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Sophie Nutt Magazine Advert Analysis Trash Talk Although this is an advert for a one off gig that

is being performed by Trash Talk in Brooklyn, it incorporates the minimalistic approach that I would like to portray in my magazine advert for Navy. The name of the artist Trash Talk is written in a font size that is considerably larger than the remaining text on the advert. It is also in a clear font that is placed at the center of the top of the advert, catching the audiences attention immediately as the first thing they look at in detail as the artist is relatively unknown amongst the broader audience, the artists name being highlighted as the most important element on the advert implies to the audience that this is important information and would lead them to be intrigued further. There is only one image used on the advert and this is the main image. This is an abstract image that initially appears to have no real connection to the advert or the artist, creating intrigue amongst the audience. However, star image is used as the artists peace sign logo (that is frequently seen on clothing with the artists name), creating a brand-like image that can be easily recognized by fans and potential audience. This image has a border/frame surrounding it to maximize simplicity, as it enhances the plain background on which the image is layered on top of because this can also be seen around the edges of the frame. This also avoids the text having to be layered over this image and creating a busy advert. Forward slashes are used to separate words, which also maximizes the minimalist approach amongst the clear and simple text, following the layout of the date as forward slashes are also used in this creating consistency. The black and white colour palette is the most simple palette that can be used, however this advert uses the colour black as the background layer instead of white, which would otherwise be typically used, and white is used for layers that are on the foreground. Using white against black allows all of the features to stand out as it does not conform to the conventional use of a black and white and catches the audiences eye as they pass. This colour scheme is simple yet powerful for the eye.

Sophie Nutt The Gorillaz Plastic Beach This advert by the Gorillaz is consistent with its artwork and digipak design due to the background layer and image being the same as that of the one used on the artwork design. This image is stretched to fill the entire surface of the advert and the text is simply layered as the foreground. By using the same image as that used on the artwork, the audience can make a connection between the two and will make it easier to identify if they are looking to purchase it. This also encourages the audience to see this image as a symbol for the album and, temporarily, for the artist too in the same way that a star image would be used. This advert uses a more complex colour palette and incorporates two different fonts within the advert, however the overall design is still fairly simplistic with two main layers making up the advert. Both the main image and the main header Gorillaz Plastic Beach have an abstract aspect to them and create an interesting aesthetic for the audience. The image relates to the title of the album as it reflects the Plastic Beach as an imaginative, abstract, and unordinary place. The font of the header also reflect the movement of the waves and beach, subtly making a connection. However, the title being Plastic Beach leads the audience to want to find out more about the album, as it first appears to have no relation to music and therefore the audience will look further into the album/listen to the tracks in an attempt to make this question. This abstract design reflects the genre of the music within the album as it is an abstract, electronic genre that is unconventional within its genre. Therefore, this advert subconsciously hints to the audience what the contents of the album is and attracts the target audience that would be attracted to this genre and approach to music. As a part of this abstract design, the colour palette is more diverse and complex than the typical three-colour palette used on the artwork for albums. The majority of colours used in this artwork are dark, with the exception of the bright orange used for the land in the image which is placed purposely in the center of the advert to attract the audiences attention to that center point. As the remaining shades appear darker, the text is consequently written in a white, bold, font to make it stand out as the foreground layer and further draw the attention of the audience to the most important piece of information.

Sophie Nutt Jay-Z The Blueprint 3 This is another relatively minimalist magazine advert that incorporates the artwork of the album as the main image in the magazine advert. The image is an assortment of musical objects, all in white to subtly blend in to the white backdrop of the advert which appears to be a white room. This white element of the colour palette creates the first layer to the advert and, although the assortment of objects is a busy collective, the white shade creates a neutral and minimalistic approach to the image as opposed to having a variety of colours alongside the objects. This image reflects the musicality of the album and suggests that the artist does not class this as just a rap album that some older audiences may assume, but is a musical masterpiece that had a lot of resources and musical input. It implies that Jay-Z feels these instruments are lost in the world of hip-hop and that these have been piled in the corner, put to one side, whereas Jay-Z rediscovers them in this album and makes it about making the music, rather than the promotional territory that comes with it. Red is another colour used within the colour palette for this advert and is particularly noticeable within the three lines painted across the advert, directly placed in the center. These three stripes create intrigue amongst the audience, as this is what draws the audiences attention to the image behind them and appear to be irrelevant to the image or the text on the advert. These three lines bare a connection to the album title Blueprint 3 and therefore represent the original number three being only three lines. This could imply to the audience that the album is reverting back to the original classics of hip-hop, which is the genre of the advert. These are subtly hinted at within the advert so the audience has a subconscious idea what to expect before they listen or look further. The text is in a simple, clear font and is black against the white background to appear dominant and bold. The artists name is printed at the top of the advert in a unique font to differentiate it from the sub-headings containing less important information. The date of release is written numerically with a full stop separating each set of numbers, continuing with the minimalist approach and style.