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The New Year’s Eve Crisis
A report submitted to Prof. Vijaya S. Chand (Instructor) Ms Nameeta Chandra (Academic Associate)
In partial fulfilment of the requirements of the course
Written Analysis and Communication-I
30th June, 2012
Product has been mentioned incorrectly] Sir With due respect.To Mike Valenti Owner Michael’s HomeStyle Pasta Connecticut 30th June. [Subject is not concise and clear. [Sentence structuring is poor and the whole paragraph contains only sentence. 2012 [Date wrong. Should be 31 Dec 2001] Subject: Study and analysis of the decision of informing the chain of restaurants about the crisis of tainted shell stuffed products shipped and the risks involved. I have analysed the situation of informing about the contaminated stuffed shells lots to the chain of restaurants from every dimension and clearly understanding the gravity of its impact on the reputation and future of the company have come up with an action plan in the enclosed report. we feel all options have not been considered] Yours faithfully 2 . On reading the letter.
it is recommended to inform the chain about the crisis [recommendation incomplete]. Based on evaluation in terms of the image and financial aspects of the Company and customer’s health. [ • • • Problem and action plan not stated. • The author has tried to structure the executive summary. The above paragraph contains long and confusing sentence constructs. Inadequate heating during final processing resulted in the contamination [“of”] the products delivered to its biggest customer for the eve of New Year [could have used New Year’s eve][Unnecessary data dump and no inferences drawn] . including portions of situational analysis. This customized product requires proper care in handling [“as well as processing”] to ensure that it is contamination free. it could have been much better. options and recommendations. • While there is a certain flow to the points made. There are no inferences that the author draws based on case data • Language and grammar is poor through the paragraph. Includes unwanted data dumps that the reader is aware of. The company can either inform them about the situation and ensure that heating is done at proper temperature [At restaurant’s end?] or trust the chain’s cooking standards. Usage of punctuation is minimal. The shift from situational analysis to options is very abrupt. 3 . else can be fatal to human health.EXECUTIVE SUMMARY: Michael’s Homestyle Pasta acquired Southern Pasta Company for expanding the business of stuffed pasta product [No mention of preventing competition].
8 4 ...6 Evaluation of options………………………………………………………………6-7 The Recommendation…………………………………………………………….3 Situational Analysis…………………………………………………………………5 The Problem Statement………………………………………………………….7 References…………………………………………………………………………….7 Action Plan……………………………………………………………………………...] [Word count=110] TABLE OF CONTENTS: Executive summary……………………………………………………………….6 Criteria for evaluation…………………………………………………………….5 The Options……………………………………………………………………………...
to ensure complete safety the restaurants are also required to heat the product to sufficient temperature before serving. Unfortunately. But it is quite vulnerable to salmonella contamination [According to case facts. 5 . the final processing of the product requires heating up to a predefined temperature [might have mention the temperature itself] to kill the bacteria. But before acquisition. Mike Valenti [The reader could be referred as ‘You’. Shell stuffed pasta is its one of the most important custom made product [Sentence formation is incorrect] . it doesn’t flow from the above case facts] . inspection by FDA.SITUATIONAL ANALYSIS: Michael’s Homestyle Pasta produces a wide range of products. and not shell stuffed pasta in general] . seafood shells are more prone to contamination. which has a huge chain of restaurants for this product [Southern Pasta Company does not own restaurants] and a major source of revenue[long and confusing sentence]. Therefore. expertise and shared responsibility [This is an inference that is being made. after cooking. The use of ‘even’ is incorrect] . or else his firm’s name ‘Michael’s Homestyle Pasta’ should be used] had acquired the possession of Southern Pasta Company. Moreover. What about other losses and implications?] . the company [which company? The author has referred to both Southern Pasta Company and Michael’s Homstyle Pasta in the previous sentence] faced a major problem of contamination [of what? Though the author probably refers to Salmonella contamination. it doesn’t flow from the previous sentence] which caused [“losses of”] half a million dollars [The author considers only recall losses that were mentioned in the case. This requires that proper care must be taken while handling defined by quality assessment. which can prove fatal to human life as it can lead to either hospitalization or even death [Long confusing sentence. To avert this situation in future some essential steps were taken like cleaning.
retooling and development of cooking procedures. Inferences aren’t drawn from the mentioned case facts. it doesn’t flow from the previous sentence. 6 . But if not called and informed about the crisis. For the special eve of New Year. which indicates how the above mentioned factors are important] . as it the second time such an incident [“has”] occurred and it [“had previously”] accounted for a major share of revenue [Assuming that this is an inference made by the author. there is no hint of analysis. because of which there isn’t a clear flow among the arguments made. Long and confusing sentence ]. Now that the shipment is [“made”] to its biggest customer. Secondly. the final processing temperature never reached the predefined temperature and was heated at temperatures some 15˚-20˚F below [Unjustified data. it will put the customer’s [Which customer is being referred to here? The restaurant or the diners at the restaurants?] health at risk. it is unjustified. Firstly. its supply [of what?] to the chain [which chain] was at its peak [While supply is high. However. [ • The entire situational analysis has been written in one paragraph. “It” could have referred to the fact the the product left the distribution chain as well] came to light only after the disclosure of the fact that at the Southern. • Most of the situational analysis is a dump of case facts. calling them would [shouldn’t this be “might”] mean losing your customer and business. it doesn’t mention that supply was at its peak] . Fred Jones confessed and there has been no analysis around that] that the shipment of the product to its biggest customer is [sudden change of tense] tainted with salmonella and that it had already left the distribution end and is about to be served on the big day [Usage of informal language]. but this can’t be considered as a loss in revenue]. Southern had to spend money to fix the issue. it isn’t mentioned that which firm had lost a major share of revenue. It [While it is implied that the “it” refers to the contamination. it was found [It wasn’t found. But despite the remedial measures [This doesn’t flow from the previous sentence] to prevent the contamination. losing your image and bearing the liability for such a risk [An inference is being drawn here.
• The grammar and language used is below par.• The author has mentioned both possible options in the situational analysis. Some additional efforts should be made in the future. Stay quite [“quiet” should be used instead of “quite”] and trust and [“the” should be used instead of “and”] chain’s cooking standards. ] THE OPTIONS: 1. [ Unnecessary information is provided. [This option isn’t clear. which aren’t obvious to the reader.] 2. [Incorrect sentence formation] CRITERIA FOR EVALUATION: 7 . Call the restaurants and inform them about the crisis of contamination of the products. Options should be mentioned in the options section. because of which the problem statement lacks conciseness. The highlighted statement is very generic and the scope of what should be told to the restaurants should have been defined. • The author has made certain assumptions. ] THE PROBLEM STATEMENT: A decision needs to be taken on whether to inform the chain about the crisis of salmonella contamination in the stuffed pasta products shipped for New Year eve celebration and the risks involved therein.
as it will have a devastating impact on its recovery from any loss [Unjustified comment]. the company is accepting its mistake and simultaneously looks to prevent any mistake at the chain’s end [Incorrect tense]. Financial aspects of the company [ • ] EVALUATION OF OPTIONS: The author has succinctly listed out his criteria for evaluation 1. 8 . Stay quite [quiet] and trust the chain’s cooking standards. The impact on customer’s health is something very critical about the crisis. Customers [Customers’] health [Though it is implied that the customer mentioned here is a diner. Call the restaurants and inform them about the crisis of contamination of the products Contacting the chain and notifying them about the problem would ensure that each and every restaurant gets the product heated to the required temperature before serving on the eve or cancel serving to customers [Flaw in reasoning as chain might not be able to call all restaurants]. It may lead to some [how much?] financial loses [“losses”] but at the same time [what?] can be recovered in future.[ There is no mention about the priority order amongst the criteria ] 1. it could have been made more clear] 3. As a part of shared responsibility. Image and reputation of the company [Which company? The author has referred to both Southern and Michael’s in the previous paragraphs] 2. 2.
• • Logical flaws in some of the claims. still the company [repetition] business will be at risk.If the company stays quite [quiet] and decides not to call. The chain channels 50% of the business revenue [Incoherent]. • Criteria not used properly in evaluation of options. At the same time. The Southern Pasta has a major chain of 200 restaurants for the product [Incorrect statement as per case facts]. Added to it [Poor language]. Moreover after the acquisition of Southern. Quality of analysis is poor and some claims are unjustified. clearly depicts the intensity of the problem of contamination and the extent of damage it can cause to customer’s health [Lack of conciseness]. for eg financial impact and image not properly evaluated and legal implications introduced in second option • Language used is below par and there are grammatical errors in the above section. ] 9 . the statement “The salmonella contamination was responsible for 600 deaths a year”. Relevant data not selected. lacks logical rigor and depth of analysis]. it’s Michael’s sole responsibility to bear all liabilities thereafter and hence can’t be limited or shared with the previous owner [Unjustified claim. by not calling and informing. the probability that the product would be cooked correctly only decreases because of uncertainty of adherence to cooking standards associated with such a large chain of restaurants [Lack of conciseness. clarity and logical rigour]. Sentences are long and lack conciseness. [ • Options and evaluation of options do not flow coherently from situational analysis. which was the prime reason for its acquisition [Unjustified claim].
This makes it tough to comprehend. [ • The entire action plan has been stated in a single statement. to call the restaurants and inform them about the crisis serves the best solution keeping everyone’s interest in picture [The point made is correct. ACTION PLAN: Call each and every restaurants of the chain [the phrase should be “restaurant of the chain”] at the earliest and inform them about the crisis of contamination due to inadequate heating during final processing in the Company [Providing unnecessary details may not make sense given the lack of time] and ask them either not to serve the products to the customers during the New Year eve [“new year’s eve” should be used instead] or strictly adhere to their cooking standards and heat them properly up to at least 160˚F before serving. but has been structured poorly]. The action plan should have contained steps to account for that.THE RECOMMENDATION: Based on the above analysis of both the options. ] [Word count=786] 10 . it is clear [“recommended” should be used instead of “clear”] that going with the first option i.e. Sing bullet points would have provided a flow to different steps in the action plan • The author doesn’t consider the difficulty in calling up all the restaurants in a short period of time.
This report is too short] REFERENCES: 1.J. Naumes W. University of New Hampshire 2. www.[The report should have a word count of 900-1100 words.com 11 . and Naumes M..about-salmonella. The New Year’s Eve Crisis.
There are references to Michael Valenti as “Michael Valenti” instead of ‘you’ or ‘Michael’s Home Pasta’ Grade D .The author hasn’t structured his report in the form of multiple paragraphs because of which there is no clear flow between different points made in the report. An example would be claims about Michael’s sole responsibility in case of legal issues.Some statements made by the author are completely illogical.Situational Analysis contains a lot of irrelevant case facts and other relevant data has been skipped such as financial impact. Assumptions have been mentioned as facts without justification. Grade D .The situational analysis mainly contains case facts. Many Logical rigour (15%) Content Quality and depth of analysis (20%) Language and Presentati on Coherence and unity (15%) Reader orientation and tone (10%) Conciseness and clarity 12 . Hardly any inferences are drawn based on the selected case facts Grade D . Hardly any inferences are drawn based on the selected case facts.WAC Assignment Evaluation Template IIMA/PGP I/ PGP ABM I/ FPM I (2012 -13) Peer Evaluation Template Case Study Group : The New Year’s Eve Crisis : E5 Evaluation Parameters Selection of relevant data (15%) Comments Grade D .Important case facts have not been considered in analysis. Grade D . Grade D .Too many long and poorly structured sentences. Both options have not been evaluated as per the defined criteria.
There are a number of spelling mistakes as well. but aren’t clear. Grade D .The language used is poor. D Language mechanics (Grammar. and the report contains many grammatical errors. Punctuation has been used rarely and the author has used colloquial language in different instances.(10%) of the points made by the author are implied. punctuation) (15%) Grade 13 . spellings.
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