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(8 P's Strategy)

(Marketing Mix) 8Ps


(IMC)

(Long-Term Business)
(Segmentation)


8Ps

( Product Strategy )
( Price Strategy )
( Place Strategy )
( Promotion Strategy )
( Packaging Strategy )
( Personal Strategy )
( Public Relation Strategy )
( Power Strategy )

(Product Strategy)

( Price Strategy )


1. ( Product attribute )
2. ( Product mix )
3. ( Product lines )

1. ( Product Concept )
Product

2. ( Product attribute )


3. ( Product Feature )

Dior
4. ( Product Benefit )

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( Price strategy )

1. ( On going price ) ( Leading price )


1.1 (On going price)

1.2 ( Leading price )



2. ( Premium price )
( Standard )
( Fighting brand )

3. ( One pricing )

( Discriminate price )

4. ( Line extension )

5. ( Trading up )
( Trading down )

6. ( Size )

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( Place Strategy )


1. ( Channel of distribution )

2. ( Outlets )

(1) ( Wholesale store )

(2) ( Discount store )


(3) ( Department store )
(4) (Stand alone supermarket)

(5) ( Community mall )


(6) Minimart
Minimart

(7) ( Convenience store )


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(8)
(9) ( Kiosk )
(10) ( Vending machine )

(11) ( Mail order )



(12) ( Catalog sales )
(13) ( T.V. Sales )
(14) ( Direct sales )
(15)

(16)
3. ( Number of intermediaries )
( Intensity of distribution )
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(1)
(2)

(3)
4. ( Market logistics )

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(Promotion Strategy )


(Packaging Strategy )

(Personal Strategy)



1. ( Put in )
2. ( ) ( Put up )
3. ( Put away )
4. ( Prettiness )
5. ( Pleading )
6. ( Positioning )
7. ( Personality )
8. ( Protection )
9. ( Practicality )
10. ( Profitability )
11. ( Promotion )
12. ( Preaching )
13. ( Preservation )

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: ( Prospect )

: ( Incentive Program )

Public Relation Strategy)





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