CorelDRAW Help

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September 2012

the entrepreneurial magazine for CorelDRAW® users worldwide

INSIDE:
● CorelDRAW X6 Part 7: Website Creator ● Attract and Repel Tools ● Going Mobile ● Lasering an Acrylic Award ● Heat-Applied Graphics 3: Resources

Cover Art by Vinnie Ciccia pg. 18 Published for the Association of CorelDRAW® Professionals (ACDRP) / www.coreldrawhelp.com
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Inside

SEPTEMBER 2012

EDITOR / PUBLISHER – Michael R. Neer mikeneer@coreldrawhelp.com GRAPHICS – John Mise ADVERTISING – John McDaniel II jhmcdaniel2@coreldrawhelp.com 602-502-2717 OFFICES Membership & Publishing offices located at: 4549 N. Glenn, Suite 110, Fresno, CA 93704 800-276-8428, 559-276-8494 Fax 559-222-1390 www.CorelDRAWHelp.com mikeneer@coreldrawhelp.com
Subscriptions: Free to qualified individuals and businesses. Send change of address to the above. ACDRP Membership: Basic $90/yr.; Premium $240/yr. See the website for details. Advertising: Request a Media Guide or download it from www.CorelDRAWHelp.com. Writers: CorelDRAWHelp accepts articles from industry experts. Email publisher for details. © Copyright 2012 by ACDRP. All Rights Reserved.

By Mike Neer, Publisher

Finding Balance

Today is the Autumn Equinox. It is the balancing point between day and night, between summer and autumn. The amount of daylight is equal to the amount of darkness. We see this balance in nature all the time. Everything comes around to balance – eventually. Even if the drought hits for a while, it eventually will rain. This makes me think that balance is also supremely important in our graphics work, in our businesses, and in our lives. Let’s take a look at how we find balance. In graphics When we use CorelDRAW graphics, it’s important to balance the white space and the text, to balance the colors so they complement each other, to balance placement of images on a page, and so on. Without balance, our graphics look a bit off; something is not quite right. It’s as if balance is pleasing to the eye, and the absence of balance is unsettling. (Now I admit, sometimes the intent of a graphics piece is to create that unsettling feeling – and we can use unbalanced elements to achieve that effect!) But on the whole, most graphics aim for balance. In business Most of us run our own businesses to make money with CorelDRAW graphics. What do we balance there? Obviously, we have to balance spending and earning! Do

we buy new equipment? Or market for new accounts? We have to do both – and keep them balanced. We also have to balance our work and our play – so that our time is used most wisely. Do we do the urgent tasks first? Or the important tasks first? They aren’t always the same. How do we balance our time? Often, we are faced with routine work to keep the business running, and that seems to be counter-productive to being creative. There is research that shows a good routine actually allows for more creativity, if we stay rested inside. In our lives Balance is even more important at home and in our relationships. If we are always giving to others, then we eventually burnout. If we are always taking from others, then we constantly create drama. On a bigger level, how much do we do for our self and well-being, and how much do we give back to the community? Are we self-reliant individualists? Or esteemed members of a community? We have to be both, I believe. Balance is never a finished state that we can say we achieved. It’s an ongoing process. Now at this season of the year, let us re-dedicate ourselves to monitoring our graphics, our businesses, and our lives to find more balance. I believe the constant returning to the state of balance is the key to real success in every aspect of our lives.

Published by Association of CorelDRAW® Professionals President: John H. McDaniel Vice President: Judith McDaniel Executive Director: Michael R. Neer
ACDRP Corporate Office: Philomath, OR

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c o m / c o r e l d r a w h e l p • s a l e s @ e p i l o g l a s e r.WE APPRECIATE YOU! Our loyal customers. co-workers. our product and our commitment to provide our customers with the best machinery and after-sale resources available. w w w. Epilog Laser would like to take a moment to thank our loyal customers. SPONSORS CONTENTS BACK NEXT FULL SCREEN 4 . As we approach our 25th anniversary in 2013. e p i l o g l a s e r. and associates As the recent recipient of the 2012 North American Customer Value Enhancement Award from Frost & Sullivan. c o m • 888-437-4564 CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. we would like to express our gratitude to all of those who helped make the past two and a half decades a remarkable journey for us. employees and associates who have helped us achieve this honor. For over 20 years we have been designing and manufacturing the highest-quality laser engraving. We take pride in our company. cutting and marking systems for thousands of customers worldwide.

Corel Corp. 5 .CorelDRAW® Help LEARN! APPLY! GROW! 13 Inside Laser: Lasering an Acrylic Award by Jeff McDaniel CONTENTS September 2012 SPONSOR INDEX Click “Web” to go to sponsor’s website. Epilog Laser Corp. Lepper Inc. Talking Trash. Mise 17 Making Money with CDR: Heat-Applied Graphics -Resources by John McDaniel 35 Traveling Tidbits: Showtime. Click “Ad” to go to the ad in this issue. Magazine Sponsors Online Expo Sponsors Conde Inc. and Sedona by Otis Veteto DEPARTMENTS 3 Inside: Finding Balance 6 Graphics News Wire Product News Headlines 25 Logo-Links 31 Product Focus: Holiday Products SPONSORS CorelDRAW Help ® 33 GNN Network 33 Marketplace 34 Contributing Writers CONTENTS BACK NEXT FULL SCREEN September 2012 Click ads to go directly to advertiser’s web site. Wings. Gravograph Identification Plates John E. Clicking the ad itself will go to website. Johnson Plastics LaserBuzz LaserSketch Paramount Services Inc. RB Fabrication Rowmark Inc. Topmost World Trotec Laser Universal Laser Systems Logo-Links Logo-Links Web Web Web Ad Web Web Web Web Web Ad Web Web Web Web Web Web Ad Ad 19 Getting Ahead: Going Mobile: Taking Your Business on the Road by Deborah Sexton 7 Special Report: CorelDRAW’s New X6: Part 7 -Corel Website Creator by John McDaniel 27 Sponsored Article: Create a Vignette in CorelDRAW by Epilog Laser Imprintqables Warehouse Web Web Web Ad 30 Marketing Secrets: It’s Time to Get Busy! by Donna Gray 11 CorelDRAW Tips: Attract & Repel Tools (X6) by John W.

SPONSORS Calendar (Web Link) CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site.CorelDRAW® Help Product News Headlines: GRAPHICS NEWS WIRE September 2012 NEWS DETAILS (Click Here) ● Conde adds SubliWrap Vinyl Skins for iPhone 4/4S ● Transfer Express offers CADPRINTZ digital transfers for nylon ● Imprintables Warehouse offers new QuickPrint Sub-Block Print & Cut Material ● Great Dane Graphics adds new Occupations Stock Art ● Laserbits supports two groups which help single mothers with cancer ● Roland introduces fastest SOLJET Printer/Cutter to date ● DecoNetwork Version 5 takes ecommerce to new level ● Hirsch International names new president ● Stahls’ ID Direct introduces AnyWordAnyWay Custom Lettering Designer ● Transfer Express offers Easy Prints Basketball Transfers ● LaserJumpStart Links BoxIt Suite with FlexIt CorelDRAW Macro Program Check out the upcoming training classes and trade shows of interest to CorelDRAW users. CONTENTS BACK NEXT FULL SCREEN 6 .

If it’s not a necessity today for your business. most people search online for goods and services. in today’s world.com open. SPONSORS CONTENTS BACK NEXT FULL SCREEN 7 . or an outside company. The new version (16) is dubbed X6. Even if they don’t buy online. Note the Custom Components Docker on the left. to build and maintain a website? The reality is that the Internet and search engines have all but replaced the Yellow Pages. Today. they will search there. it is almost a necessity to have a website. Last time we covered the new and improved features in a key supporting application. If you have a business. ► CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site.SPECIAL REPORT By Judy and John McDaniel CorelDRAW’s New Version X6 – Part 7: Corel Website Creator Dateline – Tuesday. Corel CONNECT X6. then who maintains it? Is your advertising budget large enough that you can hire a programmer. So far in this series we have covered all of the new features in CorelDRAW X6 and Corel PHOTO-PAINT X6. This time we will wrap up the series on what’s new in CorelDRAW Graphics Suite X6 with an overview of the new kid on the block--Corel Website Creator X6. March 20. Picture 1: This is a screen-shot of CWC with the Contents page of CorelDRAWhelp. 2012 the latest version of CorelDRAW’s Graphics Suite is released. First things First… Do you have a business? Do you advertise your business? Do you have a website? Do you want one? If you do have a website. it will be soon.

CWC is a licensed version of NetObjects Fusion. In its most basic form.e. a website host. then a program that converts what you see on your computer screen to programming code. If you are like the rest of us.Background Corel Website Creator was introduced to the CorelDRAW community with the release of CorelDRAW Premium Suite X5. Picture 4: The FAQ component. The origin of NetObjects Fusion reaches back to the 1980s. so someone else can see the same thing on their computer screen. Picture 2: This picture shows Advanced Components. Wikipedia at… http://en. then you may not need a program like CWC. Instructions are most commonly sent in a language known as HyperText Markup Language (HTML). That said. It was then added as a standard feature of the Graphics Suite with the release of CorelDRAW Graphics Suite X6. Picture 5: The Forms Handler component. CWC X6 is a custom version of NetObjects Fusion 12. which has been around for many years. ► 8 CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. or in other words. Corel Website Creator .SPECIAL REPORT Website Authoring Tools Corel Website Creator (CWC) is one of a group of programs designed to Create Websites. program a computer remotely. SPONSORS . a web Browser is a program on your computer that receives some of its operating instructions from some other computer on the Internet. i.org/wiki/NetObjects_Fusion Picture 7: The News component. If you are a programmer. Picture 6: The Guestbook component.Features CWC is a program that is rich in CONTENTS BACK NEXT FULL SCREEN Picture 3: The E-mail component. For more background on the history of NetObjects Fusion visit the online encyclopedia.wikipedia. That is what’s really happening whenever a computer views a website. and you understand the syntax of HTML. in no way is this a brand new untested program. Corel Website Creator . is essential.

Corel Website Creator X6 is a powerful program that is a great addition to the suite.CorelDRAWhelp. Thank you. Picture 8: The Secure Site component. The Custom Components Docker lists various website elements which can be incorporated into your website. etc. CWC provides a great tool to help us advertise it. drawings. ► CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. You can drag and drop contents. On this page. For example.SPECIAL REPORT features. remove old ones. it is now included in the Graphic Suite. For the most part. what you see is what you get. This is something that would be very difficult to do if you chose to program your website in HTML. The feature we would like to point out in picture 1 is the Custom Components Docker on the left side of the workspace. Picture 1 is a screen-shot of CWC with the Contents page of CorelDRAWhelp. we can rearrange the order of entire pages or sections simply by dragging and dropping them. Alignment guides appear when moving objects. It’s visual. You can simply add new pictures. or are looking to start. The workspace has layout rulers. Working with Corel Website Creator X6 The beauty of CWC is that in many ways it has a look and feel similar to that of CorelDRAW. etc. and other elements. In fact you can completely rearrange pages on your entire site. It uses Dockers. The components are arranged by category. picture 11 shows the structure of www. Picture 2 shows Advanced Components. And of course. Pictures 3 through 10 show components available in other categories. You can create content in CorelDRAW and/or Corel PHOTO-PAINT and easily move it into CWC and display it on your website. com as of this writing.com open. SPONSORS CONTENTS BACK NEXT FULL SCREEN 9 . That represents great flexibility. a graphic products business. Since most of us have. at no additional charge. Corel! Picture 10: The Plugins component. In short. Picture 1 shows the Docker open to Standard Components. Picture 9: The Testimonials component.

CorelDRAWhelp.com as of this writing. they are adding website design to their use of CorelDRAW. In their businesses they apply CorelDRAW! They’ve used it with—mechanical and laser engravers— to produce Awards.com.0.SPECIAL REPORT Picture 11: This picture shows the structure of www. John’s background is in computers. You can explore our progress at www. and MomentsRemembered. The entire site was built with CWC. SPONSORS CONTENTS BACK NEXT FULL SCREEN 10 . John and Judy McDaniel are owners of CorelDRAW ® Help.com) You may contact them via email at mail@CorelDRAWhelp. We also have a series of articles that provide step-by-step instructions in using the features of the program. In essence. CorelDRAWhelp. and have been teaching CorelDRAW since 1991. They started in the personalization business in 1989 with CorelDRAW version 1. They’ve also used it with all types of printers and vinyl cutters—for creating sublimation and other image transfers—for making sandblast masks—screen-printing screens—pad-printing plates—signs and banners—sales literature and flyers. Gifts.com CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. Inc. (For information on training services and video lessons available visit www. Judy’s is in art and retail. lectured across the country. they have over 20 years experience in applying CorelDRAW! They have written hundreds of articles and tips. With the release of CorelDRAW Premium Suite. Conclusion We are currently in the process of revamping our website using CWC X6. and Industrial Products.com.CorelDRAWhelp.

With a little practice. Twirl. we will go over the Attract and Repel tools also known as the Pull and Push tools. Rate . you can use the Pen Pressure option to control the effect as you draw. Attract and Repel. Smaller numbers means slower speeds while larger numbers will increase the speed. Anything within the Nib Radius will be affected. Training Repel Tool Attract Tool Nib Radius Rate Pen Pressure When using either the Attract or Repel Tools. The effect for both the Attract Tool and the Repel Tool on an object will depend on where you place your Nib Radius and crosshair. These are pretty simple tools to use.Using CorelDRAW® The Attract and Repel Tools (X6) CorelDRAW X6 has added several new tools to the Shape Edit group: Smear. Nib Radius . SPONSORS CONTENTS BACK NEXT FULL SCREEN 11 . ► CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. Once you have placed either the Attract or Repel tool where you would like it to be within your object. Placing the crosshair inside your object will have a different effect than when it is placed outside the object.this sets the speed of the effect when applied. they can become useful and fun tools to use.this determines the size/radius of your nib. click-hold the mouse button until the preview outline stops moving. Pen Pressure . The effect will take place within the radius. new options will also appear in the property bar. For this discussion.If you use a digital pen or a tablet.

Using CorelDRAW® Here are some close-up views when using the Attract Tool or the Repel Tool: Attract In Using the Repel Tool Attract Out CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. SPONSORS CONTENTS BACK NEXT FULL SCREEN 12 .

SPONSORS CONTENTS BACK NEXT FULL SCREEN 13 . ► Image 2: Select the “part outline” layer to print only. we can put our laser system to work vector cutting an outline. After looking at available options and prices the client has chosen an acrylic award to be laser engraved. we will set up and run the laser system. We modified the color palette of our artwork and separated the elements out into individually controllable layers. We have a layer named “part outline” and a layer named “graphic”. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. or raster cutting the graphic. we took the physical measurements of our part and translated them into artwork. By separating the two distinct types of graphics in this artwork file. we want to make sure that we have selected the “part outline” layer to print only (see Image 2). Starting at the computer The artwork we created for this job in the last article (see image 1) has 2 distinct and individually controllable layers.Part 2 Background One of our regular clients has asked for parting mementos for departing board members. Most laser systems can be run directly from CorelDRAW and will have a somewhat similar print setup. Setting up the print job for the laser system Our laser system is the Epilog Legend 32. In this article. Once Image 1: Artwork created for this job. First off. a raster (engraving). Contributing writer Lasering an Acrylic Award -. Right now the graphic portion will NOT be sent to the laser system.INSIDE LASER By Jeff McDaniel. or a combined job. In our last article. Image 3: We can also specify if we are going to be sending a vector (cutting) job.

► Image 5: We install a piece of plastic to protect the laser bed. Image 4: The print preview brings up the layout view. We have also selected the mirror image button because we are going to be engraving the back side of the parts and viewing from the front.INSIDE LASER we select print. Once all of the settings are correct. The properties dialog allows us to set the laser power and speed settings. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. SPONSORS CONTENTS BACK NEXT FULL SCREEN 14 . We do this by selecting “print preview” in the print dialog in CorelDRAW. For this job we have selected vector and set the speed and power to 100% and 10% respectively. We also set the machine to auto focus. By selecting the duplicates in the Page Across/Down box we can change the number of duplicates. Using the imposition layout in print preview We have 2 pieces to run right now so we are going to set up the parts as an imposition layout. we can get agreement between the laser system and our artwork. Working at the laser system We are going to install a piece of plastic to protect the laser bed (see image 5). or a combined job (see Image 3). the number of duplicates. This piece we will use to burn the outline of the part into at low power. and the mirror button (highlighted blue). we can exit the print preview and print the job to our laser system. the regular graphic is replaced with a grey square representation of the page. the print dialog will pop up. We can also specify if we are going to be sending a vector (cutting) job. the number of duplicates. and we can select our laser system and then properties. a raster (engraving). The print preview brings up the layout view (see Image 4). The 3 highlighted areas in the image are the imposition layout tool. When we select the imposition layout tool. Image 6: By printing the outline first. We could also use a piece of cardboard. we can get agreement between the laser system and our artwork (see image 6). The 3 highlighted areas in the image are the imposition layout tool. By printing the outline first. and the mirror button (highlighted blue).

Image 9: First we will make sure the laser system is focused for the new part height. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site.INSIDE LASER Image 7: When we send over the graphic portion of the artwork. SPONSORS CONTENTS BACK NEXT FULL SCREEN 15 . so we will set the print driver to “raster”. The print preview will show the graphic in reverse. ► Image 8: The settings are different for raster engraving. Image 10: After verifying the correct height. we can lay both of our parts directly over the part outlines we burned into the scrap plastic. the graphic layer should be turned on and the part outline layer turned off. the power and speed to 100% and 50% respectively. and the auto focus to off.

banners. Oregon. We set up our fixture and engraved our part (see image 12). Image 12: We set up our fixture and engraved our part – the finished product. Creative Graphic offers services including laser engraving. You can contact Jeff by email at Jeff@creativegraphic. Now we simply have to select the correct job and run it (see image 11). sublimation. Jeff routinely applies graphics to a wide variety of materials.INSIDE LASER Image 11: We simply have to select the correct job and run it. image transfers. After verifying the correct height. the power and speed to 100% and 50% respectively. Once all of the settings are correct we can print the job. sandblasting. Conclusion In this article. we can lay both of our parts directly over the part outlines we burned into the scrap plastic (see Image 10). Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business.net. The print preview will show the graphic in reverse (see Image 7). and the auto focus to off (see image 8). Jeff McDaniel is the Owner/Operator of Creative Graphic in Philomath. SPONSORS CONTENTS BACK NEXT FULL SCREEN 16 . The settings are different for raster engraving. vinyl signs. so we will set the print driver to “raster”. Back at the laser system First we will make sure the laser system is focused for the new part height (see image 9). we can send over the graphic portion of the artwork. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. and promotional products. Back at the computer Now that we have our fixture ready. The graphic layer should now be turned on and the part outline layer turned off. screen printing. we took our artwork and individually printed portions of it to the laser system. rotary engraving.

Whatever your decision. and a stand-alone vinyl cutter. because of the investment required. Stahls’ ID Direct™ is located in St.com. -. Imprintables Warehouse -. In short. Antares cutters. badge imprinting. -. But. blank imprintables. JRS frames. Custom fabrication services. As an option--a print-and-cut machine capable of printing on. findings and other accessories. if you choose to enter this field. Therefore. com -. and then cutting the materials you plan to use. -. and instructional videos.MAKING MONEY WITH CDR By Judy and John McDaniel Learn Heat-Applied Graphics – Part 3: Resources Review… In the last two installments of Making Money with CorelDRAW via Heat-Applied Graphics. and post sales. Knight heat presses. Johnson Plastics -.Condé Systems is a leader in the digital transfer market and offers everything needed to get into the personalized photo gift business including transfer systems.conde. digital cutting software. Europe. ADA signage. Condé Systems Inc. Stahls’ ID Direct™ provides customers with the most cost effective and efficient ways to decorate garments. www. not everyone will have a vinyl cutter or print-and-cut machine. 2. sales.com.com. www. sign materials. Sawgrass inks. with GroupeSTAHL operations located throughout North and South America. a heat press. assuming you don’t already have one. Suitable means: (1) large enough to cut whatever raw stock you will be working with. heatapplied materials. MI. magnetic sheeting and tape. and heat presses. that means almost everyone offering heat-applied graphic products will have a heat press. But. acquisition of a print-and-cut machine should follow a vinyl cutter. the equipment needed for this process consists of… 1. A heat press large enough to handle the largest product you intend to create. and Australia. other than a computer and software. johnsonplastics. Stahls ID Direct -. since precut lettering and other heat-applied items are available. digital cutters. along with the equipment required and its cost (part 2). IPI. and distribution of heat printing technologies. production software.Primarily a resource for heat presses for this process.Stahls is a resource for everything required for heat-applied graphic products. Then a vinyl cutter. resharpening services.Primarily a resource for heat presses for this process. and (2) having enough down-force to cut the weight of the heaviest material you’ll be using. Rowmark.imprintableswarehouse. you may want both a print-and-cut machine. Geo.Imprintables Warehouse is a full-service distributor of equipment and supplies to create a wide range of heat-applied graphics including digital inkjet and laser transfers. During all stages of product selection. This time we’ll look at the training and other resources available to help you get started. 3. Asia. www.stahlsIDdirect. transfer paper and supplies. we looked at the products you can produce (part 1). AcryliPrint. here are companies that can help you get started with heatapplied graphics equipment and training. manufacturing. We also pointed out that depending on your product mix.Johnson Plastics is a national distributor of sublimation.Stahls’ ID Direct™ is a world leader specializing in the development. Clair Shores. SPONSORS CONTENTS BACK NEXT FULL SCREEN . a print-and-cut machine. A vinyl cutter suitable to cut the materials you plan to use. a n d h a v e b r a n c h o f f i c e s n a t i o n w i d e . and Scott engraving material. They hold training s e m i n a r s r e g u l a r l y . ► 17 CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. w w w. Resources for Equipment… As we pointed out in part 2. probably. Condé offers knowledge and customer support. Rhinocoat mugs. And finally. engraving and sign supplies including: Unisub materials. the logical equipment acquisition is…first.

The world’s only association for CorelDRAW users. CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 18 . in some instances. perhaps sign making and even embroidery.graphicservicesguide. The lips took several layers of transparent oranges and reds to achieve the wet look. They’ve also used it with all types of printers and vinyl cutters—for creating sublimation and other image transfers—for making sandblast masks—screen-printing screens—padprinting plates—signs and banners—sales literature and flyers. If you choose to start a business based on offering heat-applied graphics as a core component. contact the association via email at editor@coreldrawhelp.graphicproductsguide. and have been teaching CorelDRAW since 1991. All of that said. can be reached at PH. With the release of CorelDRAW Premium Suite and X6. I then formed tiered shapes by adding darker colors and using transparencies to soften them.com . Vince Ciccia. Gifts.0. and training services to the industry. to get the shaded feel. www. specializing in publications and training that give help with graphics and with entrepreneurial growth. supplies.coreldrawhelp. and depending on the level of commitment you make to equipment acquisition. John and Judy McDaniel are owners of CorelDRAW ® Help. If you are already involved in any of these processes you may wish to add heat-applied graphics to your mix. About the Cover These cover image was created by Vince Ciccia in CorelDRAW X5.) Conclusion Heat-applied graphics shares some equipment requirements and skill-sets with other processes.com. lectured across the country.com. John’s background is in computers. the main products produced with heat-applied graphics consist of garments and other fabric items. (Note: If you offer blank products. One of the many services ACDRP provides are online CorelDRAW training videos for their members. Judy’s is in art and Click ads to go directly to advertiser’s web site.com and www. They started in the personalization business in 1989 with CorelDRAW version 1. Keep in mind that this may mean you’ll need to find storage and display facilities for garments if you are not already involved in similar product offerings.MAKING MONEY WITH CDR ACDRP. equipment. In essence. retail. and would like to be listed in either of the guides. check out the Graphic Services Guide (GSG) maintained by ACDRP at http://www. Here is how he describes the process: I had originally created these 2 pieces as a large airbrush art back in the ‘80’s. 760-842-8494 – studio address—915 Orchid Court. The background was created as solid colors overlapped to each other. Vista. sublimation. I started out similar to air brush methods by first doing solid background fills. and Industrial Products. they have over 20 years experience in applying CorelDRAW! They have written hundreds of articles and tips.com. and MomentsRemembered. The Association of CorelDRAW Professionals -. checkout the Graphic Products Guide (GPG) maintained by (ACDRP) at http://www. One final point in closing. CA 92081. Then I duped them and layered them atop of one another.com For information on additional companies that provide blank products. then keep in mind the other business opportunities that are available with the same equipment and skills. supplies and training services for the industry. In their businesses they apply CorelDRAW! They’ve used it with—mechanical and laser engravers— to produce Awards. If you wish to outsource product production. I decided to recreate them in CORELDRAW X5. known as LeBrush from his days as a pinstriper in NY. equipment. Inc. They include image transfers. heat-applied graphics offers one of the least expensive processes you can start a business with.coreldrawpro. or add to an existing business. they are adding website design to their use of CorelDRAW.

Contributing writer Grow Going Mobile: Taking Your Business On The Road Have you ever thought about selling decorating apparel somewhere else besides your shop? Here are three unique approaches to setting up shop at an event. SPONSORS CONTENTS BACK NEXT FULL SCREEN 19 . CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site.GETTING AHEAD By Steven Jackson.

co-owner. “It is like Christmas Eve every day all day. a screen printer. But accordingly to Corrow. Life’s A Stitch Embroidery. she will sell the maximum amount of merchandise at every event. N. owner. I offer jackets. it’s also riskier.” says Corrow. because so many others do. she usually has everything from tank tops to fleece.” she says. Life’s A Stitch. fleece. feises (Irish dance competitions). but with her 15 years of experience.” With the exception of a very few things that feature a heat-applied transfer. and a range of ladies’ tops all embroidered with something Irish. CONTENTS . So many decorators ship hundreds or thousands of shirts out the door every year. Seattle. which is the largest in the world and Dublin Irish Festival (Dublin. specializes in catering to everything Irish.Y. Niskayuna. flannel pants with matching hoodies. shorts. traveling to roughly 25 events. There’s no question that doing on-site or mobile decorating can be more exciting than a stationary shop. In a typical year. The weather can have a significant impact on the profits. but with a greater emphasis on warmer or cooler apparel based on the time of year. Corrow usually restricts her travel to events that are anywhere from an hour away to 18 hours away. also loves interacting with people. Included in her circuit is the Milwaukee Irish Fest. she easily could. For this reason. “I love meeting people and making friends all over the country.Y. she will spend from March to October on the road. the only conclusion I can come to is it must be a lot of fun. But during her peak BACK NEXT FULL SCREEN CorelDRAW Help ® Corrow has learned that people shop by temperature and having the right clothing for the day’s weather can end up greatly boosting sales. Life’s A Stitch. Marjorie Corrow. Through years of trial and error. you are putting finished shirts in the hands of someone who will be wearing it. That immediate feedback of seeing a happy or excited expression on someone’s face is rewarding. “You always have passionate people there because the event is about something they love. SPONSORS ► 20 September 2012 Click ads to go directly to advertiser’s web site. the rewards can be big. Instead she offers cardigans. and a heat-applied graphics decorator. however. “Milwaukee is fast and furious. which is based in Niskayuna. Big Bark Shirts & Design. despite the things she cannot control (the weather. when things go right. “I also like the excitement of people liking what they see in my booth. She exhibits at Irish festivals. and the economy). Ohio). vests. Decorating onsite. Judge for yourself if this is a new venture you may want to embark on with your own company. Instead. “I offer a department store array of clothing for infants through adults.. She’s got it down to a science. but mainly clothes. “I have a few bags and accessories. a variety of hats. deliberately avoids carrying a lot of basic Ts.Y.” Because so many other vendors carry T-shirts. but rarely see anyone wearing one. tank tops.” he observes.” says Marjorie Corrow. N. and state and national conventions held by the Ancient Order of Hibernians (Irish Catholic fraternal organization). which is the second biggest in the world. It requires a certain sense of adventure as well as a sense of humor.. Here are glimpses of three distinctly different types of mobile businesses: an embroiderer. Niskayuna. and a wide variety of pretty shirts for women. N. I have only a few basic T-shirts.” Mili Mulic. EMBROIDERER FINDS LONG-TERM SUCCESS CATERING TO IRISH FESTIVALS & CONVENTIONS Marjorie Corrow has not written the book on having a decorated apparel mobile business. the attendance. nearly everything is embroidered with something Irish. I think part of the enjoyment is simply having a one-on-one relationship with the end user. Corrow has determined what merchandise to bring that ensures. as well as all kinds of unexpected mishaps. Her business.GETTING AHEAD After talking with three businesses that do mobile decorating.

Although the demographics vary slightly from event to event. 518-783-6815. which is completely kept in her Freightliner Sprinter she had custom outfitted to perfectly fit her display fixtures and merchandise. The veteran embroiderer makes sure that none of it is wasted. While Corrow has found on-site selling “extremely” profitable. while she is busy furiously embroidering the blank goods. She never sets up her booth the same way twice. this enterprising duo has moved out of Van Steenvoort’s parent’s garage into a commercial location in Seattle. the staff goes back to the hotel and hopes to catch between 4 and 6 hours of sleep before getting up and doing it all over again. stay open until midnight. Corrow always strives to have something for everyone. Once the show ends.” she says. She orders blank goods from her favorite wholesalers with delivery on Tuesday and Wednesday. and Mulic estimates that the company now owns approximately $30. lastitch@gmail. but mud splashes onto your goods. “Rain does not fall only from the sky. roughly a year later. she prefers to set up the day before the event opens as it’s even more difficult to set up and then work an entire day. Weather is one of the biggest risks and not just because of possible lower attendance. nor is clothing particularly lucrative when it comes to margin. Her biggest goal is to never run out of a size because she says if you run out of a size. the booth must be torn down. you cannot protect your inventory. and. and the pace. Today. “This market is not an easy one.000 in equipment.m. “I like the challenge. she packs the van for all three events and fills in inventory through shipping. and making friends all over the country. she maintains a grueling schedule that depends heavily on her high degree of organization and the way she has structured her business. Upon closing. All work is done on three singleheads and a four-head embroidery machine. of course. For her biggest events. Life’s A Stitch. Niskayuna. depending on how much was sold the weekend before and the size of the next event. getting to meet people. having started in July 2011. things get dropped. in some cases. the van is packed and she’s back on the road. van driven back to the shop on Sunday. their combined capital came to a whopping $350. those two days varies between and the type of event. and the Click ads to go directly to advertiser’s web site. She loves the challenges.com. SHOESTRING START-UP SCREEN PRINTER USES MOBILE EVENTS TO BUILD BUSINESS When Mili Mulic and Brad Van Steenvoort decided to start up a screen printing business together. I also enjoy watching people’s excitement as they come into my booth and like what they see. always bringing plenty of display fixtures so she can Corrow estimates production adapt to the space. “No matter what brand of tent or how much tarping.” Her rule of thumb is an event has to gross at least 10 times the booth price to make it worthwhile. When possible.” How merchandise is displayed is critical to maximizing sales. Life’s a Stitch. but a typical day has Corrow and her staff arriving at the booth between 8 and 9 a. Despite what would be considered by some to be a grueling schedule.GETTING AHEAD season (Aug-October). Monday is her day to replenish inventory. the merchandise. insists Marjorie Corrow. owner.” says Corrow. Corrow loves what she does and has no immediate plans to stop. “I love the big results. Marjorie Corrow is having a lot of fun. ► CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 21 . and customers are careless. Every festival is different. meeting people. The weight of the rain on the tent can suddenly let go and dump gallons of water inside your tent if you are not a structural engineer!” But despite everything that can go wrong.m. packed up. she also notes. NY. Doors often open around 11 a. and the reward of seeing people get excited over her merchandise. which fortunately fall around the same time. 200 and 500 pieces. On Thursday. you lose a sale.

which turns an iPad into a cash register. hints at the determination and drive behind this new company. or they could purchase fabric markers to take home. The band also decides how much to charge for the shirt. Mulic asked if his company could set up a booth. Customers were thrilled they could order a custom photo shirt and pick it up at the show. and it also provides valuable exposure to new customers. but when it barks. Big Bark sets up shop about Doing mobile events has been so successful for Big Bark Shirts & Design. customers could pay on the spot. A band customer concerned about ordering too many shirts gave the pair the idea to go on-site and print to order. a second Epson printer for doing sublimation transfers. Big Bark Shirts & Design.GETTING AHEAD The shop has a manual six-color/ six-station press. CONTENTS BACK NEXT FULL SCREEN 22 .” Trying a car show Another opportunity came about when a vintage car show ordered some shirts from Big Bark. The shop’s name. ► CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. a four-color/fourstation tabletop press. which we screen printed in black ink onto white shirts.” says Mulic. Seattle. shirts are currently being dried using the flash cure unit and sometimes a 15-inch by 15-inch heat press. according to co-owner Mili Mulic.” “That first band decided against it. A Corgi is a small dog. we sold a bunch of shirts. With the goal to have all equipment funded by profits from the company. and a mug heat press. In The Beginning The idea to start doing mobile printing came about when the company was approached by a local band to do some shirts.” explains Mulic. created an inkjet transfer. a one-color/ one-station tabletop press. SPONSORS With the iPad. that the company plans on doing at least 8-10 events in the coming year. “We model our business after a Corgi (the dog breed). with an investment of only $350. Let them worry about putting on the show of their lives. “The organizers allowed us to use the show design to create a coloring book type outline. “They didn’t want to worry about ordering too many shirts. and that’s when the light bulb went off. We want to have a small company with a few employees that helps other small guys out with their big visions. “What if we printed to order at the show? That way we only print a sold shirt. Seattle. Coowner Brad Van Steenvoort walked the floor offering to take photos of attendees next to a vintage car. Other equipment includes an Epson inkjet printer for doing digital transfers. Leftover shirts can easily be used for another order. Then they can upgrade with a better quality shirt or a dark shirt if they want. “We also collect the money. an hour before the show and prints shirts as ordered. and the shirt would be ready and waiting when the customer stopped by the booth to pick it up. eliminating the problem of having to guess how many shirts to print in advance. which was then uploaded to Dropbox. Mulic grabbed the image from Dropbox. you might think it was a big dog.” says Mulic. The band picks a design and the shirt style and color. because they weren’t printed. and the Square app (https://squareup. It’s been a proven money maker. a hat heat press.” For the adults. One of the first on-site events Big Bark exhibited in was a vintage car show.” says Mulic. We had fabric markers on a table for the kids to use. Extra inventory is on hand if the original 50-shirt quota sells out. We have a check list of what we offer. That’s a one-color print on a white shirt. but we ended up putting together a package that we’ve had bands go for. Our idea was customers would see a bunch of kids having fun coloring the shirts. “and then settle up at the end of the show. It worked great. We do the rest.com/register). and a flash cure. and it would attract more business. and the photo was then turned into an inkjet transfer and applied to a shirt. Van Steenvoort walked the show floor with an iPad offering to take photos of people standing next to a vintage car. We recommend they purchase a minimum of 50 shirts for $350. Co-owners Mili Mulic (left) and Brad Van Steenvoort started Big Bark Shirts & Design.

Although this is a volunteer position. “No one in our area seems to be doing it. two Ioline cutters. is to put everything on wheels. or a name sublimated to a license plate frame. “It’s our goal to become a mobile printing powerhouse.. he decorates team uniforms for youth baseball. one off. Management agreed to let Big Bark have a free booth where they printed an outline version of the official show shirt onsite for children to color with fabric markers provided on a nearby table. Big Bark Shirts & Design. they always overcharge. and football teams. and the adult photo T-shirts retailed at $25. so now shirts are cured in an ordinary heat press. the flash cure unit kept blowing out the electricity. This attracted a lot of attention to the booth resulting in new business.facebook. and football uniforms for kids ranging in ages from 5 to 18. and they were happy with that. In 1994. bigbarkdesign@live.com/BigBarkShirtsAndDesign Although Lou Lippa occasionally does shirts for local businesses and family reunions. Mobile printing has been a solid profit center for the company.” says Mulic.GETTING AHEAD Other merchandise offered included mouse pads.” Tips for success One key to being successful at events. “We deliver top quality at a great price. which is otherwise mostly local custom screen printing.” notes Mulic. “We’ve learned the value in these types of events.” says Mulic. Lippa also founded the Chesterfield Metro Youth Football league in 1998 and has served as league president for the past 14 years since its inception. Our customers love it and keep coming back!” DECORATOR FINDS SUCCESS CATERING TO TEAM MARKET WITH ON-SITE LOCATION Lou Lippa loves two things: sports and kids. the majority of his work is decorating for team uniforms. 233 South Holden St. Lippa started his original business. softball. They make at least $7 a shirt for the bands. but people still got it the same day. back in 1991 with a partner. Chesterfield.” Mulic says. He has combined these two things with a heat press and a vinyl cutter and has established a thriving part-time business decorating youth baseball. but the pair hope to increase it to as high as 50%.. After printing some T-shirts for a car show. Lippa and his partner split. and if they are. the youth white Ts sold for $20 each. Chesterfield Sporting Goods. “We even had people sending us photos from their phones. After doing three big events in the past year. Big Bark has a goal to do eight to 10 big events this coming year. he benefitted by capturing the league’s business to decorate its uniforms every year. and NEXT FULL SCREEN At the present time. working part-time. Seattle . notes Mulic. his schedule allowed him to spend his off time decorating team uniforms and spiritwear. Using two heat presses. and heat-applied graphics materials. specifically youth leagues ranging in ages from 5 to 18. He was a fulltime employee of Dominion Virginia Power at the time. a keychain. At their first event. CONTENTS BACK . “There wasn’t a strong signal there so it was taking longer. The one-color/one-station tabletop press has been bolted onto a rolling cart that has storage space underneath to hold blank shirts. Because he often worked three shifts on. softball. Lou Lippa has run a part-time business since 1991. Va.com https://www. SPONSORS ► 23 CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. and we hope to do more and more each year. WA 98108 206-852-1109. on-site events are making up about 25% of overall business.

So the decorator found himself working 21 hours at a stretch (from 7 a. The owner prides himself on the fact that each uniform is fitted to the player. Chesterfield. “I’ll be turning 60 this year and I told my wife. the next day. Va.000 football uniforms at the same time as the baseball jerseys. lippalou@gmail. During the baseball season. but I’ve reduced that down to one week using the ready-to-apply player names and numbers. Lippa has the Central Chesterfield Little League® seven-color logo made up as a transfer in two sizes: full chest and left chest. which serves as his “shop. which the league pays for and he charges roughly about $15 per shirt. has been in the apparel graphics industry since 1981. and blank goods to the ball field. the sporting goods store that had been providing the league football uniforms went out of business. former editor of Impressions Magazine. The spiritwear style is usually an athletic gray T-shirt. or family who want to support their team. Customers have the option of choosing which size design and also can add a team member’s name and number on the back. CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 24 . She currently does marketing and public relations for apparel graphics companies.m. A 2-inch player name also goes on each side (inside and outside) of the back of the shirt. and friends of the teams playing that day. Lippa provides this service as much to be a support to the league as he does to make money for himself. Lippa cut numbers and letters out individually using his vinyl cutter. He has about 100 transfers printed up each year.” Lippa got a boost in business this current season when the baseball team decided to add a fall league. supplies. but recently. Lippa parks his trailer at the field and makes spiritwear shirts for parents. Click ads to go directly to advertiser’s web site. (804) 937-8444 Deborah Sexton. fans. She can be reached at dsexton@sbcglobal. Lippa also took over ordering the uniforms as well as decorating them. from April to July. It comes pre-positioned on a carrier sheet for faster application.GETTING AHEAD Lippa named his new business Chesterfield Sporting Apparel. This means each uniform must be heat pressed four times to apply all the numbers. The football uniforms are reversible and require numbers on the front and back. which he mans every Saturday from April through July.net. he still loves seeing the kids every season and isn’t ready to quit his retirement job just yet. “but it’s at least twice as fast to do. The entrepreneur parked a portable storage container at the field. and then sleeping roughly three hours before getting up to do it again) to get out 1. Lippa also has a mobile operation set up right at the field. to 3 a. friends.” Lippa says. Then the player’s last name is positioned above the number and that is also 2 inches.” Chesterfield Sporting Apparel.com. so at that point. of which Lippa donates $5 per shirt back to the league. I used to take about three weeks to do 800 baseball team uniforms. For hauling his equipment. For baseball.by 6-foot trailer pulled by his vehicle. Team names and numbers are cut using a vinyl cutter and sports film material. Lippa purchased and custom outfitted a 12. offering spiritwear he prints on-site. he loads up his inventory and equipment and spends the day creating custom shirts for any parents. Lippa admits that even though he retired from his full-time job in 2007. In 2000.by 6-foot trailer. I’m going to Sam’s to get a couple of cakes and I’m going to celebrate it with them..” Using a 12. Lippa puts a 6-inch number on the back of the smaller youth styles and an 8-inch number on the back of the larger youth styles. “It costs a bit more than doing it individually. he began using a service that cuts out the entire name or number in one piece. ‘You know what I want to do for my birthday? I want to be on my football field with all those kids. which is stocked in every team color.m. In addition to decorating uniforms. In the past.

CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site.com for more information. Try our Logo Link advertising option. It’s inexpensive and yet it still reaches all of our readers. SPONSORS CONTENTS BACK NEXT FULL SCREEN 25 . Try our Logo Link advertising option.com for more information. Be sure to thank these companies for bringing you this magazine free of charge. Contact John McDaniel II at 602-295-8193 or Jhmcdaniel2@coreldrawhelp. Want to advertise but don’t have the big $$ to do it. Want to advertise but don’t have the big $$ to do it.SPONSORS: MAGAZINE Click these Logo-Links to go directly to sponsor websites These are the proud sponsors of CorelDRAWHelp magazine. It’s inexpensive and yet it still reaches all of our readers. Contact John McDaniel II at 602-295-8193 or Jhmcdaniel2@coreldrawhelp.

Fax 559-222-1390.  Subscription to CorelDRAWHelp & CorelDRAWHelp E-News included. Fresno. simply visit CorelDRAWHelp.  Access to the ACDRP Video Training Library. QuickLearn QuickTNT Archives HOW TO JOIN Visit www.  Classified Ads. Ste.coreldrawhelp.coreldrawpro. A growing database of CorelDRAW tips.$90 PER YEAR  Subscription to CorelDRAWHelp & CorelDRAWHelp E-News  GSG Basic Listing.coreldrawhelp. and templates that can be downloaded to speed up your production. To subscribe. All items in the Basic Membership are included with the Premium level. A keyword searchable database of 100s of articles on CorelDRAW. You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value).htm or CALL 800-276-8428 Classifieds CorelDRAW Help ® ACDRP.  VT Membership included.  Access to QuickLearn. and business. and run it till the item is sold! (a $35 value).$240 PER YEAR  Basic Membership included.  Access to QuickTnT. NOW $120 PREMIUM MEMBERSHIP -. 800-276-8428.$180 PER YEAR  Subscription to CorelDRAWHelp & CorelDRAWHelp E-News included. 4549 N. Its goals: 1) IMPROVE your CorelDRAW skills..com Click ads to go directly to advertiser’s web site.  Email Consultations. Members receive a 10% discount on all products in the CorelDRAWPro Bookstore. Glenn Ave. All items in the VT Membership are included with the Premium level. www. and 2) MAKE MONEY with those skills! All CorelDRAW users are invited to join! All users of CorelDRAW® Graphics Suite are qualified to subscribe FREE to CorelDRAWHelp magazine (PDF format) and CorelDRAWHelp E-News. Two free email consultations per year for any CorelDRAW issues not covered on the videos. CA 93704.  GSG Unlimited Listing. SPONSORS September 2012 CONTENTS BACK NEXT FULL SCREEN 26 .com or click on this link www.com/joinspecial. You will have year-round 24/7 access to more than 60 training videos on CorelDRAW and Job Setups with more videos being added on a regular basis. NOW $90 VT MEMBERSHIP -. 110. Members can place one classified ad a year at no charge with photo.com and sign up! LIMITED TIME OFFER 50% OFF on Membership! Get your Video Training now! NOW $45 BASIC MEMBERSHIP -. All items in the Basic Membership are included with the Premium level. You can list your services in the Graphic Services Guide in as many of the 40 service categories as you want to promote your business.  Access to Archives.  Basic Membership included. Past issues of CorelDRAWPro are available to members with live links.THE WORLD’S ONLY ASSOCIATION FOR CORELDRAW® USERS INVITES YOU TO LEARN! APPLY! GROW! WITH CORELDRAW! The Association of CorelDRAW® Professionals is The Education & Business Resource for CorelDRAW Users Worldwide.  Bookstore Discounts. graphics production.

Use the sizing handles to adjust the ellipse to the desired size and shape. Click on the container (the ellipse in our example) with the large Place Inside Container arrow tool and the photo is then perfectly cropped to a precise size and shape (photo at left. Because of this difficulty. if not impossible. it is necessary crop the image first. Creating a Vignette in CorelDRAW If you’re looking for a more sophisticated look when cropping and engraving photos. In order to create a vignette. feathered edge that is very appealing.a cropping technique that produces a soft. to get the correct size and shape that’s desired. first you must import a photo into Corel and then create an ellipse (or any other shape). 2. select the photo.SPONSORED ARTICLE By Epilog Laser Co. 1. When cropping a photo in Corel PHOTOPAINT or PLP (PhotoLaser Plus) many users become frustrated because it’s difficult. Next. The Place Inside Container tool in CorelDRAW allows a photo to be cropped very precisely. these instructions will show an alternate method of cropping in CorelDRAW that is easy to perform as well as being very precise. SPONSORS CONTENTS BACK NEXT FULL SCREEN 27 . To define the area to be cropped.) ► CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. consider a vignette . go to Effects | PowerClip | Place Inside Container (top image).

While in the Convert to Bitmap window. 3. which is necessary to create a vignette. Now that we know how to crop a photo and get it back to a bitmap format we can move ahead with creating a vignette. ► CONTENTS BACK NEXT FULL SCREEN CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. In CorelDRAW. go to Bitmaps | Creative | Vignette. Luckily. SPONSORS 28 . Values close to 95 for Offset and about 20 for Fade are used in this example. with the cropped photo selected. 4. it’s easy to convert the PowerClip image into a bitmap. make sure the resolution is set to the value needed for engraving. This image is going to be engraved onto black marble so the resolution needs to be 300 DPI. The Vignette adjustment window allows you to set the amount of Offset the vignette will cover and the amount of fade.SPONSORED ARTICLE Once the photo has been cropped it is no longer a bitmap image. go to Bitmaps | Convert to Bitmap and convert to an RGB Bitmap. With the image selected.

you’ll need to save your vignette as a . Keep in mind that depending on the photo processing software you’re using.bmp or .jpg prior to importing it.bmp or . The file is now ready to be imported into PhotoLaser Plus. you may need to save the vignette as a different file type before you can engrave it. Save the image as either a .jpg but the one that seems easiest for most users is to select the image and then click on the Edit Bitmap option in the Corel Property Bar. For example.bmp or . the Vignette is complete and can be engraved. if you are using PhotoLaser Plus processing software.SPONSORED ARTICLE At this point. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. SPONSORS CONTENTS BACK NEXT FULL SCREEN 29 . There are several ways to save the image as a . Go to File | Save as. The Edit Bitmap function will open the image in Corel PHOTO-PAINT and it can be saved from there.jpg.

Most everyone has heard their share of no’s in the past couple years. and don’t forget to say thank you in a special way. however. are they responsible for more than one project? Are they connected to other departments in the company? Beef up your company’s selling process. we have new opportunities to connect with existing clients. Encourage team selling so that clients know they are always at the front of the line with more than one sales person. some companies would settle for any kind of sale. CRM It’s Time To Get Busy September. who really know your company. Keep it simple and attainable. with research tools. Oh. and the way team members present themselves at networking opportunities. and make changes. the appearance of the front line team at the counter. • It’s time to get busy… and go for the gold! • • • • • referral marketing reduces sales expenses. and find new customers. and who can best influence others with their word of mouth.” Ask for referrals. the experts think the economy is recovering. and ► CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 30 . Set selling policies for team members. or a new prospect. to make sure our year-end goals are met? I’ve asked some marketing and sales experts (they have good track records) to share some of their secrets and here are a few of their suggestions: • Take a good look at the company’s existing customers. so it’s suggested that you concentrate on the top 20% . Facebook. business people need to know. gets as they approach the business. Customers want things “right now”. With the start of the fall season. Focus on making company processes more efficient. brings the return of customers who have been in hiding for the past couple months.MARKETING SECRETS By Donna M. Make a good impression! Presentation is everything! A company’s image is made. Our accounting firm (I consider them to be experts) has determined that they only want to work with those companies that are profitable. and they don’t want hassles. one can find out just about anything. but with the first look that an existing customer. Find ways to streamline the sales process. Create a sales incentive program that will give you and your team a reason to get out and sell. It’s a good time to get busy! For some. Not every customer is a good referrer. to look for. what kinds of things can we do. Gray. like. Take time each week to recultivate existing customer relationships. like LinkedIn. and others. Any company that has been in business for a while already knows that the best way to get new customers is through existing customers. Early fall is a good time to examine how the company looks to others. or up-grades if needed. So. Set a goal of calling or visiting “X” number each day and then do some homework to find out the latest information about the contact before the call or visit. Experts say that Click ads to go directly to advertiser’s web site. • Get on the phone. Everyone’s in a hurry nowadays. Eighty/twenty the customer list. however. sales would be evenly distributed throughout the year. get in the car. Don’t take “no” for an answer…and don’t take it personally. in our industry. Those customers who are sure you will take care of their friends will pass on the information. as things begin to improve. and our customers will again see recognition and appreciation as valuable tools. The experts say we need to keep our sales focus on romancing our existing clients. and then get out of their way. not just inside the business facility. the last part of the calendar year brings both the challenge and the opportunity of meeting the company’s selling and budget goals for the year. and get out of the comfort zone! Calling on current customers is very important. That’s not the reality of our industry. In order to introduce your company. and sale cycles. and trust your company. In a perfect business economy. Stay positive. and to increase business before the end of the calendar year. It allows a company to focus on customer satisfaction instead of cold calling. because if you don’t…your competition will. but it goes something like this. What do they buy? Do they spend their entire recognition/marketing/promotional budget with your company? If it’s a corporate buyer. the best use of time and resources is concentrating on those customers who bring the most to the pay window. There’s an old saying…I don’t know who said it. Don’t let stop signs get in your way. In tough times. It goes with every experience they have with the company…from the way the phone is answered. now. ”The difference between stumbling blocks and stepping stones is how you use them. Nowadays.

com Find trade shows and educational programs that can help you expand your business and skills. tools. I spent some time watching the winning attitudes of the Olympians. She has presented seminars nationwide. Make sure every team member has a place where they can focus on the things they do to make the company successful. com) in Madison. Not only does this feel good to everyone. hopefully. Check out this link: www. whenever possible.htm Calendar SPONSORS CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. winner or not? We are part of a winning industry. and blank products for applying graphics. materials. be a thing of the past.MARKETING SECRETS that are fun to work with.” Pay attention to your customers and you’ll get the signals you need to move forward with helping them to buy. How could anyone not be impressed with their hard work -. and Sam Walton Business Leadership Award. CONTENTS BACK NEXT FULL SCREEN 31 . Use Your ACDRP Association Services! Find providers of more than 40 graphics services -.graphicproductsguide. We can all set our goals.from ADA Signage to Transfers. Promotions. It’s All Relative! Surviving & Thriving in A Family Business (2007). or “Show me”. We need to keep our fingers on the pulse of popular products and have them available…before anyone else does. Wis. won awards as Business Woman of the Year. and find our way to the winner’s podium. Wouldn’t it feel good to turn away the customers that just can’t be pleased no matter how hard you try? I read in a blog not too long ago that we should actually fire our toxic clients. She can be reached by email at donna. I love that theory. So…right now. who will act as champions for our businesses. and Never Quit: The Ups & Downs of Running a Family Business (2004).com Find providers of equipment. At the same time. Stay on top of what’s hot and what’s not. This helps when you’re trying to read their minds…and it helps them to feel like they’re really participating in the product selection process.graphicservicesguide. Times are changing and financial challenges will.com/calendar. We used to have an insurance man whose mantra was “I don’t sell you insurance. Listen to clients. Our gold medals are waiting in the form of good sales and returning satisfied customers. Check out this link: www. & Gift (aka AwardsMall. Ask open-ended questions that begin with “Tell me” or “Explain to me”. I encourage us all to put on a positive attitude and start acting like winners! It’s time to get busy… and go for the gold! Donna Gray is the president of Total Awards. She is also the author of two books on family business. Don’t let the samples in the showroom become obsolete. She and her husband Dave have run their full service awards and personalization business since1977. Last month. Every expert I’ve talked to has suggested that a huge secret for increasing sales is to stay on top of industry trends.coreldrawpro. soon. Create a work environment that’s conducive to success. inspire each other. software. it provides the momentum and motivation for success.from the way they set their goals and follow their dreams to the way they present themselves. Encourage customers to talk.gray@AwardsMall. I help you to buy insurance. you need to show the good customers how much you value their business.com. A complete industry calendar is available at: www. SPONSORS: ONLINE EXPO Click these Logo-Links to go directly to sponsor websites Visit the CorelDRAWHelp Online Expo • • • Since my experts feel confident that improvement is closer than right around the corner…(I hope the media begins to get that message)…I’m going to take positive actions in my role with my company. Retail Marketer of the Year.

” Members. The step-by-step online program prompts the user through the process until the design is complete and you are able to see exactly what your design will look like before you order. Effective June 15. Premium membership which adds On-Line Video training and 2 free email consultations per year to the basic level is normally $240/year. the minimum is five pieces and it’s only one piece for CAD-PRINTZ™ digital transfers.” says Executive Director Mike Neer. OH. and more. bells. it does not include free email consultation. so they can grow their business as the economy recovers. Premium membership was added in 2009 with a complete on-line Video Training Library. with special focus on Version X5. Transfers can be heat applied to cotton. candles. is a progressive company that manufactures custom. heatapplied garment transfers known as Easy Prints®. snowmen. In fact. will be posted this summer. tips. one-color orders ship the same day and multicolor orders ship in two days when ordered by 11 a. gifts. ACDRP has also announced a new intermediate level of membership. customer appreciation gifts. there also is a wide selection of other layouts that can be used to create personalized gifts. a new series on CorelDRAW Tips.coreldrawpro.PRODUCT FOCUS Opportunity Holiday Gifts Transfer Express Offers Holiday Design Custom Transfers Create custom transfers for holiday events. angels. “for CorelDRAW users to really boost their skills. EST. In addition to holiday layouts.m.’ ► CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 32 . For a screen printed transfer. and this special makes it available to more people. Membership On Sale Now! T h e A s s o c i a t i o n o f C o r e l D R AW ® Professionals (ACDRP) announces a Special Limited-Time Sale of 50% off on association membership -. who have joined or renewed in the last 90 days. VT (Video Training) membership. The new Video Training program has won rave reviews from members.com/join. or to promote holiday products using Holiday Easy Prints® by Transfer Express of Mentor. Click this link to see a sample of the Video Training for the technique of ‘Feathering the Edge. The regular price for VT membership is $180/yr. can also call to take advantage of this Special. During this sale VT membership will be available for $90/yr. “Now is the time. Transfer Express Inc. Nativity scenes. VT membership includes Basic and On-Line Video Training. Choose from a wide selection of clip art that includes Santas. With Easy Prints®. More than 75 videos are currently posted and more are added each month. candy canes. Premium membership will be available for $120/year. but now for a limited time. No art experience is needed! A special holiday section of professionally designed template layouts makes it easy to choose one you like and simply add your chosen piece of clip art to it. visit www. and templates for improving graphics and business skills. Basic Membership which is normally $90/year will be $45/year. INSTANT INFO Click ads to go directly to advertiser’s web site. Basic ACDRP Membership offers online access to more than 500 articles. Christmas trees. or cotton/polyester blend shirts. htm. Transfer Express provides a competitive edge to dealers of imprinted sportswear by producing imprinted garment graphics quickly and with great accuracy.and the addition of a new Video Training membership level. For more information. As the largest manufacturer of custom transfers in the world. polyester.

com/NewsPage.” MARKET PLACE GET LISTED TODAY! JOIN TODAY! CorelDRAW Help ® The Entrepreneurial Magazine for CorelDRAW Users CorelDRAWHelp Magazine is delivered to you once a month in PDF format.GRAPHICS NEWS NETWORK All these news and information products and services are part of the Graphics News Network.htm) your home page or favorite to gain access to:  Breaking news. The Graphics News Wire is the always live. QuickLearn TM Quick TnT TM Useful Resources www. including CorelDRAW Tips.com www. It brings you highly targeted content that you won’t find elsewhere. Tips. links. 602-295-8193 The Industry’s Most Comprehensive and Easy-To-Use Article Library Gain access to hundreds of articles on graphics-related and business topics. The Industry’s Newest Resource for Graphics Tips & Templates Gain access to a growing library of CorelDRAW tips and templates that will make your work easier.com For members: www. #13 Marietta. the entrepreneurial magazine E-News ® News.htm The world’s only association for CorelDRAW® Users! www. Click ads to go directly to advertiser’s web site. and how to profit from CorelDRAW. and live links to ACDRP Member Suppliers. & Resources for CorelDRAW Users CorelDRAWHelp E-News is a free digital newsletter delivered to you twice a month — about the 15th and 25th. Find out how by calling our Ad Representative John McDaniel II.com/Join. always updated source for graphics news — products. searchable by keyword.coreldrawpro.htm CorelDRAW Help The Industry’s Most Comprehensive & Easy-To-Use Search Engine It gives you one-click access to suppliers. and a calendar of shows and training. 602-295-8193 CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 33 . and more. the Digital Yellow Pages for the industry. Find out how by calling our Ad Representative John McDaniel II. developed for ACDRP.org CorelDRAW Help ® the entrepreneurial magazine Sponsor the magazine with a Logo-Link for $100/month. technology.com/ListGSG.acdrp. It’s always up-todate. how to apply CorelDRAW. www. It features in-depth content that readers rave about. products. Your ad here could reach thousands of potential customers. equipment. GA 30062 678-560-4088 Fax 678-560-1157 Call for a free color catalog. phone numbers. Make it (CorelDRAWPro.coreldrawpro. The goal is “All the News. and accessible from your desktop! CorelDRAW Help ® Some Things Were Meant To Be In Etched in Stone Importers & Wholesalers of Marble/Onyx Gifts & Accessories N&R International 1155 Allgood Rd. updated regularly.  New Classified Ads  New Job Announcements  Supplier Specials All news is related to graphic products! GRAPHICS NewsWire Generate new business by doing jobs for others! List your company in GSG. All the Time — For the World of Graphics. extensive product news. searchable by keyword. including articles on how to use CorelDRAW.coreldrawpro.coreldrawhelp.

and promotional products. Or email olveteto@gmail. Contact him at Jeff@creativegraphic. and the booklet. Her background includes many forms of art and retail sales. Bill Leek of Houston. rotary engraving. which provides consulting and training services for the industry. as well as the operation of a retail personalized gift shop for over ten years. CONTRIBUTING WRITERS Judy McDaniel is the co-owner of JHM Marketing in Albany.com) in Madison. and diversifying business. fax 541-967-4272. and does testing on a variety of products for different manufacturers. software. at 800-276-8428 or mikeneer@coreldrawhelp. CorelDRAW Help ® September 2012 Click ads to go directly to advertiser’s web site. as well as a Corel Training Partner. TX has over 30 years experience in computer engineering and graphics design. She can be reached at dsexton@sbcglobal.gray@AwardsMall. laser engraving. and more. & Gift (aka AwardsMall. Calif. He has developed several lines of color imprintable products. or write to mail@CorelDRAWhelp. Mike Neer is the editor of CorelDRAWHelp magazine and Executive Director of ACDRP. Wis. banners.com or 281-257-0695. and has won many marketing awards. The Professional Edge. SPONSORS CONTENTS BACK NEXT FULL SCREEN 34 . He has more than 25 years experience in writing and publishing in the personalized products industries.com. For information on training and more. people and places that he visits. sublimation. CA – when not on the road – at 916-396-3009.com.net. Jeff McDaniel is the owner of Creative Graphic in Philomath. vinyl signs. and writes about hardware design. image transfers. or via email at mail@CorelDRAWhelp. former editor of Impressions Magazine. and co-founder of the Association of CorelDRAW Professionals. OR.. OR. She can be reached at 541-967-4271. Promotions. She is the author of two books on family business.com. Jeff routinely applies graphics to a wide variety of materials. and can be reached at donna. He owned a retail personalized gift shop for over ten years. He is the author of the CD.com. Otis also presents sales and motivation seminars for industry organizations.com. sandblasting. and co-founder of the Association of CorelDRAW Professionals. call 541-967-4271. Creative Graphic offers laser engraving. Otis Veteto is a sales consultant with more than 30 years experience in the awards and promotional products industry. He can be reached at wfleek@ jblgraphics. She currently does marketing and public relations for apparel graphics companies. Creative Showroom Display. She and her husband Dave have run their full service awards and personalization business since 1977. She has presented seminars on a variety of topics nationwide. which provides consulting and training services for the industry. has been in the apparel graphics industry since 1981. sublimation. He can be reached in Sacramento. He worked as a journeyman machinist before getting into the graphic products business. He is a Corel Training Partner. sublimation. John McDaniel is the co-owner of JHM Marketing in Albany. He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications. Deborah Sexton.. He offers the “PROspective” of a veteran sales rep in reporting on ideas. Oregon. He can be reached at the ACDRP office in Fresno.net. screen printing. and is a columnist for several industry publications.CorelDRAW® Help Donna Gray is the president of Total Awards. She is a regular columnist on sandblasting.

albeit unusual. or email Kim at kfullerton@ earthspunapparel. GA.com. He offers the “PROspective” of a veteran sales rep in reporting on ideas. Then down to Sedona. The show was a total success.D. The ARA show was well attended by both suppliers and awards dealers (we used to call them trophy shops).. AZ for the C. who was unable to attend. Wings over Rockies The RMR/PPA people chose a really super. Congratulations RMR/PPA…great idea…great show! Talking Trash Quick note…. Otis also presents sales and motivation seminars for industry organizations. Lowry is now closed. CA – when not on the road – at 916-396-3009.T. and houses and displays planes from WW1 to current aircraft. I had just finished the AZPPA (Arizona Promotional Products Assoc. Dawn and Shonna (all 3). in Phoenix. They even have a full size replica of the X-wing Starfighter from Star Wars. when we stayed their Sept 15th. and especially the Hilton Garden Inn at Elko. Wings. NM. back on the road (as Willie Nelson sings…”On the road again”). While in Sedona. AZ. Sedona After leaving Colorado. is very fortunate to have Kymm.earthspunapparel. and Sedona On the road again September has been a real “show month”. They were kept really busy both days of the show. it’s on to Scottsdale. Emily and I drove to Santa Fe. who does a great job putting this show together. Otis Veteto has more than 30 years experience in the industry and is currently a consultant. I was filling in for Kevin McLaughlin. made Emily and I feel really special. Dawn and Shonna on their staff. thanks to a very steady business from the resorts in and around Sedona. with our meals.) show the last week of August. but Hangar #1 is now home for the “Wings Over The Rockies” Air and Space Museum. and got home Sept. please travel safe. owner of Sedona Engraving and Awards. NV. venue for their 2012 show. donated to the museum by Lucasfilms. GA. Or email olveteto@gmail. It sure makes us want to stay at that hotel the next time we are travelling through Elko. AZ. and you family. The drive down Red Rock Canyon on 89A from Flagstaff to Sedona is a slow but absolutely gorgeous drive. All 3 took time to make sure everything was o.k. Get this---the grey shirts are recycled X-ray Click ads to go directly to advertiser’s web site. From Sedona. The Hilton chain. and even found a little time to chat with us. film! Talk about eco-friendly…THESE PEOPLE REALLY KNOW HOW TO TALK TRASH!!! Check them out at www. After the CATDA show. Sedona is one of my favorite stop-over places. thanks to Chris Lyman. Remember to save some time for yourself. Hilton Inn in Elko I will close with this: KUDOS to the 3 wonderful servers at the restaurant in the Hilton Garden Inn. He can be reached in Sacramento.Sept 15. And when you travel.com. That’s all for now. about 40 miles from Atlanta. Kymm. in Elko. It gave me the opportunity to “meet & greet” some friends I usually only get to see at the Las Vegas ARA extravaganza. people and places that he visits. I think the location of the show was a terrific draw and helped the attendance figure.Traveling Tidbits by Otis Veteto Showtime. I made a sales call on Steve Crawley. Headed for Denver. for the ARA (Awards & Recognition Assoc) show in Duluth.A. Sept 29. Talking Trash. 1st. it is time to head for the barn…back home. On Sept 5th.A (Central Arizona Trophy Dealers Assoc) show. Nevada. and I had a chance to talk to Kim Fullerton from Earthspun Apparel to find out why they were so popular. I flew to Atlanta. CO for the RMR/PPA (Rocky Mountain Region Promotional Products Assoc) show.com CorelDRAW Help ® September 2012 SPONSORS CONTENTS BACK NEXT FULL SCREEN 35 . owner of TimeCraft. Got home Sept 9…. It was held in Hangar #1 at Lowry AFB. Their shirts are made from 100% recycled waste diverted from land fills……that’s right…land fills.right across from my booth at the RMR/PPA show was Earthspun Apparel. and played tourist for a couple of days. Steve told me he is having a great year.

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