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Business Coaching: 10 Coaching Modules

M01 Business Analysis and MBTI Check M02 Vision, Mission and Goal Transformation M03 Business Model: Canvas Balancing M04 Marketing and Positioning: Adaptation Blue Ocean Strategy M05 FOM Triangle Financial, Operation and Marketing Factor M06 Team and Leadership-Transformation Leadership M07 Creativity, Problem Solving and Innovation M08 Social Media and Internet Strategy M09 Knowledge Management Strategy for Business M10 Inspiration and Motivation

M02: Vision, Mission and Goal Transformation


Goal for this Discussion
1 2 to realign what's the business wants to be to identify the values and belief of the business to define the fundamental purpose or the business to narrowly define the arts of general

3
4 5

Key Learning Points for Coachee


1 2 3 4 5 understand the importance of business vision and mission know the culture and empower the culture able to identify the significant activities that contribute to organizational success clear of the business environment at a macro and micro level

Coachee Action
1 2 3 4 5 analyze the business environments determine the strategic intent and action of the organization revisit organization action plan list the business macro and micro elements and determine which is the important aspect to focus & leverage

Areas for Development / Action Point for Coachee


1 2 3 4 5 able to understand and come out with realistic, accurate and meaningful vision and mission of the company able to align and drive company activities and resources towards achieving company vision and mission able to come-up with strategic plan and focus for organization

M02: Journey of Transformation

4 3 2 2 1

EVALUATE
how are we doing

Evaluate Feedback and Revise Plan Take Corrective Actions Review Progress
Action Plan Initiatives and Roadmaps Projects

SPECIFIC
how we will do it

COMPONENT
where we want to be

BASELINE
where we want to be

Vision and Mission And Major Goals /Strategic Direction Specifics Objectives / Core Values Gap Analysis

ASSESSMENT
where are we today Environmental Scan Background Information Situational Analysis SWOT

M02: Level of Strategy

Where are we today? Where do you want to be? By when?


Level 3Strategy Aligned
Goals Managers & employees set goals & competencies & track progress.

Level 4Strategy Connected


Goals Employees have clear line of sight to corporate goals. Managers & executive can track progress toward achievement. Company has agile strategy.

Shareholder Value

Level 2Strategy Aware


Goals Company strategic goals are well communicated at a high level. Simple forms automation. PM is an event vs a process

Level 1Strategy Blind


Goals

The strategy is a well-guarded secret


PM is viewed as a headache

PM is an ongoing process. Managers track progress toward goals & have development plans to achieve competencies

PM process is continuous & optimised. PM is tightly linked to the strategy & system becomes a predictor of success & ultimately increases odds of success.

Time & Cost Savings


Employee Engagement Productivity

M02: Highlight > Core Values

achievement innovation commitment excellence loyalty faith responsibility peace success equality teamwork

quality authenticity courage honesty openness simplicity friendship wisdom spirituality stability cooperation

diversity harmony creativity knowledge passion freedom security integrity love winning fun

Notes: Choose 10 Values

M02: Highlight > Core Values

Based on the description that you have made: 1. how do you see people working together 2. how are they treating you customer 3. what is the leadership style needed to nurture the values 4. what are the specific steps of action you can take in the next 30 days or more to fully implement your values 5. Who will hold accountable to sustain the values
Notes: Choose 10 Values

M02: Highlight > Core Values

Based on the description that you have made: 1. how do you see people working together 2. how are they treating you customer 3. what is the leadership style needed to nurture the values 4. what are the specific steps of action you can take in the next 30 days or more to fully implement your values 5. Who will hold accountable to sustain the values
Notes: Choose 10 Values

M02: Highlight > Core Values

True Fact: 1. Ask you employees what are their top 4 values (reconnect & understand) 2. Values Exercise is helpful in hiring (get the right people) 3. Revisit your company's mission statementis it really support important cause? 4. Value influence on how you make decision? and how employees behave
Notes: Engaging the values

M02: Assessment PEST Analysis

POLITICAL

ECONOMY

SOCIAL

TECHNOLOGY

M02: Assessment SWOT Analysis


HELPFUL STRENGTH HARMFUL WEAKNESSES

INTERNAL

OPPORTUNITY

THREAT

EXTERNAL

M02: Baseline: Organizational Profile

Organizational Profile

Operation Environment

Business Relationship

Products and Services Organizational Culture Workforce Productivity Infrastructure Regulations

Organizational Structure Customer Relationships Partner Relationships

Notes: Detail analysis will be cover in Module 3: Business Model: Canvas Balancing

M02: Baseline: Vision and Mission

SWOT ANALYSIS

VISION AND MISSION

STRENGTH

OPPORTUNITY

M02: Component: Vision and Mission

PETRONAS
Vision Statements
To be a Leading Oil and Gas Multinational of Choice

AIR ASIA
Vision Statements
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Mission Statements
We are a business entity Petroleum is our core business Our primary responsibility is to develop and add value to this national resource Our objective is to contribute to the well-being of the people and the nation

Mission Statements
To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

M02: Component: Vision and Mission


Vision Statement

PETRONAS
Vision Statements
To be a Leading Oil and Gas Multinational of Choice

AIR ASIA
Vision Statements
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Key Characteristic

Key Characteristics

Notes: Principal in Developing Vision: Direction | Roles | Motivation | Competitive

M02: Write Your Vision Statement


Vision Statement

Vision must provide directions. Current

Your Company Vision


What you want to be?

New / Improve

M02: Component: Vision and Mission


Mission Statement

PETRONAS
Mission Statements
We are a business entity Petroleum is our core business Our primary responsibility is to develop and add value to this national resource Our objective is to contribute to the well-being of the people and the nation

AIR ASIA
Mission Statements
To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

Key Characteristic

Key Characteristic

Notes: Principal in Developing Mission: Key Market | Contribution| Distinction

M02: Write Your Mission Statement


Mission Statement

Mission must state a clear characteristics Current

Your Company Mission


What should you do in order to achieve your vision?

M02: Improve / Develop Your Mission Statement


Mission Statement

Your Guide
Use the worksheet below to help develop components of the mission statement. Purpose
What purpose will your company serve? What needs will you address?

Process
What will your company do to address these needs?

People
Who will benefit when out its purpose?

Value
What principles or beliefs will guide your work? What are the companys values?

M02: Your Mission Statement


Mission Statement

Mission must state a clear characteristics New / Improve

Your Company Mission


What should you do in order to achieve your vision?

M02: Component: Vision and Mission


Goals / Strategic Direction

GOAL: ..What We Can Achieve


Describes a future desired outcome. Puts strategic focus into the organization Tend to be long-term

GOAL is what we can achieve.

M02: Component: Vision and Mission


Goals / Strategic Direction

Strategic Direction: Objectives: 1. 2

ISSUES AND CHALLENGES [Weaknesses & Threat]


1. 2. 3. 4. 2. 1.

FOCUS AREA

PROGRAM

1a. 1b. 1c.

2a. 2b. 2c.

5.
6. 7. 8. 9. 3. 3a. 3b. 3c.

4.

4a. 4b. 4c.

M02: Component: Vision and Mission STRATEGIZING: STRATEGIC THEMES


Strategizing Strategic Direction

SD 1:

SD 2:

SD 3:

SD 4:

M02: Component: Vision and Mission STRATEGIZING: STRATEGIC THEMES


Strategizing Strategic Direction
SD 1: PENGUKUHAN INFRASTRUKTUR YANG SELAMAT, PANTAS DAN STABIL keberkesanan keselamatan infrastruktur kesinambungan perkhidmatan ICT

keupayaan dan ketersediaan infrastruktur

teknologi terkini

SD 2: PEMBANGUNAN DAN PEMANTAPAN APLIKASI SECARA BERSEPADU DAN BERKESAN

Mewujudkan aplikasi baru dan bersepadu Perkongsian pintar

Pengurusan pengetahuan Repositori maklumat dan data warehouse

Menambahbaik aplikasi sedia ada yang berimpak tinggi

SD 3: PENGUKUHAN KOMITMEN PENGURUSAN DAN PEMBUDAYAAN ICT DALAM PENYAMPAIAN PERKHIDMATAN

Penggunaan sumber optimum Pengurusan latihan bersepadu

Organisasi pembelajaran

Kolaborasi antara jabatan

Kawalan dan audit Pelan latihan Penghayatan budaya kerja

SD 4: PEMANTAPAN TADBIR URUS ICT

Dasar dan polisi

Dasar baru Semakan dasar dan polisi sedia ada

Penstrukturan Organisasi ICT

M02: Component: Vision and Mission


Objectives

OBJECTIVES: ..Specific Target


Relevant - directly supports the goal Specific enough so we can measure the results Simple and easy to understand

GOAL is what we can achieve.

M02: Component: Vision and Mission


Action Plan

ACTION PLAN: ..What We Do


specific steps taken to achieve the objectives Support each objective

GOAL is what we can achieve.

M02: Component: Vision and Mission


Action Plan

Strategic Direction :______________________________________ Objectives: 1. 2


No. Focus Area Program Activities Objectives CSF Dateline Responsibilities [Department/Units] (KPI)

M02: Component: Vision and Mission


Implementation Roadmap

Central System
Infrastruktur
Business Continuity Management

Security Network
Facilities Management

Penaiktarafan/ Peningkatan Sistem

Pengkodan Bantuan Komputer

Aplikasi Statistik Menurut Integrated Statistical Systems Framework

Pembangunan/ Pelaksanaan Fokus Baru

Pilot Aplikasi Statistik Menurut Integrated Statistical Systems Framework

Migrasi Data

Datawarehouse

Change Management Knowledge Management

Portal
Koordinasi

Enhance ICT Skills Change Management Project Management


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