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, because it is a subject close to our heart at all and it seems important to educate people about . Thus by taking and presenting to other students during the oral we will be affected other young women and men. We will focus on the company LUSH for this work. We will present his identity in the first chapter, we situate its market through its environment in Chapter Two. In the third chapter we discuss the SWOT analysis of the company and we try to determine its operation. And finally, we will discuss the different functions within the company in chapter four. We conducted this work with the particular help of an interview with the deputy manager of the LUSH store in Brussels, documents that we have received by email during our initial contact with the responsible press LUSH but information found on the internet, on the site of LUSH or another. IDENTITY OF THE COMPANY Creators and historical abroad Lush was born in Poole, in southern England, in 1995. This is a team of five experts in natural cosmetics, all united by the same vegetarian convictions, who founded the brand. Originally the project: Mark Constantine, Chairman LUSH recently. The "creed" LUSH is the use of ingredients with fresh fruits, vegetarian or vegan, and the most emphatic rejection of any form of animal testing. Trichologue1 Initially, he began as a freelancer in the development of shampoo and conditioners containing plants. He worked in collaboration with "The Body Shop" for fifteen years. He then created "Cosmetics To Go" operation of mail which was a success at launch, but that did not last, and the company collapses. Always supported by his team, they decided to develop new formulations that boost the effectiveness of products manufactured exclusively from the freshest ingredients, vegan and vegetarian (egg products) ... Clients (DAS) LUSH is not specific to a particular target. In fact, they are designed as well as adolescents, older women and men as well as entire families. It is certain that men are not all the same vision LUSH than women, and they will not get them in the same store, it is clearly female. Nevertheless, the men accompany their wives and buy anyway. They return only then. They do not feel affected by LUSH but is better off going there because LUSH has a range of products specifically male. Trichology: is a science that can identify and treat conditions mediated by the hair. Trichology is practiced all humans on the animaux.Ces care Trichology are usually given by a / a trichologist (eg Canada) or trichologist (eg in France). There are
there are more than 600 stores in 43 different countries (including Australia. 1. It is only in draft form for the moment where the fact that we did not do any more hints than that in our work 1. 4000). face and body care and fragrances. And finally in Brussels on 22 but 2009. feel good while having a positive effect on the body and a healing effect. 1. They want everyone to take as personal philosophy is: use totally organic and non-treated animal products. So there are three stores in Belgium. 2000). Japan.3 Where? We decided to concentrate on the Lush store in Brussels. The store is located at 38 Rue des fripiers near Rue Neuve . 1. In English. juicy and tasty. Both stores are in the French speaking part of Belgium depends on France. For stores of both communities salaries come from Holland. and the store in Antwerp in Holland. the shower. Worldwide.4 When? LUSH arrived in Belgium five years ago are installing first store in Cork (27-29 rue Pont d'Ile. Canada . make it look good. To supply everything comes from England.2. LUSH and trying to expand its portfolio of activities.3 Economic Sector is part of two economic sectors: The secondary and tertiary.5 Why? . The Belgian plant is located in the accounting of the company Hovereide (which is legal in legal terms for a small business). There is only one SPALUSH open in Europe and is situated in England. such as Ballistics. Then the second LUSH store opened in 2008 in Antwerp (2 Keyserlei.) 1. LUSH sells exclusively cosmetics and a wide range of products 2. LUSH is also known for its original presentation of products and a range of cosmetics quite innovative and unique. In this line of thought begins to open LUSH SPALUSH playing as synesthesia. Secondary because there are processing raw materials when creating LUSH cosmetics. soaps to cutting the hair. One of them is called TrichoAGcenterTM increasingly used in Canada. Communication is managed by France and administrative is Hovereide Belgium. Example: cosmetic for the bath.different software used by the Trichology brand products to implement care." as are the signs of the brand and especially their products (more than 200). 1.2. that is to say the fact to all the senses to develop his body. And tertiary because there are sales service to consumers in LUSH stores across the world. USA.. "Lush" means "lush.. massage bars and solid shampoos.2. In addition to being a cosmetic LUSH products have real effects caregivers and brand emphasizes well on it.2 Industry LUSH is positioned on the cosmetic market and welfare.1 Type of goods (DAS) . This is almost a key word for them.
But that does not bother them. good-humored. Indeed. which because of its communication strategy. which. They make their products by hand.5.1 Size LUSH is a company of only 15 years. 1.6.5. This may seem totally off base in a time like this. The company is aware that by the choice of advertising by word of mouth. . the brand has different packaging according to different budgets (small youth and larger for those who work). but this is again part of their philosophy. the reputation of the business will grow much more slowly than if they did.1 Mission of the company LUSH makes effective cosmetics. The business strategy is to make quality products. But mostly LUSH not advertise because it prefers to put this money into their products and research to always give quality to the consumer. that paying people to do their advertising is totally at odds with their ecological principles. the media would not necessarily 100% recycled paper for example. their sources and their benefits. if the company did. essential oils of the highest quality and synthetics without dangersLUSH believes it is possible to dispense with the use of materials of animal origin and work only with suppliers who test their ingredients on human volunteers. To make themselves known. smiling. LUSH made about her through her production hall which is very environmentally friendly and has already received awards in the field (including their system of energy production through solar energy) .5. LUSH looking for the right person and the right personality that fits his image.3 The strategy of the company's communication strategy LUSH is that word of mouth. first of all at the paper advertising.2 The objectives of the company's products must offer good value for money. Young. the guests and especially able to clearly explain the use of branded products for each product for a particular purpose as all products and some have no explanatory packaging such as soaps or cutting ballistics. When recruiting. friendly. so LUSH uses four communication through public relations by partnering with events affecting the nature. 1. save the planet or ecology. is still not very popular among business (compared to "The Body Shop" or " Yves Rocher ") LUSH is all about its sales force and is central to its business. In addition. and fresh fruit and vegetables. 1. print their paper labels and invent their . In order to LUSH. LUSH wants to be known for the quality of its products and the fun side of them without using traditional advertising. LUSH wants to differentiate itself from its competitors by the values of the company and the fact that customers are knowledgeable about their products. despite their costs can suit any person. The company wants to expand its presence in different territories3. For this.1.
whether in Morocco for the Rasul (purifying mud) or Indonesia for oil . 1. LUSH attaches great importance to these suppliers.6.2 Harmonization of stores in all LUSH stores there are the interests of harmonization. you will not be out of place. 1. This is why LUSH has been slow to open in Brussels. Indeed LUSH fetches these products around the world. eggs . the staff is never greater than five. and the environment and not only with the company LUSH but also with all other clients. If boutique5 is older she will be an older and therefore different furniture stores recent but still in the same style furniture. The new concept. The furniture is made according to the stores.1 Organizational stores in Belgium.. vegetables. Eg street fripiers Brussels LUSH had to wait a goodwill is released in order to establish his shop. Requires that suppliers have a good image even when they do not deal with LUSH. The shops consist of manager. Much more refined because the concept is LUSH need it overflows everywhere. In addition. 1. LUSH means "lush. Vendors also are "harmonized"..3 Legal form Lush is an LLC (limited liability company) with a share capital of € 3000. Knowing that there are only two who work days. and they are made by German craftsmen..6. Example of how to display the products at LUSH 1. That is to say that by agreeing to become providers LUSH they undertake to respect the ethics of the store.) LUSH provided near its factory in Poole "LUSH EXPORT" in England from farmers in the city.1. and sign a contract with providers who agree to sign their charter. Indeed. they were waiting for the right place is available.5 Suppliers to various and diverse suppliers. However. manager and adjoins three sellers Relations between the different agents within LUSH shops. For everything else (fruits.. this harmonization depends on the country and the age of the stores.." The layout of the product is the same in all the stores when we go inside it's like to "cosmetics market" because the products are arranged as in a market. If you go into any LUSH store..2. Each vendor must be dressed in black or black and white with a white apron.6. he does not expose many products and will be more sober. It will be mostly shopping streets where there are lots of way.4 Methods 1.4. The store in Brussels has the most recent concept. pay attention to the fact LUSH enrich the country where it fetches these materials and not impoverish creating wealth schools . . However a new concept much more refined will see the light for toddlers corner shops found in galleries such as galleries stations. In order not to affect the ecological image and defendant of the nature and animals.4.6. Eg LUSH Brussels there are 3 full time and 2 part-time. In Belgium the legal form is called NV.6.6.
2 The sales force 2. For example in the month of January if LUSH € 200 to offer its staff a store and there are 5 workers then they are entitled to 40 euros each product.2. the goods are delivered by truck. Moreover. Indeed L'Oreal does not hide the fact that they test their products on animals and have had boycotted because of it. 2.1 Research Quality As previously stated.4 Special On all LUSH products the head of the person who made the product appears as a drawing. But according to the sellers of the store there is a good atmosphere between them and they take care of themselves doing extra work out with them. Recently. Fortunately for any of its competitors are positioned . As we saw in the "suppliers" part of the first chapter. LUSH is very picky about the origin of its products.3 LUSH providers still work with the same suppliers for all stores in the same country 2. LUSH focuses all possible resources on the quality of its products. the problem of The Body Shop and its image against animal testing has been much tarnished by the fact that the company was bought by L'Oreal.2.2.6. Small sticker pasted on the product. respect of nature). This really is the key word at LUSH that the quality of their products is really impeccable. Sticker Emilie AUVRAY Press Manager LUSH / Paris 2. 2. or be of animal origin manufactured by a company that does not respect the ideals of LUSH (ie environmental.4 Competitors The main competitors are property LUSH recess first places Yves Rocher and L'Occitane en Provence as well as The Body Shop. Some components must be tested on animals. 2. enrich the poor supplier countries. Product quality is very important for LUSH and is part of their brand image conscious nature and animals. not far from Yves Rocher.1 Recruitment recruitment LUSH Belgium is as follows: The retail managers recruit manager stores and managers of stores recruit assistant manager and sellers.2 Benefits The benefits being employed in LUSH stores have essentially a monthly discount up to a ceiling for all staff.3 extra-professional activities Besides seminars which only managers can attend there is no extra-professional activities organized for the staff of LUSH Belgium. They even do not advertise for it.2. Inside the country.6 Delivery For deliveries LUSH uses means of transport such as the boat (and are totally against delivery via aircraft). The delivery companies are THE COMPANY AND ITS ENVIRONMENT 2.1. in the streets of Brussels Fripiers LUSH is right in front of The Body Shop. Which is relatively high when no one knows the price of the store 2.
346 inhabitants in Brussels. It can be used to pack bottles. Ecological materials (DAS) LUSH is entirely formed of ecological materials. when you make a gift using Furishiki. So rather LUSH is the generational groups.. When to LUSH. Example shower gels (from left to right: Yves rock. L'Occitane. packages. This is an Asian fabric that is reusable in different forms. Body Shop. young adults. Lush) 2. they are positioned more on the natural and simple side without fuss. through led by LUSH shopping street crossing can also recover unexpected departure consumers 2. in the three cities where there is LUSH universities. it is positioned more on the cool side.104. Liege and Antwerp) has targeted the most populated cities Belgium (respectively with 1. that is becoming more fashionable these days. the person to whom you offered makes it so you can reuse. and cosmetic products vegetarians and vegans." Indeed. more importantly.6 Socio-cultural environment in cities is "young.. such as ballistics bags are 100% recycled paper company LUSH supplies gift boxes are made from plant material and look like polystyrene but is not..) LUSH has chosen a high demographic environment for urban areas and setting up shops in the center of these cities in their shopping street . When we enter a Yves Rocher everything is simple and clear. L'Occitane en Provence. high schools . She has received awards for technological innovation.. teenagers. More if you bring 5 black pots LUSH offers a cool mask. It is environmentally friendly car features a solar equipment. More and lying near the stores where fashion comes and riding the wave of biological. . it is possible to buy Furoshiki6 as gift wrapping.5 Demographic Environment LUSH. make a handbag . and "fun" products with their very greedy eye (I almost wanted to eat) and fruity and sweet smells. LUSH having no defined target customers (or at least that's what they do believe) so it can reach a large number of people. But in those cities where there is also finally a little as categories of people. With regard to the packaging of products that do not have the original. In the Asian mentality. Liege and 190102 to 472071 in Antwerp. Previously. People have no trouble going to the stores through public transport and. Yves Rocher. Let's start with the products that are manufactured in an environmentally friendly way: -100% of LUSH products are vegetarian -75% of LUSH products are vegan -70% of LUSH products were manufactured without preservatives -65% of LUSH products are packaged exclusively in the paper -100% of LUSH and all raw materials are absolutely no animal testing products. But also groups such as for those involved in the komatiks on untreated animals.exactly like him.7 Technological Environment The plant located in Poole is a very big factory. and adults. is positioned more on simple plant products and classes dedicated to more mature women with their packaging very "old" who want professional with years of experience. Containers for their shower gels are black 100% recycled plastic. 2. LUSH has everything to gain. settling in Belgian cities (Brussels. LUSH used real popcorn for these gift boxes. Now. The Body Shop position them about the smell of musk and the serious side of the product.
"Action using these three products . prices of products and their image. (*) Position of stores in places where there is a very high attendance.4 Social Recognition . Brand image and charter store. people can affect them directly. CHAPTER 4: THE DIFFERENT FUNCTIONS OF THE COMPANY 4. kind.Make a good risk.. Not surprisingly. research for example to meet the physiological needs before the needs of security that is why in a situation where our survival is at stake. 2 . while these companies out yes. Maslow. Pots black recycled plastic does not follow the attractive shops and sweet (sweet).Need to Wash Physiological Needs 2 . (*) For creams faces 70 € the pot. We seek first using these. it can test high cost products. natural. 1 .Need group membership: testing on animals.Need selfesteem 5 . open and Need advice to clients. LUSH can indeed be wary of brands such as L'Oreal....1 Marketing 4. Visual that makes you want to eat products. we are ready to take 4 . The only significant difference is that LUSH does not advertise . for example. to meet every need of a given level before thinking about the products needs located at the next level of the pyramid.Safety of the body 3 . Nivea. and can therefore use the image of natural and therefore easily reach the area LUSH and thus disturb the LUSH brand. Fun side products with their names and funny description LUSH OPPORTUNITIES THREATS develop more stores.2.Need for security body: safe health products.) that are much more accessible financially and geographically speaking (being sold everywhere in supermarkets and other beauty storesCosmetics on animals untreated: THE MATRIX SWOT Weaknesses STRENGTHS products of high quality.1.. Major brands returning to the Densify the network. L'Occitane and The Body Shop. Products directly).1 Pyramid of needs Abraham Maslow 5 .8 Uncertainty The biggest problem facing the company LUSH is that ecology is fashionable and major competitors show more besides this credo. Bourgeois (. No advertising. Whether it is a choice).Need involvement . Product colors. Close competitors like Yves Rocher. Packaging not very funny example (even Choice careful staff. Naked without packaging products. open more stores in Belgium.Feeling good definition: "The pyramid consists of five main levels. other countries such as the Maghreb. Sales force (close to the customer. smiling.. Africa .
1. put the money in their product in advertising. Promotion: No traditional paid advertising.4. Product: Fresh products made from fresh fruits and vegetables. the brand offers a lot of products.. For ballistics. as mentioned above. 4.. this is the fun side takes over. de facto. In fact. There is a search for high-quality products of the brand.4 Marketing Management LUSH is in marketing management in optical product and an optical societal marketing. Place: LUSH products are sold in stores in the image of the brand.. It does not seek to develop products dilemmas even if it would work. They use the plane.) Analysis: The people in the company have affirmed us in the interview that they suppressed all the time Products dead weight when they had In this matrix BCG future products will be removed by the business dilemmas products. which mean that there is a desire to position themselves in a market with a certain brand.1.1. Through its vegan products and its ecological packaging LUSH meets this purpose. creates a cost. for example. shower gels . their forum is quite active.. age. They prefer. To perform their promotion7 LUSH uses their website.... so it does not hesitate to remove some of them when they do not relate enough money. LUSH does not want to sell cosmetics like others and therefore wants to position itself on fresh produce that. normal.2 The BCG Matrix PRODUCT FEATURES PRODUCT BIG DILEMMA SHAMPOO (2% of sales) PRINCESS NERDI (1. the market is segmented according to the type of hair. In the homogeneous groups are the main types of hair. . colored.. Not very precise then. LUSH Optics makes no paid advertising in order to constantly improve their product. but their page Facebook8 partnerships with events pro-ecology through their public relations sector. dry. gender. 4. More LUSH publishes a monthly "LUSH TIMES" found in its stores. Optical societal marketing as LUSH seeks to meet the needs and desires of consumers while maintaining their well-being and community.1.5 2% of sales) TURKISH DELIGHT OF CLEOPATRA Belgium COW MILK PRODUCT PRODUCT WEIGHT DEAD (Always removed by the company when they KNOW THE CUT (1/6 ALL exist ) RANGE 13%) CHERI I HAVE A FINE (NB: The figures are the numbers of sales a day's work by eye . people choose rather according to what they want to feel in their . Everything happens by word of mouth. In it appears information about the business. They must have a caregiver asset in addition to feel good and be pretty 4. No other product is sold outside of LUSH stores. product promotions. the price is still high.3 The Marketing Mix Price: From low tech products.5 SCP Approach Segment: in the case of shampoos. For it will be at the skin type and the care we provide it wants. figures . but LUSH would not give us his. oily hair. truck and van to deliver their outlets in the four corners of the world. tips ...
The touch marketing because consumers can touch the products but also the test (texture . skin type (shower gel). That is to say that we will develop the product according to age. sweet as a treat. Council on the website of the advice is given.1. The olfactory marketing from the smell that is in the store. In fact it uses the visual marketing from the disposal of these products in its stores (market).1.7 Sensory Marketing We can say that totally LUSH uses sensory marketing in the consumer buying process.: A bath of caramelchocolate mousse. The stores are self-service. Events Events Sponsorship pro ecology. We can be the sort of new businesses that do not consume much and do your bit for the environment. vegetarian and vegan sometimes their products "corporate culture" could not be very different in the end. It does not necessarily have the operation as one would expect from a company of 15 years of age.6.3 For the image Media Partnership with atmospheres Atmosphere associations shops that give the impression of being in a fruit market.6 Differentiation 4.1. animal protection.bathroom (Descriptions of the effects of products funs ex. One .) 22 As we have learned to know the LUSH brand and its products and market vision as a company...1 By Product Concept of total 1 Analysis and explanations company: 1-Shampoo: The core of the product is a shampoo base. 4-Not tested on animals: This is the LUSH shampoo. 3-Revives hair: For a shampoo for dry hair.1. And when we study their marketing we want to tell them that some things are not. 4. the consumer expects at least that revives shampoo her hair. allergies (if any) of his personal problem compared to the type of hair (shampoo) its expectations. and charitable. Agent that cleans the hair. 4. Position: the LUSH brand has a "niche" in that it targets people seeking cosmetic non-treated animals. is working towards the type of target consumers. Pleasant atmosphere. gender. 4. Two-Agents Surfactants: standard product. 4. As in the store where it is the vendors who give.6. But we must take into account their philosophy that could characterize that by positioning itself strongly on products not tested on animals and the biological side. target segment.6. as gluttony without a single calorie) Target: in cosmetics.2 By Easy Ordering The Client can also head to the website to order products.1.
Lush emerged after the dissolution of the former Mr. is also controlled. Today. or a passage of poetry. Lush also has an ecological message. The ingredients are written on product labels and have been since the brand was launched. England in April 1995. Bennett. The products are clearly marked vegan (logo VEGAN). fruits. Lush Ltd. Japan. and a multitude of balls (effervescent Ballistics for swimwear) presented on displays like apples. Hong Kong. Constantine. do you think the rain in the forest. Thus. Korea South. packaging paper." said Mark Constantine. although fast. the same team had created a new company. "Lush is a very evocative word. and some on virgin territory. or a woman who drank too much. all Lush products are packed with ingredients of the highest quality and organic whenever possible: herbs. Brazil. Gulf States. Germany. especially internationally received every 6 months. Pioneer cool in cosmetics. Malta. a song. Morocco. the same year the business was profitable from the first day. which also owns the UK Lush Retail Ltd and shares in all Lush shops.could dream that all companies take the fold on LUSH when a soul to "green". Iceland. fresh. after 14 years of life. Italy. The team has partnered with Canada. The growth of the brand is impressive with the opening of numerous outlets in Europe project. "I've always loved the way are exposed fruits and vegetables from the merchant. of Glasgow." As to the market.products that bear the date of manufacture and presented on displays of ice cold as the fish market. Nothing is tested on animals. 23 As a market. and Lush also guarantee that none of its suppliers to test their products on animals (even unused product by Lush). New Zealand. Bio Fresh . The majority of products have little or no packaging. butcher stalls. prices by weight. which had no name until a suggestion from Dr. which launched the brand in 1995 with a team with which he worked for 20 years. "The idea was to make komatiks as natural as possible and avoid the use of preservatives. Cosmetics-To-Go. and dates of manufacture and expiration In "Beauty delights" Lush. there are more than 90 stores in the UK. Hungary. founder of Lush. and fully owned by the parent company in Poole. Taiwan. customers are encouraged to choose their own cosmetics . flowers and essential oils.skincare products. Sweden. Ireland and Holland. The expansion of Lush. cleaning rods. Switzerland. Croatia. and the creative team over without stopping the challenge of making innovative products. Three months later. . we see large exotic soaps stacked on wooden tables Provencal style. pieces of solid shampoos. consideration and careful vigilance is required. Lush has full stores in Australia. due to too rapid commercial fads. Lush rights are worldwide. Philippines. "It can mean green. Russia. Lush is a merchant of food that traditional cosmetics (think handmade. is retained. Sri Lanka. The design inspiration comes from the shops "of cheese merchants and vegetarian restaurants in Germany. solid that do not require packaging. natural goods." said Mark Constantine. followed by Covent Garden and Kings Road in London. Slovenia. There is a feeling of addiction "The first shop opened in Poole." said Constantine. With over a thousand requests for business.
000 stores worldwide. by being proactive in the support we can provide to those who fight against climate change. the right to make mistakes and start all over again • We believe in the value of our products. "Lush is gentle to the environment. "Constantine added:" Financially. Lush would have 1. "says Mark Constantine. what is it? Packaged in distinctive black pot Lush Caritativement Belle is a rich body cream and hands. 26 "The purpose of Lush is to be fun for our customers and for us. filling the house with perfume. and a good value for money. Eventually. Every penny from the sale of each pot . environmental protection and preservation. because they are often best placed to make a real difference with limited resources. The main areas we are looking to support the protection of animals.Indonesia. 5 million] nothing in the UK in the first year. Constantine remained faithful to the original objectives of the brand. but prefer to test on humans • We believe in making fresh handmade in printing our own labels. without resorting to animal testing. and now we want to do even more. safe synthetics. delicate essential oils. How Lush is to determine which groups / projects to fund and how much to give them? .S. it is a risky business for us.goes directly into a fund to make donations to worthy causes. massage. animal cruelty and environmental degradation. Among the first organizations that received funding included the People for Animals (People for Animals) Marine Turtle Conservation Project (preservation of sea turtle) and the Sumatran Orangutan Society (for orangutan Sumatra).selling price less VAT . Boston and Washington were open for late 2003. Our goal is to raise 1 million pounds [nearly 1. and they often struggle to get these. The first store in the U. Lush donates money from the sale of Belle Caritativement to organizations in three main areas: the environment. Spain and the Czech Republic. and making our own fragrances • We believe in long candlelit baths. made of cocoa butter from fair and scented with essential oils of ylang-ylang and marigold trade. but we hope that Caritativement Belle wins a success. animal welfare and conservation. "We founded Lush on the principle of making fresh and natural products with minimal or no packaging. without animal ingredients. offering original products that work. and further development of the project from there." MISSION OF LUSH • We believe in making effective products with fresh fruits and vegetables. If we like to support smaller citizen movements. founder and chief executive of Lush. opened in San Francisco in December 2002. "Caritativement Beautiful. and listing the ingredients used product • is believed to purchase our goods from companies that test the safety of products. non-violent direct action groups and other worthy causes. animals and our customers. and the customer is always right • It is also believed that the words "fresh" and "organic" have specific meaning beyond the marketin . As and when this growth.fr We also encourage our staff and customers we recommend organizations they support or admire. Mr. What causes that support Caritativement Beautiful? Lush wants to support a variety of small movements citizens. the good value for money. but any group can request assistance by sending an email to Lush at caritativementbelle@lush. and no tests.
Lush employees support these sea pirates by dressing as pirates in their They inform consumers about the plight of the world's shark population and encourage them not to consume products containing shark. If what we have learned about a group or association we please. As part of this campaign.) Until they stop to sell. we move to the next step: we present a panel of directors and other senior executives to give their agreement. We work with them to identify potential projects that could support Lush. In general. 31 Cosmetics on animals untreated: Example of the company LUSH When possible. The price of this growing demand for shark fins is a dramatic increase in the number of sharks killed. LUSH wrote some French Federations (restaurants. we will contact the organization in question. Our firm policy against animal testing does not only apply to our products and our ingredients.000 (about € 15. Lush manufacture 952 units of this soap (number of sharks killed in 5 minutes). Then the groups are sending a proposal including a count of the distribution of funds and the ultimate goals of our project. First. stranded at the bottom of the water. it is time to act to save sharks. Sea Shepherd operates directly on the high seas to stop the illegal killing of sharks for their fins. Lush has created a new product specifically for this campaign. it also extends to organizations that we are willing to support. and therefore support the work of Sea Shepherd.000 shops "Fish and chips" in England sell shark).although we reserve the right to increase this amount if necessary . soap Nemo Pirate. It is also. so that 90% of the world's shark population has disappeared. which is made from seaweed and sea salt blue soap with a card shark fin on top. etc. fishing. we must ensure that they have no connection with the animal testing. which is why we always ask their opinion about their area of expertise... 100 million sharks are killed each year for their fins (used in shark fin soup). we prefer to support individual rather than providing core funding projects.) Asking them to stop fishing and the sale of shark. Many of our employees have extensive knowledge in the areas of conservation knowledge. .000) per project . We investigate their philosophy and the work they do. etc. we know exactly where our funds are allocated. Lush also asking customers to boycott restaurants that sell dishes sharks (fins. France has a huge responsibility in the dramatic situation faced sharks today. their cartilage (to supplements " medical care ") and oil (used in cosmetics). What will Lush to monitor funds distributed from the sale of Caritativement Beautiful and accountable to the public? The groups will be invited to submit regular reports on their progress. in Europe. When we are convinced that this is a relevant project that we believe we can support.and we strive to support projects that would otherwise would struggle to find funding. we will hire a person connected to Lush to get on the ground. after Spain's . we are launching the investigation phase.Once we have identified potential groups to help. Through its website. France is the country that kills the most endangered sharks. Indeed. animal welfare and the environment. including all sales will be donated to Sea Shepherd. Thus. steak. If possible. Lush broadcast a video that show the massacre of sharks taken out of the water for only their fins cut them before discharge alive in the ocean where they agoniseront. we limit funding to a maximum of £ 10. flesh (15.
"If we can not save the sharks. the impact on the marine ecosystem are devastating and irreversible. In the Mediterranean. more than 90% of sharks have disappeared. adds" Lush is a company that implements ethical and social campaigns. "Andrew Butler. Lush and Sea Shepherd recognize that we need to save the sharks if we want to save ourselves and we work together to make it happen. and if our oceans die. * Information Sharkalliance Sea Shepherd Captain Paul Watson said: "Sharks have helped to regulate marine life in our oceans for 450 million years. We are also the only European country that continues to fish porbeagle yet critically endangered and whose meat is sold in fish as deliberately misleading name of "sea level". If nothing is done to save these vital predators. and their disappearance has always been a threat to the stability of the marine ecosystem around in the world. human rights and environmental protection. and we are still engaged in the non-animal testing. the impact on the marine ecosystem are devastating and irreversible. the impact on the marine ecosystem are devastating and irreversible. we will not save our oceans. more than 90% of sharks have disappeared. "P. civilization and humanity will die. If nothing is done to save these vital predators. But with 100 million sharks are killed each year and the time passes quickly for 10% of the remaining population of sharks.biggest consumer of shark (21 000 tonnes harvested in 2005 *) We are also the only European country that continues to fish porbeagle yet critically endangered and the flesh is sold in fish as deliberately misleading name of "sea level". We are also the only European country that continues to fish porbeagle yet critically endangered and whose meat is sold in fish as deliberately misleading name "sea level". If nothing is done to save these vital predators. In the Mediterranean. LUSH Campaigns Manager. Watson adds. the campaign against the slaughter of sharks and poaching is definitely our biggest challenge to date . In the Mediterranean. more than 90% of sharks have disappeared.
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