profile:

Age Distribution (2)

Current Membership Profile:

Career Path (3)

Current Membership Profile:

Annual Exhibitions (4)

Current Membership Profile:

Geographic Distribution (5)

Motivation for Joining

(1)

Big picture, just being there 44% organizational reputation 40% organizational mandate 34% professional prestige of being a member

10

Motivation (2)

Specific benefit

49% 34% 28% 24% 19% 15% 12% 6%

Calls for submission Networking potential Education/training opportunity VALCO Discounts Certificate of Canadian Origin Call for jobs Group insurance rates
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Valuable

12

Program Successes
Service/Benefit Very Important % Somewhat Important % Total %

Advocacy Publications DISPATCH www.carfacontario.ca CARFAC Online Staff Training Health & Safety Info VALCO Group Insurance

80.8 46.8 34.5 41.9 46.3 46.3 41.5 32.7 34.0 18.4

9.7 33.8 45.7 36.7 30.4 30.4 30.9 31.8 24.4 23.5

91 81 80 79 78 77 72 65 58 42
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Lapsed Membership:
Time Lapsed since being a Member

14

Lapsed Membership:
Age

15

Lapsed Membership:
Career Path

16

Lapsed Membership:
Annual Exhibitions

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Lapsed Membership:
Geographic Distribution

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MOTIVATION for LAPSE

25% 15% 13% 4% 3% 31% 8% 2%

Price Did not feel connected Thought I was still a member CARFAC not meeting my needs Dissatisfied Did not use services No longer a practicing artist Left Ontario
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Program Successes:
Service/Benefit Very Important % Somewhat Important %

Comparative
Total Lapsed Total Member %

Advocacy Publications DISPATCH www.CARFACOntario.ca CARFAC Online Staff Training Health & Safety Info VALCO Group Insurance

65.3 45.0 23.8 34.3 32.0 33.0 34.3 33.0 38.0 25.0

17.8 30.0 38.6 31.3 38.0 33.0 28.3 32.0 24.0 29.0

83 75 62 66 70 66 63 65 62 54

91 81 80 79 78 77 72 65 58 42
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Conclusions
Current Membership

(1) Lapsed Membership

95% Satisfaction More than 3 years Mature Professional:

84% Satisfaction Less than 3 years Mature Professional:

32% Mid Career 23% Established 20% Interrupted 12% Multiple 10% Entry Level

22% Mid Career 15% Established 28% Interrupted 14% Multiple 14% Entry Level
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Conclusions
Current Membership

(2)

Lapsed Membership

Annual Exhibitions

Annual Exhibitions

9% 42% 30% 19%

No Shows/Events 1 2 Shows/Events 3 4 Shows/Events 5+ Shows/Events

10% No Shows/Events 32% 1 2 Shows/Events 29% 3 4 Shows/Events 30% 5+ Shows/Events

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