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Confidential December 14, 2011 William Whaley Email: William95Whaley@aol.com Address: 134 E. Middle Tpke. Manchester, CT

Kawakashi Natural Soap

Kawakashi “With the best natural products comes the natural look”

............................................Kawakashi’s Cosmetics Company “The Perfect Look” K Table of Contents Executive Summary ................................................... 8 Long-Term Opportunities .......................................................................... 7 Financial Forecast .................................................................................................................................................................................................................. 10 Competitive Analysis ...................................... 2 Company Description ........................................................................ 7 Market Research........................................................................ 2 Products and Services .... 6 Use of Proceeds ......... 11 Competitive Advantages .................................................... 9 Geographic Area .................................................................... 5 Financing Requirements ........................ 2 Management Team . 9 Economic Factors ............................................................................ 2 Mission Statement ......................................................................................... 12 ................................................................................................................... 10 Social Factors ................................................. 9 Market Opportunities ..................................................................................................................................................................................................................................................................................................................... 8 Competitive Environment .................

.................................................................................................................. 15 Pricing.................................... 18 Projections..................................... 14 Advertising and Marketing .................................................................................................................................................................................. 24 Projected Revenue...... 27 .........Potential Future Competition ........................... 19 Cash Flow Projections ................................................... 26 Projected Income Statement............................................................................................... 12 Business Strategy ..... 24 Current Financials ................................................................................................................................................................................................................................................... 24 Months (in 000’s) ...................................................................................................... 25 Cash Flow Forecast................................................................................................................... Two Years (Quarterly).. 19 Sales forecast .................................................................................................................... 16 Operations ..................................................... 23 Appendix A: Financials ........................ 17 Premises ............................................ 19 Income Statement .................................................................. 21 Funds Required and Timing .................................................. 20 Break-Even .... 22 Exit Strategy ......... Two Years (Quarterly) ................ 13 Development Plan........................................................................................................ 17 Hours of Operation ..........................

com o The online store will ensure a great place for advertisements and will allow cheap and easy changes to the company. o In the future my store will be located somewhere in Manchester near Evergreen Walk o One problem with the business is not being able to give the customers. o My business will sell natural soaps that is good for the skin and leaves that natural shine o Kawakashi will be an online site where I will sell my natural soaps and the three scents that I am starting out with is mango Shea butter. My business will also consist of 10 employees. my business focuses on helping customers achieve the perfect look but also the most comfortable look.Executive Summary o Business began on December 15. 2011 o My business focuses on the aspect of helping people to look their best.kawakahsisoap. o I expect to grow with the help of the investors and customer loyalty where I will be able to expand my business in to a store. . o The website for the business will be www. o My business will target both the young teens and adults. the option of trying the soap to see how it will feel on their skin. o Whether big or small. wild lavender and natural honey soap. and I will have both a cosmetologist and marketer to help with running the business. tall or short. with offering them the best natural soaps that they can buy. o I will be the CEO of my business and will consist of some investors who look at the business as the next opportunity in cosmetics.

About Company My company Kawakashi’s focuses on giving the people in the community the opportunity to get good quality all natural soap for reasonable prices. my company will consist of 10 employees including myself. Market My business targets the young teens and adults in the community and will focus on understanding what the target market wants and we will try to meet their needs. Industry The soap industry can be very difficult to tap into. The cosmetologist will be world classed and will help me with the decision making process in my company and the marketer will help in creating the website. The marketer will eventually assist in helping my business market the company when we move to a store location. The most important part of the internet selling is the cosmetologist and the marketer that will assist in the company with dealing with the parts of my weaknesses. The company will run on the internet. With the website. my company offers that little something that takes pretty to the next level and makes it beauty.Business Description Mission Statement My business is called Kawakashi’s and my business focuses on helping people obtain the perfect natural look. With the right life habits and body and face maintenance. my company should be able to make its mark in the industry. My soap business focuses on the natural side of the industry. is the one that I feel will benefit both me and the company. with using natural soap. but with the details and characteristics of my company. My business should be successful and will also give to the community where I’m set up at. The business is a Sole Proprietorship and this type of business ownership. Set Up The structure for my company is with me as the owner and CEO. Industry The soap industry is growing and the trend is picking up. Due to the rapid growth of the industry. this would be a good time for my company to enter the business and to offer something that other companies won’t offer. The market of the soap business focuses on giving people natural products that will help with their confidence and look. Kawakashi’s will be set up .

but with my will. make quick changes when needed. In our company. This goal will be achieved with the investor’s ability to trust our company. limited amount of funds and I’m going up against big companies that also sell natural soaps. Goals Some of my goals will be to have the website go into a store. Some of my weaknesses are that I have a lack of knowledge of the soap business. being able to talk to people. This will be the ultimate goal for my company and will be the one that seals the deal. being smart and having a lot of knowledge and just wanting to help people with what they need. we feel that animal testing is wring and we want ti build our company round both all natural and no animal testing. . Some of my strengths include the ability to absorb knowledge. The last long-term goal is to have the business enter the stock market when it achieves success. I also have an abundance of weaknesses that will affect the company. I will overcome them.on the internet with the company website. Strengths My strengths will be implemented into the business. Weaknesses Though I have many an abundance of strengths. and will eventually expand into a store and this will enable us to be involved in the community and will give us a better chance to interact with the customers.

000 people in Manchester. there will be more sales but if the population declines. In Manchester there are various jobs. adults. One of them is demographic shifts. it is helpful to the fact that the natural soap business can be fun and interesting. With a higher population. but in the town. my business will be able to offer them the best natural soap that they need. or working in stores. Due to the large population of Manchester and the surrounding towns. winter and fall the business is booming and due to the fact that there is a constant need for soap and keeping clean. My target market includes both the female and male young adults. Another factor that can affect my business is the introduction . This shift can be both positive and negative on my business. The families in Manchester are different but they do present themselves as an extended family with children and parents living together. or hanging at some of the restaurants and stores that are scattered around the town. my business will be able to take conduct a large amount of sales. The lifestyle of the people who live in Manchester is that they live in their means but that they do like to go shopping and have fun at local spots. teens. Since most of the people in Connecticut care about how they look. This industry allows me to have a wide target market.462 and the population is estimated at 56. and the elderly (ages 15-90). The average family in Manchester makes around $49.Market Analysis My business is part of the soap industry. my business should do well in the industry. In my business there are a lot of factors that can affect the sales that I may obtain. People in Manchester enjoy spending their time either near the Buckland Hills Mall. there will most likely be a decline in sales. Due to the fact that people in this town go out and enjoy themselves. During summer. working for the town. This target market gives my business an advantage.

of more natural soap stores in the area and if other stores get bigger. Due to Manchester being a town where small business can thrive. One positive affect that could happen in the cosmetic business is trends. Other factors that come into in my business will be new government regulations and laws. this can lead to my business being affected by these laws. Due to the fact that my small business is going up against multimillion companies. . Though this can be a negative against me I could in the future use this into my advantage my making my business work around these laws. If they implement regulations that can affect how and what is ell in my business. my business will be able to use this as a stepping stone in the new products that would be sold due to this trend. this could lead to more business pooping up in the area that work in the industry. If there is a huge trend in a certain type of scent. So in all the market that I’m in is looking profitable and can help my business grow. it would hurt the business if even more competition came into the Manchester area.

Some competitors like Macy’s and C&C Hair & Beauty Supply will challenge my company when I first start up. my company will award points to my customers. With these competitors trying to conquer the market and become the best. For a fact I know that businesses like Dove and C&C offer a great atmosphere in a great location. I can always find a way to offer something that will catch the eyes of the customers. The small soap stores that I compete with will have the benefits of that they are able to offer their customers cheaper products with cheaper prices. When a customer buys a product and eventually signs up for an award card. Though all of these companies challenge me in some way. With these points. My big name competitors serve to their customers well known brands and they themselves are well known companies. they offer rewards cards and due to the newness of my business that will be something that I won’t be able to offer at this time. there is still an opportunity for me to gain ground.Competitive Analysis When Kawakashi starts up as a business. my company will compete with these companies and even though they may offer something that I can’t offer. This is I due to the fact that they are small local business and they are also competing with the big name brands. For Macy. With starting up. Amazon and Irish Spring. My company will compete with these big name brands by offering my customers the service of giving out customer appreciation gift bags. There are various other small companies that will challenge me and these companies include Lush and Mac’s. there will be competitors who I will have to compete against. each of these businesses offers something that I might not be able to offer. These companies include Dove. I also have to worry about big name companies that sell online natural soap products. the customers will be able to buy sample products that will eventually be coming .

My website will also have a direct link to Facebook and Twitter. With my service there are multiple ways for people to receive incentives from the reward of buying. I can make money off of advertising. This plan of offering my customers support when buying will help me compete with my competitors. This is kind of what GameStop does with its business as it offers a great rewards system where you’re able to buy items or to have certain amounts of discounts.out in the upcoming season. This is the success that I will try to create for my business and will do this by competing with my competitors both the small and big name companies. This connection will allow customers to see other people’s reviews and they will be able to see the support that my company has when they see the likes and amount of friends or followers. Like all big name brands. . This will also distinguish me from both the small and big name brands. Though small and unknown. the person will be able to look at reviews about the products and they can vote on how many stars they want to give the product (0-5). I will offer an easy access to my website and what is great about the internet and owning a website. In this case. This solves the problem of people feeling sketchy about buying the soap product online and allows them to see what other people think about the product. if someone is buying the wild lavender scented soap. they kept going and eventually made it even though they faced big name brands. My website will also offer support for the customer with reviews on the cosmetic that they are looking for and that my website will give reviews on the products that I am selling. they had to start out small.

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When determining my breakeven point. This will also allow my business to start in the market on a plus. In my business the top product will be nail polish. With penetrating pricing. lavender and mango Shea. With loss leader. loss leader and competitive pricing. This allows me to attract their customers and other customers. When buying the products. What this does is provide a backup plan but makes it easier to hit my breakeven point. What this does for me is that it allows me to have regular prices but they will attract customers. My business will have $7. Break Even Point 1= $3. I will price my products on what my competition is pricing its products. With the main three scents being honey.500 to spend on the products that I will be selling and this is my breakeven point as I will have to make this much to ensure that any money earned after that is profit. When determining my price I will focus on penetration. my business will have to ultimately have to sale 500 units of this product. I will have to determine a break even.Break Even Analysis When opening my business. I will also have to determine how my customers will react to the pricing and to other competitors.500 as backup in case a product starts to sell really quickly. I will be able to sell my products cheaper than other stores and this allows my business to enter the market. this will allow me to offer coupons and other incentivizes to customers when they buy a product.000/ ($9-$2) =429 products need to be sold to hit breakeven point . With competitive pricing. I will save $1.

This is true because as the experimenter I will share with employees and staff the joy of making these decisions and watching the company grow.500-1. This will help my business as it gives my business new views and allows Kawakashi to get an upstart on competitors.Break Even Point 2= $3.000/ ($10-$3) =429 products need to be sold to hit breakeven point Unit Contribution Margin= $7. This fits me because I will make decisions that will both be time saving and cost effective. With different opinions and views on the subject. I feel that it is my job to take big ideas and to implement them into my organization. I will also give incite on others ideas and will be able to gain from these ideas.800 Faces of Innovation As the owner of Kawakashi. This is one of the two faces of innovation that fits how I will implement my personality into the business. I will also make these decisions with the help of employees and staff members. What this does is break the ice for new ideas and opinions to be shared and told. I also see myself as the cross pollinator of the business. If people are able to give their opinions. . I feel that my business innovation is that I am the experimenter. I will be able to make decisions that will fit to everyone’s needs but will also add to the company’s value. this will lead to a better company and happier employees.