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Bajaj Group (Parent Company) Bajaj Group started its journey in 1931 by establishing sugar manufacturing factory. Today it has grown to be major conglomerate that owns 25 companies and has a workforce of over 25000 employees. Besides Bajaj Electricals the group owns companies namely Mukand International, Bajaj Auto, Mukand Engineers, Mukand, Mukand Global Finance, Bajaj Hindustan, Bachhraj Factories, Maharashtra Scooters, Bajaj Consumer Care, Bajaj Auto Finance, Bajaj Auto Holdings, Bajaj Auto Finance, Hercules Hoists, Bajaj Allianz General Insurance Company, Bombay Forgings and many more.
Bajaj Electricals (BEL) incorporated in 1938 is engaged in business appliances, fans, lighting, luminaries and engineering and projects. BEL is a part of the Rs. 20000 crore Bajaj Group. In India company has 19 branch offices spread across in Ahmedabad, Bangalore, Bhubaneshwar, Chandigarh, Chennai, Cochin, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mumbai, Nagpur, Noida, Patna, Pune and Raipur. Products Appliances- Under this company manufactures products such as water heaters, mixers, micro ovens, room air coolers, irons, room heaters, gas stoves and electric kettles. Company manufactures a wide range of electric fans. Lighting- Under this company manufactures lamps, torches, tubes and wide range of luminaries.
tourism marketing. Services Marketing: It is applying the concepts. 9. tools and techniques of marketing to services like banking. Social Marketing: It refers to the design. 5. generally calling for the consumer to make a direct response. implementation and control of programs to increase the acceptability of a social cause or practice among people e.g. maintain. film stars.g. Person Marketing: It consists of activities undertaken to create. a restaurant can build relationships with customers by sending him wishes and discount offers on his birthdays. insurance. maintain or change attitudes or behavior towards particular people like politicians. professionals to promote their careers and income. e. free home delivery service by Supermarkets. Mail-order. 7.g. retailing.g. 2. Organisation Marketing: It consists of activities undertaken to create.g. or change attitudes and behavior towards particular places e. Differential Marketing: . Direct Marketing: Marketing through various advertising media that interact directly with consumers. maintaining and enhancing strong long-term relationships with customers in order to win his loyalty e.1. maintain or change attitudes and behavior of target audiences towards an organisation. publicity campaign for casting vote. 6. Place Marketing: Place marketing involves activities undertaken to create. Augmented Marketing: It refers to providing additional services by way of innovative offerings and benefits to the customers to increase his level of satisfaction e. No Smoking campaign in Delhi University. Telecalling and TV shopping. Catalogue Selling. 8. Relationship Marketing: Marketing through creating. 4. educational etc. sports stars. 3.
Sundays and holidays to reduce overcrowd. through flexible pricing. De-marketing: Marketing strategies to reduce demand temporarily or permanently. promotion and other incentives e. timings etc. heavy off-season discount on woollens may increase its demand to some extent.g.g.A market-coverage strategy in which a firm decides to target different markets through different strategies or offers e. Synchro marketing: It refers to balancing the fluctuations in irregular demand for a product due to seasons. Super stores may offer no discounts on Saturdays. 11. Concentrated Marketing: A market-coverage strategy in which a firm focuses on only one or few markets. 10. Hindustan Unilever offers different types and qualities soaps for different markets and customers.g. . 12. not to destroy demand but only to shift it e.