FACEBOOK ADVERTISING

HOW TO REACH YOUR OBJECTIVE AND MEASURE RESULTS

Marc Dfouni ± Eastline Marketing
October 25, 2013

2  

3  

4  

5  

6  

7  

8  

 
Ads  are  paid  messages  coming  from   businesses.  They  are  the  voice  of  the  marketer.     They  can  include  social  context  about  friends.    

9  

10  

11  

News  feed  desktop  

News  feed  mobile  

RHS  of  Facebook  

Best  use  cases  
‡ Getting  people  to  like  your  page  

12  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Awareness  for  current  and  prospective  customers   ‡ Getting  people  to  engage  with  your  page  or  post  

13  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Awareness  for  current  and  prospective  customers   ‡ Getting  people  to  engage  with  your  page  or  post  

14  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Generating  brand  awareness  and  post  engagement   with  video  views   ‡ Getting  efficient  video  plays  

15  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Getting  people  to  join  and  attend  your  event  

16  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Getting  website  conversions  including  online  sales   and  lead  generation  

17  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Getting  website  conversions  including  online  sales   and  lead  generation  

18  

News  feed  desktop  

News  feed  mobile  

RHS  of  homepage  

RHS  of  Facebook  

Best  use  cases  
‡ Getting  app  installs  

19  

20  

 
Sponsored  stories  are  messages  coming  from   friends  about  them  engaging  with  a  business.   Businesses  can  pay  to  promote  these  stories  so   ƚŚĞƌĞ͛ƐĂďĞƚƚĞƌĐŚĂŶĐĞƉĞŽƉůĞƐĞĞƚŚĞŵ.    

21  

News  feed  desktop  
<  14  days  old  

News  feed  mobile  
<  14  days  old  

Right  Hand  Side  

>  14  days  old   >  14  days  old  

Best  use  cases  
‡ Getting  people  to  like  your  page  

22  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Generating  brand  awareness  for  current  and   prospective  customers   ‡ Getting  people  to  engage  with  your  page  or  post  

23  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Generating  brand  awareness  for  current  and   prospective  customers   ‡ Getting  people  to  engage  with  your  page  or  post  

24  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Generating  brand  awareness  for  current  and   prospective  customers   ‡ Getting  people  to  engage  with  your  page  or  post  

25  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Getting  people  to  join  and  attend  your  event  

26  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Getting  people  to  visit  your  store  and  make  in-­‐store   purchases.  

27  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Recipe Generator

Best  use  cases  
‡ Getting  app  installs  and  engagement  

28  

News  feed  desktop  

News  feed  mobile  

Right  Hand  Side  

Best  use  cases  
‡ Getting  website  conversions  including  online  sales  and   leads  

29  

30  

‡ ‡ ‡ ‡

‡
‡ ‡

‡

32  

‡

‡
‡ ‡

33  

‡

‡

‡

34  

35  

36  

‡

‡

37  

 
 

 

   

Sign up to vote on this title
UsefulNot useful