November 2008/ 015

Editorial
Truth is that we are all ‘learners’ all our lives and so long as this spirit continues, the possibilities of evolution remain alive. It is the spirit to learn that makes triumph a reality even during times that are bandied about as symbols of a downturn.

In whose hands is the future of wealth safe?
Economic downturn is when the power of money dwindles or when the market value of assets and actions slides below expected sustenance levels. When this happens, the right course of action is: 1. Invest in relevant education 2. Convert yourself into a trust-ready professional

Downturns do not necessarily exist... unless the mind perceives them as something fearful. It is fear that creates a demon out of a miserly downturn or a recession. Recessions are to be combated in full armour and with absolute josh! So fear need not really be invited to the attacking platoon. This issue has articles on personality development and on the possibilities of climbing during an economic downturn. Will leave blank the remaining space for this editorial... REASON: If an economic recession can result in costcutting and lay-offs, lower selling prices and a lost sense of human respect... I dedicate this space to a wish that better sense may prevail!

Arvind Passey Corporate Communications BIFM | 4th Floor, Gulab Bhavan, 6, Bahadur Shah Zafar Marg, New Delhi – 110 002 | Phone: (011) 23705854/ 855 Extn: 247 | Mobile: 09871139992 | www.blblimited.com, www.bifm.edu.in | [ Truth needs words just as much as it needs silence ] [ Communication is the death of distance! ]

Understanding the enigma called ‘personality’
Personality and performance are closely related. Off beam
personality can cause undesirable anxiety and uncertainties in families, organizations, and societies leading to unrest. None of us want this to happen. What is vital is to understand personality and do something to improve it. This article makes you understand what this enigma called a ‘personality’ is all about. What is personality? Personality is the study of the unique traits of an individual. The word `personality' comes from the Latin word `persona' meaning `mask'. Thus personality came to be associated with a person's outward appearance. But today we know that personality doesn't mean external appearances alone. It is rather a dynamically organized totality of personal traits which distinguish one individual from another. It is the total picture of the person, consisting of his inner and outer being. There are various dimensions to this. 1. Physical dimension The physical dimension plays an important role in the development of one's personality. A good, healthy physique can enhance one's personality and self-esteem. It includes your health, strength and withstanding capacity and not your physical structure, colour and beauty. It is also connected to how you present yourself to others: your dress code, lifestyle, behavior etc. The better dressed you are, the more sure you are to attract people to you. People have become conscious of their physique today and they frequent gyms and go for exercises to keep themselves fit and healthy. We communicate our personality by the way we walk, stand, sit, talk, look and act. All that we do will communicate the level of our personality. 2. Social dimension It refers mainly to one's ability to relate to others. Human beings are social beings. We can't live as islands. We need to relate and communicate with others if we want to improve our performance and become better human beings. We need to learn the art of creating lasting and effective relationships in today's world of useand-throw culture. We need to develop our communication skills and plant in ourselves the seeds of social values like equality, justice, fairness etc. A person who loves and cares for the others has a great personality. If you dislike others they too will dislike you. Construct good relationships with those around you and they will stand by you when you least expect. 3. Mental dimension It refers to the intellectual capacity of a person. A person who is intuitive, intelligent, clever and creative is always needed by society. They are admired by others for their discoveries, innovations and excellent minds. Use your common sense, brain and imagination to become more creative and innovative. People admire you if you are intelligent and smart. Take risks and challenges and be willing to walk the road less traveled. People admire such tough people with character and commitment. It also means that we need to have a positive mental attitude. Think positive about yourself and about others. 4. Spiritual dimension It refers to how you uphold values and principles of life and how you relate with the divine person. It is a great power that all of us have within us that guides our conscience and behaviour. It gives us the power for self-confidence, leadership, initiatives, willpower, and self-discipline. Conclusion Our success depends more on our personality and very little on our knowledge and resources. It is said that a person with a magnanimous personality can brighten the room he enters. He can sooth, calm and thrill the people. Success and performance will come to us when we develop in us pleasing, attractive and winning personalities. We need to improve our personalities first to improve our performance.
An article written by Chitra Shukla.

Chitra Shukla guides BIFM students towards perfection in their personality and soft-skills. She has an expressive and a commanding presence that inspires all.

“We continue to shape our personality all our life. If we knew (Albert Camus) ourselves perfectly, we should die.” The Learner A small newsletter that reads big!

You've heard of the fish that swam against the current of the
river and discovered avenues that none else did. You also know how result-oriented it is to think different, be different, and profit from going against the popular opinion. If you do believe in all this, you will also agree that it is possible to pack-up your climbing gear and reach the top even when everyone else is doing nothing but talking of an economic downturn. Sliding into a mood of despondency during an economic downturn is how the unenlightened behave. Even top economic players do it at such times when they are unable to handle the obvious and the not-so-obvious of the internal and external environment. If top economic players can succumb to such inane temptations, so can the young and impressionable minds of the students. It must be understood that this is a vicious cycle where hopelessness feeds on itself. Despite what the situation is like, the mood of fatalism must give way to reasonable and responsible actions that will meet any challenge. Let me first give an example from the stock markets. Does the downward or an upward trend of the markets mean that people have stopped making profits? The answer to this question is a big NO. The basic funda of making profits is to know when it is right to buy and when it is right to sell. If an investor is buying low and selling high, he is making a profit. Thus, for many who are into buying and waiting for an opportune time to sell, the market is still poised to generate profits. Going by the above, one can conclude that even for students, the best way out during any economic downturn, is to invest in educating themselves. Thus the best action when things around you seem to be falling is to invest in the discipline of understanding the art and the science behind the dynamics of the markets. Og Mandino has written: “Take the attitude of a student, never be too big to ask questions, never know too much to learn something new.” Talk to people, read about investment wisdom, take courses on stock markets… these are the actions that will convert you into a responsible investor. Remember, responsibility for learning belongs to the student, regardless of age. Today, the most preferred option is the field of financial planning and wealth management BIFM takes the lead. Moreover, if compared to any other course option existing today, this field requires the least investment with maximum gains. The ROI from a student perspective is the most encouraging. Wealth Management as an industry is growing in market size as well as complexity. Success in this competitive and rewarding area requires increasingly diverse and sophisticated skills. Wealth Management

as an industry is growing in market size as well as complexity. A focused and structured approach is the only route to being a winner in this competitive and rewarding area. Wealth Managers and Financial Planners need an unwavering understanding of portfolio design clubbed with a pragmatic approach to win a client's confidence in fund management. Those wanting to enter the financial markets need a solid understanding of portfolio design, practical experience with fund management, and social finesse that puts you at ease in the client world and must look for a course offering all the following advantages: An innovative new-age academic program Course structured on professional and theoretical knowledge The experience of industry practitioners as world-class faculty Every student must look for a learning experience that goes much beyond normal classroom teaching. This is vital if one wants to be a market-ready professional. The learning experience must go much beyond the classroom aiming to empower students through practice with industry relevant practical knowledge targeted to be an integral part of the sessions.

Possibility of climbing during a downturn!

Remember that when faced with a slump, most economic players drawupon recipes to which they are addicted. Never be awed by the effects or side-effects of any downturn… and train to handle crisis in everyday dealings. So the message for any right thinking student is to pull up their socks and fight back by investing in the right and most pertinent education. Students and professionals must take to heart what Winston Churchill, the man who flashed the V for Victory sign at the worst moments of the war said: “When you are at the bottom of a barrel, there is no way to go but up!” Remember that India itself is a spectacular showpiece of monumental transformation within two decades from what was universally perceived to be a ‘basket case’ subsisting on aid to being ranked fourth among economic giants. Such magical transformations happen only when an entity – it may be a country or an individual – thinks seriously of investing in the power of education.

Investing in education is not merely an audacious, out-of-the-box strategic thinking but reflects a maturity that is much needed during trying times. It is the right education that makes you forge ahead aggressively and build a self-confident, united and galvanising force to launch the upturn… either from your career perspective or even the over-all prosperity of your life. Article written by Arvind Passey.©

“The Great Depression, like most other periods of severe unemployment, was produced by government mismanagement rather than by any inherent instability of the private economy.” Milton Friedman

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