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16 theSun | MONDAY JULY 13 2009

media & marketing

AdAsia09 to zoom Teo (left) and Ong at the

launch of the 1 Utama One

in on changes Mega Sale 2009.

ADASIA09 – Kuala

Two cars, 150

Lumpur, themed “Asia
– Redefining the Future”,
aims to be a pivotal turning
point for the advertising
industry with a focus on
region-wide issues caused
by the industry’s changing
“AdAsia09 – Kuala
Lumpur will also be an
ideal networking platform.
This is the time for us to
share ideas, to exchange Guest speakers will
prizes for this year.

1 Utama shoppers
notes, to work in partner- address “The Age of According to Ong,
ship, to form alliances Responsibility” on the Malaysia received 9.2 million tourists
– and to build our busi- first day of the event with between January and May this year.
ness together,” said Asian a focus on Asian values Last year saw 22 million tourists, with
Federation of Advertising and the need for ethics in 50% coming from Singapore, he said.
Associations (AFAA) marketing profitably and Ong said the ministry hopes to
chairman Peter Das. responsibly. brand Malaysia as a world-class
The biennial event is The second day will by Eva Yeong The prizes are sponsored by Edar- shopping paradise since shopping
aligned to the evolving focus on “Thriving an Tan Chong Motor, Sony, Osim, LG, forms an important component of the
advertising landscape in in Uncertain Times” Segue and Parkson. tourism industry.
the region and seeks to where guest speakers will 1 UTAMA shopping centre is offer- To take part, shoppers need to “Based on the Departure Visitor
address these shifts. define ground rules on ing two Nissan Sylphy (2.0) worth spend a minimum of RM100 in a sin- Survey, 72.7% of international tour-
“Change is an integral innovating new paths to RM108,800 each as grand prizes for gle receipt or collect the same amount ists shop while visiting Malaysia,”
part of the industry. We success. its One Mega Sale contest, held in on a maximum of two receipts on the said Ong.
need to stay relevant, Confirmed conjunction with Malaysia’s annual same day from 1 Utama outlets and Shopping holds the second biggest
especially now with the speakers include Mega Sale Carnival 2009 from now answer three questions, he said. share of tourist spending after ac-
consolidation of media United Nations to Aug 31. ONECARD members have double commodation, with its contribution
platforms, the influence of Communica- 1 Utama director Datuk Teo Chi- chances of winning by getting two of RM13.2 billion in 2008.
social networks, and the tions and ang Kok said more than 150 prizes, contest forms as well as privileges Ong also said the Influenza
increasing importance of Public Infor- including home theatre systems, such as extra shopping “cash” credits A(H1N1) pandemic is a concern.
digital media,” said Das. mation un- laptops, massagers, mobile phones, at participating outlets, he added. “The pandemic has not affected the
He said the current der-secretary fashion luxury bags and ONECARD Tourism Ministry secretary-gen- number of tourist arrivals, but there
economy, growth of new Kiyotaka Aka- gift cards and shopping vouchers eral Datuk Dr Ong Hong Peng, who has been 20% to 30% cancellation of
media, influence of social saka, Dentsu worth more than RM500,000 are also launched the campaign, said the min- tour packages so we have to monitor
networks coupled with the Inc executive up for grabs. istry aims to attract 20 million tourists the situation,” he said.
constant evolution of other director Kenji
digital platforms makes it Shiratsuchi, Uni-

Redbox is world’s first low-cost

compulsory for those in lever Asia, Africa,
the industry to re-evalu- Middle East and Tur- Das ...
ate and take stock of the key media vice-president AdAsia09
industry and consumers. Rahul Welde, Interbrand – Kuala
Organised under the
auspices of the AFAA,
AdAsia09 – Kuala
group CEO Jez Frampton
and acclaimed Malaysian
film director and Leo
Lumpur will
be an ideal
courier service
Lumpur, to be held from Burnett creative director platform. by Meena L Ramadas networks and hits that
Oct 22 to 24 at the Kuala Yasmin Ahmad. the AirAsia website
Lumpur Convention Cen- CO International Busi- has received.
tre, is expected to attract ness of ZEE TV/Enter- AIRASIA has launched a “We are using our
800 participants from 16 tainment Bharat Kumar low-cost courier service brand, networks and
countries around Asia. Ranga, Nielsen Worldwide called Redbox. the internet to offer
“We received good Asia Pacific managing di- The new service will services to customers.
response to AdAsia09 rector Richard Basil-Jones offer an average of 50% There is a huge mar- (From left) Fernandes, Azran, managing
– Kuala Lumpur and and International Market- savings in costs when com- ket here for courier director of MBEMalaysia Brian Chow, and
have confirmed partici- ing Partners, UK, director pared to existing courier services. managing director and CEO of DMSBT Pte
pants from Bangladesh, and senior advisor Allyson services. The courier market Ltd Damien Santer launch Redbox.
Pakistan, Indonesia and L Stewart-Allen will also The price range is RM47 is estimated to be worth
Japan,” said Das. be there. to RM193 for delivering RM500 million,”said
packages to several areas AirAsia X chief executive the company’s need for to pay for the service via
between the central region officer Azran Osman-Rani. manpower and the liaison online credit card or direct
(Kuala Lumpur, Selangor “The key part is our between Mail Boxes ETC debit payments.
and selected parts of Negri network because we are (MBE) which already offers Credit card and cash
Sembilan) and places in using our airplanes,” said courier services through payments can also be made
East Malaysia like Kuching, Fernandes. UPS, DHL, PosLaju and at Sales Centres.
Miri, Sibu, Kota Kinabalu, Local flights only use CityLink Express. The box sizes are avail-
Labuan and Sandakan. 11% of AirAsia planes’ “We are working with able in 10 sizes. The weight
The company is target- cargo space while heavy an established infrastruc- breaks offered by the serv-
ing a revenue of RM25 mil- flights use 43% of the ture. So, we don’t have to ice is between 5kg and 25kg
lion to RM30 million from plane’s cargo space so spend on new infrastruc- and the options increases
RedBox next year. “there is a lot of capacity ture,” said Fernandes. in 1kg increments.
“This is the first of for this kind of service,” Customers that intend Customers can also
initiatives this year to build said Fernandes. to use RedBox will have drop off packages at any
stronger revenue,” said According to Fernandes, to visit redbox.airasia. of the 17 MBE outlets for
AirAsia group chief ex- RedBox’s low-cost service com or delivery.
ecutive officer Datuk Tony can be attributed to the and select the shipment RedBox uses Google
Fernandes. fact that users have to visit destination, box size and Maps to track the packages
The company is looking the AirAsia website to use package weight. and is also the first courier
to monetise on the AirAsia the service which reduces Customers will have service to do so.

Save Sumatran rhinos with Honda

HONDA is holding a “Save the Rhino’s July 31, and is open to primary school There are also
Home” contest to educate the young students. 10 consolation
and to increase awareness on environ- The contest comprises three sec- prizes of RM100
mental conservation efforts and the tions which asks participants to: Toys ‘R’ Us
plight of Sumatran rhinoceros. » unscramble words that relate to vouchers to be won.
The Sumatran rhinoceros is one of deforestation; Participants are encouraged to sub-
the world’s most endangered species » find a path through a maze to lead an mit more than one entry. Photocopies of
with few left on Indonesia’s Sumatra illustrated rhino “home”, and, the form are also accepted.
island, Sabah and peninsular Malaysia. » suggest environmental conservation You can download the form at
According to Malaysian wildlife officials, efforts that can be practiced at home, Honda’s website
only 30 Sumatran rhinos can be found school and public areas. rhino, or get it from authorised Honda
in Sabah. The first prize is a HP Mini 1000, dealers. Mail it to “Save the Rhino’s
The contest, which offers prizes second prize a Sony Cyber-shot DSC Home Contest”, PO Box 8260, Pejabat
worth RM5,000, runs from now to T90 while the third prize is a Sony PSP. Pos Kelana Jaya, 46785 Petaling Jaya.

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