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STRATEGIC MARKETING PROPOSAL Jaipur Builders

Grizli777

The following Website Development plan has been drafted by Social Redirect as requested by JAIPUR BUILDERS. This document outlines project scope, technology, fees and other sources required.

This document contains proprietary and confidential information. All data submitted to JAIPUR BUILDERS provided in reliance upon its content not to use/share/disclose information to any third party.

The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without Social Redirect express written consent.

Social Redirect retains all title, ownership and other intellectual rights to the material contained herein, including all supporting documentation.

BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUNDED BY THE AFOREMENTIONED STATEMENT.

Contents
Introduction .................................................................................................................................................. 3 OBJECTIVES & GOALS .................................................................................................................................... 4 WEB DEVELOPMENT ..................................................................................................................................... 5 Suggested domains ....................................................................................................................................... 6 System/Software requirements .................................................................................................................... 6 Technologies and tools ................................................................................................................................. 6 STRATEGIC MARKETING ................................................................................................................................ 7 Offline marketing .......................................................................................................................................... 8 Billboards and outdoor ADVERTISING ...................................................................................................... 9 Pamphlets and brochures: ...................................................................................................................... 10 Trade Shows, Seminars and symoposiums: ............................................................................................ 11 Online marketing ........................................................................................................................................ 12 Off- Page optimization ............................................................................................................................ 12 On page optimization.............................................................................................................................. 12 SEARCH ENGINE OPTIMIZATION ............................................................................................................. 13 Off- Page optimization ........................................................................................................................ 13 On page optimization.......................................................................................................................... 14 Target Keywords for Jaipur ..................................................................................................................... 15 Popular keyword analysis ....................................................................................................................... 16 Social media marketing ............................................................................................................................... 22 Analytics ...................................................................................................................................................... 23

Introduction
Social Redirect has established itself as a premier resource for offering services in Software Development, Flash enabled applications, Web Design & Development, e-commerce applications, WEBSITE & SEM. Our expertise has spanned wide range of industries and corporations. We offer cost effective Multimedia projects, websites, logo designs and online advertising without compromising the quality and quantity. We have been collaborating with global IT service companies to outsource their jobs and IT projects. We deliver quality and excellence in services by providing sound technical support to customers. Services Branding and Promotions

Web Development

Logo Design Brochures Leaflets Posters Animated Flash Presentations Medical Animations E-learning / E-campus

Custom web application Drupal Joule Wordpress Magneto Zen carts E-commerce

Others

Domain registration Cloud Hosting Web hosting Static Website design Content Writing Search Engine Optimization
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Social Media Marketing

OBJECTIVES & GOALS


To increase sales and client base for real estate products of Jaipur Builders by stressing special attention on brand Jaipur property.

Target client base is Jaipur, top metropolitan cities like Mumbai, Delhi, & Chandigarh, and overseas where significant proportion of Indians reside like Dubai.

To build awareness of real estate projects of Jaipur through effective utilization of Offline & Online Marketing.

To create special brand image for Jaipur property and real estate products by competing leading metropolitan cities.

WEB DEVELOPMENT
Jaipur Builders require Web Content Management System (Dynamic Website) describing Group Information, products/Service. By going through the business profile of Jaipur Builders group, we are coming forward with the solution. Proposed website will have following Sitemap, functionalities and features.

Home Page About Jaipur Builders/Property Members Description of Each Company/Member Activities Upcoming Events Latest News Gallery Contact Us

Suggested domains
www.thejaipurproperty.com www.thejaipurbuilders.com www.jaipurbuildersgroup.com

System/Software requirements
1. Operating System: Linux (Recommended), or Windows 2008 with PHP Hosting Capabilities 2. Database: MySQL (Recommended) 3. Web Server: Apache (Recommended with Linux), IIS 7.0 with PHP support

Technologies and tools


1. PHP 2. Adobe Dreamweaver CS6 3. Adobe Photoshop CS6 4. MySQL 5. Apache

6. Wordpress 7. Other Tools: Open source codes depending upon the web page requirement

STRATEGIC MARKETING

Offline marketing
TV, RADIO & PRINT ADS

This is the primary and important components in offline marketing. This will give highest exposure in the industry, and it can help to reach people directly. Leading local Television Channels, newspapers & FM radio channels in selective metropolitan cities can be used to target specific markets/people for individual properties.

Billboards and outdoor ADVERTISING:

Though online marketing has got prominence in the contemporary world, traditional marketing techniques like billboards still influence people. We will target the appropriate places in leading metropolitan cities, for billboards, to reach the specific and niche target without compromising the limitations of budget.

Pamphlets and brochures:

It is pertinent enough to provide detailed colorful information, through quality and standard brochures, to potential buyers and real estate agents. We design and provide high quality promotional material by including relevant photographs and content in a well-structured manner, without compromising aesthetic look and feel.

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Trade Shows, Seminars and symoposiums:

Regular and active participation in trade shows receives significant exposure for the real estate products. We will plan and provide pertinent platforms in the trade shows happen in leading metropolitan cities. We will also host and provide all the necessary arrangements for conducting symposiums/seminars in the required cities.

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Online marketing
Off- Page optimization
This techniques which used to enable high ranking to web pages in the popular search engines like Google, Yahoo, Bing and popular directories. Other activities include directory submission, article submission and forum discussions.

Directory submission Blog Submission Social Book Marking Article Social Bookmarking Article Submission Google map

On page optimization
These strategies for search engine optimization that is done external to website to maximize its performance in the search engines by various activities. Some of the activities are as follows.

O Title Tag

O Meta Tagging

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O Heading Tag

O Content Optimization

O Internal Linking

O Keyword Analysis

O Google Sitemap Creation

O Writing robot.txt Files

SEARCH ENGINE OPTIMIZATION

Off- Page optimization

These techniques are used to enable high ranking to web pages in the popular search engines like Google, Yahoo, Bing and popular directories. Other activities include directory submission, article submission and forum discussions.

Directory submission Blog Submission Social Book Marking Article Social Bookmarking
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Article Submission Google map

On page optimization

These strategies, for search engine optimization that is done external to website to maximize its performance in the search engines by various activities. Some of the activities are as follows.

Title Tag

Meta Tagging

Heading Tag

Content Optimization

Internal Linking

Keyword Analysis

Google Sitemap Creation

Writing robot.txt Files

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Target Keywords for Jaipur

Real Estate Jaipur

Real Estate India

Plots in Jaipur

Property Jaipur

Property India

Commercial plots Jaipur

Residential plots Jaipur

Real estate apartments Jaipur

Apartments India

Houses for sale Jaipur

Houses for sale India

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Popular keyword analysis

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Social media marketing


Creating Facebook & Twitter pages. Posting regular updates, press releases and other interesting stuff related to real estate and property in Facebook & Twitter.

To increase the followers in Facebook & Twitter and to encourage their participation in Social Media through constant and interesting updates.

Target the audience in Jaipur & top metropolitan cities like Mumbai, Delhi, & Chandigarh, and overseas where significant proportion of Indians reside like Dubai, to accelerate sales of Real Estate products.

Posting designs and other promotional material relating to property. Building brand identity for Jaipur Builders by leveraging Social media channels like Facebook & Twitter.

Deploying dynamic strategies by observing & analyzing the performance of Facebook & Twitter pages through Social Media analytics.

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Analytics
Google Analytics Stat Counter Detailed Monthly Traffic Reports

Web reporting and analytics present detailed reports on visitors, customer segmentation, visitor loyalty, key indicators and other statistics of marketing intelligence.

Analytics give a clear picture of consumer behavior by recording the date of unique visitors, page views, repeat visitors, first-time visitors and impressions etc. We provide detailed analysis and reports based on statistics to increase your business outreach by pertinent suggestions, ideas and recommendations.

With going through Analytics, we study different paths of the traffic and provide detailed insights for the performance and potentiality of client website.

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