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2555
The Department of Business Development



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DBD













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e-Commerce




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4.1


The Department of Business Development


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? ? ?





www.dbd.go.th

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5. : e-Commerce


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(.)

The Department of Business Development

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DBD Registered





e-Commerce
www.dbdmart.com






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2. 24
3.

4.

The Department of Business Development

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5.

6.

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9.

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3.
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1570 www.dbd.go.th

The Department of Business Development

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:






(Business Plan) ?







The Department of Business Development

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16



( )

1. ? (Name of Business)


2. (Business Idea)


( ) (
)

:
...
...
...
...

3. (Business Analysis)









4. (Goals)


? (Vision) ()


? (Mission)


The Department of Business Development

17

18


? (Objective)


10 2

10 -
2
-
20 % -
-


-

:
5. (Tactic)

5.1

/
/ /


/ (Product)
(Customer Needs and Wants)




(Price) (Cost to
the Customer)



/ /

(Place) (Convenience)



e-Commerce

The Department of Business Development

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20


(Promotion)
(Communication)





Social Network
6. (Production)

- //



7. / (Budgeting)

:



/

//

/
/



8. ? (Alliance)

9. (Action Plan)



The Department of Business Development

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22

10. (Control and Evaluation)







11. (Risk and Emergency)






The Department of Business Development

24

DBD




1.


-


.

2.

2.1
2

2

DBD


2.2
3

The Department of Business Development

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1570
www.dbd.go.th

DBD



(Company Profile)






www.dbd.go.th
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1. :


2. :


The Department of Business Development

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3. :


4. :


5. :



6. :


1570
www.dbd.go.th

The Department of Business Development

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4.1









(Benchmarking)

5


5
1 :

The Department of Business Development

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32


2 :


1



3 :






4 :






5 :




4


www.dbd.go.th
4.2





The Department of Business Development

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34


(
)

31 25XX

1,000
2,000
8,000
11,000
1,500
2,000
7,500
11,000


()

The Department of Business Development

35

36

31 25XX







()

:
8,000
5,000
3,000
2,500
500

31 25XX






:

134,000

(109,500)

(75,000)
()
(50,500)

119,500
69,000

() -
(Current Ratio)



- 2 : 1

(Quick Ratio or
Acid Test Ratio)

- ()

(/)

(Account
Receivable
Turnover) = +
2

-

- 1 : 1
-

-
-


-


1 : 1

The Department of Business Development

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38

(Debt to Asset
Ratio)

()

-

-

(Debt to
Equity Ratio)

()

-

-

(Gross Profit
Margin)

x 100 (%) -

-
(Operating x 100 (%)
Profit Margin)

(Net Profit
Margin)

x 100 (%)

-




-

x 100 (%)

-





-

(Return On
Equity : ROE)

The Department of Business Development

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40







1570


The Department of Business Development

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(Business Networking)

win : win : win : ..


(Cost Reduction)
(Share Costs)






(Negotiation)






(Vertical Networks)

The Department of Business Development

43

44

-
( --- --- )

(Horizontal Networks)








Biz Club

:







-


Biz Club

The Department of Business Development

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(Case Study)

(Case Study)

(Case Study)





:

.



www.soytothailand.com
+ =


Soy To ()

7









30

The Department of Business Development

47

48











Soy To

:
Product 100%
Homogenization






Place

(Case Study)





www.thaiaccounting.com


(Network Advisory Team : NAT)

The Department of Business Development

49

50



/

NAT








AEC




(Case Study)



: ()

.



www.daddydough.com


DADDY DOUGH

2


DADDY DOUGH


: Story

42 5
DADDY DOUGH


DADDY DOUGH
CEO Branding
PR Marketing

The Department of Business Development

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52

Snack Box


DADDY DOUGH
2554 Thailand Franchise Quality
Award 2011 (TIFQA 2011)

(Case Study)









(Gap in the Market)


- :



www.chaisaeng.com

-


10,000

The Department of Business Development

53

54











Birthday Sale

Corporate Social Responsibility
(CSR)

:


5

-

-

-

-

-
-


-

(Case Study)
- -


:


.



www.ThaitravelCenter.com
e-Commerce


2544


2545 www.ThaitravelCenter.com





e-Commerce
IT

IT

The Department of Business Development

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56




2547 2549






DBD Registered

DBD Verified



()
5



e-Commerce
DBD Registered DBD Verified


24
450 2554

The Department of Business Development

58

2
:

: 1













/
(.)
www.sme.go.th

SMEs
(Venture Capital, VC)

(.) www.tcg.or.th


SMEs

The Department of Business Development

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60

www.gsb.or.th
www.exim.go.th
www.baac.or.th
www.ibank.co.th
www.ktb.co.th
www.bangkokbank.com
www.kasikornbank.com
www.krungsri.com
www.kiatnakin.co.th
www.cimbthai.com
www.tmbbank.com
www.scb.co.th
www.tcrbank.com
www.tisco.co.th
www.thanachartbank.co.th
www.uob.co.th
www.lhbank.co.th
www.standardchartered.co.th
www.icbcthai.com

www.rd.go.th

www.excise.go.th

www.customs.go.th
www.thailocaladmin.go.th
. .

The Department of Business Development

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62





-

-

www.sso.go.th

1

()

www.labour.go.th
-


-

10 ...

- www.doe.go.th
(Work Permit)

-

www.excise.go.th

www.doeb.go.th
www.dft.go.th

www.dit.go.th

www.fda.moph.go.th

(.)
www.doa.go.th

www.dld.go.th

The Department of Business Development

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64

www.thailocaladmin.
go.th
. .

www.tisi.go.th

www.dld.go.th
www.doa.go.th

www.fisheries.go.th

www.ipthailand.go.th

www.ocpb.go.th

www.opp.go.th



( . )

- www.dopaservice.com






-


The Department of Business Development

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66

- www.thailocaladmin.go.th



-
.


www.dtam.moph.go.th


www.hss.moph.go.th