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Personification is a figure of speech that gives an inanimate object (something
non-human) or an abstract idea human traits and qualities, such as emotions, desires, sensations, physical gestures and speech. Personification is a metaphoric way of spicing up writing, and making the abstract more relatable.
The rain kissed my cheek as I made my way through the streets. As I rushed to finally make my way to school, my car engine coughed and sputtered letting me know I was certainly going to be late. Such statements make things or ideas suddenly human and a person can relate to them. Personification can give life to writing and things that would otherwise come off as impersonal.
In this picture, Death is personified as a human being (or skeleton). He can move, have expressions, and reach out to others.