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Region vs Brand used H0 : The region does not have a significant impact on the brand of Handwash used.

HA: The region has a significant impact on the brand of Handwash used

Case Processing Summary Cases Valid N Which region you belong to? * Which brand of Liquid HW are you using? 106 100.0% 0 .0% 106 100.0% Percent N Missing Percent N Total Percent

Which region you belong to? * Which brand of Liquid HW are you using? Crosstabulation Count Which brand of Liquid HW are you using? Dettol Which region you belong to? East North South West Total 26 19 15 13 73 Godrej 1 0 2 0 3 Lifebouy 7 2 7 1 17 Palmolive 2 0 0 0 2 Savlon 3 3 0 5 11 Total 39 24 24 19 106

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio N of Valid Cases 20.218a 22.376 106 df 12 12 sided) .063 .034

a. 15 cells (75.0%) have expected count less than 5. The minimum expected count is .36.

Occupation vs Brand used


Case Processing Summary Cases Valid N Are you working or nonworking? * Which brand of Liquid HW are you using? 106 100.0% 0 .0% 106 100.0% Percent N Missing Percent N Total Percent

Are you working or nonworking? * Which brand of Liquid HW are you using? Crosstabulation Count Which brand of Liquid HW are you using? Dettol Are you working or nonworking? Total Non-Working Working 37 36 73 Godrej 1 2 3 Lifebouy 4 13 17 Palmolive 0 2 2 Savlon 9 2 11 Total 51 55 106

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio N of Valid Cases 11.432a 12.810 106 df 4 4 sided) .022 .012

a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .96.

Occupation vs Frequency

Case Processing Summary Cases Valid N Are you working or nonworking? * How often do you change your liquid HW brand? 106 100.0% 0 .0% 106 100.0% Percent N Missing Percent N Total Percent

Are you working or nonworking? * How often do you change your liquid HW brand? Crosstabulation Count How often do you change your liquid HW brand? Do not change or Brand Loyal Are you working or nonworking? Total Non-Working Working 10 20 30 Frequently 16 11 27 Occassionally 25 24 49 Total 51 55 106

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio N of Valid Cases 4.135a 4.199 106 df 2 2 sided) .127 .123

a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 12.99.

Media vs Brand used

Case Processing Summary Cases Valid N Where did you come across various promotional activitites of liquid HW ? * Which brand of Liquid HW are you using? 106 100.0% 0 .0% 106 100.0% Percent N Missing Percent N Total Percent

Where did you come across various promotional activitites of liquid HW ? * Which brand of Liquid HW are you using? Crosstabulation Count Which brand of Liquid HW are you using? Dettol Where did you come across various promotional activitites of liquid HW ? Internet Ads Magazine News Paper Ads Radio jingle TV commercials WOM Total 14 10 13 3 32 1 73 Godrej 0 1 1 0 1 0 3 Lifebouy 1 5 5 0 6 0 17 Palmolive 0 1 0 1 0 0 2 Savlon 0 0 3 1 7 0 11 Total 15 17 22 5 46 1 106

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio N of Valid Cases 24.914a 24.446 106 df 20 20 sided) .205 .223

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio 24.914a 24.446 df 20 20 sided) .205 .223

a. 25 cells (83.3%) have expected count less than 5. The minimum expected count is .02.