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: SWEETS COUNTRY: CANADA SUBMITTED TO: Prof. C.S. BALASUBRAMANIAM SUBMITTED BY: Name Mandar Deshmukh Aarti Gajul Tanoj Patidar Nayantara Sable Prashant Shedge Roll No. 12 18 41 51 55

Beginning in the late 15th century.[11] Cartier later used the word Canada to refer not only to that particular village. by 1545.Commonwealth of Nations. British and French expeditions explored. meaning "village" or "settlement". It is a member of the G7. France ceded nearly all of its colonies in North America in 1763 after the Seven Years' War. The land that is now Canada was inhabited for millennia by various groups of Aboriginal peoples.9 million square kilometres. Canada has a diversified economy that is reliant upon its abundant natural resources and upon trade – particularly with the United States. indigenous inhabitants of the present-day Quebec City region used the word to direct French explorer Jacques Cartier to the village of Stadacona. but also the entire area subject to Donnacona (the chief at Stadacona). with which Canada has had along and complex relationship. Canada is a federal state that is governed as a parliamentary democracy and a constitutional monarchy with Queen Elizabeth II as its head of state. This began an accretion of provinces and territories and a process of increasing autonomy from the United Kingdom. along the region's Atlantic coast. Canada has one of the highest standards of living The name Canada comes from the St. Spanning over 9. Canada was formed as a federal dominion of four provinces. with the union of three British North American colonies through Confederation. G8. Lawrence Iroquoian word kanata. APEC. G20. OAS. it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west. In 1867. NATO. which severed the vestiges of legal dependence on the British parliament.ABOUT CANADA:Canada is a North American country consisting of ten provinces and three territories. It is a bilingual nation with both English and French as official languages at the federal level. and UN. One of the world's most highly-developed countries. With the sixth-highestHuman Development Index globally. and its common border with the United States is the longest land border in the world. and later settled. WTO. European books and maps had begun referring to this region as Canada. and northward into the Arctic Ocean. Located in the northern part of the continent. Francophonie. OECD. This widening autonomy was highlighted by the Statute of Westminster 1931 and culminated in the Canada Act 1982. Canada is the world's second-largest country by total area.[10] In 1535. .

In the 17th and early 18th centuries. Some of these cultures had collapsed by the time European explorers arrived in the late 15th and early 16th centuries. Canada was adopted as the legal name for the new country. Aboriginal people in Canada:Archaeological and genetic studies have indicated a human presence in the northern Yukon region from 26. Inuit. agriculture. "Canada" referred to the part of New France that lay along the Saint Lawrence River and the northern shores of the Great Lakes. The Paleo-Indian archaeological sites at Old Crow Flats and Bluefish Caves are two of the oldest sites of human habitation in Canada. resulted in a forty. The Métis are a mixed-blood people who originated in the mid-17th century when First Nations people and Inuit married European settlers.000 accepted by Canada's Royal Commission on Aboriginal Health. and trading networks. The aboriginal population is estimated to have been between 200. Aboriginal peoples in Canada include the First Nations.500 years ago. with a figure of 500. and have only been discovered through archaeological investigations. Upper Canada and Lower Canada. as Canada asserted its political autonomy from the United Kingdom. the federal government increasingly used simply Canada on state documents and treaties. and Métis.000 and two million in the late 15th century. They were re-unified as the Province of Canada in 1841. and the word Dominion was conferred as the country's title. Repeated outbreaks of European infectious diseases such as influenza. The characteristics of Canadian Aboriginal societies included permanent settlements. measles. and eightypercent population decrease among aboriginal peoples in the centuries after the European arrival. However. combined with other effects of European contact. The area was later split into two British colonies. and in southern Ontario from 9. a change that was reflected in the renaming of the national holiday from Dominion Day to Canada Day in 1982. The Inuit had more limited interaction with European settlers during the colonization period. Upon Confederation in 1867. . complex societal hierarchies.500 years ago.

• • • • Capital: Ottawa. based on unwritten conventions and written legislation. Constitution: Westminster system. Participation in international organizations Description of national flag Elections Currency: 1 Canadian $ = 49. retailers and exporters of Sweets. Administrative divisions: Ten provinces and three territories National holiday: Canada Day. July 1.ABOUT US:• • • We are manufacturers. • It’s a matter of pride that we produce more than 200 items everyday.3038 Rs. Head of state: Elizabeth II. We offer the cleanest and best quality products Treating every individual customer as a very special and meeting their requirements to the best possible satisfaction is our motto. Ontario. Canada facts:• • Name: Canada Type of government: Westminster style federal parliamentary democracy within a constitutional monarchy. • • • • • • Suffrage: Citizens aged 18 years or older. Queen of Canada .

agricultural and fishing products.400 .ca International dialing code: +1 Political environment • • • • • • Type of Government Two dominant political parties in Canada Canada has a federal parliamentary democracy within a constitutional monarchy.• • Viceroy: David Lloyd Johnston. • • • Economic environment Gross National Product: $760 Purchasing power parity(per capita): $29. swift changes. forestry products. energy products • • • GNI per capita: US $43. Canadian politics have not operated through revolutionary. French (both official) Major religion: Christianity Main exports: Machinery and equipment. automotive products. metals and plastics.9 million sq km (3. Thus . 2010) Internet domain: .8 million sq miles) Major languages: English.270 (World Bank. Governor General of Canada Head of government Prime Minister Stephen Harper • • • • Area: 9. India and Canada have always had a healthy trade relationship. political environment is also favorable and there will not be any major issues as far as the government is concerned.

ending the year at 2. The Working Class This class comprises about one-third of the population The Lower Class The remaining 20% of our population is identified as the lower class.• • • One of the wealthiest nations of the world. Canadian inflation rate rose less than expected in December. Canada’s economy is dominated by service sector. The Upper Class Upper-uppers One percent belongs to an upper-upper level distinguished Lower-uppers The remaining 2-4% falls into the lower-upper level and The Middle Class Roughly 40-50% of the Canadian population falls into this category. 2011 • • • • • • Canada’s banking segment is also quite conservative in comparison to the United States. Cultural environment . Social environment Income Schooling Gender Social class: 3 to 5% of Canadians fall into this class.4% January 25.

since they don’t always take themselves too seriously. the United States. modest.Established in 1867 as a nation without war or rebellion. Canadians are most likely to be described as “friendly”. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor. often at their own expense. polite. • • • • • • • • • • Language: Creativity: Attitudes and Values: Religion: Family structure: Legal environment Main laws Civil Law Common law Others Areas of law Technological aspect • • • Internet Digital Courts Digital Communication / HD TV (Delivery) Environmental aspect . peaceful. they are not “Americans”. They love to laugh .

and • the coordination of the policies and programs of the Government of Canada respecting the preservation and enhancement of the quality of the natural environment. water. including water. • renewable resources. air and soil quality.• • Canadian Environmental Protection Act Duties includes • the preservation and enhancement of the quality of the natural environment. Import procedures:• • • • Registering for an Import/Export Account Import tariffs Navigating the Border Warehousing or Storing your Shipment Mode of entry:- . • • meteorology. the enforcement of any rules or regulations made by the International Joint Commission. including migratory birds and other non-domestic flora and fauna.

665 people who consider themselves as being Indo-Canadians. Advertising and Sales Regulations Human resources regulations Hiring requirements Health and safety regulations Environmental regulations Importing regulations STP ANALYSIS:Segmentation:• • • • Canadian English Canadian French Indo – Canadian (East Indian) Caribbean Canadian (West Indian) Targeting:• • • East Indian or Indo .• Licensing • • • • • • • Registering business Marketing. there were 962. • The majority of the religious population:- .Canadian Indo – Canadian are also known as NRI’s in India According to Statistics in 2006.

Hindus 3. Sweets made with pure desi ghee.1. . Wide variety of products. Fresh Products. Buddhists Positioning:• • • • • Indian Flavors. Competitive pricing. Sikhs 2.

00/lb -Jalebi $5.Chumchum(yello).50/lb -Chumchum(cococnut ontop).coconut ontop) Gur Shakar Paray Patha Rusgulla(small) Rusgulla(large) $8.00/lb Patisa Pini $8.Marketing Mix:Product:Price mix:$5.Gulab jamun(red.50/lb -Laddo $6.50/lb Badam Burfi (badam on top) Coconut Burfi(yellow) Coconut Burfi Dilbar Gazrella Gazrella Burfi (orange & white) Kalakand Pakiza Pera .coconut ontop) .Gulab Jamun(black.00/lb -Besan Burfi Besan Laddo $7.

Pista Burfi (green) Pista Burfi (white w/pista inside) Pista Burfi (pista on top) Plain Burfi Sandwich (white) Sandwich (yellow) $9.00/lb Badam Yellow Sandwich Chocolate Sandwich Kamal Phull Kashmir Sandwich Kesar Vatti Lacha Sandwich Malai Sandwich Orange Sandwicj Phull Pakiza Pineapple Sandwich Pink Sandwich Pista Sandwich .00/lb Kaju Burfi (diamond shape) Kaju Kaser (yellow diamond shape) Kaju Kaser (round roll) Kaju Kaser Pista (pan shape) Kaju Pista (flat roll) $12.50/lb Milk Cake Umerty $10.

colourful and decorated Bengali sweets to choose from.12 Types of mixed. $13. Coconut. Cherries and a few mixed items. Khoya.00/lb Kaju Apple(pista inside) Kaji Heart(pista inside) Kaji Guzia(half moon shape) (pista inside) Kaji Tikki Promotion:• • • • Advertising Sales Promotional Activities Display Publicity Process:• • Dine in Take away . Mixed with Paneer. Cream. Pista.

• Home delivery • • Telephone Internet People:- Customer Care Cashier Chef Counter Sales .

Physical evidence:• • • • • • Sample tasting of sweets Indian décor Employee dress code: white safari suit with pagdi Excellent customer service Special discounts on account of Indian festivals Special packs Logistics:• • Outsourcing logistics activities from Overseas Express Consolidators Canada Inc. The OEC Group has grown from one office in Montreal. Canada to become one of the leading logistics providers from Asia to North America spanning 60 countries and in over 230locations Competitors:   Surati Sweet Mart Indian Punjabi Bazaar Royal India Sweets & Restaurant .

Perishable commodity. Import Implications. . High Calorie products.SWOT Analysis Strength • • • • • • Indian Taste Specialty TQM approach Sugar free sweets Pure vegetarian sweets Customization Weakness • • • • • Foreign environment. Catering only to Indians. Opportunities • • • • • Untapped market Favorable Business Environment Less competition Easy regulation in starting operation Can obtain Tariffs subsidies in licensing.

Develop an international cadre of executive managers. Change in Import Policies. Facts:• Colgate-Palmolive is the $ 6 billion a year personal products giant. Steps taken:• Recruitment of college graduates in 1987 • 24 months training in US • Introduction of new product or revamping the existing one • Euro-managers . • • • Rapidly changing business environment. earns nearly two-third of its revenues outside the United States. To develop as a transnational orientation.Threats • • • • Competition from existing players Threat of new entrant Probability of disliking various flavors. CASE STUDY:GLOBAL HRM AT COLGATE PALMOLIVE CO.

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