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SEO gives SERP – SEM
T HE EXPECTAT IONS ARE ENORMOUS GIVEN T O SEO, MINIMAL RESOURCES AND VERY LIMIT ED ABILIT Y T O WORK Excelente Interview with Miguel Lopez, recognized SEO Spain, responsible f or, among other projects, SEO Workshop . Here the note, not wasted … What is the difference between doing and being SEO SEO? SEO makes everyone who has a website. SEO Bundles to choose a title f or each page, to talk about your services and products rather colloquial terms technicians, do SEO when choosing a CMS platf orm over another, to reduce the weight of the images. In varying degrees almost all websites and SEO require developers do have it in mind f or some time. To be SEO just have to devote more time to it than anything else. If a prof essional web does, does the mail marketing, banners, server maintenance, web analytics and SEO, what is their prof ile? Not SEO, but SEO does. When you spend 1 hour daily reading SEO websites, other experiments and tests on SEO, two or three hours creating SEO oriented content, and giving the rest to promote a website based on links, then you have a clear prof essional prof ile . But so we can apply a graphic designer, a web analyst and any prof essional. T he time you spend on a task def ines what your prof ession. SEO or SEM?? Being technical: SEM = SEO + PPC, and both must always be accompanied by Social Media, Web Analytics, Email Marketing, etc.. For some time the concept of Inbound Marketing groups all actions that can bring traf f ic to a website, so you must do SEO and PPC, if the budget allows. Another thing is that given the choice and opt f or SEO because it seems cheaper, but combining the two is the best strategy, especially at f irst. T he PPC gives you a guaranteed traf f ic, targeted and segmented that SEO takes to reach, but can not stand alone site with PPC, SEO and traf f ic volume gives a more general but much larger and cheaper, but the medium- long term. How do you measure the actions of SEO? Depending on the project and the needs of each client can choose dif f erent systems. Some sites living f rom advertising SEO measure the result of visits by volume. Other projects which have a high investment in Branding may measure in visibility in search engine positioning even without visits, to appear ahead of the competition, though both positions are delayed. A f ew are measured in sales because the sales process and many f actors inf luence SEO just takes you to the door of the store, then it’s own website which has to close the sale: usability, competitive prices, catalog suitable products, etc. T he simplest measurement and which is always begins by ranking in search f or a set of terms, even if there are dif f erent strategies f or this. Do companies understand your work? Do you have high demand? T here is much demand because the number of prof essionals is very very small. Not prof essional but doing SEO prof essionals who are dedicated exclusively to SEO and also work f or others.
Many prof essional SEOs caught not venture projects, small group work f or themselves with their own projects, others work in-company projects f or your agency but not with external customers, and is a part of prof essionals who work with end customers. T his reduces the number of SEO prof essionals that are on the market, much less than the demand. Another thing is that companies understand what the SEO and what to expect f rom it, but it is rare and much work remains to be done training, as well as web analytics and social networks. Overlooking the expectations are huge SEO , minimal resources and the limited capacity f or work. But those companies that have minimal training or experience in online marketing if you know what SEO is and how to address it. What do you like most about this job? T he SEO is a continuous f ight with three rivals: f irst the search engines continually change their rules, on the other hand wants to position competition over you and eventually the client who believes that SEO is a casual and f orever , which it sees as a continuous work to prevent the search engines or you desbanquen competition. You who are working in this area for some time, what training needs that person who wants to work in this profile and what you think should have? T he SEO has a technological component and a marketing / advertising, SEO and within dif f erent areas there are more technical than most commercial. T he path they have f ollowed most prof essional SEOs is someone trained in communication, journalism, marketing and advertising that likes technology and f ormed a technical level, or a person trained in computer science, or telecommunications industry likes how marketing and advertising and communication – the latter is my case, Computer Engineering and Marketing in love f or years -. More technological prof iles are usually lef t in the more technical SEO (servers, perf ormance, architecture) and more marketinianos in most commercial SEO (content, etc..). A previous knowledge level is not a very demanding race at f irst but it requires continuous training, daily, multiple sources, because the SEO changes every day. So I agree with what was said by Michael, I f eel obliged to share the note as it was published. Everything is to help a little enteder this world of search engine marketing … You might like: Koi Fish Food as well as Food Associated Tips Samir Arora, Helios Capital Management – Weekend Reading ForumPress Tecpro Systems : Debt Continues