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BEER3043/Proposal/Group 2

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Introduction
Nowadays, access on Facebook becomes a routine to students for communication. In particular, students are a main class of Facebook users who spend long hours on the social network, which has worried parents and educational authorities about their academic performance. The students themselves argue that their presence on Facebook, as a leisure activity, does not hinder their academic efforts, though some evidence suggests that their grades decline after they join Facebook. By regular access on Facebook, it may give positive and negative impact. To address the reasons that students’ performance declines, it is necessary to examine the source. This proposal is to study the effect of using Facebook among the students of University Utara Malaysia.

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Research questions
3.1 3.2 3.3 How does emotion of student influence their result? How does student’s self-esteem give an impact to their achievement? What are the factors that influence students to become addicted on Facebook?

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Research Objectives
2.1 2.2 2.3 To study students’ emotion by regular access on Facebook. To study the effect of using Facebook to student’s self-esteem. To study about the addiction of student in using Facebook.

5 hours per day surfing Facebook. that people spend an average of 6. 2011). Facebook usage is a leisure activity that takes up much of students’ limited capacity for processing various demands on their memory. However. and notes. MySpace in 2005 and YouTube in 2006. In all these cases. further studies are needed to determine Facebook’s impact on undergraduate student’s result. Thus. share. or exchange information and ideas in virtual communities and networks (Cabral. their usage has become so frequent and time consuming. Jaclyn Cabral refers social media to the means of interactions among people in which they create. the original idea was to allow people from different locations to instigate debates and share information using different kinds of support. . Social network sites include Facebook. Xanga and Friendster (Hargittai.0 Literature Review A social networking site is the phrase used to describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. 2008). such as pictures. It is getting popular across the world.BEER3043/Proposal/Group 2 4. Social network sites are getting popular with wide coverage across the media that appeal consumers to use it. In accordance to that.0 Problem statement Social networking has expanded widely since the arrival of Facebook in 2004. 5. MySpace. videos.

There is a positive relationship between certain kind of Facebook use and the maintenance and creation of social capital. Pavica Sheldon argues that respondents were concerned about their interpersonal encounters (Sheldon. Waechter. and these perceptions are either directly or indirectly influenced by group identity and group norms.net. & Espinoza. Usage of Facebook can help students to accumulate and maintain bridging in social capital. According to data gathered from several sources by OnlineEducation. and other such features (Gangadharbatla. Reich. Around 75% students welcome online engagement and resources. merely for senior and junior purposes. 2011). 2008). The study conduct by one of the researcher shows that students who tend to use Facebook are mainly to maintain existing offline relationships. Facebook and Twitter generates greater benefit. journal entries. Zeng. Haythornthwaite and Wellman (1998) explored how work and friendship ties in a university research group were associated with the kinds of media used for different kinds of information exchange. Huang and Dou (2009) studied that online community members' responses to community advertising depend on their perceptions of the relevance and value of community advertising. 2008). Besides. Lewis (2010) conduct a study to examine education affects students’ understanding and attitudes toward social media. There were small inclinations on newer students to use Facebook to meet new people. as well as an easy mechanism to upload and share photos.BEER3043/Proposal/Group 2 Social media has several effects on academic work — some more positive than others. . Social networking sites further can increase users' sense of control by providing them with easy-to-implement design or blog templates. And 20% of them convinced they felt connected to their school and community (O'Dell. it can also help student to overcome barriers especially those with low satisfaction and low self-esteem (Ellison. Literature on use of social networking sites was integrated with both the concerns and people from their offline lives (Subrahmanyam. Steinfield. Meanwhile. 2008). & Lampe. 2007).

It is common trend among Facebook users that they make fake accounts and trap others (Afzal. Students who use Facebook and hit the books simultaneously found their multitasking led to 20% lower grades than those of their more focused peers (O'Dell. Most of times students keep using Facebook and forget to study even they don’t care about their lunch and dinner. Using Facebook for a long term causes low grades in studies as students give more time and attention to their Facebook. 2011).5 GPA mostly use social networking websites for entertainment (Khan. However. does not face any drop of grades that is why social networking site’s usage does not affect their academic performance adversely (Ahmed & Qazi. Certain personality traits were found to be related with higher usage frequency that may be associated with potential get addiction (Kuss & Griffiths. 2011).0 to 3. Students having 3. Internet may offer students the opportunity to access the universal knowledge (Jabr. Some students think that using Facebook will not affect their studies and they came to know about thee reality when they get their results. 2009). 2012). using Facebook students should keep in mind the time limit and other responsibilities that hold more importance in their life other than accessing Facebook only.BEER3043/Proposal/Group 2 Changes to any part of the profile during the study would increase participant self-esteem. negative effects abound. 2012). 2011). 2011). Student who fulfills their study requirements effectively. As a conclusion. . as editing is a primary means of optimizing selfpresentation (Gonzales & Hancock.

. May 12). Ellison. T. L. Journal of Computer-Mediated Communication. Optimal ways for companies to use Facebook as a marketing channel. C. Impact of Facebook on students. L. 109-124. (2008). Holton. 5014. V. Cyberpsychology. Identity in Online Communities: Social Networking Sites and Language Learning. & Qazi. & Lampe. Journal of information. Brady. Baek. Gangadharbatla. 5022-5031. African Journal of Business Management . (2010). Wrangmo. N. . Whose Space? Diferences Among Users and Non-Users of Social Network Sites. 2243-2248. ilmkidunya. Journal of Interactive Advertising. MERLOT Journal of Online Learning nd Teaching. R. Steinfield. (2009). Hansson.BEER3043/Proposal/Group 2 References Afzal. Hargittai. (2007). K. 1-3. Mirror. H. (2008).. & Duncan-Howell. B. A look out for acedemic impacts of Social networking sites (SNSs): A student based perspective... 596-601. J. S. Mirror on my Facebook Wall: Effect of Exposure to Facebook on Self-Esteem. Journal of Computer-Mediated Communication. 276297. and Internet Self-Efficacy as Predictors of the IGeneration's Attitudes Toward Social Networking Sites. P. K.com. T.. The Use of Alternative Social Networking Sites in Higher Education Settings: A Case of the E-Learning Benefits of Ning in Education.. Journal of Interactive Online Learning. 79-83. F. D.. Need to belong. J. & Thomas. & Soilen. & Smith.. Holcomb. J. Ahmed. (2011). I.. R. Facebook Me: Collective Self-Esteem. (2013). A. (2011). C. B. 1143-1168. & Yaschur. Cabral. pp. Computers in Human Behaviour. English. Herp. & Hancock. C. Is Generation Y Addicted to Social Media? The Elone Journal of Undergraduates Research in Communications. M. (2011)... (2009). 112-126. 151-170. T. A. International Journal of Emerging Technologies & Society ... L. (2012. Communication and Ethics in Society . Behavior and Social Networking. Facebook Goes to College: Using Sosial Networking Tools to Support Students Undertaking Teaching Practicum. K. A. Harrion. (2008). The Benfits of Facebook "Friends:" Social Capital and College Students' Use of Online Sosial Network Sites. B. 5-15. E. Gonzales. The links that bind: Uncovering novel motivations for linking on Facebook.

O'Dell. Journal of Media Psychology. Facebook usage patterns and school attitudes. Lewis... (2011). Prescott. Sheldon. N. Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction. Age and Gender Differences. S. (2013). (2009).A Review of the Psychological Literature. & Becket. Abasyn Journal of Social Sciences. Multicultural Education & Technology Journal. Work. Park. P. & Nagy. Journal of the American Society for Information Science.. & Espinoza.. Khan. and Participant . Journal of Computer-Mediated Communication. J. The Higher Education Acedemy . New Media & Society. M. D. (2012). 93102. (2010). Valenzuela. K. Koles. (2008). Trust. (2011). Utz. 1-8. K. and Media Use for Information Exchange in a Networked Organization.. What Is the "Facebook Effect" on Grades? Mashable. F. 3528-3552. Attitudes Towards Facebook and Online Professionalism: Subject Discipline. Subrahmanyam. (2011. Livingstone. 420-433. (2008). 393-411. 1-3. Social Media and Strategic Communication: Attitudes adn Perceptions Among College Students. D. pp. 56-77. 875-901. The Relationship Between Unwilingness-to-communicate and Student's Facebook Use. Journal of Computer-Mediated Communication. Students. J. Jouranl of Applied Developmental Psychology.. Online Social Networking and Addiction . E. Impact of Social Networking Websites in Students. B. J. & Griffiths. 1-23. Journal of Applied Development Psyhology . M. Social Networking as a Tool for Extending Academic Learning anf Communication .. 221-243. (2008). S. Reich. 4-17. Wilson. P. G. (2009). The (Potential) Benefits of Campaigning via Social Network Sites . Waechter. S.. (1998). B. D. C. Jabr. privacy and selfexpression. K.. Public Relations Journal . N. S. International Journal of Environmental Research and Public Health. International Journal of Business and Social Science. G. & Kee. (2012). S. Y. Kuss. 1101-1114. Taking risky oppurtunities in youthful content creation: teenagers' use of social networking sites for intimacy.BEER3043/Proposal/Group 2 Haythornthwaite. 67-75.. P. College students' socisl networking experiences on Facebook. For Students. (2009). April 27). Friendship. B. 227-238. P. . & Wellman. S. Tiffany A. Online and offline social networks : Use of social networking sites by emerging adults.

Journal of Interactive Adveritsing. (2009).BEER3043/Proposal/Group 2 Zeng. Social Factors in User Perceptiongs and Responses to Advertising in Social Networkimg Communities. .. Huang. & Dou. 1-13. L. W. F..

............................0 5.................................... 1 Research questions .............................................0 Introduction................................................................................................0 3...............................0 2....................................... 2 Literature Review ................................ 2 References ......................................................................... 5 ...0 4........................................................................................................BEER3043/Proposal/Group 2 Table of Contents 1........... 1 Problem statement ........................................................................... 1 Research Objectives ...........