1

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1. Warm Up ☀
Answer and discuss these questions in pairs or as a class.
1. What kinds of advertising are there?
2. Where do you see the most advertising?
3. What is your favorite advertisement?
4. What commercials do you remember most from television?
5. What do you think makes a good commercial?
Office Life
Lesson 8 of 15 : Marketing Meeting
2. Correspondence Building
The dialogue below is not in the right order. Work alone or with a partner to put
the conversation in the right order. Then practice reading the dialogue.
Underline any words or phrases you don!t understand.
3. Find business words and
phrases. !
Circle any words or expressions from the
dialogue that you think are useful in the
office. Write them below.
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
___ Jim: A commercial it is!
___ Jim: Lee, let me introduce you to Jacob. He’s going to help us come up
with a marketing campaign.
___ Jacob: Television advertising is more expensive than radio advertising.
___ Lee: There are three primary places to advertise: newspapers, radio, and
television.
___ Lee: I’d bet that they don’t read the newspapers much.
___ Lee: They like television too.
___ Lee: It’s nice to meet you, Jacob.
___ Jacob: Yes, that’s true. Let’s think about our audience.
___ Jim: Do you agree, Jacob?
___ Jim: Our audience is college students. They use the books we sell.
___ Jacob: Yes, I do. Even though television commercials cost more, we
should do a television commercial because we’ll reach a wider audience.
___ Jacob: I agree. I think they probably listen to the radio more.
___ Lee: Let’s face it. They’ll watch more television.
___ Jim: I think our first order of business is to decide what kind of marketing
campaign to do.
___ Jim: They like to listen to music.
___ Jacob: It’s nice to meet you too.
___ Jim: So which is a college student more likely to do: listen to the radio or
watch television?
2
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4. Match these words or phrases to their correct definitions. !
1. introduce
2. come up with
3. marketing campaign
4. first order of business
5. audience
6. wider
7. bet
8. primary
9. more likely
10. face it
11. commercial
12. advertise
5. Fill in the blanks with the right form of the correct word or phrase. "
1. On my first day at the office, my boss _________________ me to everyone.
2. Ana needs to ____________ the fact that getting a job in advertising is difficult.
3. The ____________________________________ is to order supplies for everybody in the accounting department.
4. The advertising team wanted to reach a wider __________________ so they decided to put ads on the radio and in
the newspapers.
5. The ___________________ reason I want a job is so I can pay my bills.
6. He wants to be a manager, but I think it!s _____________________ that he will have to start at a lower level.
7. Nathan better ___________________________ a good excuse for being late or else the teacher will suspend him.
8. The _____________________________________ for the new sports drink consisted of television commercials and
advertisements in the newspaper.
9. In order to increase our sales, we needed to launch TV and radio ____________________ .
10. At the marketing meeting it became apparent that the company needed to _________________ its products more.
____ a. a plan to promote a product
____ b. an advertising usually on TV or radio
____ c. bigger, broader
____ d. the first thing to do
____ e. better chance of happening
____ f. to accept something
____ g. to present people to get to know each other
____ h. to be sure of
____ i. main
____ j. to develop; to think of; to create
____ k. the people who you want to buy your products or services
____ l. to call the attention of the public to a certain product or service
6. Reading
Now practice reading the dialogue with a partner. Take turns practicing the pronunciation. Discuss what you think is good about the
dialogue. (Your teacher will provide you with the full dialogue on a separate sheet. Page 4.)
7. Speaking
Write your own dialogue. Work with a partner and write your own conversation using at least four words or phrases from today!s lesson.
Practice and memorize the dialogue, then present it in front of the class.
Office Life
Lesson 8 of 15 : Marketing Meeting
3
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photocopied by members of ESL-Library.com in accordance with membership terms and conditions. Contact info@esl-library.com for complete details.
Office Life
Lesson 8 of 15 : Marketing Meeting
1. What!s your favorite company or organization? _________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
2. What kind of marketing campaigns does it have? ________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
3. Who is the primary audience for its marketing campaigns? How can you tell? _________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
4. How do you think the company could reach a wider audience? ____________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
5. What kind of marketing campaign would you come up with? _______________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
6. If you owned this company, what would be your first order of business? ______________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
7. What challenges would you more likely to face? ________________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
8. Writing "
Write complete sentences to answer these questions.
4
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photocopied by members of ESL-Library.com in accordance with membership terms and conditions. Contact info@esl-library.com for complete details.
Lee: There are three primary places to advertise: newspapers, radio, and
television.
Jim: So which is a college student more likely to do: listen to the radio or
watch television?
Jim: Lee, let me introduce you to Jacob. He’s going to help us come up with a
marketing campaign.
Jim: Do you agree, Jacob?
Lee: It’s nice to meet you, Jacob.
Jim: I think our first order of business is to decide what kind of marketing
campaign to do.
Lee: Let’s face it. They’ll watch more television.
Jacob: Yes, that’s true. Let’s think about our audience.
Jacob: Television advertising is more expensive than radio advertising.
Jim: Our audience is college students. They use the books we sell.
Jacob: It’s nice to meet you too.
Jim: They like to listen to music.
Jacob: I agree. I think they probably listen to the radio more.
Lee: I’d bet that they don’t read the newspapers much.
Jacob: Yes, I do. Even though television commercials cost more, we should do
a television commercial because we’ll reach a wider audience.
Lee: They like television too.
Conversation
Practice
Office Life
Lesson 8 of 15 : Marketing Meeting
Jim: A commercial it is!
5
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! !
In Task 2, your students are required to put the conversation in the correct order. It!s more fun for students to put the dialogue in order
by physically rearranging cut up strips. Below are two shuffled copies of the dialogue. Have your students cut it into strips and rearrange
them until they!ve put them in the correct order.
!
Teacher!s Handout for Task 2.
Jacob: Yes, I do. Even though television commercials cost
more, we should do a television commercial because we!ll
reach a wider audience.
Jim: Lee, let me introduce you to Jacob. He!s going to help
us come up with a marketing campaign.
Jacob: I agree. I think they probably listen to the radio
more.
Lee: It!s nice to meet you, Jacob.
Jim: Our audience is college students. They use the books
we sell.
Jacob: It!s nice to meet you too.
Lee: I!d bet that they don!t read the newspapers much.
Jim: They like to listen to music.
Lee: Let!s face it. They!ll watch more television.
Jacob: Television advertising is more expensive than radio
advertising.
Jim: So which is a college student more likely to do: listen
to the radio or watch television?
Jim: A commercial it is!
Lee: There are three primary places to advertise:
newspapers, radio, and television.
Jim: I think our first order of business is to decide what kind
of marketing campaign to do.
Jacob: Yes, that!s true. Let!s think about our audience.
Lee: They like television too.
Jim: Do you agree, Jacob?
Office Life
Lesson 8 of 15 : Marketing Meeting
Jacob: Yes, I do. Even though television commercials cost
more, we should do a television commercial because we!ll
reach a wider audience.
Jim: Lee, let me introduce you to Jacob. He!s going to help
us come up with a marketing campaign.
Jacob: I agree. I think they probably listen to the radio
more.
Lee: It!s nice to meet you, Jacob.
Jim: Our audience is college students. They use the books
we sell.
Jacob: It!s nice to meet you too.
Lee: I!d bet that they don!t read the newspapers much.
Jim: They like to listen to music.
Lee: Let!s face it. They!ll watch more television.
Jacob: Television advertising is more expensive than radio
advertising.
Jim: So which is a college student more likely to do: listen
to the radio or watch television?
Jim: A commercial it is!
Lee: There are three primary places to advertise:
newspapers, radio, and television.
Jim: I think our first order of business is to decide what kind
of marketing campaign to do.
Jacob: Yes, that!s true. Let!s think about our audience.
Lee: They like television too.
Jim: Do you agree, Jacob?
6
Copyright 2009. This eBook is produced and distributed by Red River Press Inc. All rights reserved. The contents within this e-book/document may only be
photocopied by members of ESL-Library.com in accordance with membership terms and conditions. Contact info@esl-library.com for complete details.
2. Correspondence Building Note: Do not hand out Page 4 until this task is completed.
(Also, see page 5 for the dialogue strips to hand out to students before starting.)
3. Jacob: It!s nice to meet you too.
17. Jim: A commercial it is!
1. Jim: Lee, let me introduce you to Jacob. He!s going to help us come up with a marketing campaign.
12. Jacob: Television advertising is more expensive than radio advertising.
5. Lee: There are three primary places to advertise: newspapers, radio, and television.
8. Lee: I!d bet that they don!t read the newspapers much.
11. Lee: They like television too.
2. Lee: It!s nice to meet you, Jacob.
6. Jacob: Yes, that!s true. Let!s think about our audience.
15. Jim: Do you agree, Jacob?
7. Jim: Our audience is college students. They use the books we sell.
16. Jacob: Yes, I do. Even though television commercials cost more, we should do a television commercial because we!ll reach a
wider audience.
9. Jacob: I agree. I think they probably listen to the radio more.
14. Lee: Let!s face it. They!ll watch more television.
4. Jim: I think our first order of business is to decide what kind of marketing campaign to do.
10. Jim: They like to listen to music.
13. Jim: So which is a college student more likely to do: listen to the radio or watch television?
5. Fill in the blanks
1. introduced
2. face
3. fist order of business
4. audience
5. primary
6. more likely
7. come up with
8. marketing campaign
9. commercials
10. advertise
Teachers! Answer Key
4. Matching
1. g 2. j 3. a 4. d 5. k 6. c 7. h 8. i 9. e 10. f 11. b 12. l
Office Life
Lesson 8 of 15 : Marketing Meeting

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