tcg: thecommunicationgroup

Green Prepare


tcg: Green Prepare

An introduction to the Bay Area Green Business Program
tcg: A Green Business
Our Story Bay Area Green Business Certification Program

tcg Blue Step Program Appendix 1: Sustainability
Bay Area Green Business Program: Sustainability Plan For Organization External Operations Who Is Responsible? Bay Area green business contacts

Appendix 2: Press
Real World Green Examples tcg Green Press

Clare E. Munn’s Biography Contact tcg private & confidential
in line with our green vision, please only print when necessary tcg: green prepare © 2008

tcg: A green business

Our StOry
The Communication Group (tcg) is an award-winning global interactive agency proud to be among the first fifty green-certified businesses in San Francisco. An avid environmentalist, Clare E. Munn our CEO and founder, passionately supports and promotes green practices. We are especially proud to endorse the Bay Area Green Business Program and strongly encourage other companies, both local and national, to do whatever they can to run a “green friendly” business. tcg is dedicated to building awareness in the business community of the benefits of becoming green certified. Throughout this booklet we explore the value of the Green Business Certification Program as well as introduce our own preliminary 12-step system, which outlines simple changes businesses can implement immediately. We are offering our assistance free of charge to companies seeking to change their environmental footprint.

Bay area Green BuSineSS CertifiCatiOn PrOGram
The Bay Area Green Business Program is a successful partnership of environmental agencies and utilities that assists, recognizes and promotes businesses that volunteer to operate in a more environmentally responsible way. The Association of Bay Area Governments manages the program, which is implemented by green business coordinators in 7 participating counties.


Once a business enrolls in the program, their local Green Business Coordinator presents them with an official


checklist of eco-friendly goals that must be fulfilled before they can be approved for certification. Participants then undergo a green audit to ensure that they are in compliance with all regulations and meet program standards as itemized in the checklist for conserving resources, preventing pollution and minimizing waste. As part of this process, businesses may receive visits from representatives of wastewater, emissions control and other agencies depending on business type.1

tcg is not directly affiliated with the Bay area Green Business Program. Our role is to:
Introduce motivated businesses and agencies to the program Walk them through the initial steps towards becoming green by providing resources and advice that can be easily incorporated into business practices Be available for support and guidance throughout the certification process

The certification process varies depending on locality, and therefore, we urge businesses to maintain constant communication with their local Green Business Coordinator during the preparation phase. Nearly 1000 businesses and public agencies have been certified since 1996.

Green businesses receive recognition through:
The Green Business Program website: City and agency newsletters


Press coverage, promotional events and special recognition Window decals, certificates and promotional materials for your business Use of the green business logo in your advertising

tcg collaborates with companies on a national and global scale. As a result many of our customers do not fall under the jurisdiction of San Francisco Bay Area authorities and their allied Northern California green business programs. Although there may not be one in your area, adhering to the fundamental principles of this program, which is recognized as the leading green local authority program in the U.S., will yield positive results for your company by:
Improving your bottom-line through operational efficiencies and resource utilization Unifying your organization through shared purpose and positive practices Cultivating employee morale and a healthy work environment Establishing a reputation in the community as an environmental leader Saving our planet


As the need for industries to address environmental issues grows, local authorities and governments are coming under far greater pressure to act. The immediate implementation of environmentally friendly practices not only demonstrates your environmental concern but also prepares your business for future legislation. It is with this idea in mind that tcg has created a 12-step program which rewards those who are taking the initial steps towards running a green-friendly business.

tcg: Blue SteP PrOGramtm
Inspired by a two-tiered environmental certification system (top level: Green, aspiring level: Blue), which Clare E. Munn created in Zimbabwe over fifteen years ago, the Blue Step Program provides a list of easily-attainable, eco-friendly goals. This program rewards businesses that implement six of the twelve steps within 60 days of signing our Blue Step Promise to receive a certificate of recognition. The certificate can be displayed to potential clients, partners and the general community; thus promoting environmental awareness while simultaneously creating positive publicity for your company. Clare created the Blue Step Program as a way to encourage large businesses or those not within the jurisdiction of a Green Business Program to take progressive steps towards eco-friendly conduct. This distinctive system enables businesses, agencies and individuals to receive recognition for aspiring to be environmentally responsible prior to becoming officially green certified. While completion of the Blue Step Program alone may not qualify you for official Green Business Certification,

it contains essential measures, which constitute the foundation of any green business certification criteria. You may already be doing enough to qualify for immediate recognition. The tcg team is honored to assist with this critical work. We hope that companies will continue these efforts by taking the next step and joining the green certification process. Please contact tcg at to receive a Blue Step Promise or to learn more about our efforts.
Please note that the Blue Step Program is not a certified program, but rather a recognition program to motivate further green steps.


12 StePS tOward BeCOminG Green

Use organic, biodegradable cleaning products. + + + Use recycled bags or biodegradable bin liners for all trash cans. + Use recycled paper towels and toilet paper. + Use recycled paper whenever possible. + + + + Print and copy double-sided whenever possible (set every printer to this feature). Use energy efficient light bulbs. + +





6. 7.

Establish recycle bins for paper, glass, plastic, cardboard and cans. + + Recycle ink cartridges. + Recycle batteries. + + +

8. 9. 10.

Eliminate junk mail by contacting the sources and having them remove your name. + Ensure your used technology is being handled by legitimate recyclers + Place reminder notices near light switches, water faucets and throughout the office encouraging people to conserve or “turn off.” + + + + + +



click the + to view relevant resources

APPenDiX 1

Bay area Green BuSineSS PrOGram: SuStainaBility Plan fOr OrGanizatiOnS
When implementing green practices, keep in mind that they are to become an integral aspect of your business. The measures you take should be tailored to instill lifelong core values into the hearts and minds of your employees. Below you will find a Sustainability Plan shared through our network of green partners. This plan will ensure that green business practices become an intuitive, habitual and permanent aspect of your workplace.

mission Statement
“Our Company strives to be a leader in incorporating sustainability measures into its operating practices. We recognize our direct responsibility for the environment and that, as a business, we must operate only in a reasonable manner that leaves the environment healthy and safe. One of our main core values is practical idealism - we will act to maintain our idealism insofar as our efforts are practical and efficient in our operating environment.”

Guiding Principles
1. Achieve measurable efficiencies in operations that reduce impact on the environment and community. 2. Maintain a balance between what’s ideal for the environment and what’s practical. 3. Communicate principles beyond the organization, sending a clear signal of our sustainable values.


Incorporate sustainability into operations through internal and external efforts.

in-House Operations
Sustainability starts internally. By incorporating sustainability into your core operations, you can fully embody these values and spread them to the rest of the world...
Reduce Waste by appointing an in-house waste reduction and pollution prevention representative Introduce composting to the office Supply office Tupperware to use for takeout food Encourage Energy and Water Efficiency whenever and wherever possible
Achieve Carbon neutral Operations

Electricity / Gas Recycle in office (paper, bottles, cans, shipping materials) Avoid printing when possible; reuse single-sided copy paper for drafts Purchase high post-consumer content paper (New environmentally sustainable Leaf Paper, environmentally sustainable toner) Used furniture or furniture manufactured with sustainable products; rugs, paint, etc.

Develop lines of communication

Develop regular communications reports to advise employees of efficiency achievements and economic, environmental and social trends Solicit feedback on what works, what doesn’t and ideas for improvement of the plan Hold a sustainability conference call once a quarter with in-office waste reduction/sustainability coordinator Support local economy / community

Food/Coffee/ Drinks in office: Maintain health and well being of employees

Show a preference for organic, local, sustainable brands Provide a health benefit allowance Respect individual desires to integrate workouts into lifestyle Supply basic ntural disaster emergency provisions/first-aid kits When replacing existing furniture or buying new furniture, take ergonomics into consideration Conduct semi-annual office safety inspections against safety checklist Look into company-wide YMCA-type memberships Allow for employee contributions into a 401 (k) plan, including giving employees the option to save into a green mutual fund.

measure progress
Benchmark operating practices against industry


Measure and report on progress and performance

external OPeratiOnS
Forge external relationships to promote sustainability and environmental stewardship…

develop external lines of Communication

When paying more to vendors, communicate why (i.e., environmental ethic, sustainable materials, community-based, etc) Prepare a document to send out to vendors to measure sustainability when asking for a bid


Distribute a one-page environmental report every year to give to corporate customers to demonstrate internal sustainability values (press release) Create a one-page slide for all presentations on sustainability policy Develop a quarterly newsletter


Add content about internal sustainability plan; note achievements

Contribute to community development efforts
Partner with a school local to each office Participate in a volunteer project as a company, one team-based event every year

measure progress
Identify industry practices against which to measure performance using four benchmarks Prepare a brief annual sustainable development report

wHO iS reSPOnSiBle?
“In this company-wide plan, every individual is responsible for contributing to the overall success of the plan. This needs to be a team effort for it to flourish and grow. Our Company will be responsible for overseeing the plan, encouraging participation, fielding questions and new ideas, organizing new programs, and generally making things happen.”


Bay area Green BuSineSS COntaCtS

Alameda County
Pam Evans
tel: 510.567.6770

napa County:
Steven Lederer
tel: 707.253.4471

Marin County:
Dana Armanino
tel: 415.499.3292

santa Clara County:
Lisa Rose
tel: 408.282.3166

san Francisco:
tel: 415.355.3700

regional Program:
Ceil Scandone
tel: 501.464.7961

sonoma County:
Andy Parsons
tel: 707.565.1174

Contra Costa County:

Robin Bedell-Waite
tel: 925.646.2286

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APPenDiX 2

real wOrld Green examPleS
tcg added and owns all images within the following articles

the Power of Green By Thomas L. Friedman April 15, 2007 x=1178856000&en=199bba5b777991ec&ei=5070

An amazing read, covering the state of being ‘green’ and real global examples from the War to China to Wal-Mart.

wal-mart Starts Solar Power test Program
By The Associated Press May 7, 2007
Excerpts from : AP-Wal-Mart-Solar.html?_r=1&oref=slogin

Wal-Mart Stores Inc. announced Monday that it has launched a program to test the use of solar power at some of its operations in Hawaii and California […] ‘’We are taking aggressive steps toward our goal of being supplied by 100 percent renewable energy,’’ Wal-Mart’s vice president for energy, Kim Saylors-Laster, said. ‘’The pilot project is yet another example of Wal-Mart’s commitment to making decisions that are good for business and the environment.’’ The world’s largest retailer, headquartered in Bentonville, has been working in different ways to generate less waste and use less energy. The company has opened two Supercenters designed to use 20 percent less energy than other Supercenters. The stores use natural light whenever possible and employ energy-saving heating and cooling systems and construction materials.


The solar systems are designed to supply up to 30 percent of power for each store where the panels are located. The company said the systems will reduce greenhouse gas production by up to 11,000 tons per year.

Cisco’s Corporate environmental Policy
Excerpts from: ac243/ac246/about_cisco_corporate_environmental_policy.html

The Cisco Environmental Management System minimizes impact to the environment in the definition, design, manufacture, support, and use of our solutions (products, activities, and services) by reusing, recycling, and adopting processes that conserve raw materials, energy, and water. Cisco is committed to:
Compliance with relevant environmental legislation, regulations, and other requirements to meet customer and community needs and expectations Promoting the prevention of pollution Continual improvement of our environmental management system

The Cisco Environmental Management System is a continual cycle of planning, implementing, reviewing, and improving Cisco processes and actions to meet its environmental obligations. It serves as a vehicle to ensure that activities, products, and services conform to the ISO 14001 standard and environmental requirements.

Environmental Programs and Resources
Cisco has implemented various environmental programs to help minimize our impact on the environment and achieve our environmental objectives:
Waste Reduction and Recycling - Helps to make Cisco an environmentally responsible company by using the principles of reducing, reusing, and recycling. Scrap Management - Uses Cisco’s Internet capability to exchange excess components, materials, and equipment of all types. This program provides resources for the scrapping of any item, when necessary, in an environmentally sound manner.
Design for Environment (DfE) - Cisco is in the process of creating a DfE tool to be incorporated into the product design process. This program will also include Product Take-back and Restricted Substances policies. Hazardous Materials Management - Ensures safe and proper management of hazardous materials and waste, including their handling, disposal, storage, and shipment, as well as ensuring compliance with company and legal requirements pertaining to the management of hazardous waste. Energy Management - Focuses on improving energy efficiency in building design and construction, energy conservation best practices in existing and future facilities, reducing energy costs through long-term price contracts, identifying opportunities in new and innovative programs offered through utility companies and with local, state, and national agencies, and on continuously raising energy awareness among Cisco employees.


Alternative Transportation - Provides Cisco employees with the information, resources, and incentives to help them choose an alternative method of commuting to Cisco sites.

innovation, Saving money and Protecting the environment By Thomas L. Friedman September 22, 2005
Excerpts from : innovation_saving_money_and_protecting_the_environment

Environmental regulations are generally supported by citizens, since we are all interested in improving the quality of our surroundings, but they are generally considered to be a burdensome cost to industry. In times like this, when the state economy must improve, the natural inclination is to reduce the environmental burden on companies so that they can devote limited resources to improving their business performance. There is a way out of this tug-of-war. We now know that it is possible to improve the environment while at the same time improving the economic health of companies. The secret to solving this dilemma is to reduce pollutants at the source rather than controlling them after the fact.
Read more in the above link how a widget company “documented overall cost savings that accompanied a reduced chemical use, due to improved production efficiencies and elimination of end-of-pipe control devices.”

tcg Green PreSS
COnStruCtiOn uPdate: COnStruCtiOn: dutra outfits trucks with environmental technology BY Jeff Quackenbush Article published - Jul 30, 2007

Companies looking to become more environmentally friendly, including certification by the Bay Area Green Business program, can enlist The Communications Group. The San Francisco-based firm helped the Lexus of Marin dealership in Corte Madera get the green stamp of approval from that program via the firm’s free Green Prepare consulting service. Dealership General Manager Bill Lamphere said he thinks green certification was possible for a business that dealt with noxious materials such as oil and other chemicals in the service department. Clare Munn, a social activist from Zimbabwe and founder of the firm, gave him template for starting simply and adding components. The dealership progressed from using recycled paper and towels in the office to recycling used oil, tires and batteries and employing “green” materials in construction projects. “Now we can say we not only sell the most Lexus hybrids per new vehicle sold of any Lexus dealer in the Bay Area, but we’re also putting our best foot forward to go green as a company,” Mr. Lamphere said.



the Communication Group (tcg) – One of Sf’s first 50 Companies to Become ‘Green Certified’– introduces “Green Prepare,’’ a free Consultation Service to Become `Green Certified’ BUSINESS WIRE Article published - Jul 10, 2007
If ‘green’ is the new black, then The Communication Group (tcg), headquartered in San Francisco, is leading the way for organizations to join in the revolution of energy saving and sustainable business practices. tcg is offering its clients and any interested businesses a free tcg-designed guide called Green Prepare. With the help of tcg staff members, Green Prepare helps companies walk through the process of becoming green certified. The Green Prepare program was implemented when tcg itself experienced first hand how long it took for the company to be brought up to speed for its certification. “The green certification process can be confusing, perhaps even intimidating, and time-consuming, so our goal was to become a steward for the Bay Area Green Business Certification Program by providing this free guide and consulting service to streamline the process,” said Clare E Munn, President and CEO of tcg. “Even if businesses do not become green certified, they will invariably implement some of the key sustainable practices that are a key component to the overall process.” Munn and her associates have been in contact with a number of clients including Naturopathica, Lexus of Marin, Organic, Sierra Club, Streamline Graphix and Sage Consulting. “When we met with The Communication Group (tcg)

recently to discuss some design work, they asked if we’d be interested as well in a consultation on how to become ‘green certified’ through their Green Prepare Program which they provide free of charge,” said Cara France, President of Sage Consulting Associates in San Francisco. “We love the idea and consider it a great opportunity because we believe that everyone should be working towards this goal. The fact that tcg said they would help support us throughout the entire process makes a huge difference for us. It’s great to know that tcg will provide all the help needed to better understand what to do and how to do it.” Munn’s commitment to the environment was nurtured in her native Zimbabwe in 1990, when she created “Eco-Labeling,” a program that invited corporations to follow a set of standards that would determine if they received the Green Logo (eco friendly) or Blue Seal (eco-conscious) on their products. A percentage of each product with either environmental seal would go towards Environment 2000 for specific non profit work. Johnson & Johnson built the J&J School from proceeds from this program. “Just talking about ‘tcg: Green Prepare’ with clients or potential clients helps them realize there is such a program available and that the process does not have to be cumbersome,” said Munn. “I feel this is something we, as a company, should ethically do as part of our own green certification. As a communication agency, we are wellequipped to demonstrate how easily and efficiently the certification process can be implemented and thereby encourage others to become greener, and hopefully ultimately receive certification.”



The Communication Group, headquartered in San Francisco’s creatively hip Dogpatch area, is an awardwinning integrated marketing and communications company with additional offices in London, Cape Town and Sonoma. tcg was founded by Clare Munn, a third generation British Colonial born in Zimbabwe, Africa, in January 2002 with three employees. By 2006, tcg had expanded to a large crew of full time employees and twenty part-time entrepreneurs. This has created a balance of MBA’s, global designers and engineers working with a diverse group of clients in hi-tech, business, lifestyle and luxury products. Companies interested in tcg: Green Prepare c a n call 415-864-1431 or email: Ned Clarke at or visit the website at www.
© Business Wire 2006

Clare e munn
Clare E. Munn, a native of Zimbabwe, Africa, founded The Communication Group (tcg) in 2002 as a full-service communications agency to develop and launch internal and external marketing campaigns utilizing a variety of global media, including their own proprietary products and methodologies. From the original headquarters in San Francisco, tcg has expanded to offices in London and Cape Town by serving leading global clients such as Maxtor, AMD, Verisign, McKesson, and Cisco. A social activist and entrepreneur herself, Munn guided tcg to become one of the first 50 companies to be “green” certified in San Francisco. In turn, tcg provides gratis consulting to organizations that wish to become familiar with green certification processes through tcg’s internally developed system called Green Prepare. Growing up in a large publishing family in Zimbabwe, Africa, Ms. Munn was influenced by all forms of communication and media. She graduated from Christies in Cheltenham, UK in 1988 and studied Corporate Finance at UC Davis in 2002. Her first company, Evergreen Corporation, a publishing company founded in 1990, produced the first tourist maps and postcards in Zimbabwe. In 1990 Munn co-founded an NGO, Environment Africa (formerly Environment 2000) and initiated the creation of Eco-Labeling, a program which invited corporations to follow a set of standards that would determine if they received the Green Logo (eco friendly) or Blue Seal (eco-conscious) on their products. A percentage of each product with either seal on it would go towards Envi-



ronment 2000 for specific non-profit work (e.g. Johnson & Johnson built the J&J School from proceeds of this program.) In 1991 she created and developed characters and stories called Chip & Beri (“Chipemberi” in Shona, the Zimbabwean language, means Rhino) that in 1993 was licensed to Paramount Corp. Munn became Executive Producer on an interactive CD-ROM with Simon & Schuster Interactive based on the characters she created. It was during the development of the Chip & Beri project that she became active in the integration of all types of communication and multimedia. In 1996 Ms. Munn co-founded The Penga Group, which later merged into Employment Law Training (http:// for which she was instrumental in securing Series A funding with Lazard. In 2000 Munn was approached by Playback Media to head up brand, strategy and business development and she successfully secured Series B funding for the company. In 2002 she followed her social entrepreneurial passion and founded The Communication Group in San Francisco. At tcg, Munn continues to invent products and create tools for effective communication (tcg: Power Profiling; tcg: Gap & Dot Connection; tcg: Flash Presentation; tcg: Green Prepare etc.) to benefit her agency’s clients. She lives in San Francisco and holds Board and Advisory Board seats with various NGO’s around the world.

For more information, please contact your green business program agencies directly, and/or:

2325 Third Street, Suite 331 San Francisco, CA 94107
t: 415.864.1431 f: 415.864.1441

tcg: thecommunicationgroup

Thank you.


we want tO make it eaSy!
tcg’s primary goal is to help carve a clear path for businesses as they strive to become green. Compiled below are numerous links to helpful and informative sites, which can be used to purchase sustainable products, promote awareness, and tap into current environmental trends/news.

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