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Punjab College of Commerce

Course Code: Program: Credit Hours: 3

Course Title: Communication & Professional Development First Semester Total Sessions: 32

Course Description: Success in todays work environment hinges on how efficiently an individual can not only articulate his view point or ideas but also exercise influence and develop network of relationships through better communication and business writing skills. The days of using Positional Power to carry out tasks in any organization are long gone. One needs the help and support of different departments, peers, subordinates and even bosses to navigate through the stormy waters of organizational challenges, issues and individual idiosyncrancies. It is therefore, imperative that an individual comes to the party with requisite communication and business writing skills to excel at the workplace as well as his/her professional career. Challenges and issues related to Business Writing, Communication and presentation have been addressed in this course. Practicing various tools, techniques & methodologies to overcome these challenges are the part of the course. Learning Objectives: After studying this course the students should be able to: a. Apply the concepts to real business scenario and sharpen their business communication and problem-solving skills. b. Describe the role of effective communication in business c. Describe the characteristics, process and importance of communication in business d. Identify the steps in the communication process e. Describe communication barriers and how to overcome them f. Identify some of the common sources of misunderstanding that occur in written and oral intercultural communication
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g. Explain the



speaking with

and listening effectively, when from other cultures,

communicating face-to-face


h. Identify and demonstrate the methods and procedures for writing letters, memos and other brief messages, i. Describe the various steps involved in the process of report writing,

j. Describe the steps involved in presentation skills. k. Compose their CVs l. Perform well in the interviews m. Play significant role in meetings Recommended Text Book: Essentials of Business Communication By: Supplementary Text Books: Excellence in Business Communication Effective Business Communication Business and Administrative Communication Course Contents: Writing Correctly: Using grammar: sentence structure; correct use of parts of speech, phrases & clauses ; voice; narration; punctuating correctly; vocabulary Business Communication: Introduction to business communication, communication process, components of communication, seven Cs of communication, barriers of communication, interpersonal communication, intercultural communication By: John V. Thill Courtland L Bovee By: Murphy, Herta A. By: Locker, Kitty O. Mary E. Guffey & Bertha Du-Babcock

Channels of communication: Non verbal communication

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Verbal communication Oral communication Written communication

Skills of Communication: Reading Writing Speaking Listening

Listening Skills: Process of listening Types of listening Ways of improving listening Common listening faults

Communication in an organization: Formal Communication Network Upward communication Downward communication Horizontal communication Diagonal communication

Informal Communication Network Composing Business Messages: Routine Messages, Good news messages, Bad news messages, persuasive messages Corresponding at Work: E-mails, memorandums, notices, circulars,

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Report Writing: Meaning and classification of business reports, preparation before writing reports, main parts of the report Short reports, types of short reports, composition of the reports, Long reports, introduction, parts of long report. Communication at workplace: Organizing and conducting meetings, business group discussions, communication within and outside the organization, structure of the organization, open communication climate participating in meetings, Communication for Employment: Interviews, composing CVs/resumes, covering letters Presentation Skills: Common myths about presentational presentations steps ability; difference to between speech of and the presentation; categories according in their purpose; analysis

audience before making a presentation; evaluating the appropriateness of the setting and venue of presentation; the planning a presentation; some common and aids; non-verbal handling symptoms of stage fright and measures to overcome it; developing an introduction, a body and a close for a formal presentation; some dos and donts of verbal communication; audience in meetings. selecting, designing and using appropriate visual questions

effectively; delivering a short formal presentation on an assigned topic

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