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( MATERIALS EVALUATION )

( MATERIALS EVALUATION ) auNiquePeriodicaL Materials Evaluation isanofficialjournaloftheAmericanSocietyfor

auNiquePeriodicaL

Materials Evaluation isanofficialjournaloftheAmericanSocietyfor NondestructiveTesting(ASNT),exclusivelyservingthenondestructivetesting (NDT)market.Theonlyperiodicalofitskind, Materials Evaluation iscirculated

monthlytoover13,000membersand300nonmemberpaidsubscribers.The

magazineistrulyinternationalinscope,withreadersinover90nations.

For 71 years, ASNT’s monthly journal has delivered an exclusive audience of NDT professionals who have discovered and purchased products and services through its pages.

SOONTOBEAVAILABLEINDIGITAL!

Mate ri als e v aluati o n deLiversiNPriNtaNdoNLiNe Willyoubethereorwillyourcompetition?

Materials Evaluation deliversyourtargetmarket—decisionmakersandbuyers.Thisever-growingmarketbuyswell

inexcessof$1billioninequipment,suppliesandservicesannually,andisontheleadingedgeoftechnological

advancement.Themanufacturersandcompaniesthatareresponsibleforgeneratingtheseadvancesinthemarket areactiveandloyalreadersof Materials Evaluation,areattendeesoftheannualASNTFallConferenceandare ASNTCorporatePartners.IfyouareinNDT, Materials Evaluation isaMUSTBUyforyouas Materials Evaluation isa

MUSTREADforourmorethan13,000decisionmakers.

Materials evaluation isWheretoreachtheNdtLeaders!

Oursurveysconsistentlyshowthatreadersfind M at e r i a l s E v a l u a t i o n usefulintheirjobsandmakepositivestatements aboutthepublicationanditseditorialcontent.Nearlythree-fourthsareregularreadersof Materials Evaluation whohave readthreeormoreofthelastfourissues. Materials Evaluation hasanaverageofthreereaderspercopy.

readerssayaBout Mate ri als e v aluati o n…*

98% sayitistechnicallyaccurate.

96% sayitpublishesscientificinformationthatisreliableandauthoritative.

92% findthatitprovidespracticalandinformativearticles.

88% sayitcoversthefullscopeofNDT.

81% sayitpublishesarticlesforbothnoviceandexpertNDTusers.

*Source:Advertisingsurveyconductedin2010forASNTbyResearchUSA,Inc.

EDITOR NAT MOES

800-222-2768or614-274-6003ext.207

nmoes@asnt.org

ASSISTANT EDITOR TONI KERVINA

800-222-2768or614-274-6003ext.205

tkervina@asnt.org

ADVERTISING SUPERVISOR GARRA LIMING

800-222-2768or614-274-6003ext.209

gliming@asnt.org

NdtBuyersguideLogoListiNg

Enhanceyourprintlistingwithanaffordably-pricedNDTBuyers GuideLogoListing.TheNDTBuyersGuidelistsmanufacturers, distributorsandserviceprovidersinvolvedinthenondestructive testing(NDT)industry.ParticipateintheJuneissueoftheannual NDTBuyersGuideandwe’lladdyourcompany’sfull-color

corporatelogotothe2013NDTBuyersGuidedirectoryinprintfora

nominalfee.Adsmeasure2-1/4”(5.7cm)by2-3/4”(7.0cm)deep.

Logolistingwillalsobeofferedatdifferenttimesin NDTMarketplace

(seepage12formoreinformationonthispublication)andother

Materials Evaluation issuesforthesamerateof$185.

PrintRate:$185

Logolistingalso offeredonwebsite.

Seepage11.

■ American Society for Nondestructive Testing (AE, ET, IM, IR, LM, LT, MT, NR, PT,
■ American Society for
Nondestructive Testing
(AE, ET, IM, IR, LM, LT, MT, NR, PT, RT,
UT, VA, VT, Services, Specialized)
1711 Arlingate Lane
Columbus, OH 43228
(614) 274-6003
fax (614) 274-6899
gliming@asnt.org
www.asnt.org

editoriaLsuBMissioNs

Haveanewproduct,beenpromotedorwanttoshareanidea forafeaturestory?Theeditorialstaffof Materials Evaluation wantstohearfromyou!Weworkwithourreaderstoensure thatqualitynewsoftheNDTindustryisreportedandfeatured. Contactoureditorialstafftodiscusspressreleases,news itemsandfeatures.

Materials Evaluation hasfourdepartmentsthatmakeextensive useofnewsreleases—ProductGallery,Spotlight,Industry NewsandNewMedia.

ProductGallery.ProductGalleryhighlightsproductsthathave

recentlybeenintroducedtotheNDTmarketplace.Productsrun

inthejournalonaspace-availablebasis.

Spotlight.Gearedtowardaparticulartechniqueorapplication, Spotlightreleasesdonotneedtobeofproductsthatarenew, butratherproductsthatfitthefocusaspublishedinthe Materials Evaluation editorialscheduleonpages14–15ofthis MediaPlanner.

IndustryNews.Idealforannouncingcompanynamechanges,

mergersandacquisitions,contractslandedorfacilities

completed.

NewMedia.Announcesnewpublicationsandresourcesforthe

NDTprofessional,includingbooks,journals,databasesand

websites.

Guidelines.Tocreateaneffectivenewsrelease,weaskthat

youfollowtheseguidelines:

ConsultoureditorialscheduletomatchyourSpotlight

submittalwiththemethodbeinghighlighted.

Submityourmaterialsatleastthreemonthsinadvanceof

theissueinwhichyouwouldlikethemtoappear.

Indicateonthereleasetheissueanddepartmentinwhich

youwouldpreferyoursubmittaltoappear(materialrunson

aspace-availablebasis).

Contacttheeditor(ext.207)orassistanteditor(ext.205)at

800-222-2768or614-274-6003formoreinformation.

CLOSINGDATESFOR

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unlessgivenanextensionby

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Intheeventthatspaceis orderedandnewmaterialsare notreceivedbythedeadline, Materials Evaluation reserves therighttorunapreviousadof equalsize.Nocancellationswill beacceptedaftertheclosing date.

Materials Evaluation assumesno responsibilityforerrorsincopy submittedbytheadvertiseror theadvertiser’sagency.

MONTH

SPACECLOSING MATERIALSDUE

January

12November

19November

February

12December

19December

March

11January

18January

April

11February

18February

May

11March

18March

June

12April

19April

July

10May

17May

August

10June

17June

September

12July

19July

October

9August

16August

November

9September

16September

December

11October

18October

5

6

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cLassifiedadvertisiNg

 

Allclassifiedadsare2-1/4"(5.7cm)wideandareoffered

 

inthesixdepthsandpriceslistedbelow.Pricesinclude

 

typesetting.Blindboxnumbersareavailable.

DISPLAyCLASSIFIEDADS

 

$280

2" (5.1 cm)

$430 5" (12.7 cm)

 

$335 3" (7.6 cm)

$500 6" (15.2 cm)

$405 4" (10.1 cm) $535 7" (17.8 cm)

Minimumclassifiedadsizeis2".Largerclassifiedadsizes

areavailable:contacttheadvertisingsupervisorfordetails.

LINECLASSIFIEDADS

 

Lineclassifiedadsaresoldbythelineat$25perline,

 

33charactersperline.Minimumlineadissixlines.

servicedirectory

 

DirectoryCard,ProfessionalCardandDeluxeCardadsare

soldona12-timebasis,payableinadvancebycreditcard

orcheckinU.S.dollarsdrawnonaU.S.bankor,ifcredit

 

isestablished,advertiserwillbebillednet30days.

 

ProfessionalCardadsmeasure2-1/4"(5.7cm)wideby

1-3/16"(3.1cm)deep.DirectoryCardadsare2-1/4"

(5.7cm)wideby2-3/8"(6.1cm)deep.DeluxeCardads

measure2-1/4"(5.7cm)wideby4-7/8"(12.1cm)deep.

Advertisinginthissectionisnoncancelableand

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NDTproductsorprofessionalservices.

 

ServiceDirectoryadswillalsobeavailableatdifferent timesin N D T Marketplace (seepage12formore

 

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Contacttheadvertisingsupervisorforrates.

SERVICEDIRECTORyADS

 
 

BLACK & WHITE

FOUR COLOR

 

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570

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Deluxe Card

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COLOR   Directory Card $ 945 $1,175 Professional Card $ 570 $ 800 Deluxe Card $1,960

reProductioNrequireMeNts$ 570 $ 800 Deluxe Card $1,960 $2,190 Materials Evaluation , The NDT Technician and NDT

Materials Evaluation, The NDT Technician and NDTMarketplace areprintedusingcomputer-to-plate technology.Advertisingmaterialsshouldbesubmittedin adigitalfileformatcreatedinaMacintoshenvironment usingeitherQuarkXPress,Illustrator,Photoshopor FreeHand.Contacttheadvertisingsupervisorforother options.Itisrecommendedthatadvertiserssendfileformats thatcanbeplaceddirectlyintoQuarkXPress,suchasTIFF orEPSfiles.ASNTwillacceptPDFswitharesolutionofat

least300dpi.

Digital files must be accompanied by a proof and a completed copy of the Digital Submission Form that is located on the asnt.org website.

FileFormat.TIFFandEPSfilesarepreferred.Application filesareacceptedbutsuchfileswillbeturnedintoEPS filesby Materials Evaluation staff.Besuretoincludeall graphicsandfontswithyourad.

Fonts.UsePostscriptType1fonts;includeallprinterand

screenfonts.TrueTypefontsshouldbeavoided.Actual

fontswithattributeslikeboldanditalicsshouldbeused.

Stylizedfontsmaynotreproduceproperly.

Image.ColorandResolution.Filesneedtobemadeas eithergrayscale,CMyKorbitmappedimages.Spotcolors canbeusedbutDSCfilesshouldbeavoided.Final

resolutionofgrayscaleandCMyKimagesmustbe300

dpiwitha150linescreen.Bitmappedimagesmusthave

afinalresolutionof1200dpi.Allphotosandbitmapped

imagesshouldbesavedaseitherTIFForEPSgraphics.

Media.AdvertisementscanbesentonanIomegaZipdisk

upto750Mb,CD-ROMorDVD,orplacedonASNT’sFTP

site.PleasecalltheadvertisingsupervisortogettheFTP

hostaddress,passwordandinstructionsfortransferring

yourfiles.Dependingonfilesize,someadvertisementscan

besubmittedusinge-mail.

ArtServices.Advertiserswhorequestalterationsto suppliedmaterial,typesettingoraddesignserviceswillbe chargedatthepublisher’sprevailingrates.Noagency commissionwillbepermittedonadsproducedbythe publication.Iftypesettingisrequired,materialmustbe submittedintypewrittenformalongwitharoughlayout showingpositioningoftype,artandheadlines.The

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chargesforchangesandcorrections).minimumtypesettingchargeis$80anhour(including sPeciaLadvertisiNgoPPortuNities Bellybands, Business Reply

sPeciaLadvertisiNgoPPortuNities

Bellybands, Business Reply Cards, Cover-wraps, Inserts, Outserts, Post-Its and Poster Fold-outs are available! Contact the advertising supervisor for pricing details and specifications.

disPLayadvertisiNgdiMeNsioNsaNdrates

BLEED NON-BLEED 8-5/8"by11-1/8" 21.3cmby27.7cm
BLEED
NON-BLEED
8-5/8"by11-1/8"
21.3cmby27.7cm

OnePage(trimsize)

OnePage(non-bleed)

8-3/8"by10-7/8"

 

7"by9-3/4"

17.8cmby24.8cm

17.8cmby24.8cm

Two-thirdsPage

 

One-thirdVertical

 

4-3/4"by9-3/4"

2-1/4"by9-3/4"

12.1cmby24.8cm

5.7cmby24.8cm

HalfPageHorizontal

7"by5"

 

17.8cmby12.7cm

One-thirdPage

 

Horizontal

4-3/4"by4-5/8"

12.1cmby11.8cm

avaiLaBLePreferredPositioNs*

COVERS(FOUR-COLORONLy)

$4,330 Insidefront

$4,160 Insideback

$4,600 Outsideback

$4,005 Page1

OtherPreferredPositions:add20%premiumtocurrentrate

(exceptcovers)foroppositetableofcontents,right-hand

page,firstthirdofbook,oppositemastheadoropposite

President’sLetter.Nopositionisguaranteed.

*Currentpreferredpositionadvertisershavefirstpreference

ofrenewal.

HalfPageIsland

 

4-3/4"by7-3/8"

12.1cmby18.7cm

QuarterPage

 

3-3/8"by4-5/8"

8.6cmby11.8cm

HalfPageVertical

3-3/8"by9-3/4"

8.6cmby24.8cm

One-sixthPage

Vertical

2-1/4"by4-5/8"

5.7cmby11.8cm

sPeciaLdiscouNts

SpreadDiscount:Take10%fromearnedrateforboth

fullandjuniorspreads.

Opportunitiesforadvertiserstosharethecolorcosts

areavailable.ContacttheAdvertisingSupervisorfor

moreinformation.

techNicaLsPecificatioNs

Bleeds:add1/4"(0.64cm)onallsidesforbleed;keep

livematter1/4"(0.64cm)fromtrimand7/16"(1/12cm)

fromthegutter.

Twopagebleed(trimsize):

16-3/4"(42.6cm)by10-7/8"(27.7cm).

BLACK&WHITERATES

  Size 1x 3x 6x 9x 12x 18x 24x 36x 1 page $2,636 $2,375 $2,105
 

Size

1x

3x

6x

9x

12x

18x

24x

36x

1 page

$2,636

$2,375 $2,105

$1,985 $1,870

$1,630 $1,400

$1,245

2/3 page

$2,245

$1,995 $1,755

$1,665 $1,585

$1,445 $1,290

$1,100

1/2 island

$1,940

$1,770 $1,615

$1,540 $1,485

$1,340 $1,190

$1,045

1/2 page

$1,765

$1,595 $1,430

$1,380 $1,310

$1,165 $1,025

$ 915

1/3 page

$1,585

$1,415 $1,280

$1,170 $1,105

$ 970

$ 825

$ 730

1/4 page

$1,275

$1,110

$ 940

$ 880

$ 798

$ 660

$ 520

$ 460

1/6 page

$1,095

$ 940

$ 815

$ 745

$ 675

$ 555

$ 440

$ 370

880 $ 798 $ 660 $ 520 $ 460 1/6 page $1,095 $ 940 $ 815

Allratesaresubjecttochangeuponthirtydaysnotice.RateCardNo.46,effectiveJanuary2013.

COLORCHARGESFOURCOLOR $1,590 perinsertion; Onetosixtimesperyear. $1,430

FOURCOLOR

$1,590perinsertion;

Onetosixtimesperyear.

$1,430perinsertion;

Sevenormoretimesper

year.

$690MatchedColors

$755StandardPantone ® Inks

Red(PMS186) perinsertion; Sevenormoretimesper year. $690 MatchedColors $755 StandardPantone ® Inks Blue(PMS300) Green(PMS347) 7

Blue(PMS300)

Green(PMS347)

7