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INTERNATIONAL

SALES MANAGEMENT
Jul 2009
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ISM ‐ All Rights Reserved 2009
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Us

International Sales Management (ISM) was founded in 2009 by 
a large group of Vietnamese Expatriates with world‐class sales, 
distribution, HR, logistics, finance and marketing expertise.

ISM ‐ All Rights Reserved 2009
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ƒ TRAINING:
‐ Advance Sales Management Skills
‐ General Management Skills
‐ HR Management Skills
‐ Marketing Management Skills
‐ Logistics Management Skills

ƒ RECRUITING – OUTSOURCING – HR SERVICES


‐ Executive Search & Selection (SALES)
‐ Management Outsourcing
‐ Payroll Service
‐ Registration of labor & Compulsory Insurance

ƒ CONSULTING
‐ Consulting for HRM processes and systems
‐ Performance Management
‐ Organization Restructuring
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1. SALES MANAGEMENT SKILLS 7. GENERAL MANAGEMENT 
• Effective sales SKILLS
• Sales training • Leadership
• Distribution Network  • Coaching
Development • Professional Business 
• Distributor Management Presentation
• Modern Trade Channel • Communication & 
• Sales Management Collaboration
• Sales Negotiation • Business Etiquette
3. TRADE MARKETING • Strategies Development
4. SHOPPER MARKETING 8. HR MANAGEMENT
5. MARKETING SKILLS • Compensation and 
• Marketing Plan Benefits Management
• Communication Plan • Performance 
• Brand Activation Management
• Advertising Evaluation • Organizational Culture 
• PR Planning Development
6. LOGISTIC MANAGEMENT • Capability Development 
Planning
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WORLD‐CLASS TRAINNING PROCESS: 
Provide a total training experience
• Customized based on assessment
• Experiences‐based and practical oriented
• Principle‐based theory
• Encourage discussion and cross‐learning among trainees
• Immediate application onto the job during training program 
– “on‐the‐job training approach”
• Regular follow‐up and evaluation for better improvement 
and enhancement
• Wide pool of qualified trainers per program to ensure 
maximum exposure
• Latest training methodology: 
– Workshop: discussion and sharing
– Video and Review
– Role‐playing and Experimental Games 
– Professional training environment
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WHAT YOU COULD EXPECT FROM OUR TRAINNING 
SOLUTION:
• Practical and systemic results
• Right solutions for right problems
• Capability development as employee recognition/ 
talent retention 
• Consistent: Aligned language, solutions and actions 
across different functions 
• Long‐term oriented: Follow‐up and “maintenance”
• “World‐class quality with local costs”
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OUR IMPLEMENTATION

CUSTOMIZED 
PROGRAMS: 
Develop and 
provide 
customized 
training programs 
according to 
customer specific 
situation and 
neeeds
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WORLD‐CLASS RECRUITING & OUTSOURCING SERVICES
As we are expert in sales we can bring you sales experts for all levels 
that fit to your choice and needs at  different services levels:
• Recruiting: 
– Recruitment planning and budgeting
– First ever and largest sales network in Vietnam
– Principle‐based and standard screening and interview process 
to bring you right people with right capacity, capability and 
attitude
– Integration with consulting service in designing optimal 
organizational structure and sales competency
• HR administrative services:
– Labor contract
– Payroll management 
– Mediation in conflict situation (employer & staff)
• Outsourcing
– Performance management
– Training and people / career development 
– Talent retention
– Compensation and motivation scheme
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WHY WITH US?

We serve you with world‐class quality and professional 
standards as we work on below principles:

• Confidential & integrity
• Standard process and system
• High ethical and professional standard 
• Principle‐based structure but practical solution
• World class quality at local cost

So that we can add more value to you via:
• Cost‐efficient solution with high effective organization 
• Optimize scale and complexity to fit to different 
business situation
• Integration with comprehensive talent management 
solution
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What
• Integrated and comprehensive solutions for core 
business  area of Marketing, Sales, HR, Supply Chain 
and Finance 
• 360 degree approach which enable most practical and 
long term solution

How
• Specialized Strengths     
• Synergy of World‐Class Expertise, International 
Experiences + Local Insights 
• Connection of  Passion + Ownership + “Doing The Right 
Things” + Creativity
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ISM is one of the largest groups of Vietnamese expatriates and 
professionals who have assumed senior management roles 
locally and internationally with deep local knowledge and 
world‐class expertise and experiences. 
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ISM  DEAN:

MS. LINA LY NGOC TRAN
• 8‐year experiences in HR at Procter & 
Gamble Co.
• HR Manager ‐ Talentnet Corporation
• HR Manager ‐ Mesa Group
• Cross Border Logistics Manager– P&G
• Area of Expertise: HRM and Cross Border 
Logistics
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CONSULTANT:
MR. STEVE NGUYEN THANH VIET

• 1st Vietnamese Member of Management 
Team of Procter & Gamble Thailand, 
Indonesia and Vietnam
• A Vietnamese expatriate with 13‐year 
experiences with Procter & Gamble Co. 5 
years expatriates in Asia
• 8 years experiences working with global 
modern retailers (Tesco, Carrefour, Metro, 
etc.)
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RECRUITING & OUTSOURCING DIRECTOR
MS. VO THI HAI HOA
• 7‐year experiences at Procter & Gamble
as senior business development 
manager, on‐hand experience in sales 
and distribution; organization 
development, trade marketing  and 
brand building in Viet Nam and ASEAN.
• ASEAN MS&P (trade marketing –
Laundry category)‐ P&G
• Area Manager (Distributor Team Leader‐
P&G)
• Vietnam MS&P (trade marketing‐ Hair 
care category)‐P&G
• Section Manager ‐ P&G
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PARTNERS & CONSULTANTS

Mr. DUNG NGUYEN
• Country Manager – Dentsply Vietnam
• 14 years experiences at P&G and Coca‐Cola at senior management level
• Professionally trained and qualified trainer
• Area of Expertise: General Management, Sales and Marketing

Mr. TIGER VU NGUYEN
• 12‐year experiences Procter & Gamble as senior business development manager
• 2‐year expatriate in Thailand and China
• Professionally trained and qualified trainer across P&G Europe and Asia
• Area of expertise: Sales, Marketing and HR

Ms ANNE HANSEN 
• Doctoral of Business Administration (DBA) – University of South Australia (Service 
Orientation Management)
• Lecturer of Marketing Management, BBA, Assumption University, Bangkok
• 5‐year experiences with P&G Cosmetics (SK‐II)
• Area of Expertise: Marketing, Sales and General Management
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PARTNERS & CONSULTANTS (Cont)


Ms ANH NGUYEN
• 12‐year experiences at P&G
• Former ASEAN HR Manager – P&G
• Professionally trained and qualified trainer cross P&G Asia
• Area of Expertise: HR and Sales

MR. PHILLIPS PHONG NGUYEN
• 8 years experiences of IT and System Engineering at P&G
• Deploying P&G’s national distribution management system across partners and 
distributors
• Professionally trained and qualified trainer across P&G Asia
• Area of Expertise: IT, Sales and General Management

MR. PHUOC NGO
• 13‐year experiences at Unilever, Nestle, Mead Johnson and Kimberly‐Clark as Sales 
Director
• Lectured at HCM University of Economics
• Professionally trained and qualified trainer across renown training centers in VN
• Area of Expertise: Sales
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PARTNERS & CONSULTANTS (Cont)

MR. DAVID PHUONG NGUYEN
•13‐year experiences at P&G, currently most senior Vietnamese Manager 
in ASEAN
• 3‐year expatriates at Germany and Singapore
• Professionally trained and qualified trainer cross P&G North America, 
Europe and Asia
• Area of Expertise: Sales and General Management

MS PHAM THUY PHUONG
• 12‐ year experiences of Supply Chain Management at P&G and IKEA
• Currently head of Purchasing ‐ Home Furniture company (IKEA)
• Qualified trainer across renown Vietnam universities and institutes
• Area of Expertise: Supply Chain and Logistics
OUR PURPOSE – VALUE - PRINCIPLES
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ISM PHILOSOPHY – PURPOSE:
• We commit to bring the best products and services around the world 
closest to Vietnam’s leading organization and talents via the highest 
standard and lowest cost
• We commit to be a strategic partner of our suppliers and customers by 
being honest, fair and doing the right things
• We commit to create more jobs via proactively recruiting, developing and 
qualifying potential employees and make our company a preferred place 
to work
• We commit to be socially responsible who proactively promote charity, 
Vietnamese’ Pride and environmental conservation
• In returns, customers, our employees and community will reward us with 
sustainable growth and prosperity
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ISM PHILOSOPHY – VALUE:
• Integrity
• Passion for winning
• Leadership
• Ownership

ISM PHILOSOPHY – PRINCIPLE:
• We grow and sustain together with our customers and employees
• We treat our customers & employees as long‐term partners
• We treat our customers’ business & employees’ careers as our own
• We respect and we care for those we work with
• We always do the right things
• We think global and act local
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TRAINING COURSES
SALES MANAGEMENT SKILLS

BASIC SELLING SKILLS/Bán hàng chuyên nghiệp và hiệu quả

SALES TRAINING/Huấn Luyện và Đào Tạo Nhân Viên Bán Hàng

DISTRIBUTION NETWORK DEVELOPMENT/Xây Dựng Hệ Thống Phân Phối

DISTRIBUTOR MANAGEMENT/Quản Lý Nhà Phân Phối

MODERN TRADE/Quản Lý Kênh Phân Phối Hiện Đại

MARKETING TRADE/Tiếp Thị Thương Mại

SHOPPER MARKETING/MARKETING Nhắm Đến Người Mua Sắm

NEGOTIATION SKILLS/Đàm Phán Trong Bán Hàng

SALES MANAGEMENT/Quản Trị Bán Hàng Chiến Lược


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TRAINING COURSES
PROFESSIONAL AMANGEMENT SKILLS

LEADERSHIP/ Năng Lực Lãnh Đạo

ASSIGNMENT & DELEGATION/ Phân Công Trách Nhiệm & Ủy Thác

COACHING/Kỹ Năng Truyền Thụ và Phát Triển Nhân Viên Thuộc Cấp

PROFESSIONAL PRESENTATION/ Thuyết Trình Chuyên Nghiệp

EFFECTIVE COMMUNICATION/Nghệ thuật Giao Tiếp

TIME MANAGEMENT/Quản Lý Thời Gian Hiệu Quả

EFFECTIVE MEETING/Các buổi họp thành công


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TRAINING COURSES

HR MANAGEMENT SKILLS

PERFORMANCE MANAGEMENT/Xây dựng hệ thống thúc đẩy và


đánh giá kết quả làm việc

TRAINING & DEVELOPMENT PLAN/Xây dựng kế hoạch đào tạo và


Phát triển và cho tổ chức

COMPENSATION & BENEFIT PROGRAMS/Xây dựng chế độ phúc lợi

HEADHUNTING & RECRUITMENT/Tuyển dụng & Thu Hút Tài Năng

INTERVIEWING SKILLS/Kỹ năng Phỏng Vấn


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TRAINING COURSES

SUPPLY CHAIN & LOGISTICS MANAGEMENT

SUPPLY CHAIN CONCEPTS & PROCESSES/Hệ Thống Cung Ứng

PROCUREMENT & SOURCING/Tìm Kiếm Nhà Cung Cấp & Thu Mua

INVENTORY MANAGEMENT/Quản Lý Tồn Kho

WAREHOUSING/ Quản Lý Nhà Kho

SELECTING & MANAGING TRANSPORTATION PROVIDERS/Chọn


lựa & Quản lý nhà cung cấp vận tải
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TRAINING COURSES

MARKETING

MARKETING PLAN/Xây dựng kế hoạch Marketing

MEDIA PLAN/Xây dựng kế hoạch truyền thông

PR PLAN/Kế hoạch PR

BRAND ACTIVATION/Kích hoạt xây dựng nhãn hiệu

CAMPAIGN EVALUATION/Đánh giá hiệu quả quảng cáo


Philosoph
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Partners

ISM OFFICE:
– 3rd & 4th Floor, 165 Dao Duy Anh, Phu Nhuan Dist.,  
HCMC
– Tel: (+848) 211 4008
– Fax: (+848) 38 451 815

CONTACTING
• MS NADIA PHAM THUY NHUNG (SALES & MARKETING EXECUTIVE)
– Mobile: (+84) 975 595 482
– Email: Nadia.phamnhung@interdist.com.vn
• MS LINA LY NGOC TRAN (ISM DEAN)
– Mobile: (+84) 913 166 816
– Email: Lina.Ly@interdist.com.vn

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