U.S.

Consumer Product Safety Commission
LOG OF MEETING

SUBJECT: All-Terrain Vehicles ( A N s )

DATE OF MEETING: January 1'1,2007 LOG ENTRY SOURCE: Elizabeth W. Leland, EC DATE OF LOG ENTRY: May 15,2007 LOCATION: Bethesda Towers

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CPSC ATTENDEE(S): Sarah Brown, ESHF; Robert Franklin, EC; Mike Karen, ESME; Elizabeth Leland, EC; Gregoky Rodgers, EC; Tim Smith, ESHF; Robin Streeter, EPHA; Tanya Topka, Compliance; Suad Wanna-Nakamura, HS

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NON-CPSC ATTENDEE(S): Jamey Phipps, Gelia Wells & Mohr, Inc.; Tim Sherry, Gelia Wells & Mohr, Inc.; Michael Wiegard, Eckert Seamans; Sean Oberle, Product Safety Letter

SUMMARY OF MEETING: Mr. Sherry requested a meeting with the CPSC staff to discuss the Risk Disclosure (Age Acknowledgement) Form that is contained in the August 10, 2006, CPSC Notice of Proposed Rulemaking (NPR) for ATVs. Gelia Wells & Mohr, inc. is a marketing communications company, and Mr. Phipps described Gelia Wells & Mohr's review of the age disclosure form from a

communications effectiveness perspective. The purpose of the meeting was to 1) describe how the effectiveness of the form could be improved, 2) provide 'good", "better", and "best" recommended versions of the form, and 3) report on the results of a qualitative survey performed by Gelia, Wells, and Mohr, Inc. to measure the effectiveness of the recommended forms. Five specific ways to improve the form's effectiveness were discussed: improve the layout by using different fonts and more "white space"; introduce visuals (warning and other symbols); add a more official tone to the form by introducing a border and a masthead; strengthen the title of the form, calling it a "Child Safety Acknowledgement Form" rather than an "Age Acknowledgement Form"; and make the form more engaging by including spaces for A N purchasers to initial that they have read the form. Gelia, Wells, and Mohr, Inc. employed the above methods to design "good", "better", and "best" versions of the form, with the "baseline" version being the original form as printed in the CPSC NPR. The "good" form incorporated font and white space; the "better" form then added a warning symbol, a border, and the CPSC seal. The "best" form then built upon the "better" form by adding more symbols, a place for purchasers to initial that they have read the safety messages on the form, and a new name for the form. The above forms (unlabeled as to "baseline", "good", "better", or "best") were of tested with a group of 72 persons corr~posed Gelia, Wells, & Mohr employess or neighbors of employees. Participants were asked to review the versions of the forms and answer three questions: which version they were most likely to read; which contained important information, and which allowed for quick scan extraction. The partiicpants overwhelmingly selected the version that was "best". A copy of the participant list, the various versions of the age acknowledgement form, and the slides fromthe Gelia, Wells, & Mohr presentation are attached to this meeting log.

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Meeting with Gelia Wells & Mohr January 11,2007

The BTV you are considering is for adult drivers ONLY. Adult ATVs can reach highway speeds and are inappropriate for anyone under 16. Even children with ATV- driving experience have immature judgment and should never drive an adult ATV. Compared to an adult, a child younger than 16 who drives an adult ATV is more than (to be added) times as likely to die or to be injured. In each year since 2001: More than (to be added) children younger than 16 died while riding an A W . More than (to be added) children younger than 16 were treated in emergency rooms for AW- related injuries. Most of these deaths and injuries involved a child riding an adult AW. Youth A m ' s are available and are designed specifically for drivers under 16.
I have read the information above and understand that the ATV I am about to buy is for adults only. I also understand that youth A m ' s are available for children under 16.

Purchaser Signature
Full name @lease print)

Date (rnm/dd/yyyy)

TO BECOMPLETED BY DEALER
This form must be kept on file for 5 years and may be periodically reviewed by officials of the U.S. Consumer Product Safety Commission to ensure that ATV purchasers have been given this information.

Vehicle VINPIN

Figure 3 Age Acknowledgment Form

THE ATV YOU ARE CONSIDERING IS

FOR ADULT.DRIVERS ONLY
Adult ATVs can reach highway speeds and are inappropriate for anyone under 16. Even children with ATV- driving experience have imrnatl-ire judgment and should never drive an adult An! Compared to an adult, a child younger than 16 who drives a,n adult ATV is more than xxx times as likely to die or to be injured.
IN EACH YEAR SINCE 2 0 0 1 : I More Than More Than

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XXXX Children
Younger Than 16 Died While Ridina an ATV.

XXXX Children
Younger Than 16 Were Treated in Emergency Rooms for m-Related Injuries.

MOST OF 'THESE DEATHS AND INJURIES INVOLVED A CHILD RIDING AN ADULT ATV. Youth ATV's are available and are designed specifically for drivers under 16.

1 have read the information above and understand that the ATV I am about to buy is FOR ADULTS ONLY. I also understand that youth ATV's are available forchildren under 16.
Purchaser Signature Full Name (please print) Date (monthldaylyear)

TO BE COMPLETED BY DEALER
This form must be kept on file for 5 years and may be periodically reviewed by officials of the U.S. Consumer Product Safety Commission to ensure that ATV purchasers have been given this information. Vehicle VINIPIN

AGE ACKNOWLEDGMENT F O R M

FOR ADULT DRIVERS ONLY?$Q '@$ J

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Adult ATVs can reach highway speeds and are inappropriate for anyone under 16. Even children with ATV-driving experience have immature judgment and should never drive an adult AlV. Conipared to an adult, a child younger than 16 who drives an adult AlV is more than xxx times as likely to die or to be injured.

I N EACH YEAR SINCE 2001: I I

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Treated in Emergency Rooms for &lV-Related Injuries.

MOST OF THESE DEATHS AND INJURIES INVOLVED A CHILD RIDING AN ADULT ATV. Youth Am's are available and are designed specifically for drivers under 16.

I have read the inforniation above and understand that the ATV I am about to buy is FOR ADLILTS ONLY. I also understand that youth ATV's are available for children under 16.
Purchaser Signature
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Date (monthldaylyear)

TO BE COMPLETED BY DEALER
This form must be kept on file for 5 years and may be periodically reviewed by officials of the U.S. Consumer Product Safety Commission to ensure that ATU purchasers have been given this information.
Vehicle VINIPIN

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Qualitative Survey Non-random: Employees, neighbors Approximate average age: 40 Sampled: Jan 5-7, 2007 Sample size: 72

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