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2014 Business is Mobile

m-days.com

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Welcome
The M-Days Exhibition and Conference Forums for Mobile Business in Frankfurt highlight the latest developments in mobile business. Focusing on communication, distribution and content solutions, it reflects all aspects of the mobile market. With over 130 exhibitors from eleven countries and almost 4,700 visitors in 2013, M-Days is the largest trade event exclusively concentrating on mobile business and focuses increasingly on the inter national market. With this positive background, M-Days has successfully established itself as one of the most important European events for mobile technologies and applications. From 13 to 14 May 2014, you are invited to present your latest products and services to an audience of trade professionals in the modern, light and airy Hall 11 at the Messe Frankfurt exhibition centre. Benefit from the unique opportunity at M-Days 2014 to meet an exclusive group of visitors from industry, commerce, media, banking, finance, investment, publishing, telecommunications and business consultancies. The wide-ranging supporting programme of events at M-Days 2014 is just as varied as the industry itself. Five open conference forums at the fair host a series of talks, presentations and panel discussions on the core areas for the mobile Internet Strategy, Commerce, Enterprise, Marketing and Media. As an exhibitor you can book your own talk here to present your products or services. Email-Expo, the exhibition with specialist forum for professional e-mail marketing, takes place in parallel with M-Days in Hall 11. For more information, please visit: www.email-expo.com We look forward to seeing you here! Batrice Klocke Director M-Days Messe Frankfurt Exhibition GmbH Carsten Szameitat Managing Director 11 Prozent Communication Jrg Pretzel Chief Executive Officer / CEO GS1 Germany GmbH

M-Days 2014 partners

M-Days continues to grow within a strong partnership into the most important domestic German forum for the implementation of mobile solutions in B2B and B2C applications and is gaining considerably more attention throughout the rest of Europe. Event organiser Messe Frankfurt works to ensure the success of M-Days together with its content and marketing partners communication agency 11Prozent and standardisation service provider GS1Germany.

experts, exhibitors and sponsors. As publisher of the trade magazine GFM Nachrichten and founder of M-Days, 11 Prozent acts in the role of M-Days marketing and content partner for Messe Frankfurt.

GS1 Germany GmbH

GS1 Germany assists companies in all industries to employ modern communication and process standards, thereby improving the efficiency of their business procedures. The German organisation is responsible for the worldwide non-overlapping GS1 article numbering system, the foundation of barcodes. GS1 Germany supports the application of new technologies for fully automatic object identi fication and standardised electronic communication. It also focuses on customer-oriented solutions (ECR Efficient Consumer Response) and current trends such as mobile commerce, multi-channeling and sustainability in development work.

11 Prozent Communication
As an established part of the mobile industry, the 11 Prozent event, consultancy and communication agency is familiar with all the latest trends and themes. The company benefits from a wide range of contacts in the mobile and digital sectors as well as in the retail, media and advertising industries. With its own communication formats it attracts industry

Business is Mobile

M-Days is an innovative and future-oriented industry meeting place

According to a survey conducted by the German Federal Association for Information Technology, Telecommu ni cations and New Media (BITKOM), almost 40% of all Germans aged 14 and above now have a mobile tele phone controlled by a touch-sensitive screen. And when it comes to the under-30s, the figure is around 66%. At the time of the study around 70% of all mobile phones sold were smartphones. The demand for tablet computers is also continuing to grow strongly and sales in Germany are forecast to reach the 5-million mark in 2013. Altogether 4.4 million flatscreen computers with touchscreen display were sold in 2012. Tablets are used primarily for games, online shopping, visiting social networks, reading newspapers and magazines and surfing as a second screen while watching TV. Recent figures give clear evidence that apps are particularly important when it comes to the mobile Internet. Over 21 million Germans currently use these little programs on their mobile devices twice the number compared to 2010. On average each smartphone user has installed 23 apps and one in seven (14%) has more than 40 mobile apps.

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Mobile Internet applications are now an integral part of our everyday personal and professional lives. This has resulted in new business models that require innovative solutions and that are becoming increasingly important in the corporate value chain. At M-Days, which takes place on 13 and 14 May 2014 in Hall 11 of Messe Frankfurt, exhibitors have the opportunity to meet decision makers keen to make the organisational and communication processes in their companies fit for mobile business. The 9th edition of M-Days consists of an informative exhibition with five integrated conference platforms, each of which hosts an expert forum on the five core areas: Strategy, Commerce, Enterprise, Marketing and Media. This meshing of exhibition and content, comprising theme-specific forums, workshops and discussion panels, is essential for the establishment of the event. It is a user-oriented fair at which visitors discover practicerelated content at the various talks and can then seek out the relevant companies at the exhibition to find answers to their specific questions.

The focus of M-Days is on communication, which finds expression in the generous hall layout, the unique exhibitors and conference forums, a wide-ranging supporting programme of events, a large restaurant and bar area as well as an evening entertainment.

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The five core areas of M-Days

Five mobile technologies and application scenarios
Any business can be mobile and mobile technologies have now found their way into many areas of cor po rate activity. The supply and demand for mobile solutions in the various markets have led to the emergence of a number of focuses and the development of five core areas of the mobile ecosystem: Strategy, Commerce, Enterprise, Marketing and Media. These five core areas also define the structure of the M-Days exhibition and its programme of contents. M-Days provides exhibitors and visitors from the mobile industry as well as the various user segments of industry and commerce with a structured and visualised orientation that reflects current market trends. The visualisation takes the form of a pictogram for each of the core areas. These pictograms are designed as guides and appear on the Internet and on-site during M-Days wherever it is important to identify exhibitors and their market offerings:
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in the online and mobile exhibitor search facility on www.m-days.com in the relevant M-Days newsletter and social media channels in the visitor guide at the exhibition centre and in the exhibition hall in the communication channels of exhibitors themselves on the five presentation and conference forums integrated in the exhibition hall

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Mobile Strategy
Mobile First!, Unwired Business, Chief Mobile Officer, Mobile & Big Data, Mobile OS, Data Protection / Legal Aspects, Mobile Learning, Mobile Recruiting.

Mobile Commerce
Mobile Commerce, Mobile POS & Shops, Mobile Couponing & Ticketing, Mobile Tagging (QR, NFC), Location Based Services, Extended Packaging, Mobile Payment & Mobile Wallets, Mobile Banking.

Mobile Enterprise
Mobile Business Solutions, Mobile Device Management, BYOD, Mobile Cloud, Mobile Security, Internet of Things, M2M, Embedded Devices, Connected Cars, Mobile Health.

Mobile Marketing
Mobile Marketing, Mobile Advertising, Mobile RTB, RTA, Mobile Measurement & Tracking, Mobile Creation, Usability, RWD, Mobile Web, SEO/SEM, Mobile Apps, ASO, Mobile CRM.

Mobile Media
Mobile & Social (SoLoMo), Mobile Publishing, Mobile Video, Second Screen, Mobile Streaming, Mobile Entertainment, Mobile Augmented Reality, Mobile Media Spending & Research.

Mobile Strategy
Mobile technologies have increasingly entered the worlds of business and research as well as our personal lives since the turn of the millennium. With his call for a Mobile First! strategy in 2010, Google boss Eric Schmidt voiced the corporate imperative for unwired business. This new development has now created its own ecosystems and is in the process of fundamentally influencing and changing existing ecosystems in the real world, e.g. forms of distribution and commerce in the consumer goods sector as well as business processes in all conceivable segments of industry. Mobile applications are successfully being used in enterprises to increase efficiency and performance. This involves the management and maintenance of a whole series compliance-related strategic tasks, responsibilities, processes and guidelines. Although the position of Chief Mobile Officer currently exists in only a very few companies, the associated legal and technical aspects alone will make this a necessary component in the structure of many companies in the foreseeable future. Suppliers of strategic corporate solutions, con sul tancy companies as well as standardisation and process optimisation experts will be present at M-Days focusing on the areas of competence, solution finding and the implementation of unwired business solutions.

Mobile First! Unwired Business Chief Mobile Officer Mobile & Big Data Mobile OS Data Protection / Legal Aspects Mobile Learning Mobile Recruiting

Mobile Commerce
Mobile commerce has to date been the missing link between the real world of commerce and the online commercial sector. In addition to extending traditional e-commerce to mobile devices, it also builds bridges to the bricks-and-mortar retail trade by enabling new local supply concepts that cannot be realised by virtual shop solutions on the Internet. The Mobile Commerce theme area at M-Days show cases developers, manufacturers, providers and experts who offer the necessary security and reliability for the challenges of mobile commerce, mobile payment and delivery based on technical solutions using modern wireless technologies such as UMTS, LTE, local wireless networks (e.g. WLAN), standards including Bluetooth and RFID as well as Near Field Communication (NFC). Mobile ticketing and mobile banking were two of the original application areas in this sector. In the bricks-and-motor trade (Mobile in Retail) mobile technology delivers sophisticated solutions for physical goods transactions from integrated supply chain solutions, purchasing and goods receipt through to materials management, logistics and extended packaging. Particularly in the bricks-andmortar trade, mobile technology builds additional bridges to the consumer, thereby developing additional sales potentials. M-Days groups together the marketing-oriented aspects of m-commerce in its Mobile Marketing area, e.g. integrated solutions for couponing, QR code activities and other multichannel measures.

Mobile Commerce Mobile POS & Shops Mobile Couponing & Ticketing Mobile Tagging (QR, NFC) Location Based Services Extended Packaging Mobile Payment & Mobile Wallets Mobile Banking

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Mobile Enterprise
Mobile communications are revolutionising processes in industry, commerce and the service sector. The implementation of mobile processes in the production, distribution and marketing of products and services now enables companies to automate mechanical tasks that previously had to be performed physically. Such M2M (machine-to-machine) solutions between end units, e.g. machinery, vending machines, vehicles and containers etc., or with a central mobile communications control unit can rationalise work processes in all sectors of industry and increase productivity. However, in this world of machinery and technical solutions, the human dimension is still an integral part since effective mobile customer relationship management can enhance customer satisfaction. For instance, in the vending industry some vending machines communicate automatically with a central computer when they need to be restocked and in offices copying machines are able to report when a change of cartridge is required. At M-Days the industry showcases promising solu tions for other areas of application, e.g. trans portation, parcel logistics, fleet management and transport systems (connected cars / automotive), building systems, public utility companies, mobile security and m-health. Lastly, mobile communications naturally cover the entire corporate IT sector. With the current demand for enterprise mobility, CIOs are faced with the challenge of linking all mobile devices rationally into internal processes. Here, M-Days offers the ideal forum for exhibitors from the huge mobile device management sector.

Mobile Business Solutions Mobile Device Management, BYOD Mobile Cloud Mobile Security Internet of Things, M2M Embedded Devices Connected Cars Mobile Health

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Mobile Marketing
It is only since mobile technologies have been able to provide customers with eye-catching individually tailored products, services, information, incentives and transactions directly to their smartphones or tablets that marketing activities have succeeded in effectively reaching the personal point of sale of the consumer. The rapidly growing market share of the mobile sector in the marketing mix (mobile advertising) confirms this trend. M-Days exhibitors offer the complete spectrum of mobile marketing solutions, including new programs and software for the mobile creation and design of advertising messages on small screens, the programming and marketing of apps and augmented reality applications, customer loyalty programmes and interfaces in classic PR, direct marketing and event formats. The Mobile Marketing theme area at M-Days is showcased primarily by developers and software and marketing experts from the mobile sector and attracts visitors from marketing agencies, consultancy firms and marketing departments of manufacturing and trading organisations. Mobile Marketing is closely linked to the Mobile Commerce area.

Mobile Marketing Mobile Advertising Mobile RTB, RTA Mobile Measurement & Tracking Mobile Creation, Usability, RWD Mobile Web, SEO/SEM Mobile Apps, ASO Mobile CRM

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Mobile Media
The explosion in the use of smartphones has not only opened up new horizons in marketing for companies and retail organisations. With the introduction of the smartphone and tablet PC, a com munication channel able to trigger revolutionary developments is now available to the world of mass media, i.e. publishing houses and broadcasting organisations/stations. For the first time, the planning departments of publishing and broadcasting organisations are able directly to receive significant, advertising-relevant and therefore existential feedback from enormous numbers of recipients. Also, for the first time since the invention of the television as a mass medium, an innovative channel is available that changes the habits of readers, listeners and viewers in terms of their communication, information, opinion-forming and willingness to buy. The melding of the social, the local and the mobile (SoLoMo) is becoming technologically feasible for the first time and is being used in huge numbers for individual communication. Whereas on the marketing side the expansion of TV content into the digital world (on a second screen) has achieved positive effects and generated initial sales, in the world of print media this development creates the challenge of paid content. In addition to successful app projects, newspaper publishers are currently looking for viable business models to achieve the traditional reader loyality, circulation and advertising spend through mobile content consumption. M-Days exhibitors will be showcasing the mass media added value of mobile communications and the applications and content payment systems of the future, as well as clarifying issues relating to mobile publishing and entertainment for mobile TV, video and radio.

Mobile & Social (SoLoMo) Mobile Publishing Mobile Video Second Screen Mobile Streaming Mobile Entertainment Mobile Augmented Reality Mobile Media Spending & Research

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M-Days visitor target groups

Only at M-Days will you find so many mobile communications experts, suppliers and users. It is the ideal venue to contact customers and new clients, for knowledge transfer and networking. Here you will meet your target group as well as top decision makers and potential customers who are planning to invest in the future-oriented mobile business.

M-Days is aimed at: Company directors Managing directors Executives Decision makers Project managers and employees

from the following areas: Mobile & digital strategy M-commerce / e-commerce Mobile & digital marketing Advertising & media Market research Product management Sales Business development ICT & IT management

with the focus on: Retail sector Online commerce Branded products and consumer goods industry Automotive industry Health sector Services Publishing Media companies Telecommunications Consultancy companies Software development Advertising and media agencies

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Facts and figures

Visitor analyses
Altogether 4,668 experts from the manufacturing, commerce, media, banking, insurance and service sectors took part in M-Days 2013, representing an approx. 14% increase in participants compared to the previous year.

Business sectors Agencies Consultancy firms Mobile communications companies Other service providers/freelancers Press/media/publishing Mail order/online trade Other trade Manufacturing industry Other
15 % 16 % 5% 18 % 15 % 5% 4% 8% 14 %

Area of responsibility Marketing Sales/distribution Development New media Information/communication technology Other
27 % 19 % 18 % 18 % 10 % 8%

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Occupational status Independent entrepreneur 14% CEO/Director 10% Head of division/works manager 9%
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33 %

Departmental/unit head 24% Salaried staff 33% Trainee /student 2% Other 8%

Influence on buying and procurement decisions

Decisive 26%

Contributory 47%

92 %
decision makers

Advisory 19%

No influence 8%

Intention to visit M-Days in 2014

Very likely 22%

Likely 53%

75 %
intend to visit

Not very likely 23%

Not at all likely 2%

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The conference forums

Exhibition space and conference forums share one area to increase visitor traffic

M-Days offers exhibitors and visitors the benefits of targeted knowledge transfer. Mobile communications specialists will be discussing all key themes relating to the core areas: Strategy, Commerce, Enterprise, Marketing and Media. The forums are integrated in the exhibition and give decision makers and managers an effective overview of the offerings of the most important suppliers and service providers. Benefit from the communication and dialogueoriented environment at M-Days. As an exhibitor you have the opportunity to showcase your expertise on one of the conference forums and attract the attention of visitors to you and your company. Potential customers can then come to your exhibition stand to discuss specific details in person. Use this platform to invite the audience directly from the stage to your stand and forge new business relationships and links with trade visitors.

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High-calibre speakers will be sharing valuable information about the most important mobile trends of 2014. There will also be numerous presentations of examples of best practice from well-known companies as well as practical know-how from experienced specialists and developers. This high-quality input is a key reason why decision makers and mobile communications professionals come to M-Days. The five core areas Strategy, Commerce, Enterprise, Marketing and Media are spread across the five forums on both days of the exhibition. With these new formats, trade visitors have direct access to industry experts at the exhibition itself a further benefit for visitors and exhibitors alike.

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Special Events
Integrated supporting programme of events, awards and special shows
As an exhibitor at M-Days 2014 you can look forward to an array of special events in which you can take an active part. Here are the most important at a glance:

Best of Mobile Award (BOM)

On the evening before the start of M-Days (12 May 2014), the Best of Mobile Awards will be presented in cooperation with Haymarket (Verlag) publishers in a separate gala event. The winners of the individual categories have the chance to showcase their projects on the relevant stage during M-Days. M-Days is a strategic partner of the BOM Awards.

Show Your App Award

In order to provide a degree of orientation within the jungle of apps, M-Days is again in 2014 giving recognition to the best applications for any operating system. As well as a jury competition, there is also a consumer Give me YOUR vote award to be decided by online voting. The award ceremony will take place on the second day of M-Days.

In order to remain relevant, the brand must be unique and identifiable in all forms of communication: print, online and mobile. Alexander Mogg Partner Roland Berger Strategy Consultants GmbH

More and more companies are recognising that its time to develop mobile strategies, for instance with a special website or their own app. Tobias Arns German Federal Association for Information Technology, Telecommunications and New Media (BITKOM e.V.)

The mobile Internet will be the challenge of 2013. Digital transformation is already part of everyday life today across all sectors. Its no longer of question of whether but how you use all channels. Jens Redmer Principal New Products and Solutions at Google

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Guided Tours
Theme-specific guided tours are available on both days of the fair. Under the direction of an industry expert, each tour visits approx. 10 exhibitors that offer products and solutions on a particular theme. Participation in the guided tours is free for exhibitors and trade fair visitors.

Mobile Live-Act Special Effects

Here exhibitors at M-Days have the opportunity to give live demonstrations of their solutions, technologies and products. Vivid special effects, e.g. Physical Computing, Google Glass etc., can be showcased to visitors.

Customers are individual and want to be addressed individually. Companies can provide their customers with personal offers and suggestions in real time via all communication channels, including mobile devices, shop kiosk systems and websites. Carsten Kress Senior Director mobile Commerce EMEA & DACH bei SAP

Mobile Media Night

Mobile Media Night takes place on the first evening of M-Days and is a particular highlight of the event. From 8 pm onwards, mobile communications enthusiasts start meeting up at Mobile Media Night, an evening full of networking in a relaxed fun atmosphere.

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Stand construction and exhibitor packages

If you dont bring your own stand to the fair, you can easily rent one from Messe Frankfurt turnkey ready, including setup and dismantling service. We offer our complete stands at an affordable price in three different sizes, including a Complete No-Worry Package that provides everything you need. Complete stand Starter Package

4sqm

Make an impact with an individual sponsoring package

If you want to make more of your participation at M-Days, why not become a sponsor and enjoy various publicity benefits. From Platinum Sponsoring to a sponsoring presence at the Mobile Media Night or Show Your App consumer award we can put together your own personalised package. Please contact us if you want to book a space for your own stand or discuss individual sponsoring packages: Messe Frankfurt Exhibition GmbH Sabine Hensel (Sales) Phone +49 69 75 7535 19 sabine.hensel@messefrankfurt.com 11 Prozent Communication Carsten Szameitat (Sponsoring) Tel. +49 81 22 9 556 25 c.szameitat@11prozent.de Stephanie Thalhammer (Sales) Phone +49 81 22 9 556 25 s.thalhammer@11prozent.de GS1 Germany GmbH Gitta Weirauch (Sales) Phone +49 2 21 94 7 145 37 weirauch@gs1-germany.de

Including: Carpeting, Octanorm wall elements, 2 extraheight wall elements 300 cm, 2 long-arm Standard halogen spots (100 Watt), power supply, company name on wall element, 1 waste paper basket, 1 Z bar stool (black), 1 standing table (circular, white), pre-fair and daily cleaning, WLAN* Unlimited online admission ticket vouchers for trade visitors, redeemable up to 9 May 2014 1 evening event ticket for the Mobile Media Night 2 exhibitor passes Compulsory media package GFM Nachrichten / trade fair print publication Early booker price up to 15 December 2013 EUR 2,290.00 Price for registrations from 16 December 2013 onwards EUR 2,890.00 These prices are exclusive of statutory VAT, AUMA (German Trade Fair Industry Association) charge of (EUR 0.60/sqm) and environmental levy (EUR 2.20/sqm).

Example layout

* This facility is suitable for browsing websites and sending and receiving the occasional e-mail. We recommend that you use Easyorder to order tailored WLAN products if you need a guaranteed bandwidth (1 Mbit/s per user)

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Complete stand I

9sqm

Complete stand II

12sqm

Including: Carpeting, Octanorm wall elements, 2 Octanorm towers 400 cm, 2 long-arm Standard halogen spots (100 Watt), power supply, 1 cabin (1 m2), company name positioned vertically at bottom of tower (extra charge for logo), 1 waste paper basket Furniture package option 1: 1 standing table (120 cm wide), 3 bar stools; or Furniture package option 2: 1 table (75 cm diameter), 1 info counter, 3 chairs Pre-fair and daily cleaning, WLAN* Unlimited online admission ticket vouchers for trade visitors, redeemable up to 9 May 2014 3 evening event tickets for the Mobile Media Night 2 exhibitor passes Compulsory media package GFM Nachrichten/trade fair print publication Talk on one of the stages, 25 min. Early booker price up to 15 December 2013 EUR 4,990.00 Price for registrations from 16 December 2013 onwards EUR 5,790.00 These prices are exclusive of statutory VAT, AUMA (German Trade Fair Industry Association) charge of (EUR 0.60/sqm) and environmental levy (EUR 2.20/sqm).

Including: Carpeting, Octanorm wall elements, 2 Octanorm towers 400 cm, 2 long-arm Standard halogen spots (100 Watt), power supply, 1 cabin (1 m2), company name positioned vertically at bottom of tower (extra charge for logo), 1 waste paper basket Furniture package option 1: 1 standing table (120 cm wide), 3 bar stools; or Furniture package option 2: 1 table (75 cm diameter), 1 counter with attachment, 3 chairs Pre-fair and daily cleaning, WLAN* Unlimited online admission ticket vouchers for trade visitors, redeemable up to 9 May 2014 3 evening event tickets for the Mobile Media Night 4 exhibitor passes Compulsory media package GFM Nachrichten/trade fair print publication Talk on one of the stages, 25 min. Early booker price up to 15 December 2013 EUR 5,990.00 Price for registrations from 16 December 2013 onwards EUR 6,890.00 These prices are exclusive of statutory VAT, AUMA (German Trade Fair Industry Association) charge of (EUR 0.60/sqm) and environmental levy (EUR 2.20/sqm).

Example layout

Example layout

11 Prozent Communication Landshuter Strae 57 85435 Erding, Germany GS1 Germany GmbH Maarweg 133 50825 Kln, Germany

M-Days Messe Frankfurt Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany Phone +49 69 75 75 0 Fax +49 69 75 75 65 59 m-days@messefrankfurt.com www.m-days.com

Subject to change without notice. September 2013. Printed in Germany 9/13/1.5 GB

Acting on behalf of Messe Frankfurt Exhibition GmbH: