Listening. Monitoring. Learning.

DIY Social Media Seminar
July 22, 2009 | Madison, WI

First, a little about you.
How many of you are...
• responsible • responsible • developers? • (or

for marketing and/or brand management? for customer service and/or experience?

want to be) leaders in your organizations?

info@spreenkler.com

spreenkler.com

@spreenkler

What is Spreenkler?

How do we help companies?
Challenge organizations to be strategically creative about how they leverage social media.
• Listen • Monitor • Take

Action

info@spreenkler.com

spreenkler.com

@spreenkler

How do we help companies?
Research. Listen. Engage. Learn. Adjust.
• United

Performing Arts Fund: $9 Million Annual Fundraising Campaign Research Institute Foundation: Empower Kids With Diabetes

• Diabetes • Great

Lakes Constructivist Consortium: Unite Charter Schools Transit Authority: Educate Public On Transit Options Britannica: Rebuild Brand With Families, Students

• Regional

• Encyclopedia

info@spreenkler.com

spreenkler.com

@spreenkler

Leading Business Process and/or Custom RAD Engaging, Measuring, Learning Campaign/ Enterprise Tools Campaign/ Enterprise Level Monitoring, Learning Multi-Site Tools Multi-Site Tools Multi-Site Tools

SiteSpecific Tools

SiteSpecific Tools

SiteSpecific Tools

SiteSpecific Tools Listening, Reacting

Social Sites

Social Sites

Social Sites

Social Sites

Social Sites

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Every social site allows you to search.

info@spreenkler.com

spreenkler.com

@spreenkler

GoToWeb20.net
Find niche communities.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Site Specific Tools: Twitter
1. Search.Twitter.com 2. Tweetdeck: Categorize Conversations [tweetdeck.com] 3. Twitt(url)y: Top Links [twitturly.com] 4. Twendz: Conversations and Sentiment [twendz.com] 5. Tweetburner: Track Links You Share [tweetburner.com] 6. Monitter: Real-Time Monitor And Widget [monitter.com]

Site Specific Tools: Facebook
7. Lexicon: Searchable Database Of Wall Posts [facebook.com/lexicon]

info@spreenkler.com

spreenkler.com

@spreenkler

Search.Twitter.com

info@spreenkler.com

spreenkler.com

@spreenkler

Search.Twitter.com

info@spreenkler.com

spreenkler.com

@spreenkler

Tweetburner

info@spreenkler.com

spreenkler.com

@spreenkler

Lexicon

info@spreenkler.com

spreenkler.com

@spreenkler

Social site listening.
Blog, news, forum tools.
8. Google Alerts: Blog Monitoring [google.com/alerts] 9. Technorati: Blog Monitoring [technorati.com] 10. BoardReader: Forum Monitoring [boardreader.com]

info@spreenkler.com

spreenkler.com

@spreenkler

Google Alerts

info@spreenkler.com

spreenkler.com

@spreenkler

BoardReader

info@spreenkler.com

spreenkler.com

@spreenkler

Beyond specific social site tools.
See the bigger picture. Get smarter.

info@spreenkler.com

spreenkler.com

@spreenkler

Social site monitoring.
Multi-site tools.
11. Trendrr: Social And Digital Media Tracking [trendrr.com] 12. SocialRuler: Group Monitoring Collaboration [socialruler.com] 13. Jodange: Extracts Opinions To Understand Sentiment [jodange.com] 14. ScoutLabs: Real-Time Sentiment [scoutlabs.com] 15. BuzzDing: Monitor And Manage Your Brand [buzzding.com]

info@spreenkler.com

spreenkler.com

@spreenkler

Trendrr

info@spreenkler.com

spreenkler.com

@spreenkler

SocialRuler

info@spreenkler.com

spreenkler.com

@spreenkler

SocialRuler

info@spreenkler.com

spreenkler.com

@spreenkler

SocialRuler

info@spreenkler.com

spreenkler.com

@spreenkler

SocialRuler

info@spreenkler.com

spreenkler.com

@spreenkler

BuzzDing

info@spreenkler.com

spreenkler.com

@spreenkler

Strategic monitoring.
Campaign/Enterprise Solutions.
16. Shoutlet: Publish, Monitor and Measure-Tied Directly To Your Outreach Initiatives [shoutlet.com] 17. Radian6: Monitoring, Measurement, Layered Analytics [radian6.com] 18. TruCast: Strategic Brand Management [visibletechnologies.com] 19. Techrigy: Monitoring Including Geo-Location [techrigy.com] 20. Collective Intellect: Real-Time Market Intelligence From Analytics
[collectiveintellect.com]

21. Dow Jones Insight: Analyze Trends, Manage Risk, Engage With Who’s Writing About You And Your Industry [solutions.dowjones.com]

info@spreenkler.com

spreenkler.com

@spreenkler

Shoutlet

info@spreenkler.com

spreenkler.com

@spreenkler

Radian6

info@spreenkler.com

spreenkler.com

@spreenkler

Techrigy

info@spreenkler.com

spreenkler.com

@spreenkler

Beyond monitoring and engagement: Integrating social with business process.
How will companies emerge as leaders in the midst of chaos of millions of random conversations?

info@spreenkler.com

spreenkler.com

@spreenkler

Social business process.
Seamless social site conversations + value add engagement = leader.
• Imagine • This

this: Citibank opens incoming customer inquiries to every employee! is real: Zappos has 400+ employees interacting with customers on Twitter!

info@spreenkler.com

spreenkler.com

@spreenkler

Social media becomes social service.
First Name : John Middle Initial: Last Name: Smith Twitter ID: johnsmith
-John F. From Customer Service

How do I return my order back to Zappos?

Phone Number: (679) 879-9999 Address:

Forward

Resolved

Send

Sorry, you had to be at the event to see this:) Email me if you’d like to learn more about this: steve@spreenkler.com
City:

History: John Smith
6/24/09 1:35 AM EST

State:

Wisconsin

How do I return my order back to Zappos? -----------------------------------------------

Account Number:

Search Past Resolved

Trash Seleted Open # Selected

Account Name Source
Twitter Twitter Twitter Facebook

Order Number Subject
How do I return my order back to Zappos? I lost my Zappos Store Credit code; how do I get it?

Subject Time/ Date
6/26/09 12:31 PM EST 6/24/09 1:35 AM EST

Status
Active Active Unread Unread

Account Name
johnsmith kurokuroii Ariherzog Sam Saielsm

C.S. Rep
John F. Joan P.

34 76 83 91

I lost my Zappos Store Credit 6/24/09 1:35 AM EST code; how do I get it? When are funds transferred out of my PayPal account for my Zappos order?

Social media becomes custom to your needs.
TwitterLens.com: We created a custom monitoring tool in 2 weeks. We can do that for you!

Sorry, you had to be at the event to see this:) Email me if you’d like to learn more about this: steve@spreenkler.com

What’s next has been here for years!
Social conversation data becomes more useful (and more interesting) when the user interface and experience becomes more interactive!

WeFeelFine.org

info@spreenkler.com

spreenkler.com

@spreenkler

Thank you!

info@spreenkler.com

spreenkler.com

@spreenkler

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