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Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 1/7

Ford of Europe Fact Sheet – July

July 2009
Ford Motor Company,
Company a global automotive industry leader based in Dearborn, Mich., manufactures or
distributes automobiles across six continents. With about 205,000 employees and about 90 plants
worldwide, the company’s wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The
company provides financial services through Ford Motor Credit Company. For more information regarding
Ford’s products, please visit

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual
markets. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was
founded. Ford of Europe now employs approximately 69,400 employees. In addition to Ford Motor Credit
Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing
facilities, including joint ventures.

June and first half 2009 sales volume:

June 09 June YTD 09

Euro 19¹ 142,700 733,300
Changes vs. 08 Up 2,300 / 1.6 % vs. June 08 Down 90,200 / (11.0) % vs. June YTD 08
Euro 21 155,600 816,100
Changes vs. 08 Down 11,200 / (6.7) % vs. June 08 Down 143,600 / (15.0) % vs. June YTD 08
(incl. Russia and Turkey)

EDM 30² 4,400 24,300

Changes vs. 08 Down 4,200 / (49.0) % vs. June 08 Down 20,100 / (45.3) % vs. June YTD 08
Total EURO 51 160,000 840,400
Changes vs. 08 Down 15,400 / (8.8) % vs. June 08 Down 163,700 / (16.3) % vs. June YTD 08
(Euro 21 + EDM 30)

¹ The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary,
Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and
Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
² European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus,
Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Romania, Serbia,
Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan.

June and first half 2009 market share³:

June 09 June YTD 09

Euro 19 9.1 % 9.2 %
Up 0.3 ppts. vs. June 08 Up 0.5 ppts. vs. June YTD 08
Total EURO 21 8.8 % 9.0 %
(incl. Russia and Turkey) Up 0.2 ppts. vs. June 08 Up 0.5 ppts. vs. June YTD 08

³ Not available for EDM, where we base our share on nonJdomestic sales volumes.
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 2/7

(Euro 19)4:
June and first half 2009 sales by vehicle line (Euro

Model June 09 o(u) June 08 June YTD 09 o(u) June YTD 08

New Ka 9,800 9,800 51,300 51,300
New Fiesta 43,700 43,700 235,000 234,900
Total Ka (previous
(previous/new 9,800 4,100 53,000 20,700
Total Fiesta (prev./new)
prev./new) 43,700 13,100 239,700 53,800
Fusion 5,200 (2,600) 29,300 (10,200)
Focus 31,100 (2,100) 154,200 (50,300)
Focus CC 1,100 (400) 5,600 (1,600)
CJMAX 8,600 (2,000) 40,700 (23,200)
Kuga 5,900 3,000 29,400 23,800
Mondeo 13,600 (700) 60,300 (31,600)
SJMAX 4,200 (1,600) 21,400 (10,500)
Galaxy 3,000 (200) 14,000 (4,100)
Transit 11,000 (6,100) 56,100 (43,300)
Transit Connect 3,500 (2,000) 19,300 4,900
Ranger 1,300 +/J0 7,400 (2,300)

Figures do not include vehicles such as the Fiesta Van, Maverick, Explorer imports and TurkishJbuilt Cargo heavy trucks.

Top 5 markets ranked by volume of Ford sales:

Market June YTD 09 o(u) June YTD 08 June YTD 09 o(u) June YTD 08
1. UK 188,300 (47,200) 18.2 % 1.9
2. Germany 152,400 33,900 7.5 % 0.8
3. Italy 120,000 8,500 9.7 % 2.0
4. France 75,200 (5,700) 5.7 % 0.3
5. Russia 47,200 (50,100) 6.3 % 0.1

Top 5 markets ranked by Ford share:

Market June YTD 09 o(u) June YTD 08 June YTD 09 o(u) June YTD 08
1. UK 18.2 % 1.9 188,300 (47,200)
2. Ireland 15.5 % 2.0 8,100 (12,400)
3. Hungary
Hungary 14.1 % 2.1 7,200 (4,400)
4. Turkey 13.2 % (1.5) 35,500 (3,300)
5.Denmark 10.1 % 2.3 7,000 (2,100)
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 3/7

Ford of Europe
• Ford of Europe’s automotive operations reported a loss of $550 million (excl. special items) for the first quarter of 2009,
compared with a profit of $739 million a year ago. In 2008, Ford of Europe’s had posted a full year automotive operations
profit of $1.06 billion (excl. special items), $63 million higher than in 2007, with two contrasting halves of the year.
• As with the second half 2008, first quarter 2009 results were affected significantly by the dramatic lower demand for J and
production of J vehicles as a consequence of the economic downturn affecting the European markets and the automotive
• We expect the weak economic situation to continue to constrain earnings in 2009.
• One of our competitive advantages is our strong product portfolio, through which Ford has further increased its market
share and consolidated its position as Europe's Number Two bestJselling brand. However, our share improvement is taking
place in the context of a deeply declining market across Europe, so we are in effect taking a larger slice of a much smaller
• This is why we have taken – and will continue to take – decisive measures to sustain a viable business for the future and
maintain our competitive strength, including bringing our production capacity in line with decreased demand and reducing
structural costs to safeguard future product plans.
• First quarter 2009 sales: In the climate of a deep industry decline in particular in the second half of 2008, In Q1, Ford of
Europe sold across its 19 markets 352,200 vehicles, down 69,200 or 16.4 ppts. versus the same period 2008. First Quarter
2009 Market share soared by 0.5 ppts.,to 9.4 per cent, the highest first quarter share since 1998. First quarter share was up
in 17 of the 19 markets. In its 51 markets, FoE sold 404,900 vehicles, a reduction of 97,000 or down 19.3 per cent compared
on the first quarter of 2008.
• Ford's strong product portfolio led by new Fiesta:. It is Ford's fastestJselling Fiesta model ever, with the 250,000th unit rolling
off the Cologne assembly line in April this year, only nine months after the car went on sales last autumn.
• Ford does not want to see any OEM fail as a result of the ongoing economic crisis, but we expect national
governments to fully comply with respective EU rules and also call on the EU Commission to maintain proper oversight
of any panJEuropean or national assistance to the automotive industry.

• Ford of Europe has its strongest vehicle lineJup ever in 2009. Last year was a record year of new product introductions (20
new products and derivatives). Between 2006 and 2008 we refreshed or renewed every model in our car portfolio. 2009
will see the company focus on establishing these new vehicles in the markets.
• Given the current economic climate, this is a good time to just have introduced smaller, fuelJefficient cars like the new Fiesta
and new Ka (launched towards the end of last year).
• The Ford ECOnetic line of vehicles (Fiesta, Focus and Mondeo) is fully available now, some with bestJinJclass low fuel
consumption and CO2 emissions and at affordable prices.
• Completing our range, we are just launching the exciting new Focus RS, Ford of Europe's fastest volume production model
ever and much acclaimed by media.
• The iosisJMAX concept unveiled at Geneva Motor Show introduces design direction for future CJsegment Fords in a MAV
execution, plus signals the arrival of FoE's EcoBoost powertrains.

• Ford is committed to make mobility more sustainable. By offering highJvolume, affordable solutions for millions of
customers, we can make a real difference and a meaningful contribution to reducing the carbon footprint of Ford and its
• In Europe Ford is offering a portfolio of environmentally advanced, lowJCO2 vehicle technologies:
o Ford ECOnetic line of vehicles, with bestJinJclass to amongstJbestJinJclass low fuel consumption/CO2 emissions. In
addition to the successful passenger car ECOnetic variants of Fiesta, Focus and Mondeo, Ford recently presented with
the Ford Transit ECOnetic the first commercial vehicle of its ECOnetic range, which will be available later this year across
Europe. The ECOnetic line is an important part of the Ford product portfolio with further variants and improvements to
o Flexifuel Vehicles (FFVs) – Ford is offering one of the broadest FFV portfolios in Europe with Flexifuel variants of the
Focus, CJMAX, Mondeo, SJMAX and Galaxy. Ford’s FFVs run on E85 (85 per cent bioJethanol; 15 per cent petrol),
petrol only, or any mix of both in one fuel tank (making them flexible in terms of choice of fuel and operation). Ford
supports sustainable production and supply of biofuels.
o Compressed Natural Gas (CNG) and Liquefied Petroleum Gas (LPG) Vehicles – Depending on local market conditions,
Ford offers factory fitted CNG and LPG variants of Fiesta, Focus, CJMAX, Mondeo and Transit.
• Ford continues to work on a portfolio of technologies, fully recognizing there is no single solution. In the near and mid term,
our focus will be on the electrification of vehicles (including diesel stop/start, hybrid, plugJin hybrid technology and battery
electric vehicles), as well as on the further optimization of conventional technologies that have the potential to deliver
positive effects on the carbon footprint for millions of customers in the foreseeable future.
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 4/7


Source: Western European passenger car registrations
(based on data published by ACEA1, European Automobile Manufacturers' Association,

market share in %

12 M arket shares 2009

M ay YTD

VW 11.7%
11 Other brands
Renault 50.4%

Opel 7.7%
Fiat 7.5% Renault 6.9%
P eugeo t 6.9%



2001 2002 2003 2004 2005 2006 2007 2008 2009
May year

2009 May
2001 2002 2003 2004 2005 2006 2007 2008 YTD
VW 10.8% 10.3% 10.0% 9.9% 10.3% 10.9% 10.5% 10.9% 11.7%
Ford 8.8% 8.9% 8.6% 8.6% 8.3% 8.2% 8.2% 8.3% 9.0%
Opel 10.2% 9.4% 9.2% 9.0% 9.0% 8.5% 8.5% 7.9% 7.7%
Renault 10.6% 10.7% 10.6% 10.3% 9.7% 8.3% 7.6% 7.6% 6.9%
Peugeot 8.6% 8.9% 8.4% 7.9% 7.5% 7.2% 7.1% 7.0% 6.9%
Fiat 7.2% 6.2% 5.6% 5.4% 4.8% 5.8% 6.2% 6.6% 7.5%
Other brands 43.8% 45.6% 47.6% 48.9% 50.4% 51.1% 51.9% 51.7% 50.3%
Top brands 56.2% 54.4% 52.4% 51.1% 49.6% 48.9% 48.1% 48.3% 49.7%
Ford rank 4 4 4 4 4 4 3 2 2
) ACEA markets include EU27: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxemburg,
Netherlands, Portugal, Spain, Sweden, United Kingdom, Iceland, Norway, Switzerland, Bulgaria, Czech Republic, Estonia,
Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia. Data for Malta and Cyprus currently not available.
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 5/7

Ford of Europe Manufacturing Facilities:

Body & Assembly Plants

Plant / Employees Products

Cologne Body & Assembly (Germany) Fiesta, Fusion
4,405 employees
Ford Vsevolozhsk Assembly Focus, Mondeo
Leningrad Region / St. Petersburg (Russia)
2,665 employees
Ford Otosan Assembly (Joint Venture), (Turkey) Transit, Transit Connect
7,534 employees
Genk Body & Assembly (Belgium) Mondeo, SJMAX, Galaxy
4,731 employees
Saarlouis Body & Assembly (Germany) Focus, Focus ST, CJMAX, Kuga
6,524 employees
Southampton Body & Assembly (United Kingdom) Transit
1,120 employees
Valencia Body & Assembly (Spain) Fiesta, Focus
6,180 employees
Craiova (Romania) Ford acquired legal ownership on March 21, 2008
3,900 employees Transit Connect in 2009

Engine Plants
Plant / Employees Products
Bridgend Engine – South Wales 1.25 L 4J
cyl. Zetec SE – Fiesta
(United Kingdom) 1.4 L 4J
4Jcyl. Zetec SE – Fiesta, Fusion, Focus
1,959 employees 1.6 L 4J
4Jcyl. Zetec SE – Fusion, Focus, CJMAX, Volvo C30, Volvo S40, Volvo V50
1.6 L Zetec SEJ
SEJVCT – Focus, Mondeo
3.0 L Turbo I6 – Volvo S80, V70, XC70
3.2 L I6 – Volvo S80, V70, XC60, XC70, XC90, also engines for Jaguar & Land Rover
3.5 L V8 – supplied to Jaguar and Land Rover
4.2 L V8 – supplied to Jaguar and Land Rover
4.4 L V8 – supplied to Jaguar and Land Rover
5.0 L V8 – supplied to Jaguar and Land Rover

Valencia Engine (Spain) 1.8 L 4J

4Jcyl. Duratec HE – Focus, CJMAX, Mondeo, Volvo C30, S40, V50, V70, S80
469 employees 2.0 L 4J
4Jcyl. Duratec HE – Mondeo, SJMAX, Galaxy, Focus, CJMAX, Fiesta ST, Volvo
C30, S40, V50, V70, S80
2.3 L 4J
4Jcyl. Duratec HE – Mondeo, SJMAX, Galaxy, Transit

Cologne Engine (Germany) 4.0 L VJ
VJ6 SOHC J Explorer, Ranger, Mustang, Explorer Sport Trac, Mazda BJSeries
953 employees also engines for Land Rover, Mercury Mountaineer (North
America only)

Dagenham Engine (United 1.4 L TDCi – Fiesta, Focus

Kingdom) 1.6 L TDCi – Fiesta, Fusion, Focus, CJMAX, Mazda 2, Volvo C30, S40, V50
1,994 employees 1.8 L TDCi – Focus, CJMAX, Transit Connect, Galaxy, Mondeo, SJMAX
2.0 L TDCi – supplied to Jaguar and Land Rover
2.2 L TDCi – Transit, also supplied to Jaguar and Land Rover
2.4 L TDCi – Transit, also supplied to Jaguar and Land Rover
2.7 L V6 Diesel – also supplied to Jaguar, Land Rover and PSA
3.0 L V6 Diesel – also supplied to Jaguar and Land Rover
3.6 L V8 Diesel – also supplied to Jaguar and Land Rover

Ford Otosan Engine and 7.3 L / 9.0 L I6 Diesel – Cargo van

Transmission 2.4 L 4J
4Jcyl. Duratorq – Transit
Inönü (Joint Venture), (Turkey) 3.2 L 5J
5Jcyl. Duratorq – Transit
1,608 employees MT75 Transmissions – Transit
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 6/7

Transmission Plants
Plant / Employees Products
Bordeaux Automatic Transmission Note: Plant no longer owned by Ford, effective May 1, 2009. Sold to HZ
(France) Holding.. N
Holding Now (FAI)..
ow called First Aquitaine Transmissions (FAI)

Bordeaux Transaxle (France) IB5 Transaxles: Fiesta, Fusion, Focus, CJMAX, Fusion, Mondeo, Volvo C30,
818 employees S40, V50, Ka, Mazda 2
Note: 50/50 JV Ford/Getrag IB5 ASM Transaxles: Fiesta, Fusion

Cologne Transmission (Germany) MTX75 Transmissions: Focus, CJMAX, Mondeo, Transit Connect, SJMAX,
1,521 employees Galaxy, Transit, also transmissions for Jaguar, Mazda3, Volvo C30, S40, V50,
Note: 50/50 JV Ford/Getrag V70, S80
VXT75/VMT6 Transmissions: Transit
MMT6 Transmissions: Mondeo, Focus, CJMAX, Galaxy, SJMAX, Volvo, C30,
S40, V50, C70, also transmissions for Jaguar
M56/M66: Focus, SJMAX, Kuga, Volvo C30, V50, S60, V70, S80,
S40, C70, XC60, XC70, XC90, also transmissions for Land Rover

Halewood Transmission IB5 Transaxles: Fiesta, Fusion, Ka

(United Kingdom) MT75 Transmissions: Transit
699 employees MT82 Transmissions:
Transmissions: Transit, also transmissions for Land Rover
Note: 50/50 JV Ford/Getrag

Kechnec Transmission MPS6 Transmissions: Ford Focus and CJMAX, Volvo C30, C70, V50, S40
Kechnec/Kosice (Slovakia) SPS6 Transmissions
755 employees
Note: 50/50 JV Ford/Getrag

Tool & Die Plants / Stamping Plants

Plant / Employees Products
Cologne Tool & Die (Germany) Stamping dies, fixtures, jigs, soft tooling and die repairs for all Ford vehicles
927 employees

Dagenham Stamping Operations Panels, subJ

subJassemblies, wheels
(United Kingdom)
972 employees

Casting/Forging Aluminium Plants

Plant / Employees Products
Cologne Die Cast Plant (Germany) Aluminium die castings for transmissions and engines
221 employees

TEKFOR Cologne GmbH Gears, ring gears, shafts, chassis

chassis and engine components
380 employees
Note: 50/50 JV Ford/Neumayer
Ford of Europe Communications & Public Affairs Fact Sheet July 2009, page 7/7

Ford of Europe Leadership Team:

Name Position
John Fleming Executive Vice President and Chairman and CEO, Ford of Europe
Joe Bakaj Vice President, Global Product Programs and Product Development
Birgit Behrendt Executive Director, Global Programs and Vice President, Purchasing
Nick Caton Vice President, Human Resources
Paul Landray IT Director, Ford of Europe
Frank Lazzaro CFO and Vice President, Finance and Strategic Planning
Ken Macfarlane Vice President, Manufacturing
Kevin O’Neill Vice President, Quality
Wolfgang Schneider Vice President, Legal, Governmental and Environmental Affairs
Bernard Silverstone Chairman, Ford Financial Europe
Ian Slater Vice President, Communications & Public Affairs
Ingvar Sviggum Vice President, Marketing, Sales and Service

Ford of Europe Communications & Public Affairs Contacts:

Ian Slater Vice President, C&PA
Phone 49J221J901J9294
Fax 49J221J901J9938
Mobile 49J160J535J8601

Paul Harrison Executive Director,

Director, C&PA
Phone 44J7753J872J886
Fax 44J1268J401J931
Mobile 44J7753J87J2886

John Gardiner Director, News Operations

Phone 49J221J901J9985
Fax 49J221J901J9831
Mobile 49J171J768J2975

Tim Holmes Executive

Executive Director, C&PA Ford of Britain
Phone 44J1277J25J2506
Fax 44J1277J25J1306
Mobile 44J776J4386561

Wolfgang Riecke Executive Director, C&PA Ford of Germany

Phone 49J221J901J6015
Fax 49J221J901J5820
Mobile 49J170J338J0500