Confidential Position Specification

The City of Los Angeles

Deputy Mayor for Economic Development
September 2013

Heidrick & Struggles advises the company on the basis of an exclusive consulting assignment. The following details are for your personal information and should be kept confidential.

The City
Overview
Los Angeles, officially the City of Los Angeles, often known by its initials LA, is the most populous city in the U.S. state of California and the second most populous in the United States, after New York City, with an approximate population at the United States Census of 3,792,621. It has an area of 465 square miles (1,215 km2), and is located in Southern California. The city is the focal point of the larger Los Angeles–Long Beach– Santa Ana metropolitan statistical area and Greater Los Angeles Area region, which contain 12,828,837 and nearly 18 million people respectively as of 2010, making it one of the most populous metropolitan areas in the world and the second largest in the United States. Los Angeles is also the seat of Los Angeles County, the most populated and one of the most ethnically diverse counties in the United States, while the entire Los Angeles area itself has been recognized as the most diverse of the nation's largest cities. The city's inhabitants are referred to as Angelenos. Nicknamed the City of Angels, Los Angeles is a global city, with strengths in business, international trade, entertainment, culture, media, fashion, science, sports, technology, education, medicine and research and has been ranked sixth in the Global Cities Index and 9th Global Economic Power Index. The city is home to renowned institutions covering a broad range of professional and cultural fields and is one of the most substantial economic engines within the United States. The Los Angeles combined statistical area (CSA) has a gross metropolitan product (GMP) of $831 billion (as of 2008), making it the third largest in the world, after the Greater Tokyo and New York metropolitan areas. Los Angeles includes Hollywood and leads the world in the creation of television productions, video games, and recorded music; it is also one of the leaders in motion picture production. Additionally, Los Angeles hosted the Summer Olympic Games in 1932 and 1984.

Confidential Position Specification

Deputy Mayor for Economic Development

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The Mayor

Eric Garcetti is the 42nd Mayor of Los Angeles and began his term on July 1, 2013. His "back to basics" agenda is focused on job creation and solving everyday problems for L.A. residents. Garcetti was elected four times by his peers to serve as President of the Los Angeles City Council from 2006 to 2012. From 2001 until taking office as Mayor, he served as the Councilmember representing the 13th District which includes Hollywood, Echo Park, Silver Lake, and Atwater Village -- all of which were dramatically revitalized under Garcetti's leadership. Garcetti was raised in the San Fernando Valley and earned his B.A. and M.A. from Columbia University. He studied as a Rhodes Scholar at Oxford and the London School of Economics and taught at Occidental College and USC. A fourth generation Angeleno, Eric lives in Silver Lake with his wife and one-year-old daughter. He is a Lieutenant in the U.S. Navy reserve and is an avid jazz pianist and photographer.

City Government

The City of Los Angeles is a Mayor-Council-Commission form of government, as originally adopted by voters of the City of Los Angeles, effective July 1, 1925 and reaffirmed by a new Charter effective July 1, 2000. A Mayor, City Controller, and City Attorney are elected by City residents every four years. Fifteen City Council members representing fifteen districts are elected by the people for four-year terms, for a maximum of three terms. Members of Commissions are generally appointed by the Mayor, subject to the approval of the City Council. General Managers of the various City departments are also appointed by the Mayor, subject to confirmation by the City Council. Most employees of the City are subject to the civil service provisions of the City Charter. The basic law of the government of the City of Los Angeles is found in the City Charter, first adopted by a vote of the people in 1924, effective July 1, 1925, and subsequently amended from time to time. In 1999, the voters approved a new City Charter that addresses government in this new century. The Charter provides for a mayorcouncil type of municipal system, the Mayor being the executive branch and the Council the legislative. The governmental machinery consists of approximately 42 departments and bureaus which are headed by General Managers or advisory or controlling Boards or Commissions appointed by the Mayor subject to confirmation of the Council. The Board of Public Works is the only full-time board. The new City Charter, effective July 2000, provided for the creation of a Citywide System of Neighborhood Councils. The goal of the

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Neighborhoods Councils is to promote public participation in City governance and decision-making process to create a government more responsive to local needs.

The Position
Position Title: Location: Reports to: Deputy Mayor for Economic Development Los Angeles, California Mayor Eric Garcetti Mayor Garcetti has identified economic development as his number one priority coming into office. This individual will be directly responsible for helping the Mayor to enhance economic activity in the City and working closely with businesses to attract investment. The mission of this position will be to accelerate job growth, business activity, and investment in Los Angeles by creating an attractive business climate, developing the city’s workforce, and creating incentives for growing/attractive industries (e.g. biotech) to expand operations in LA, with the ultimate goal of creating industry clusters with self-sustaining job creation. This person will work closely with all economic development agency heads to implement the Mayor’s vision.

Specific Responsibilities
Economic Advisor:  Advise the Mayor and Mayor's senior leadership team on all economic issues  Provide intellectual leadership and direction to the Mayor's overall development strategy and economic research agenda  Produce economic research, publications, data, analysis, monitoring, projections and analytical tools to enable the Mayor to make more informed policy choices  Increase the understanding of development policies and programs by providing intellectual leadership and analytical services to the Mayor and his senior leadership team

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Port & Airport:  Provide oversight and be the primary liaison to the Port of Los Angeles and Los Angeles World Airports  Oversee the general managers and other senior managers at the Port of Los Angeles and Los Angeles World Airports in connection with the Mayor's priorities  Advise Mayor on all aviation transportation issues Business Team:  Retain, grow, and attract quality businesses and jobs to the City  Reach out to top employers and smaller businesses to ensure that the City is responsive to business needs, with a focus on targeted industries and sectors  Oversee Tourism and Marketing initiatives, the City's Convention Center, and the newly-created Economic Development Department  Promote and market city resources to retain, grow and attract business to the City  Brief and staff the Mayor at events, meetings and other functions that may or may not be directly associated with Business Team business  Implement the Mayor's economic development goals by working with developers, business, professional associations, elected officials, government offices, city departments and agencies  Facilitate the growth of LA's trade based economy, encourage foreign direct investment, and engage the Mayor and the municipal government in critical international issues that affect the City Education, Workforce Development & Training:  Develop the Mayor's education reform agenda and supervise its implementation  Liaise with departments and commissions that focus on children: Parks & Recreation, Library, Commission on Children Youth & Families, Disability, LA's BEST, Cultural Affairs, and El Pueblo  Represent the Mayor with all of the higher educational institutions in-Los Angeles  Represent the Mayor on a local, statewide and national level in connection with education, children's health and safety, mentoring, literacy and welfare

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 Interact with corporate and philanthropic leaders to gain support for the Mayor's education, youth and family agenda  Develop vocational and adult education programs with local businesses and community colleges  Work with the business team to ensure workforce training programs are consistent with current industry need Planning, Urban Development & Housing:  Develop the Mayor's economic development policies and strategies and supervise their implementation  Facilitate and complete the Mayor's strategic real estate development projects throughout the City  Facilitate site selection, financing, and permits/entitlements associated with strategic and operational real estate development projects  Facilitate communication among stakeholders to address community and/or political issues associated with projects  Oversee the LA Housing Dept., the Housing Authority of the City of LA, and the LA Homeless Services Authority  Direct the vertical integration of housing with transit, neighborhood development, and economic development  Engage in homeless related policy issues  Speak on housing and neighborhood development issues at public events  Lead and coordinate the Mayor's policies on homelessness  Meet with developers, land use attorneys, lobbyists and financiers to facilitate and expedite housing and economic development projects  Oversee Planning and Building Safety

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The Person
Qualifications & Experience In conducting this global search, the Mayor is seeking a transformational and highly respected, mission-driven executive with proven leadership abilities, strong strategic and general management skills, and extensive experience in economic development and job creation. While public sector working experience is desired, it is not an absolute requirement for consideration. Understanding the nuances of economic development in a public sector setting is critical to success in the role. The successful candidate will be comfortable working with multiple and diverse constituent groups and in an environment with a high degree of transparency. An inspirational leader, the Deputy Mayor will be able to grasp quickly the internal and external challenges of this role and to implement a strategy and plan for success. Ideally, the successful candidate will possess:  Significant and proven experience in the private and public sectors.  Proven track record as a progressive, accomplished business leader and job creator.  Ability to thrive in high-profile, public position with significant public and political scrutiny.  Experience working successfully with a unionized workforce.  Successful track record of navigating complex public sector organizations to advance significant economic development initiatives.  Experience developing/negotiating complicated, bold publicprivate partnerships.  History of meaningful civic engagement and public service.  Passion for the mission of the position and opportunity to enhance economic development in Los Angeles.  An entrepreneurial spirit and a proven background of innovation and collaboration, ideally in the context of the public sector.

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Education & Other Characteristics

 A minimum of a bachelor's degree in business or public administration, finance, law, economics or a related field.  An MBA/MPA or advanced degree and/or leadership training is highly desirable.

Leadership & Management Behavioral Competencies

Strategic Vision  Demonstrated leadership creating and implementing economic development strategies.  Can refresh the City's workforce development strategy and recommend changes that will create new jobs and attract additional private sector investment.  Can provide strategic leadership to manage both short-term results and long-term goals. Change Agent  A champion of change and a driver of results. Sets and pursues aggressive job creation goals to enhance the City's economy.  Can inspire shared sense of purpose and build the roadmap to usher in a new era of workforce development to effectively meet the needs of Los Angeles businesses.  Possesses the vision, toughness, and political savvy to implement and manage an ambitious economic development agenda. Leadership  An inspirational leader who builds trust both internally and externally.  Strong team builder with the demonstrated ability to attract, recruit, develop and retain talent. A leader who creates loyalty, trust and following while instilling a culture of accountability and performance management.  Creates and communicates a clear and compelling view for economic development in the City. Quality Driven  Measures performance relative to goals with a well-defined and articulated metrics-based approach.

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External Relations  Establishes and maintains strong working relationships with a variety of public and private sector organizations, local, state and federal legislative representatives, city staff and the general public.  Communicates effectively with a range of organizations, including experience with the Media.  Has an awareness of the importance of relationship building with internal and external stakeholders.  Assures that the City of Los Angeles is consistently presented in a candid, transparent, strong and positive image to external stakeholders, particularly the business community. Position Summary The Deputy Mayor occupies a position of public trust; therefore, the successful candidate must have a stellar record with respect to personal and professional conduct, ethics and behavior. The Deputy Mayor will have proven the ability to lead complex initiatives in a political context. This person will have a strong sense of public service, a commitment to partnership and sharing, and an ability to “get it done” in a public sector environment. Specific desired personal qualities and characteristics include:  Integrity.  Compelling communicator with strong interpersonal skills.  Excellent team management skills.  Resilient, able to cope effectively with pressure while responding positively to challenging ideas and pressures.  A strategic viewpoint combined with an ability to execute.  Strong negotiator with the ability to influence and persuade.  Politically astute without being political.

Confidential Position Specification

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Heidrick & Struggles Contacts
Michelle R.S. Bonoan Partner direct line 213-237-6212 e-mail mbonoan@heidrick.com David Vied Partner-in-Charge, Los Angeles direct line 213-237-6205 email dvied@heidrick.com Gianna Sheppard Engagement Manager direct line 415-291-5218 email gsheppard@heidrick.com Pam Smith Executive Assistant direct line 213-237-6201 e-mail pfsmith@heidrick.com Heidrick & Struggles 300 S. Grand Avenue 24th Floor Los Angeles, CA 90071 www.heidrick.com Jeannie Finkel Partner direct line 213-237-6242 email jfinkel@heidrick.com Julian Ha Global Sector Leader – Government Affairs Practice direct line 202-974-6088 email jha@heidrick.com Jared Oren Associate direct line 202-331-4929 email joren@heidrick.com

Confidential Position Specification

Deputy Mayor for Economic Development

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