The 1st UGANDA STARTUP CUP

A 6 month coaching and mentoring business competition 4th October 2013 4th April 2014
www.startupcup.com www.uganda.startupcup.com www.iventureafrica.ug

TARGET POPULATION IN UGANDA

Uganda - over 78% below 30 8 million youth aged 15-30 Highest unemployment rates in Sub Saharan Africa.

UNIVERSITY GOING YOUNG WOMEN , YOUTH IN THE INFORMAL SECTOR

women in Africa make up more than one-third of the work force. They account for 70% of agricultural workers, 80% of food producers, 100% of those who process basic foodstuffs and they undertake from 60% to 90% of the marketing.

Technical Centre for Agriculture and Rural Cooperation (CTA, 1993)

StartUp Cup is unique because we:

Target the underserved majority of all startup businesses that lack experience and resources, and intend to stay small and local; Focus on building sustainable businesses by educating entrepreneurs on the universals of designing a viable business model; including
accelerated go-to-market strategies, customer development, bootstrap funding techniques, team development, and revenue generation.

1. 2. 3. 4. 5.

Provide a locally-driven comprehensive and longterm judging, coaching, and mentoring process . With local business leaders and seasoned entrepreneurs; Increase connection to Global Entrepreneurship Week to organically grow and enhance localized entrepreneurial ecosystems; Increase community collaboration among business leaders, government officials, higher education institutions and business service providers

The 1st Uganda Startup Cup

36 countries. Our grassroots-based approach to growing entrepreneurs, communities and entrepreneurial

ecosystems is proving to be one of the most high impact entrepreneurial programs in the world.

The StartUp Cup global community is expanding with over 41

StartUp Cups being organized in

a carefully planned event

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Competition Kick-Off Competition Process: Short Form Business Model Submissions Judges Business Model Review Top 25 Selection & Notification Top 25 Long Form Business Model Submissions Top 25 Business Model Review & Pre-Judging Activities Top 25 Pitches Top 12 Selection & Notification Top 12 Semifinalists Coaching Sessions Top 12 Semifinalists Revised Business Model Submissions Top 12 Semifinalists Business Model Review Top 12 Pitches Top 7 Finalists Selection & Notification Top 7 Finalists Coaching Sessions Top 7 Finalists Business Model Submissions Top 7 Finalists Business Model Review Top 7 Finalists Pitches StartUp Cup Award Celebration Post Project Evaluation

Business Model = Dynamic Long Live the Business Model

Supports going to market quickly and testing assumptions Securing customers and generating revenue as fast as possible

STARTUP CUP ANTICIPATED UNIVERSITY REACH : SPONSORSHIP BENEFITS

GULU UNIVERSITY

IUIU UNIVERSITY

An open to all 6 month business model competition. Country Wide Participation

MAKERERE UNIVERSITY

NB: 25 PARTICIPANTS /UNIVERSITY

MBARARA UNIVERSITY

People starting businesses are purpose-based consumers and are very brand loyal. They get to join a network of branded entrepreneurs showing Uganda's power.

THE WEB CONNECT VENTURE COMMUNITIES

STARTUP CUP SPONSORSHIP BENEFITS

BUILD YOUR BRAND REWARD TOP TALENT

Increase Company Visibility

a unique opportunity for increased corporate identification, exposure and brand awareness.

Merchandising and Sales Opportunities By licensing jerseys, caps, T-shirts and competition related items you can advertise your brand and recoup a portion of investment.

BE AN ACTIVE AND VISIBLE PART OF THE CUP

INCREASE COMMUNITY EQUITY

7 month business model competition that is set to be a media sensation.

ENTERTAIN KEY CUSTOMERS

Entertain Clients, Employees, etc. Reward top talent by involving team members in employee events, givealways, etc. Also include community partnerships and customer activities.

Target Preferred Customers By encouraging participation in the competition to select target markets, you can leverage team relationship and offerings.

PLATFORM TO PROMOTE YOUR PRODUCT/SERVICES

Engage entrepreneurs who are known to be brand loyal

STARTUP CUP SPONSORSHIP BENEFITS

Anticipated numbers per event 25 participants and at least 100 spectators and facilitators per university. Online , Radio, TV Coverage Co-host events press briefs with us. An open invitation to be a thought leader for our local events. Guest blog posts, video promotion.

StartUp Cup Entrepreneurs are rewarded for: Going to market and generating revenue. Sharing their compelling business model story. Product/service in filling a need or solving a problem. Identifying clear target market. Identifying customers and gaining feedback. Bootstrapping startup practices.

Presenting a solid financial model that works. Being flexible and listening to coaching feedback in order to be able to modify and adjust business model assumptions.

 Nov. 2012, Youth Business International hosted Week in the UK, in partnership with Barclays. 279,500 people attended over 3,200 events, organized by on the 2011 campaign. Run by a wide range of partners including the public sector, SMEs, schools/FE colleges, universities and not-forprofit organizations.

The Uganda StartUp Cup will be a featured event of Global Entrepreneurship week. GEW http://www.gew.org.uk/about

Startup Cup International platform Partners

532 partner organizations - a 30% increase

Global Entrepreneurship Week is the worlds largest campaign to promote entrepreneurship. @ year it plays a critical role in encouraging the next generation of entrepreneurs to consider starting up their own business

internet photo

i-venture Africa is Objectives

To promote the entrepreneurial Innovative solutions for African spirit among young people Ventures was founded in the through the provision easily hope to remedy the dire accessible venture startup unemployment issues youth are resources. facing.

the engine fuelling - meaningful innovation, apprenticeships

employment generation and economic growth

networking pre-company ICTs coupled with /organization launch Entrepreneurship as coaching, primal tool for finance and business coaching , development to aid and mentorships encourage entrepreneurship as

Registered company www.iventureafrica.wordpress.com

MISSION : To promote the entrepreneurial spirit and own initiatives among youth through providing best practice business resources for innovative new business youth ventures. VISION: A flourishing first world African economy through sustainable entrepreneurship training & Promotion

StartUp Cup goes beyond the creation of jobs through startups. The StartUp Cup achieves these other important community objectives:

Increasing the quantity and quality of entrepreneurs

Building and expanding entrepreneurial networks locally .

Maximizing local synergies and increased collaboration among entrepreneurial service providers.
Visible recognition and reward of entrepreneurial behaviors

CURRENT PARTNERS
Mentors & Coaches from some of the Uganda Mozilla Group. Mozilla is a global, organization dedicated to making the Web better.

Mentors & Coaches from Media Analyst in addition to publicity for the first year of startup Cup.

Participating Teams will win subsidized digital advertising consultancy for their goods and services from TXI advertising in conjunction with i-venture Africa (Branding and advertising concepts).

Mentorship for the event & Coaches from UNAU leadership

Who may Partner ?

NGOs who work in any aspect of entrepreneurship promotion.

Colleges and universities

Corporations who consider promoting entrepreneurship to be an important goal CSR or mainstream business Foundations who work in promoting entrepreneurship.

Investors and financial institutions

Government bodies

Platinum Sponsor Prize Money1. 2. 3. 4. 5. 6. 7.

Silver Prize Money-

1. 2. 3. 4. 5. 6. 7. 8. 9.

Print and Media-Based Promotions: Recognition at all StartUp Cup events Mention in press releases and media outreach Logo placement on all promotional and marketing materials On Website & Emails: Priority Logo on all emails related to the StartUp Cup Placement on the StartUp Cup webpage Direct link to your corporate webpage Engage media with I-venture Africa

Print and Media-Based Promotions: Recognition at all StartUp Cup events Mention in press releases and media outreach Logo placement on all promotional and marketing materials On Website & Emails: Placement on the StartUp Cup webpage Engage media with I-venture Africa

Event Sponsor

In kind Sponsor

1. 2. 3. 4. 5. 6. 7.

Print and Media-Based Promotions: Recognition at all StartUp Cup events Mention in press releases and media outreach Logo placement on all promotional and marketing materials On Website & Emails: Placement on the StartUp Cup webpage Engage media with I-venture Africa

1. 2. 3.

4. 5.

6.

Food and Drink: Actual costs will vary by location, plus snacks, coffee/tea, water, and other beverages. Venues: a donated/sponsored venue for the event. Supplies: : Rented tables/chairs, name-tags, markers, dryerasers, paper, post-it notes, sketch-pads, tape, plates, napkins, utensils, etc. Startup Cup Travel and Accommodation: Set aside enough funds to cover the cost of a local/regional travel , Marketing Materials: If you plan on pursuing traditional marketing tactics (printing flyers/leaflets, paying for advertising space, etc.), account for this in the budget. Promotional Materials : T-shirts, stickers, water bottles, tote bags, notepads, pens etc. Its always a good idea to have something fun for attendees to take home from the event.

MEET THE TEAM

Baguma Tinkasiimire (Team Leader ) United Nations Association of Uganda Mark Kaheru ( Mentor ) Media Analyst Allan Ananura ( Founder ) i-venture Africa Yvonne Koreta i-venture Africa Kisakye Winnie ( Operations Manager ) i-venture Africa Kasagama Ivan (Operations Manager ) TXI advertising

THANK YOU
I-Venture Africa P . o. Box 2404 Kampala, Uganda www.startupcup.com www.iventureafrica.ug Uganda.startupcup@gmail.com iventureafrica@gmail.com +256773917658