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Your Door to Recruiting Hispanic Franchisees

Hispanic Business Owners and Latino Entrepreneurs are driving the expansion of US Franchises in US, Mexico and other key Latin American countries. Boost your Franchise Sales and grow your system with Hispanic and Latino Franchisees

Franchises that advertise in (in the USA in Spanish) will now also have exposure and visibility in Mexico and key countries in Latin America through advertising in and strategic partnership with franchise associations throughout the Latin American region. It has never been a better time to build a strong regional presence with the fast growing US Hispanic and Latin American market.

Here are a few facts about the US Hispanic and Latin American markets:
US Hispanic Population stands at 55.4 million and growing 5X faster than general population Hispanic owned businesses -fastest growing segment of small businesses in US IFA Reports that the Latin American market, including Colombia and Panama, sizzles with U.S. franchisors read here Mexicos total population is 116 million and is growing at a rate of 1.07% with 78% living in urban areas read Country Fact Sheet: Mexico (Source: IFA) Mexico is involved in a total of 12 free trade agreements which support its free market economy and foreign trade; Mexicos main trade partner is the US . Mexico is among the top ten nations in franchise development, due to the number of concepts operating in the market, strong legal framework as well as support from the government to continue developing new business opportunities.

Trends about Hispanic and Latino entrepreneurs:

MassMutuals National Study, in collaboration with ALPFA, reveals that among US Hispanics, motivations to start their businesses were to pursue the American Dream, take control of their lives and support their families. o 79 percent of US Hispanics said they wanted to be their own boss vs. 57 percent of the general-market business owners. Although franchisors entering Latin America face the challenge of adapting to local tastes, franchising boom in Latin America is driving double-digit growth read here Franchises in Mexico now employ nearly half a million people and generate about 6 percent of the countrys total economic activity, according to the Mexican Franchising Association. 10 percent of the franchises operating Mexico are from the U.S. and the number of franchises and franchise concepts are growing every year, according to the Mexican Franchise Association. The National Franchise Program (PNF) promotes the development of franchise concepts in Mexico with the goal of increasing employment and investment in the country - read here.


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Why Partner with Us:

We have a unique approach to find your future Hispanic and Latino franchisees rather than waiting for them to find you: Our main lead generation portals to reach US Hispanics, Mexico and other key Latin American markets: o for Spanish-dominant and Spanish-preferred contacts in the US o for English-dominant and English-preferred contacts in the US o for Mexico and other key Latin American countries We have built strategic alliances with major Hispanic organizations and media across the country, including the California Hispanic Chamber of Commerce (CHCC) We have presence at the major franchise events and shows in the US and Mexico, among them: o The Franchise Expo South and West Coast Franchise Expo in the US o The International Fair of Franchises, which takes place annually in the World Trade Center in Mexico City, and has over 360 national and international exhibitors. We utilize ad dollars for Pay Per Click company specific campaigns with top search engines We feature your company in articles (Spanish and English) which then are distributed through our web properties in LinkedIn, facebook, and Twitter channels We feature your videos in our YouTube channels. o Example: Choice Hotels Commitment to Diversity We partner with Hispanic Market Advisors, one of the top Hispanic SEO companies, to assure top organic search placements for your listing We feature your company in blogs, newswires, articles, and interviews. o Example: Partners with Key Franchises to Offer Opportunities to Bilingual Hispanics We engage in high impact viral marketing efforts leveraging growth of social media We translate your franchise opportunity listing into Spanish and published in both languages

In the News:
Recruiting Latino Franchisees: Essential Tips for Franchisors (article) Latinos and Franchises: The Untapped Trillion-Dollar Market (article) Read exclusive interview by with Jose Torres founder of Best Franchises for Hispanics (interview) Franchise Times October 2011 : Page 89 (article)

For more information please call:

Jose Torres, Principal / Partner Hispanic Franchise Online Corp. Cell. 305-972-3014 Fax: 305-668-9332 Email: Website:


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