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Sales Promotion Letter

ARSHI INDUSTRIES PVT LTD

240 M A Jinnah Road Karachi Dated: 22 Feb 2009 Dear Customer, Have you realized, your hair is the most facinating part of your personality Life is all about pleasure and you get pleased when some one admires you due to your appearance. Your hair is the most prominent feature of your appearance, which if do not care for, disgraces the personality. But we will not let you suffer such a situation. Of course, you will be pleased to know that we have produced ‘Emeron’ anti dandruff and nutritiveshampoo which will convert your dry and wavy hair into smooth, moisturized and shiny hair because it consisted of aqua, ammonium laureth sulphate, ammonium lauryl sulphate, sodium chloride, sodium benzoate and other important ingredients. It is equally useful for both men and women. The price ranging from Rs. 100/- and 150/- are most moderate. The enclosed illustrated catalog will give an idea of prices for various varieties and the attractive discounts for orders totaling upto 500/- and above. Please pay a goodwill visit to our showroom at your earliest. We would be glad to show you the host of varieties at any time during working house between 10 a.m. to 8 p.m. except Sundays. If you cannot come to us please fill in the enclosed card to place a total order today. Yours Sincerely -sdArshi Industries pvt . ltd Syed owais zaidi Proprietor

Enquiry letter (Solicited)

IDEAL DISTRIBUTION LINE
85 I..I Chundrigarh Road Karachi

Ref: IDL/2229/01 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Subject: Emeron Shampoo-Agency regarding Reference: Your Sales Promotion Letter Dear Sirs, We have received your sales promotion letter about your well-known product SHINE SHAMPOO We are an established distributor in the city of Karachi deal in various cosmetics and toiletries. We are interested to have an authorized representation and dealership for the SHINE SHAMPOO and would appreciate if you kindly send us your terms and condition of Agency Authorized dealership. It would be pleasure for us to place a handsome order after receiving your quotation

Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Enquiry letter (Unsolicited)

IDEAL DISTRIBUTION LINE
85 I..I Chundrigarh Road Karachi Ref: IDL/2229/02 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Subject: Shine Shampoo-Enquiry regarding Dear Sirs, We shall be glad if you kindly let us have within a week a quotation on supply of the following items: 1. Shine shampoo 200ml – 100units 2. Shine shampoo 100ml – 350units 3. Shine shampoo sache – 500units Please inform us how much time will you take for delivering the goods after receipt of our order. Provide details about your terms and conditions like discount facilities, mode of payment, delivery charges. We hope to place handsome order after receiving your quotation

Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Quotation Letter ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi Ref: AIPL/139/03 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Sale of Shine Shampoo – quotation regarding Ref: Your enquiry letter IDL/2229/02 Dear Sirs, Thank you for your enquiry letter which we received at 25-02-09.We place following quotation on the supply of the items demanded: 4. Shine shampoo 200ml @ Rs. 90/-per unit – 100units 5. Shine shampoo 100ml @ Rs. 75/-per unit – 350units 6. Shine shampoo sache @ Rs. 5/-per unit – 500units You will find these prices competitively low. Moreover you will not only get 10% discount for the goods purchased above Rs.50000/- but also get 3% cash discount if payment is made within a month.Our other terms and conditions are as follows:

Payment shall be made by draft within two months after satisfactory receipt of the goods All disputes will be settled in Sindh high Court Freight charges will be borne by the consignee

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Hope you our terms and conditions will suit you and you will be kind enough to place a handsome order soon Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Order Letter

IDEAL DISTRIBUTION LINE
85 I.I Chundrigarh Road Karachi Ref: IDL/539/03 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Sub: Purchase of Shine Shampoo – order regarding Ref : Your Quotation Letter # AIPL/139/03 Dear Sirs, We received your quotation letter at 07-03-09 and agree all other terms and conditions put by you, which are as follows:
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Payment shall be made by draft within two months after satisfactory receipt of the goods All disputes will be settled in Sindh high Court Freight charges will be borne by the consignee

We are pleased to place the following order according to the terms and conditions mention below: 1. Shine shampoo 100ml @ Rs. 75/-per unit – 350units 2. Shine shampoo sache @ Rs. 5/-per unit – 500units 3. Shine shampoo 200ml @ Rs. 90/-per unit – 100units The following are the other terms and conditions: 1. Discount allowed – 10% 2. Cash discount – 3% 3. Date of delivery – one month from the date of order 4. Payment in full within one month after satisfactory execution of the order Expecting favourable reply from you. Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Letter of Acceptance Order ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi

Ref: AIPL/270309/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Acceptance of order – quotation regarding Ref: Your enquiry letter Ref: IDL/539/03 Dear Sirs, We have received your order letter cited above with item details and other terms and conditions as follows: 4. Shine shampoo 100ml @ Rs. 75/-per unit – 350units 5. Shine shampoo sache @ Rs. 5/-per unit – 500units 6. Shine shampoo 200ml @ Rs. 90/-per unit – 100units The following are the other terms and conditions: 1. Discount allowed – 10% 2. Cash discount – 3% 3. Date of delivery – one month from the date of order 4. Payment in full within one month after satisfactory execution of the order We are glad to let you know that we have accepted order mentioned above. We hope that within agreed time you will get you items delivered.

Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Letter of Refusal of Order ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi

Ref: AIPL/270309/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Acceptance of order – quotation regarding Ref: Your enquiry letter Ref: IDL/539/03 Dear Sirs, We have received your order letter cited above with item details and other terms and conditions as follows: 7. Shine shampoo 100ml @ Rs. 75/-per unit – 350units 8. Shine shampoo sache @ Rs. 5/-per unit – 500units 9. Shine shampoo 200ml @ Rs. 90/-per unit – 100units The following are the other terms and conditions: 5. Discount allowed – 10% 6. Cash discount – 3% 7. Date of delivery – one month from the date of order 8. Payment in full within one month after satisfactory execution of the order The pattern you required were being manufactured by us till recently. We have modified them with better ingredients. We are enclosing our recent price list you may let us know your consent about these products. We thank you for the confidence expressed in us will be pleased to serve you again

Yours Sincerely -sdArshi Industries pvt . ltd Manager

Follows up Letter

IDEAL DISTRIBUTION LINE
85 I.I Chundrigarh Road Karachi Ref: IDL/100409/03 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Sub: Order of Shine Shampoo – reminder regarding Ref : Your Acceptance Letter # Ref: AIPL/270309/04 Dear Sirs, We thank you for the acceptance of our order with item details and other terms and conditions as follows: 10. Shine shampoo 100ml @ Rs. 75/-per unit – 350units 11. Shine shampoo sache @ Rs. 5/-per unit – 500units 12. Shine shampoo 200ml @ Rs. 90/-per unit – 100units The following are the other terms and conditions: 9. Discount allowed – 10% 10. Cash discount – 3% 11. Date of delivery – one month from the date of order 12. Payment in full within one month after satisfactory execution of the order This is just to remind you of the delivery date which is 10 May 2009 .We are waiting for the receipt of the goods, so that we can start our season sales. Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Cancellation of Order by Buyer

IDEAL DISTRIBUTION LINE
85 I.I Chundrigarh Road Karachi Ref: IDL/300509/03 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Sub: Cancellation of order –regarding Ref : Our order letter # Ref: IDL/539/03 Dear Sirs, After your acceptance of the above mentioned order, we have sent reminder telegrams to send us goods in time. After the last date was over, we also sent another telegram requesting you to send us the goods in time Inspite of all these efforts, we have not received any response. We are sending this telegram as the last one requesting you to send the goods within a fortnight that is 25 May 2009, failing of which will be caused cancel of order. Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Compliance Letter ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi

Ref: AIPL/100409/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Dispatching Of Goods – Advice regarding Ref: Your Order letter # IDL/539/03 Dear Sirs, We are pleased to inform you that goods mentioned in your order cited above have been dispatched to you by us today through parcel train. We are sending herewith the concerned Parcel Way Bill and invoice in triplicate. We assure you that we have tried our best to comply with the terms and conditions contained in your order. We hope to serve you again

Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Letter of Complaint on Late Delivery

IDEAL DISTRIBUTION LINE
85 I.I Chundrigarh Road Karachi Ref: IDL/110409/03 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Sub: Receipt of goods – late delivery regarding Ref : Your compliance letter # Ref: IDL/539/03 Dear Sirs, We are in receipt of goods sent by you and we take this opportunity to than you for successful execution of our order. However, we faced little inconvenienced due to delay in delivery of the goods to us. We hope that we will not be having such a delay in future order

Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Letter of Complaint on Quality of Goods

IDEAL DISTRIBUTION LINE
85 I.I Chundrigarh Road Karachi Ref: IDL/220409/03 The Arshi Industries Pvt.Ltd 240 M A Jinnah Road Karachi Sub: Delivery of goods not according to the specification Ref : Your compliance letter # Ref: IDL/539/03 Dear Sirs, We are in receipt of goods sent by you and we take this opportunity to than you for the execution of our order. On inspecting the goods we found following discrepancy. o Shine shampoo 100ml @ Rs. 75/-per unit – 300units instead of 350 units o Shine shampoo sache @ Rs. 5/-per unit – 400 units instead of 500 units o Shine shampoo 200ml @ Rs. 90/-per unit – 50units instead of 100 units We therefore request you to take back the entire quantity of these three products and supply the products with appropriate quantity as mentioned in order Yours Sincerely -sdA.S Khan Manager For Ideal Distribution Line

Adjustment Letter ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi Ref: AIPL/140409/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Complaint On Goods – Advice regarding Ref: Your letter # Ref: IDL/220409/03 Dear Sirs, We thank you for drawing our attention towards the misappropriations in the quantity of the goods supplied. We are redelivering the goods, mentioned in your letter cite above, according to the pattern provided in the order letter. It is necessary to notify you that it was not intentional to send you discrepant quantity of goods. We thank you for helping us to maintaining the quality of our services and we insure that you will not face such a inconvenience in future.

Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Collection Letter (Reminder) ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi Ref: AIPL/160409/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Non payment of Invoice – reminder regarding Ref: Our Compliance letter # Ref: AIPL/100409/04 Dear Sirs, This is to remind you that your payment of amount 250,000/-,past due 01-04-2009, has not been received. We request you to kindly arrange the payment of the amount mention above (invoice enclosed) Thank you Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Collection Letter (Enquiry and Discussion) ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi Ref: AIPL/160409/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Non payment of Invoice – reminder regarding Ref: Our Compliance letter # Ref: AIPL/100409/04 Dear Sirs, We are forced to write you again to remind you about the bill of amount 250,000/pending since last six months. We have sent you two reminders with the invoice but we did not receive any response from you. May we have privilege to know what problems you are facing due to which payments are withhold for six months. Please let us know we may assist you by relaxing the payment conditions. Thank you Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

Collection Letter (Appeal and warning) ARSHI INDUSTRIES PVT LTD
240 M A Jinnah Road Karachi Ref: AIPL/110409/04 Ideal Distribution Line 85 I.I Chundrigarh Road Karachi Sub: Non payment of Invoice – reminder regarding Ref: Our Compliance letter # Ref: AIPL/100409/04 Dear Sirs, We are forced to write you again to remind you about the bill of amount 250,000/pending since last eight months. We have sent you three reminders with the invoice but we did not receive any response from you. We intimate you to kindly clear your outstanding bill within fifteen days of the receipt of this letter, otherwise we will be compelled to hand over the matters to the Court. We hope that you will pay immediate attention to our long outstanding dues. Thank you Yours Sincerely -sdArshi Industries pvt . ltd Manager Ali Ahmed

ARSHI INDUSTRIES PVT LTD

MEMORANDUM

To: Customer Care Centre From: Marketing Department Date: August 19, 2009 Subject: Launching of Shine Shampoo Finally we have launched Shine Shampoo. Advertisements have been started in print and electronic media, brochures and pamphlets has been issued. This week we are expecting heavy call volume of the prospect customer. You are required to entertain them in such a way that come to know the unique features about the product. We are also conducting the training successions for all of our sales representatives this week. So be ready to become the part of this successful venture. Being a front line staff, you are the one who can take this product to the sky.

LETTER REPORT
ZENITH CORPORATION
Abdullah Haroon Road Karachi Mr. Ali Ahmed Product Manager Arshi Industries Pvt Ltd 240 M.A Jinnah Road Karachi Subject: Analysis of decline in sales an profits Dear Sirs, Here is our analysis determining the causes of problem decline in sales and profit of EMERON shampoo. In the preparation of report I have tried to cover all those aspects which restricts the high sales of Emeron shampoo. The details are as follows HIGH PRICE AND COMPETITION: Since the market is highly competitive and the company does not enjoy the monopolistic characterstics and features in its product high prices have caused decline in sales. The market is saturated with local and smuggled goods selling at low prices INADEQUATE ADVERTISEMENT: Advertising competition also exists in the industry but the company does not respond to this dire need. In Pakistan advertising, especially T.V advertising, is very effective means to promote goods and services. Not only advertising but also other promotional means have not been properly responded. If this policy continues, the sales volume and profit of the company are likely to be encounter further fall. HIGH AMOUNT OF BAD DEBTS:

Although liberal credit policy has increased sales to some extend and neutralize the impact of high prices, competition and inadequate advertising, it has increased the level of bad debts offsetting all the gains. In other words this policy has failed to increase the sales significantly and has resulted in the hike of bad debts causing the net profit to fall. If the company does not whip up to take countering action, further increase in bad debts may be around the corner.

SYED OWAI S ZAIDI 51800 ABCRW (SUNDAY) FINAL REPORT (LETTERS)

SUBMITTED TO RAMSIS TAHIRA