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3.1.4B Distribution & Supply Chain Management 50 marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

The roles of distribution function in the marketing mix and the meaning of distribution equity. Channel design and management for consumer, industrial products, rural markets and services. Tasks and responsibilities of channel members. Channel selection, training, development and motivation and performance appraisal of channel members. Financial dimensions of dealer management. Management issues in distribution viz. channel conflict, use of power bases, disputes etc. Supply chain management issues, opportunities and strategies. ERP solutions opportunities and challenges. Distribution Budgeting and control systems: Cost of distribution: inventory, warehousing, material handling, order processing, packing and transportation. Fiscal levies / regulations in distribution CST , LST , Octroi , Excise duties etc

Reference Text 1. Logistical Management by Donald J Bowersox 2. Logistics Management Bowersox & Closs 3. Physical Distribution Management Logistical Approach Dr.K.Khanna 4. S. L. Gupta: Sales and Distribution Management (Excel)