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about me

Education
PGDPD Strategic Design Management 2009 - 2011 National Institute of Design, Ahmedabad www.nid.edu B.Des Fashion and Lifestyle Accessories 2004 - 2008 National Institute of Fashion Technology, Bangalore www.niftindia.com

Work Experience
FRDC Pvt. Ltd. (Future Research Design Company), Associate Design Strategist Dec 2010 - July 2013 Dealing with clients very closely on various retail projects, leading the entire team for each project starting from the pitch phase till the implementation phase. site visits, client presentations and vendor management. Shoppers Stop, Bangalore, Unit Visual Merchandising Head August 2008 - May 2009 Research and prototyping of improved VM props and ideas, detailed management of vendors, departmental accounts and annual budget, conceptualization and supervision of in store VM implementation Arvind Brands Visual Merchandising Dec 2007 - May 2008 Clients : Excalibur and Flying Machine Graduation Project, NIFT Restore Solutions Visual Merchandising Nov 2006 Clients : Urban Yoga, Scullers, Coupon Mall Summer Internship, NIFT

Objective
Looking for a challenging position which enables me to exercise my learning and skills in its best approach

Internships

Skills
Design Research and Analysis, Branding and Positioning, Brand Strategy Creation, Service Design, Retail Innovation, Experiential Branding, Quick Concept generation, Business analysis & planning, Retail management & Visual merchandising, Problem solving from a systems approach Software Adobe photoshop, Adobe illustrator, Adobe Indesign, Corel Draw, Solidworks, MS office, Ableton Live (sound mixing)

Areas of interest
Service design, User Research, Branding and Positioning, Brand Strategy Creation, Experience Design, Design for Retail and Environment, stabilizing ideas for Entertainment business

Hobbies
Music Composition, Painting and sketching, Photography, Pet Grooming

Project brief - To design an Informal hangout space for interaction with tea
Space experience - Casual, economical ambience for quick tea and snacks Product - Premixed instant tea Location - Near teck parks, commercial spots on busy streets Target - Corporate employees, students.

Research topics covered


1. 2. 3. 4. 5. 6. Chai and its Story Understanding the brand, product and benefits, 5Ps Evolution of chai into instant tea concept with Lateral examples Study of the Existing retail formats with examples, Analyzing Competition Experience and observations at a chai galla, closer study Understanding the Consumer Journey

Making Chai

The 5 Ps
Product
History Process Associations (Emotional and cultural) Benefits and properties SWOT analysis Range Extensions

Price
Based on quantity Menu decisions Target market

Players
Competitors National International Case studies Criteria Acceptance Key ingredients

Place
Location Proximity to corporate offices Speed across city Physical space available

People
Customers Needs Lifestyle Aspirations Expectations Behaviour Pain points
BOILING WATER ADDING MILK

ADDING SUGAR

ADDING SPICES/ HERBS

Paper cups

Glass tumblers

Borosil cups

CONVINIENT For short breaks from work

STANDARDIZED Quality

AUTHENTICITY OF FLAVOURS Family tradition

NO STRAINING

STRAINING

SERVING STYLE

Product Range Optional: Must have: Ice Tea Ginger Elaichi Masala Green Tea Herbal Tea Black Tea Lemon Tea

SAVES TIME Instantly consumable

VARIETY In choice of chai

Benefits of Premixed Tea


STIMULANT For breaks at work ORIGINALITY OF Family tradition

HYGIENIC

Since no need for utensils to brew with tea and milk

How much of the process do we need to display? Which part is important for the customers?

GOOD FOR HEALTH Sore throat and dullness

NO ARTIFICIAL ADDITIVES

NOSTALGIA, EVERYWHERE, TRADITIONAL NOSTALGIA, EVERYWHERE, TRADITIONAL

Study of a Chai Galla & its consumer CHAI GALLA CHAI GALLA

Comparative study chai Gallas


LIKES Getaway from work,Time and money saver, Informal Environment, Encourages conversations, Associated with fun,No artificial additives

Organized tea/coffe chains


LIKES Branded image,Hygienic,Good ambience & HR, Standard product quality & service, Travel friendly, Strong youth orientation, Pan India presence, Added merchandise, Aspirational

DISLIKES Hygiene quotient, Not comfortable for all,Varying quality and taste, Open to weather, pollution, noise

DISLIKES Requires time to be spent, Parking is required, No unique identity,Perceived as expensive,Too many players in the market

Consumer Categories

Primary-Corporates Secondary-Workers/drivers & students

Talk, smoke, Think !

Prefer Male shopkeeper, as women take longer time to return change

Hangout zone where people get updates I dont go to GALLA as I dont smoke

Less Consumption, More COMMUNICATION

Elements of a Chai Galla (Associations & Accompaniments)

Emotional connect
Personalization by use of owner/individuals name who sits in the shop

Corporate Space Requirements


Overbooked & unavailable meeting rooms Seeking a casual environment for a casual discussion to change air. For. Eg status report, team weekly meet, Group needing a neat space for short cake cuttings, celebrations due to noise issues

Why do people come here?


Lack of Personal space inside office (phone/physically) Peer Tag along Need to smoke (prohibited in premises)

Service Development
Charging points,Providing notebooks and pen Space to invite group events

Understanding Consumer Journey & the experiences


Probable mix of an aspired brand

ATTRACTION

ASSESSMENT

EXPLORATION

BRAND RECONNECT

Suresh

A"rac&on
Facade

Assessment
Check menu

Explora&on
Collec&ng order
Service s&muli

Brand Re-connect

Branding, out store elements, store image

Create interest, informa&on

Consump&on
Product Interac&on

Payment
Service ease

Store Entrance
& feel, visibility

Decision making
Placing order
Sta interac&on

Observe

1st Impression of Look

Crea&ng interest & inspira&on, enhancing the 1st impression

Exit

Brand Recall

Discuss

Service Support

Consumer journey

Probable mix of an aspired brand

Brand

Positioning the Brand

Elements, Associations & Mood boards for each category 4 Keywords

WHAT IS HERITAGE?
NAME & IDENTITY ATTIRE PRODUCTS INTERIORS SERVING METHOD

WHAT IS CONTEMPORARY?
WHAT IS CONTEMPORARY? WHAT WHAT IS CONTEMPORARY? IS CONTEMPORARY? WHAT IS CONTEMPORARY?
NAME AND NAME AND NAME AND NAME AND IDENTITY IDENTITY IDENTITY IDENTITY

WHAT IS UBIQUITOUS?
NAME & IDENTITY ATTIRE PRODUCTS INTERIORS SERVING METHOD

WHAT IS NICHE?
NAME & IDENTITY ATTIRE PRODUCTS INTERIORS SERVING METHOD

NAME & IDENTITY ATTIRE

ATTIRE ATTIRE ATTIRE ATTIRE

PRODUCTS PRODUCTS PRODUCTS PRODUCTS

PRODUCTS INTERIORS SERVING METHOD

INTERIORS INTERIORS INTERIORS INTERIORS

SERVING SERVING SERVING SERVING METHODOLOGY METHODOLOGY METHODOLOGY METHODOLOGY

Legacy
Traditional

Iconic

Culture
Landmark

Consistency

Youthful

Bright

Nostalgia
Strong Recall

Rooted

Happening

Trendy Image conscious


Socialising

Aspirational
With the times!

Next door

Accessible

Economic

Comfort level Variety

Familiar

Ambience

Stylish

Elite

Luxury Sheek

Inspirational
Polished

Authenticity Belongingness

Gossip

Media savvy attitude!

Store keepers name Convenience Everywhere

GarnishedExclusives

Aspirational

Positioning the Brand Plotting the brand on the graph with respect to the four categories Resolving the percentage combination of the brand elements

Explaining the Heritage aspect of the brand


Legacy
Over of tea in Mumbai
Some

of Hasmukhrai and Co.

77 years

Acknowledged master tea blenders

memorable

and powerful

Expertise

advertisements over the years

Proud

history

Trusted name
associated

consistency Original recipes and authenticity quality of product


Heritage (20%) + Contemporary (80%)

Hallmark in

Synonymous with a perfect choice for discerning tea drinkers

Explaining the Contemporary aspect of the brand


Popular Modern

Associations and local character Bombay Layering with contrast

packaging

flavours

Lightng/ Flooring/ Facade Architectural Elements

Design and style

Branding

Refreshing for Hygiene standards

office breaks
Add

Visual Merchandising

Dispensing, snacks, services

hot water

HERITAGE + CONTEMPORARY
Instore Communications Highlight recipe Texture/ Color Tie-up with corporates Space functionality Orders and take-away For quick office breaks

Convenience Consistent
and standardised quality

Time efficient Refreshing

Authenticity

Heritage (20%) + Contemporary (80%)

Proposed Material Board for the new image Branding and collaterals

Material Palette

Core Material/Colour Palette

Core exterior elements

Peripheral graphics

Core furniture palette

Peripheral lighting

Peripheral Service ware

Branding & Collaterals

Brief: To come up with a distinguished unique USP for the brand, which embodies the brand character, leading to the creation of a Unique Retail experience reinforcing the Target Consumer needs, trends and industry scenario. Brand Mission - To bring Art & crafts in modern homes, with an Indian Soul.

Required Retail Formats


Exclusive-Store Pop up-Store SIS
MALHAR started in 2010 by Sneha. Brand name came from her sons name Malhar. At present Malhar store is operating at Vivacity mall in Thane, Mumbai. Malhar philosophy Art in Modern homes with an Indian Soul. Easy to Appreciate, valuable art in affordable prices as your home adornments.

High Street/ Residential Area/ Commercial Area

In Mall Inside Brand Store

In Mall Inside Brand Store

Range Of Malhar Product range Product of Malhar


1%1% 4% 25% 21% Wall Dcor Figurines
Animal Artifacts

800-1200 Sq.ft.

100 Sq.ft.

300 Sq.ft.

Wall Decor, Figurines, Animal Artifacts, Utility,T lights, Hanging Decor, Pots & Planters. Seasonal- T Lights & Wall Arts.

Wall Decor, Figurines, Animal Artifacts, Utility,T lights, Hanging Decor, Pots & Planters. Seasonal- T Lights & Wall Arts.

Wall Decor, Figurines, Animal Artifacts, Utility, Hanging Decor, Seasonal- T Lights & Wall Arts.

T-Light-Lamps Utility 22%


Hanging Dcor

26%

Vases,Pots & Planters

Product Strengths - Craftsmanship & Design Language: Craft originated and re-designed with contemporary feel for todays modern homes - Product Range: The versatile product range of the Malhar products - Life Style Driven: Each product is part and created around a certain lifestyle/ theme.

Brief: To come up with a distinguished unique USP for the brand, which embodies the brand character, leading to the creation of a Unique Retail experience reinforcing the Target Consumer needs, trends and industry scenario. Brand Mission - To bring Art & crafts in modern homes, with an Indian Soul.

Luxury

Product Positioning Note: Analyzing the product attributes by plotting positions of competition brands in the graph with respect to Malhars product reference. Oppurtunity Mapping Store design - Efficient Zoning Signature Element - Lighting, Ceiing etc Fixture & Display - Flexible, easy to move, Services & Experiences Instore Communication - Legacy Packaging System Staff Attire

Ethnic

Contemporary

Analogous product universe Brands that are product comparable to Malhar

Value

Analyzing Competition Comparison The strengths of Malhar

Soul of Malhar Finding The Character of the brand Exercise

Finding The Character & Strength of Malhar Summarizing the overall score on the 6 parameters for Malhar

STRENGTHS

- GOOD EARTH - CIE - CAUVERY

- FAB INDIA - BOMBAY STORE - GARVI GURJARI

- MALHAR

Contemporary products with an Indian touch, Eye for detailing & Craftsmanship, At an affordable price.

Marking competition Brands on 6 Parameters of Indian Origin, Authenticity, Craftsmanship, Simplicity, Affordability & Eclecticism On the scale of 1 10 to understand their character and strength.

Contemporary products with an Indian touch I Detail & Cra7smanship I At an aordable price

Consumer Archetypes

What they want, when they shop, their display approach

Mastering the Experience: What Visitors Want

Authority: A sense of control of the environment Stimulation: The thrill of seeking something new and unexpected Temptation: The desire to be seduced by an idea;drawn into the experience Revelation: The ability to discover how a product will be used and fit into their lifestyle Magnitude: A range of choices beyond expectation Ease: Feeling at ease in the environment;a general sense of rightness

Price Driven
Self browse Price point display Needs suggestions and guidance Updates on next Sales and promotions Service Vouchers, coupons

Double earning families


Habitual & Loyal

Single Professionals Need based

Expats, NRIs Hobby/Collection

Emotion Driven
Definite needs Quick Browse Interesting display Cross merchandise Suggestion Quick Billing Quality Service Large Families Seasonal/ Discount driven Organisations Corporate Gifts Students Impulse

Consumer Archetypes

What they want, when they shop, their display approach

Dedicated spaces for display of artefacts at homes and offices

Consumers are getting exposed to high end products and services due to extensive travelling, knowing various people & cultures, developing classier & exclusive taste and gradual upgrading of lifestyles with peer inspiration.

Positioning the Brand Plotting the brand on the graph with respect to the four categories

This graph is plotted to understand the position of various home dcor brands Indian & International. With respect to its identity, communication & perception In the market

New Brand Positioning

Niche

Things weve learned along the way. Maslows hierarchy of needs


Peak Experiences Self Actualization Aesthetic needs Symmetry Order Beauty Cognitive needs Knowledge Understanding Novelty Esteem needs Competence Approval Recognition Belongingness and love needs Comfort Security Freedom from fear

Ethnic

Contemporary

Safety needs Comfort Security Freedom from fear Physiological needs Food water Oxygen

State Emporiums, Single Craft Product Stores

Mass

Temporary Art Bazaars, Craft Melas, Souvenir shops, Furniture Stores, Local Emporiums

Proposed Material Board for the new image Branding and collaterals

Environment Attributes

Contemporary

Finishes and Detailing

Premium back Wall texture

Gondola
wood finish

Materials base:
Slat wall
Laminate

Wall fixture front

Wood - MDF, Laminate Accentuate: Upholstry, Acrylic, MDF shelves, Korian, Glass, Wall Panels, Finishes, Metal, Stell with different finishes, Jalli work

Slat wall Laminate

wall fixture frame

Flooring

With some Indian touch

A Zoning strategy was created based on the concept illustrated below.


Elements were taken from the activities based on real life scenarios were moulded according to the concept-story and plotted in the layout, keeping in mind the crowd flow and engagement zones.

favourite thing Picking elements from her lifestyle


MP

enirs & Zoning Layout Morning - Evening,Journey covering one of her fun days, My beloved souv s

CASUAL WEAR
BASIC COLLECTION
MP

ACCESSSORIES
JEANS DENIMWEAR

PARTY WEAR

STORAGE room

The Movie of my life Me & my busy world. So many places to be, so many faces to see. My luck, my stardom awaits me. The best time of my life is here,I do it the STAR way

Concept

Dj mix table
PARTY WEAR New Arrivals CASH COUNTER

karaoke
CHANGING ROOM
MP

MP

MP

CASUAL WEAR ACCESSSORIES

Evening out
PARTY WEAR

Dress up time!
MP

Fan wall

Behaviour & Lifestyle Analysis -Involve friends opinions with shopping and decisions - Stylists Themselves -Early Realization of Responsibilities - Identity Creation (Adopted Differentiation) -More Aware & Reactive -The youth in India hold a Dual cultural passport -Dressing up with the girls is EMOTIONAL & always remains a NOSTALGIA

Personality

Place

Attire

Competition & Benchmark brands

Feminine, Glamorous & Eclectic, Girly, Basic & Essential

Packaging System Development for Malhar


A packaging system with three different conducts was developed to flatter the Malhar product variety converting into a physical brand extension, using Kraft Paper & gifting to blend with the earthy store concept of the brand.

Packaging Concept: The Art of Gifting Philosophy:


The manner of giving is worth more than the gift. Giving liberates the soul of the giver. Gifting is not a duty but a privilege. Affection grows by giving.

Paper used for packaging


Use of Environment Friendly KRAFT PAPER Why? Encourage use of Recycled material, Completely Biodegradable, Cost Effective Provides a neutral base for all creative packaging Looks Classy and Interesting

Freestyle Wrapping Wrapping Paper & Rope For products that are difficult to contain in a box

Brand Ribbon with Logo and Colour scheme

Jute rope in natural color or orange

Wrapping paper with Imprints of Malhar products

Kraft paper with bubble wrap

Packaging System Development for Malhar


A packaging system with three different conducts was developed to flatter the Malhar product variety converting into a physical brand extension, using Kraft Paper & gifting to blend with the earthy store concept of the brand.

2 3

Regular
Stamped branded strip, Added element Use of a branded strip over the packaged box to add a slight character, Not to overdo

Seal the strip with a wax seal

Existing box of the product

Premium
Premium Treatment on regular materials. Using existing cardboard boxes of the product and personalize according to the event and person (Giftee)

Tags with Branding

Laces & Ribbons

Staff Attire: Hierarchical attire was designed for the brand keeping the store design concept in mind with an intention to extend the brands physical branding unit, also helping the brand establish certain uniformity at the store level.

Concept: SHOOTING STAR

Hierarchical Staff Attire - Design Directions Sale Staff & Store Manager
Smart Casuals To match the subject of the store Not to out fashion the fashion line of the brand Make it chic but not posh, keep it approachable Get inspired from the brand merchandise styles Keep it comfortable and young Dressy and Chic, To mark as an Aspirational Lifestyle Brand Minimal Accessories Add Signature Brand Element in the Design, Inspired from the Store or Brand, To have a common element to denote the brand presence & communication, Accessory/tag/badge

Starry Casuals: Shooting Stars Continuing path of a star from the bottom to top Top White top with Shooting lines and logo Bottom Turquoise knee length pants

Store Manager

Starry hair clips

Black Blazer

Pink Scarf

Pink Belt

Black Ballerinas

Can wear a variation of T shirt design. Addition of a blazer to make it classy With pink Scarf

Staff Attire: Hierarchical attire was designed for the brand keeping the store design concept in mind with an intention to extend the brands physical branding unit, also helping the brand establish certain uniformity at the store level.

Chunky Casuals Plain T shirt with pink rivets. Pink rivets keeps it playful and girlie, not very serious

Store Manager

Detachable Peter Pan Collar

Black blazer to add a touch of seniority With the peter pan collar Miss Pink dog tag to hang from pockets Black Ballerinas

Jumpsuits

Starry headband

Black Ballerinas

Pink Belt

Staff Attire: Hierarchical attire was designed for the front end staff (hosts & hostesses) of the marketing office keeping the brand essence in mind which also extends as its physical branding unit.

Crimson Blouse

Polyester

Pearl Studs & Plain Chain Crimson Tie

Fabric Swatch Blouse Color Palette

Front Half Sleeve

Back Brand Badge

Full White Shirt

Brand Badge Name Plate Name Plate Front 3/4 Sleeve

Back

Grey Saree with Golden border Black Formal Shoes COMPLETE LOOK CORE APPAREL ACCESSORIES COMPLETE LOOK CORE APPAREL

Black Formal Shoes ACCESSORIES

Polyviscose

Crimson Scarf Half White Shirt Brand Badge

Crimson Scarf Half White Shirt

Fabric Swatch Suit Color Palette

Brand Badge

Charcoal Grey Trenchcoat

Name Plate

Name Plate

Charcoal Grey Formal Trouser Black Formal Shoes

Charcoal Grey Formal Skirt Suit

Black Formal Shoes

COMPLETE LOOK

CORE APPAREL

ACCESSORIES

COMPLETE LOOK

CORE APPAREL

ACCESSORIES

BRIEF: To create a Signage manual for the luxury & mid-range/budget segment of all Mantri Properties. (Head office & Marketing office / construction site) and a complete on-site experience that helps orient the visitors & future owners inside the existing and upcoming Mantri properties from the entrance till the Departure

Signage Anatomy

Promotional Signages / marketing the brand

Site Balloon

Site Branding on corrugated Sheet

Unipole Outdoor Signage

Promotional van

Road Direction Signs

Construction Site Safety Signages

Construction site Project Information Fixtures (Flexible & Detachable)

Brief: A range of services were designed for the various brands after having a comprehensive study done on their respective consumer behaviour, needs, though process etc. Also keeping in mind the aspired forthcoming image of the brand.

Tweet Mirror (Instant Feedback)

Fragrance Strips (Emotional Brand Extensions)

In store photo booth or photographic mirror. The age of facebook, photo sharing practice, conscious of how we look in a photograph

Small fragrance papers to beautify the shopping bag and the entire shopping experience

Denim Studio (Personalized denim production)

Info-graphics and communication

Self designed stylized pairs at cheaper rates than brands, Unique, self defining identity.

Assistance in the form of Information basic saree draping, various denim fits etc Providing help for trial when enquired.

Brief: A range of services were designed for the various brands after having a comprehensive study done on their respective consumer behaviour, needs, though process etc. Also keeping in mind the aspired forthcoming image of the brand.

Annual Service Calender

Planning services and events throughout the year as the brand grows, according to its implementation feasibility, launch promo requirement and crowd pull.

Gifting Calendar Services,Reminding and gifting

Customized Money clips or fabric files of lesser value


to provide organized change & bills back for the customer

Gift wrapping corner

Branded & Reusable, Helps in brand resonation Solves messy and impolite way of giving back change, bills

Brief: A range of services were designed for the various brands after having a comprehensive study done on their respective consumer behaviour, needs, though process etc. Also keeping in mind the aspired forthcoming image of the brand.

Cube Fabric swatches (Workstation)

Usual Swatch books

Business Card (Fabric embedded)

Felt Wall Wall (Transition) (transi+on) Felt

Explore all your senses with fabric

End Product Corner

Detachable fabric bag for heavy purchase

Packaging Design

Tactile

Visual

Smell

Hearing Paper carry bag with see through fabric at the bottom, an extension of the business card

Brief: A range of services were designed for the various brands after having a comprehensive study done on their respective consumer behaviour, needs, though process etc. Also keeping in mind the aspired forthcoming image of the brand.

GIVE & TAKE: GOSSIP CORNER To use the TYPICAL Gossip Gesture

FEEDBACK BUTTON For better brand recall and excitement factor A large PINK BUZZER on the wall with a Sound clip for consumers to press while exiting

With a large EAR & pair of LIPS on the wall, You can record your GOSSIP STORY and hear what others have shared

Styling Tips & Tweet Mirror

KARAOKE CORNER Inspired by the Target Group Lifestyle and preference

BRIEF: To create a Signage manual for the luxury & mid-range/budget segment of all Mantri Properties. (Head office & Marketing office / construction site ) and a complete on-site experience that helps orient the visitors & future owners inside the existing and upcoming Mantri properties from the Entrance till the Departure

Tower Branding

Souvenir - Children

Giveaway- At enquiry Branded Leather Folder Official give away with all the necessary documents Convenient storage and browsing Provides brand recall

Music Marketing Office - Ambient Instrumentals

Flute & Santoor - Morning & Afternoon, Saxophone, Piano Classics - Evening

Souvenir - Premium & Existing Clients

Fragrance Marketing Office

MANDARIN + YLANG YLANG

Syntropy = Synergy + Tropism

Crematoriums were taken as a topic to review. Study of its kinds and functions were carried out to notice the various circumstances and limitations the process withstands. Post study, oppurtunity mapping of the cremation industry was done to come up with solutions, which were demostrated with an impactful installation.

Open air cremation Harmful effects of the process, bulk wastage of wood, no way to control the gas coming out of the burning corpse, and water pollution through emersion of the corpse remains..

Electric cremation Eco friendly measure provided by the government but less use due to its horryfying mechanized look and religious beliefs.

Conceptualizing the solution

SOLUTION: Open Electric Cremation: A new system of cremation was proposed merging both the existing processes together. Also keeping the cultural elements intact considering the sensitivity of the entire topic and making it less harmful environmentally. Details: The bodies to be burnt in closed chambers in the open with tall chimneys. Govt to ban the use of wood for cremation with support of religious heads. CNG and electric based cremations is safer, less pollutant, cheaper and clean system hence to be popularized.

Installation to demonstrate the new and improved system

Service Design

Here we were required to understand a service and a product in a broad sense with respect to its differences. As an outcome of this module a self sustaining campus based service was created for the benefit of the students.

Kamm Tamaam, is a campus based service at NID that organizes , designs and conducts innovative user researches for students with the involvement of the designer. The core offering of our service is to design research methodologies for students as a part of their classroom projects. Process

Official give away with all the necessary documents Convenient storage and browsing Provides brand recall

Promotional Strategy
Since a user research service related to management seems like a rather formal business, a promotional strategy was planned with a theme tapori i.e. indian gangster to increase its approchability and interest.

Service Design

Here we were required to understand a service and a product in a broad sense with respect to its differences. As an outcome of this module a self sustaining campus based service was created for the benefit of the students.

Scenario Building Scenarions were created based on real simple day to day problems faced by a student to understand the kind of glitches and stuck ups in an individuals life which can lead to academic inefficiency,

Execution and Evaluation Pilot testing was done to validate and evaluate the service on some of the students of the campus.After looking at the clients project, the requirements were identified and accordingly an innovative user research methodology was deviced which involved developing a questionare through storytelling. This was done to refrain the user from manipulation and also to identify insights easily.
There was a rumour the gang was going for a movie, I _________ Was wai6ng for a call for someone to invite me will enquire myself about the movie from them Kept my evening free for the movie Will join them anyway SINCE_______________ I look into my cupboard and pull out what ever is right in front I have already arranged matching clothes for the evening in advance I had to try on 3 dierent clothes before I could decide I called someone to pick an aCre for me SINCE_______________ AEer changing into my clothes I looked into the mirror I_______ Didnt look into the mirror at all Wished I was thinner/taller/fairer looked good Looked to check if everything is ne SINCE_______________

System thinking & Design


Several classroom projects were executed which offered us the eye to look at design from a macro level,to identify problems and create simple yet effective solutions which would bring in a quantum change for the entire system.

Objective: Quantum growth through product innovation. Product: Nail polish Product mapping
A graphic representation of the ways people perceive products, in terms of underlying attributes

Direct as well as related concerns were identified and represented

Issues

System thinking & Design


Several classroom projects were executed which offered us the eye to look at design from a macro level,to identify problems and create simple yet effective solutions which would bring in a quantum change for the entire system.

Strategy for growth - Expanding market share Nail paint Pen/Nail paint remover dispenser
Potential segment -Frequent nail paint users who want to save time -Potential nail paint users who avoided because of time consumption -People who are not expert nail paint applicators Benefits
Saves time Longievity Less wastage Portability Easy to express

Product Intervention

Product Intervention
Its a nail paint applicator in a pen like format for easy navigation and application

Easy application & Navigation

Healthy Nails
Potential segment -People not into cosmetics -Regular users for revitalizing nails Benefits
Stronger nails Brighter nails Faster nail growth Pen

Nail Stainer
Potential segment -People with traditional/religious values -People who like using natural cosmetics -People who are allergic Benefits
Natural Anti-allergic Does not chip

Nail paint applicator like format Easy navigation and application

No coating

Brief: Redesign the Multimedia Lab into an experiential space which allows showcasing new age technology and products developed with engaging Multisensory Interaction for onlookers and enthusiasts. Objective: Not a Lab but, A Technology Forward Experience Zone

The Reasoning & Intention


-Constantly thinking about the FUTURE -Vision of FUSING the Physical world with the digital world through mobile & imaging technology -Ambition to FOSTER INNOVATION -Novel ways of using CONNECTIONS to Enhance lives
Function of a Multimedia Lab? Expanding the Purpose of The Space

Work on -Novel Imaging Technologies -Spatial Audio Technologies

-Display -Rationalize -Use & Interaction

Opportunities
Display & Information Display innovations and products with all relevant equipment and digital content. Mounts/tables to place equipments and other products Interaction by visitors with products and information Feedback Generation Generation of feedback and its storage to access it by others. Should be new and innovative- using tangible methods and digital intervention. Look And Feel High end imaging lab Bright and dynamic reflecting a state of the art facility Display area and a working area with workstations

SPACE Attributes & Reference

Fluid

Bright

Minimal

Inviting

Crisp

Clutter Free

Brief: Redesign the Multimedia Lab into an experiential space which allows showcasing new age technology and products developed with engaging Multisensory Interaction for onlookers and enthusiasts. Objective: Not a Lab but, A Technology Forward Experience Zone

Concept PIXELS
The pixel is the basic element of an image -Simple and flexible -Easily extendable to 3D and 2D forms
-Easily relatable

PIXEL Space elements

-Goes well with the Nokia Lumia Theme

Zoning Layout

Ceiling & Wall graphics /hanging installations

Mounts/Seating / installation ideas (Rubix cube)

Using a Kinect sensor to create interactive Wall projections and displays Exhibition Lighting to distinguish the space

3D renders and Implementation pictures

Gesture based interaction