Food Network Extreme Cuisine with Jeff Corwin Concept Boards 06.10.

09

16 West 22nd Street StreetYork, York, NY 10010 212.627.1900Copyright 2009. Click3x 16 West 22nd New New NY 10010 212.627.1900 Copyright 2009. Click3x

Food Network Extreme Cuisine with Jeff Corwin

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.10.09

Epic Journey
We discover in this spot that a culture and its food are inextricably linked. Jeff Corwin takes us on a magical journey trough amazing visuals: From a dress made of Chile peppers to a tower constructed of King Crabs. A central campfire will provide transitions to footage and we will conclude the spot by revealing that the whole event has taken place on a tabletop before transitioning neatly into the Food network logo

Food Network Extreme Cuisine with Jeff Corwin

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.10.09

A Paper Plate
In this engaging sequence we begin with a single empty plate and proceed to reveal one amazing scenario after the next forming and reforming with cutout paper shapes. The whole experience has a miniature sensibility, enhanced with extreme depth of field. The single round plate will finally transition to the Food Network logo

Food Network Extreme Cuisine with Jeff Corwin

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.10.09

Travel Journal
We take the viewer on a journey through the pages of Jeff Corwin’s travel Journal. This is not a literal ‘cut and paste’ journal but a reflection of the many cultures represented on his travels. We do this by way of texture and pattern; this allows the program footage to naturally play within areas formed by our texture collage. We pass from scene to scene, using page turns.

Food Network Extreme Cuisine with Jeff Corwin

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.10.09

Universal Wall
We gather together, food inspired poster art from around the world, representing each culture that Jeff has visited on his travels. We fly post them onto a generic wall and in a flickering light we pass from one poster to the next revealing footage from the show along the way. We end our journey at the Food Network logo.

Food Network Extreme Cuisine with Jeff Corwin

16 West 22nd Street New York, NY 10010 212.627.1900 Copyright 2009. Click3x

06.10.09

Around the World
In this fun, high-energy spot we follow Jeff Corwin on his Scooter as he travels past impossible environments, made up of part location and part food. Everything is out of scale and somewhat surreal. A series of pathways or highways create structural integrity and links to each environment. We end the spot by pulling back to reveal that whole entity is spherical and this will transition neatly into the Food Network logo.

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