PROACTIVE ADVERTISING

COMPANY PROFILE

PROACTIVE ADVERTISING is an ADVERTISING AND PUBLIC RELATIONS AGENCY established in PAKISTAN in 2010 and based in KARACHI associated with Shift Media Digital Communications. It also has two offices in Lahore and Islamabad, under the name of PROACTIVE ADVERTISING INC. As a full-service advertising agency, our name reflects our key strengths:

Marketing Advertising Research Consultants, We are committed to doing far more than creating clever communications. Rather, we create a complete web of engagement, connecting target audiences with clients’ brands, products and services. It’s continuous presence in the Pakistan makes PROACTIVE ADVERTISING a competitive and cuttingedge company for both the National and International clients. Therefore, being a multi-tasking entity. The International market allows PROACTIVE ADVERTISING to bring the "MADE IN PAKISTAN" quality overseas. Furthermore, attention to every single detail, professionalism, creativity and a touch of irony are the distinctive features that make up the agency's foundation.

For over 4 years the agency collaborated together with different clients in terms of needs as well as of business areas, and work out various solutions for each one in order to guarantee a tailor made service. Our integrated services include advertising, public relations, interactive marketing, social business strategies, media planning and buying, strategic planning, research, direct and customer relationship marketing, multi-cultural marketing and sales promotion.

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

PROACTIVE AD V E R T I S I N G

TOGETHER

PROACTIVE is not only a services agency, but it is also able to transform itself into a business partner that bases the collaboration with its clients on transparency and mutual cooperation. PROACTIVE's modus operandi is defined by essential guidelines and fundamental values, which you will find as it's signature mark in all it's projects.

CHECK UP
Only detailed analysis of the business history, the conditions brought to the table, and the goals set forth, allow the agency to achieve a global view of the project it will operate. A large investment of time and energy in order to start any communication activities is fundamental to PROACTIVE.

BUDGET
Optimizing budget, time and Human Resources is the guiding principle for every single strategic choice promoted by PROACTIVE. A good relationship between investment and efficiency is always PROACTIVE's main objective when analyzing budgets.

TEAM
PROACTIVE is not a simple team of professionals at business disposal but it complements the activities of the marketing and communication. Unity of purpose and a common vision allow the teamwork to achieve settled goals.

IDEAS
Understanding creativity as a value and not as “personal taste” is the privileged means that form the basis of marketing and communication strategies. It requires continuous updates and constant research of style, languages and trends in the publishing scene.

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

PROACTIVE ADVERTISING SERVICES & TEAM
Thanks to a structure divided into independent divisions, operating in full synergy, PROACTIVE is able to provide its clients with consulting and communication services to any level of complexity aimed at creating or strengthening the Corporate Image. PROACTIVE principle value and philosophy is its capacity to offer a 360° service. The ability to interpret the real need of businesses, as well as their identity and mainly the most effective way to communicate it. PROACTIVE achieves this objective by incorporating the following when developing a client's interest:

1. 2. 3. 4. 5.

PROACTIVE ADVERTISING CREATIVITY PROACTIVE ADVERTISING DESIGN PROACTIVE ADVERTISING ANIMATION PROACTIVE ADVERTISING PUBLIC RELATIONS PROACTIVE ADVERTISING PRESS OFFICE

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

1. PROACTIVE ADVERTISING CREATIVITY
PROACTIVE is a laboratory of ideas, creative workshop, a factory experiments in communication. PROACTIVE is the place where creativity takes shape and is realized with the aim of achieving the objectives set by the marketing plan in full compliance with budget and timing, optimizing resources and assets, achieving results that are characterized by freshness, innovation and, when necessary, irony. O1 LOGOS  LOGOS DESIGN    DRAFTING MANUAL OF USE    PROTECTION AND REGISTRATION OF TRADEMARKS  O2 ADVERTISING  COMMUNICATION CAMPAIGNS    PHOTO SESSIONS AND POST PRODUCTION    ADVERTISING CAMPAIGN PLANNING  O3 CORPORATE  CORPORATE IDENTITY DESIGN    COMPANY PROFILE    CORPORATE SOCIAL RESPONSABILITY AND PUBLICATIONS  O4 BELOW THE LINE  PRODUCT CATALOGS    FOLDERS AND BROCHURES    PRICE LISTS AND TECHNICAL MANUALS  O5 NEWS  NEWSLETTER    HOUSE ORGAN

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

2.

PROACTIVE ADVERTISING DESIGN

PROACTIVE creates a meeting point between design and advertising. This is evident in the creation of stands, settings and installations, communication campaigns and marketing projects. PROACTIVE aims to create continuity between the language of graphic and architecture, enhancing the coordination of brand image and identity.

O1 EXHIBIT DESIGN  STANDS DESIGN    TURN-KEY CONSTRUCTION AND SUPPLY    INSTALLATION EUROPE & AMERICA  O2 EVENT DESIGN  DESIGN CONCEPT OF SETTING UP    INSTALLATION AND IMPLEMENTATION    CUSTOMIZING LOCATION  O3 GRAPHIC DESIGN  MERCHANDISING    CUSTOM SPACES    CUSTOM FLEET MANAGEMENT  O4 CONCEPT DESIGN       PRODUCT  INTERIOR DESIGN AND CUSTOM FURNITURE  VISUAL MERCHANDISING  MAGAZINE AND SPECIAL PUBLICATIONS

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

3. PROACTIVE ADVERTISING ANIMATION
PROACTIVE responds to the need to anticipate trends in the world of communication and be able to give a new and prompt response to the needs of the people that work in it with a range of tailormade, original and state-of-the-art services. Moreover, in collaboration with MEHROZ FILM, “Mehroz Karim” director and production manager, and Momaal Production with HUM TV, “Mahesh” director of photography & Documentary, PROACTIVE is a confirmed Creativity Boutique and produces multimedia projects 360 degrees ranging from the small screen to the big screen.

O1 TV AND RADIO SPOT  STORYBOARD AND CONCEPT    DIRECTION AND PRODUCTION    OPTIMIZATION AND PLANNING  O2 ANIMATION AND MULTIMEDIA PRESENTATIONS       DESIGN AND PRODUCTION  ANIMATION  MEDIA OPTIMIZATION  SHORT FILMS & DOCUMENTARIES 

O3 WEB       DESIGN AND PRODUCTION  PROGRAMMING  E-COMMERCE  SOCIAL MEDIA CAMPAIGN

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

4. PROACTIVE ADVERTISING PUBLIC RELATIONS
PROACTIVE creates and develops relationships between people, companies, government agencies, and their target audience. It is PROACTIVE's objective to identify the best target audience where the client's goals will best succeed whether they are private individuals, institutions, companies, the press or media. PROACTIVE aims to uphold the reputation of the client by helping to create a specific identity. This is achieved through a well targeted and implemented communication campaign, which plays a leading role in perception and reputation of the client. O1 MAILING LIST   DEFINITION OF THE MAILING LIST    MANAGEMENT, SENDING INVITATIONS AND RECALL   DOOR SELECTION  O2 PRODUCT PLACEMENT AND ENDORSEMENT   TESTIMONIALS AND CELEBRITY ENDORSEMENT    PRODUCT PLACEMENT AND PRODUCT PLUG   WARDROBE MANAGEMENT  O3 COMMUNICATION   INTERNAL COMMUNICATION    COMMUNICATION WITH THE PUBLIC 

 SOCIAL, ENVIRONMENTAL AND LOCAL COMMUNICATIONS  O4 OPERATIONAL STRATEGY   SPONSORSHIP    CO-MARKETING   PRO BONO ACTIVITIES AND NON- PROFIT  O5 PROMOTION AND REPRESENTATION

 DIRECT REPRESENTATION   LOCATION / SHOPS / SHOWROOMS SEARCH   NATIONAL & INTERNATION MARKET PENETRATION 

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

1

5. PROACTIVE ADVERTISING PRESS OFFICE
PROACTIVE manages public relations with traditional and digital media. This is done by selecting, filtering and organizing the information flow according to its objectives and needs of the media in order to ensure proper representation of the client in their target audience. PROACTIVE identifies and classifies the information centers of interest for the client, with the aim to emphasize the strategies for short, medium and long term objectives. Moreover, this strategy differentiates the client from the competition by establishing and maintaining an accurate image of the product which further increases the perceived value in the market.

O1 RELATIONS  CORPORATE IDENTITY, INFORMATION AND OBJECTIVES ANALYSIS    DIRECT RELATIONS WITH JOURNALISTS AND EDITORS    MONITORING THE PUBLISHING INDUSTRY  O2 COPY  PRESS KIT    PRESS RELEASE    PRESS INFORMATION  O3 ORGANIZATION  PRESS CONFERENCES    PRESENCE AT EXHIBITIONS    PRESS DAY AND INTERVIEWS  O4 PRESS REVIEW  MEDIA MONITORING    DIGITAL PRESS REVIEW    ECONOMIC QUANTIFICATION 
Visit us @ PROACTIVEADVERT.COM WWW.SPOTTYWEB.CO.UK

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 – 35475068 | MOBILE: +9221 3122205300

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