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• 2010 model lineup is “freshest” in Ford history
Among the new and substantially upgraded 2010 model vehicles are:
o All-new 2010 Ford Taurus and Taurus SHO
o 2010 Ford Flex with EcoBoost™
o 2010 Ford F-150 SVT Raptor
o 2010 Ford Transit Connect
o 2010 Lincoln MKS with EcoBoost
o 2010 Lincoln MKT and MKT with EcoBoost
o Industry-leading levels of new convenience and safety technologies and features
• Fuel efficiency improves yet again
o Average fuel economy of Ford’s vehicle lineup will improve approximately
20 percent through the end of 2010 versus 2005, and the company is on track to
improve fuel economy by more than 35 percent by 2015
o Ford’s fuel economy improvements are driven by more than 30 new powertrain
actions globally through the end of 2010; 22 slated for North American products
o Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go on sale next year
• Ford quality, customer satisfaction now top of the industry
o For the first time, Ford’s customer satisfaction equals Toyota, according to a
just-released study by the RDA Group
o Also for the first time, Ford has the fewest number of “things gone wrong” in the
industry – with initial quality statistically equal to Toyota and better than Honda
• Strong new products are winning new customers
o Ford attracting new buyers; conquest rates climbing – especially for cars
o Ford vehicles post all-time highs in favorable opinion and purchase consideration
o Ford outperforms industry in transaction prices while reducing incentive spending
o Ford vehicle resale values increase, closing the gap with imports

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever
for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and
an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North
America and announcing plans for 30 new powertrain actions globally – 22 in North America alone
– by the end of 2010.

“We are creating a full lineup of Ford vehicles – small, medium and large cars, utilities and trucks –
that are best-in-class in fuel efficiency, quality, technology and safety and available to consumers
with exceptional value,” said Derrick Kuzak, group vice president, Global Product Development.
“We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves as
leaders in connectivity and unique consumer-friendly technologies – many of which are appearing
in our 2010-model lineup for the first time ever.”

The unprecedented number of new vehicle introductions for the 2010 model year includes:

 2010 Ford Taurus and Taurus SHO

 2010 Ford Fusion and Fusion Hybrid
 2010 Ford Mustang and Shelby GT500
 2010 Ford Flex with EcoBoost
 2010 Ford F-150 SVT Raptor
 2010 Ford Transit Connect
 2010 Lincoln MKT and MKT with EcoBoost
 2010 Lincoln MKZ
 2010 Lincoln MKS with EcoBoost
 2010 Mercury Milan and Milan Hybrid

Plus, Ford is delivering vehicles with even greater levels of interior comfort as well as more new
convenience and safety technologies than competitors offer – even in premium sedans. These new
technologies include:

 New SYNC® applications with Traffic, Directions & Information delivered through
customers’ Bluetooth-capable mobile phones

 Blind Spot Information System (BLIS®), which alerts drivers when obstacles are in
their blind spot

 Automatic Park Assist, which guides vehicles into parallel parking spaces, hands-free

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Fuel efficiency improves with more new powertrains
Ford also is making an unprecedented investment in new engine, transmission and driveline
components, helping the company improve its average U.S. vehicle fuel economy by
approximately 20 percent fleet-wide through the end of 2010 versus 2005 – with plans to increase
car and truck fuel economy by more than 35 percent by 2015, thanks to powertrain advancements.

Additional improvements include:

• A new 2.0-liter, 4-cylinder EcoBoost engine will go on sale in the 2010 calendar year.
It is the first EcoBoost engine to include Twin-Independent Variable Cam Timing
(Ti-VCT) and will deliver a 10 to 20 percent fuel economy improvement versus larger-
displacement V-6 engines, without compromising performance

• A 6.2-liter V-8 – producing approximately 400 horsepower – first appears in the

2010 F-150 SVT Raptor on sale later this year

• A 3.7-liter V-6 iVCT, producing 274-horsepower, and helping the Lincoln MKT achieve
best-in-class fuel economy

• A 3.5-liter EcoBoost V-6 – Ford’s first EcoBoost engine, featuring better fuel economy
than V-8 competitors – is offered in the Taurus SHO this model year with 365 horsepower
and 350 ft.-lb. of torque; EcoBoost engines in Flex, Lincoln MKS and MKT deliver
355 horsepower and 350 ft.-lb. of torque

• A 3.0-liter V-6 iVCT – featuring an industry-first Cam Torque-Actuated Variable Intake

Cam Timing system that improves low-end torque and delivers better fuel economy –
is available on the Fusion, Milan, Escape and Mariner later this model year

“We are absolutely committed to delivering new products with the best fuel economy in every
segment in which we compete – driven in large part by substantial advancements in powertrain
technology,” said Barb Samardzich, vice president, Ford Global Powertrain Engineering.

In addition to an aggressive electrification strategy – which will result in at least four electrified
vehicles on the road in the U.S. by 2012, including full battery electric vehicles, new hybrids and a
plug-in hybrid – Ford is improving gasoline engines across all products in high volumes.

The foundation for Ford’s plan is its new EcoBoost engine. EcoBoost is a new high-volume,
affordable engine technology slated for a range of global vehicles – from small cars to large trucks.

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It uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy,
15 percent fewer CO2 emissions and superior performance versus larger-displacement engines.

EcoBoost is arriving for the 2010 model year on the Ford Flex, Taurus SHO, Lincoln MKS and
MKT. By 2012, the company plans to produce 750,000 EcoBoost units annually in the U.S. and
1.3 million globally. By 2013, Ford will offer EcoBoost engines in 90 percent of its product lineup.

For the 2010 model year, Ford also is offering two new hybrids. The Ford Fusion and Mercury
Milan Hybrids deliver 41 mpg in the city – 8 mpg better than Toyota Camry Hybrid – making them
the most fuel-efficient midsize sedans in America.

Ford quality and customer satisfaction now #1

Customers and third-party experts alike are noticing Ford’s product, fuel economy and quality.

For the first time in the 28-year history of the Global Quality Research System (GQRS) study,
customer satisfaction with Ford, Lincoln and Mercury vehicles has reached its highest level in
North America – and now equals Toyota.

In addition, Ford, Lincoln and Mercury vehicles had the lowest number of “things gone wrong”
among all automakers – putting Ford in a statistical tie with Toyota for initial quality and ahead of

“Ford’s total focus on quality and customer satisfaction throughout the design and manufacturing
process is paying off, and customers are noticing,” said Mark Fields, Ford’s president, The Americas.

“This is a major milestone, but we are not satisfied,” he added. “For Ford, our plan is continuous
improvement year after year.”

The GQRS study is conducted for Ford on a quarterly basis by Bloomfield Hills, Mich.,-based
RDA Group. New vehicle owners are asked to report defects or issues as well as rate satisfaction
with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.

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Strong new products attracting new customers
Internal and external studies show a positive trend in the percentage of consumers with favorable
opinions about Ford and growing numbers of consumers who are willing to consider purchasing a
Ford product, thanks to improved fuel economy, smart technology and higher residual values.

Among Ford’s recent accomplishments in the marketplace:

• Ford’s retail market share has improved in the U.S. for eight of the past nine months.
Meanwhile, Ford of Canada became the No. 1-selling brand in June, achieving its eighth
straight month of market share gains.

• The Ford brand just posted all-time highs in favorable opinion and purchase
consideration, based on customer tracking. Favorable opinion of the Ford brand, for
example, has risen 17 percent this year alone, with consideration up 13 percent – driven
by customer response to new products.

• In the second quarter, Ford average vehicle transaction prices increased at a rate more
than double the industry average, reflecting greater customer investments in higher
vehicle series and optional features.

• Ford’s vehicle residual values are projected to be higher than domestic competitors’
and are closing the gap on the imports, according to Automotive Leasing Guide.
The improvements mean Ford customers will see greater values at trade-in time.

• Vehicles such as the 2010 Fusion Hybrid are bringing new customers to Ford at
unprecedented rates. Approximately 54 percent of Fusion Hybrid buyers did not
previously own Fords, and 66 percent of Fusion Hybrid owners are coming out of foreign
vehicles. Similarly, Ford Flex is drawing nearly 50 percent new buyers to the Blue Oval,
more than one-fifth of them from imports.

• The Ford, Lincoln and Mercury brands all showed significant improvement in the
2009 J.D. Power APEAL study, which measures customer satisfaction in design, content
and vehicle performance. The Ford F-150 and Flex were singled out for awards in their

• Merrill Lynch’s closely watched “Car Wars” study concluded that Ford is expected to
have the highest vehicle replacement rate among full-line manufacturers between the
2010 and 2013 model years. Ford’s average product freshness is expected to improve
substantially – particularly compared to rivals – positioning the company to win even
more new customers.

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“Customers are recognizing that Ford is delivering exceptional quality, fuel efficiency, smart
technology and better value,” said Fields. “We’re delighted to see more and more new customers
putting their trust in Ford and encouraging others to do the same.”

For More Information

2010 Ford Powertrain Overview
2010 Ford Technology Overview

Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich.,
manufactures or distributes automobiles across six continents. With about 205,000 employees and
about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and
Volvo. The company provides financial services through Ford Motor Credit Company. For more
information regarding Ford’s products, please visit

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