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CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development by providing them with a more comprehensive set of working objectives than just profit alone. The perspective taken is that for an organization to be sustainable, it must be financially secure, minimize (or ideally eliminate) its negative environmental impacts and act in conformity with societal expectations. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures.

”(www. . JulyAugust. • Aditya Birla Group Corporate social responsibility is an integral part of the Aditya Birla Group's value systems.wbcsd. • In ICICI Bank Ltd. issues can and do evolve over Economic responsibilities refer to production of goods and services which are of value to society. • Reliance Industries Limited Group (RIL) has three main CSR activities in community welfare. enhanced customer loyalty. The Corporate Social Responsibility Hierarchy CSR is considered as operating a business in a manner that meets or exceeds the ethical. so that the firm can get acceptable return on its owners‟ investment as well as pay repay its creditors. Prof Archie Carroll of University of Georgia was the first academician to present conceptual framework for CSR Hierarchy in his book „The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. efficient human resource base.A properly implemented CSR concept can bring along a variety of competitive advantages. public relations or other business benefits. • Indian Oil. CSR at some of leadership companies in India are:• TATA Steel the flagship of TATA Group has received a number of awards in recognition of its CSR efforts. legal commercial and public expectations that society has from a particular business. such as enhanced access to capital and markets. operational cost savings. a central government PSU corporate social responsibility (CSR) has been the cornerstone of success right from inception in the year 1964. This useful typology is not rigid. The World Business Council for sustainable Development in its publication “Making Good Business Sense” by Lord Holmen and Richard Watts used the following definition” Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as local community and society at large. http://www. better decision making and risk management processes. 1991. improved brand image and reputation. The most recent testimony to Tata Steel's contribution is The Energy & Resources Institute (TERI) Award conferred on it in recognition of corporate leadership for good corporate citizenship and sustainable initiatives. . largest private sector bank in India. however. improved productivity and quality.‟ Business Horizons. CSR efforts have been and remain integral to its core mission of delivering value to its stakeholders and to the sustainable growth and development of India‟s economy. education and healthcare. increased sales and profits. CSR is seen by leadership companies as more than a collection of discrete practices or occasional gestures or initiatives motivated by marketing.org) Many reputed companies across the world incorporate corporate policies that integrate responsibilities towards the business environment to express their commitment for CSR.

.its direct beneficiaries(owners). a company should work with its employees and community if it is planning for layoffs. A vision that ignores the larger role a firm plays in society is likely to be neither noble nor sustainable . The difference between Ethical and Discretionary responsibilities is that people expect company to fulfill their ethical responsibilities but a few people expect to fulfill their discretionary responsibilities. The combination of socially responsible endeavors a company elects to pursue defines its social responsibility strategy. Both ethical and discretionary responsibilities are considered as social responsibilities. etc.its economic partners(customers and suppliers) & the larger community in which the organization operates(society broadly defined). Mission supported by Vision. Mainstreaming CSR Develop Company‟s mission One which reflects corporate ambition consistent to changing paradigm. Some companies are integrating social responsibility objectives into their Missions Performance targets Strategies. For example. in the Indian context. Discretionary responsibilities are purely voluntary obligations on the part of a company . A vision identifies what a company is striving for. Vision: Vision statements of genuine strategic intent should keep the focus on Wealth Creation for multiple Stakeholders. Ethical responsibilities of a company refer to generally held beliefs about behavior in society.g. though it may not be required by the company to do so. including the members of its organization (employees). Giving clear futuristic direction. Thinking Strategy and Social Responsibility The combination of socially responsible endeavors a company elects to pursue defines its social responsibility strategy. laying road map for sustainable growth. Some companies are integrating social responsibility objectives into their Missions Performance targets Strategies.Legal responsibilities refer to carry out business within legal framework drawn up by the Government. e. automatic retrenchment of workforce at the whims of the management is not allowed.It can be contribution to philanthropy or provision of crèche or construction of sanitary facilities.

fuel efficient cars”. The Ansoff‟s matrix indicates 4 strategies market penetration. market development.Mission: Mission identifies what the organization is going to do in order to attain its vision. The mission must balance both the methods and results to be considered socially responsible. product development and diversification. It defines the organization‟s response to its competitive environment in order to achieve sustainable advantage. . Strategy A firm‟s strategy explains how the organization intends to achieve its vision and mission. An automobile company may have a vision “providing the best personal transportation vehicles to a broad section of society” and a mission of making “affordable. The company diversifying is business in related or unrelated industries .

without these. but so will your company‟s culture. But it is a great example of how corporate social responsibility (CSR) can make all the difference to your competitive position. . It will become a culture which you. You can nurture these important assets by being socially responsible. and if the program is well designed the benefits far outweigh the costs. you wouldn‟t even have a business. In fact. support for community-building initiatives and environmental awareness can add significant value to your company. Sounds simple? Well I thought so. When used properly. your staff and the wider community genuinely believe in.‟ We (the „employers‟) had to find a way to attract the „employees‟ to come and work for us.Importance of Corporate Social Responsibility Good Things Do Happen to Good People! By: Dianne Taylor Many business owners and managers see corporate social responsibility (CSR) as something that‟s „nice to do‟ but not really connected to growing the business and profits. a great salary and career development. Competitive Advantages of CSR Being socially responsible creates goodwill and a positive image for your brand. Trust and a good reputation are some of your company‟s most valuable assets. crucial that you devise the right socially responsible program for your business. The other half of the class pretended to be „potential employees. Initiatives such as pro bono work. Just the other day I had an experience that shows how wrong this is. philanthropy. But then I spoke about our corporate social responsibility program and they were suddenly a whole lot more enthusiastic. I signed them up. It is however. I was an employer offering flexible working hours. I took part in a training exercise where half the class pretended to be „employers‟. So it was only a game. Yet my new recruits were undecided. Not only will your success grow. it will open up a myriad of new relationships and opportunities.

a 2003 Stanford University study found MBA graduates would sacrifice an average $US13700 cut in their salary to work for a socially responsible company. it may be the deciding factor in choosing to support your company. Don‟t underestimate this influence. It makes all our striving worth it. The Body Shop and Westpac are companies who have used this to their advantage. Corporate Social Responsibility attracts investors: Investors and financiers are attracted to companies who are socially responsible. 5. It‟s just plain good all round! 2. Introducing a corporate social responsibility program gives you a good reason to examine and improve on your spending!  Corporate social responsibility commitments should be in line with the values of your company. By attracting. These decisionmakers know this reflects good management and a positive reputation.1. 4. Corporate Social Responsibility helps to cut your business costs: Environmental initiatives such as recycling and conserving energy increase in-house efficiency and cut costs. Customers are attracted to socially responsible companies: Branding the business as „socially responsible‟ differentiates you from your competitors. This may be as simple as team building exercises. In fact. Corporate Social Responsibility attracts and retains staff: Socially responsible companies report increased employee commitment. they must be based on a genuine . encouraging your employees to form relationships with people they would not normally meet (like disadvantaged groups). Developing innovative products that are environmentally or socially responsible adds value and gives people a good reason to buy from you. In fact. retaining and engaging staff. Corporate Social Responsibility encourages professional (and personal) growth: Staff can develop their leadership and project management skills through a well-designed corporate social responsibility program. „doing well‟ for others reduces your recruitment costs and improves work productivity. performance and job satisfaction. Our lives become meaningful when we realize our work has made a positive difference in some way. it can be just as important as your company‟s financial performance. 3. Most importantly. It is in us all to want to do „good‟ (and perhaps be recognized for it). customers and staff.

making you seem hypocritical. You do not want the program to back-fire. interfaces and organization units including customer unit. no other social responsibility can be met. The managements have to manage their respective companies efficiently with focus on business process management (BPM) so that it would provide benefits to all stakeholders in the environment by generating surplus incomes & making profit.concern for people and the community. Companies need to answer two aspects of their operations: • The Quality of their management-both in terms of people and processes. the famous Management thinker of his time.” said Prof Peter Drucker . Relation between CSR and Business The first „Corporate Social responsibility‟ of a business is to make enough profit to cover the cost for future. adds meaning to your work and makes everyone feel good. If this “social responsibility” is not made. CSR is about how companies manage business in the society to produce an overall positive impact on the society at large. Business Processes are generally identified in terms of beginning and end points. But all in all. A poor strategy will cause people to become cynical and distrustful of your company. A business process model is a representation of company‟s operation or a specific part of operation. • The nature of and quantity of their overall positive impact on environment and local communities as well as their employees in the various area . corporate social responsibility makes financial sense.

. in terms of its impact on environment and on local communities. or how it treats & develop its workforce. Most look to outer circle-what the company has actually done. good or bad.Outside stakeholders are taking an increasing interest in the activity of company. in terms of its products & services.

Chairman YC Deveshwar. The company sees no conflict between the twin goals of shareholder value enhancement and societal value creation. I. CSR Policy of ITC Inspired by the overarching vision of making a contribution to the national goals of sustainable development and inclusive growth.T. Limited in 1974. India.Hotels -Paperboards -Paper & Packaging -Agriculture Business ITC's annual turnover stood at $7 billion and market capitalization of over $34 billion. . Its diversified business includes four segments: -Fast Moving Consumer Goods (FMCG) .C. ITC. in ITC's 'Triple Bottom Line' approach of contributing to the economic. ITC Limited or ITC is an Indian public conglomerate company headquartered in Kolkata. environmental and social capital of the country. The challenge lies in fashioning a corporate strategy that enables realization of these goals in a mutually reinforcing and synergistic manner. West Bengal. This commitment is reflected when ITC measures accomplishments not only in terms of financial performance but also by the transformation ITC has consciously engendered to augment the social capital of the nation. Envisioning a larger societal purpose has always been a hallmark of ITC. It started off as the Imperial Tobacco Company of India and was rechristened to India Tobacco Company in 1970. ITC has innovatively crafted unique business models that synergies long-term shareholder value creation with enhancing societal capital. The company has its registered office in Kolkata.INDIAN TOBBACO COMPANY “Sustainability is the key to gain competitive advantage”.

In 1979 ITC promoted Badrachalam Paperboards. 259 crores.Education and stationery products. Today ITC has emerged as acknowledged market leader in the Paperboards segment. HIST0RICAL BACKGROUND It started off as the Imperial Tobacco Company in 1910. pre tax profits Rs. ITC's commitments in agricultural R&D and knowledge sharing have spanned vital aspects of competitiveness . Paperboards & Packaging. lifestyle apparels and Accessories . Its turnover is Rs. 2010 ITC has completed 100 inspiring years which has been marked by an over arching vision to serve a larger national purpose and agendaIn its 100th year ITC is present in range of business sectors such as FMCG.In FMCG space this includes segments such as Cigarettes. ITC has been a leader in the cigarette industry for decades.a core sector. ecology conscious enterprise in a backward area. Incense sticks and safety matches. delivering superior and sustainable stakeholder value.6015 crores and a market capitalization exceeds Rs. as ITC‟s backward integration strategy. The vision and mission statements of ITC are:-: • Vision. ITC‟s core Values are embedded in its philosophy of trusteeship & the related belief that enterprises exist to serve society and that shareholder value creation is a reward for such larger societal value creation. soil and water management.26.To enhance the wealth generating capability of the enterprise in a globalizing environment.T. Branded Foods . • Mission.efficient farm practices. creating growing value for the Indian economy & Company‟s stakeholders. and Agri-business .C. ITC believes that the urgency and scale of these tasks make market linked solutions and innovations more effective and sustainable than capital intensive approaches On 24th Aug. ITC have therefore been diversifying into areas other than tobacco. Limited in 1974. through its competitiveness and sustainability. ITC has a history of collaboration with communities and government institutions to enhance farm productivity and the rural resource base. Paper. ITC is committed to a national agenda of raising agricultural productivity and making the rural economy more socially inclusive.As a corporate citizen with enduring relationships in rural India. It was rechristened to Indian Tobacco Company in 1970 and then to I.Sustain ITC‟s position as one of the India‟s most valuable corporation through world class performance. The sustainable competitive advantage of ITC has been achieved through strong positioning in all areas of wide ranging business which is at the heart of its competitive strategy. and shares ancestry with Imperial Tobacco of the United Kingdom. Today ITC Limited (BSE: 500875) is a public conglomerate company headquartered in Kolkata. Hotels.000 crores. India. .Personal care products. 100. ITC entered the hotel industry and had been planning to invest in properties at the premium end of the market. After Indian Independence the Government policies have put this industry in a disadvantageous position due to raising of excise duties in many national budgets. ITC’s backward integration strategy. In 1975.

ITC believes that the inter-dependence between its agro-based businesses and the farm sector constitutes a sustainable platform to enlarge its contribution to the Indian rural sector. primary education health and sanitation.fragmented farms. the single-largest information technology-based initiative. E-Choupal delivers real-time information and customized knowledge to improve the farmer's decision-making ability.ITC's rural development initiatives embrace several critical areas: Web-enablement of the Indian farmer to help him access relevant knowledge and services to enhance farm productivity The endemic constraints that shackle the Indian Agriculture sector are well known . ITC's trail-blazing answer to these problems is the e-Choupal initiative. securing better .CSR activities by ITC Mr. making it difficult for the farmer to sell his produce in the world market. livestock productivity and woman‟s economic empowerment. ITC has done many CSR activities which helped ITC to build strong reputation in market. thereby better aligning farm output to market demands. ITC’s e-Choupal – path breaking initiative (2000): In the Agri Business segment it is engaged in innovatively leveraging digital technology to transform rural lives and landscapes. and variations between different agro-climatic zones. This was followed by social development initiatives with water shade and agricultural development.Enriching thefarmer with knowledge elevating him to a new order of empowerment. numerous intermediaries. 2.ITC's diversified business portfolio has enabled the Company to create and nurture numerous farmer partnerships in many value chains. weak infrastructure. These pose their own challenges to improving productivity of land and quality of crops. ITC begins GREEN JOURNEY: ITCs green journey began with farm forestry benefiting poor tribal area in 1998. CSR activities of ITC are as follows: 1. The unfortunate result is inconsistent quality and uncompetitive prices. among many others. excessive dependence on the monsoon. Y C Deveshwar took over as chairman in 1996 and he brought focus on corporate governance as an integral part of CSR activities.

It doesn‟t let farmers enjoy the economies of scale in operations and modern farming equipment So there is a need to look for interventions that can help the farmers realize higher level of income.quality. and create more than 10 million e-farmers. Primary education for the rural poor to enhance employability: ITC provides poor children the greatest asset that they can aspire to: education for a brighter future. Over the next decade. The model helps aggregate demand in the nature of a virtual producers' co-operative.a meager 11% of the geographical area of the country against a desirable 33% . Nobel Laureate Amartya Sen. has pointed out that the opportunities promised by marketbased reforms are critically circumscribed in a nation where large numbers cannot read or write or count. thus reducing transaction costs and making logistics efficient. Forests and common property resources constitute as much as 20% or more of the total income source of such households. ITC's a forestation project is driven by the realization that India's poor forest cover .has serious implications for the rural poor. ITC has effectively leveraged its need for wood fiber to provide significant opportunities to economically backward wasteland owners. Social and farm forestry: ITC's a forestation mission goes beyond regenerating wastelands and forests. The e-Choupal project is already benefiting over 4 million farmers and 6500 eChoupals have been installed. Cardinal reasons behind this are highly fragmented nature of Indian farming with close to 33% of arable land held in units of less than 2 hectares per owner. representing 1/6th of rural India. ITC's education support programmers are aimed at overcoming the lack of opportunities available to the poor. productivity and improved price discovery.000 villages. the e-Choupal network will cover over 100. in the process facilitating access to higher quality farm inputs at lower costs for the farmer. Despite first green revolution Indian agriculture sector has not been able to achieve the world level productivity. The main plank of ITC's forestry . It enhances farm incomes and generates sustainable employment. The e-Choupal initiative also creates a direct marketing channel. eliminating wasteful intermediation and multiple handling.

Towards this end. Integrated watershed development to reverse land degradation and provide critical irrigation ITC has initiated a comprehensive watershed development programmed which is critical to soil-water retention and the reversal of land degradation. percolation tanks and farm ponds. benefit 1. So far ITC's Soil and Moisture Conservation Programmed covers 26. health and nutrition. It constitutes water user groups and trains them to plan and build water harvesting structures like contour bunds. Trained farmers use their knowledge of the terrain to identify locations for building water structures and develop the related micro plans. The need of the hour is to diversify rural livelihoods. At the heart of this comprehensive greening project is ITC's state-of-art research centre. ITC believes that economic empowerment of women transforms them into powerful agents of social change. Additionally. These competitive strategic initiatives will. Women’s Empowerment: ITC's initiative provide sustainable economic opportunities to poor women in rural areas by assisting them to form self help groups that enable them to build small savings and finance self employment and micro-enterprise. ITC‟s . 61. on one hand.14 lakhs. ITC has forged an empowering partnership with rural women – the most effective development workers. The total turnover of women managed micro enterprises was Rs. User groups raise regular contributions from the farmers to meet the maintenance cost of these water harvesting structures. the bulk of which was accounted by the sale of raw agarbattis and chikankar garments. ITC contributes 75% of the cost. The programme has demonstrated that extra incomes in the hands of women lead to positive changes in human development since it is largely invested in children's education.2 million people through incremental employment. the balance 25% being mobilized by the user groups. make procurement of industrial timber exclusively from sustainable sources a reality within 10 years and on the other hand.704 hectares of rain fed agricultural land and generates employment during the lean season. it helps forest conservation by reducing pressure on public forests. The rich silt excavated from percolation tanks is used to enhance soil fertility. ITC's watershed development seeks to achieve two critical objectives: water conservation and soil enrichment. check dams. consistently striving for productivity improvement of several tree species in order to give attractive land-use alternatives to traditional farmers and wasteland owners.projects is the building of grassroots capacities to initiate a virtuous cycle of sustainable development.

. ITC s green journey began with farm forestry benefiting poor tribals in 1998. primary education health and sanitation. Kellogg School of Management. ITC‟s core Values are embedded in its philosophy of trusteeship & the related belief that enterprises exist to serve society and that shareholder value creation is a reward for such larger societal value creation. Indianization of capital started in 1970 in the right earnest. as they have for thousands of years. After Indian Independence the Government policies have put tobacco industry in a disadvantageous position due to continuous raising of excise duties in national budgets. Increased income in the hands of rural women means better nutrition. In 2000. Today more than 4 million farmers benefit from ITC‟s e-Choupal. New Paradigm of Competitiveness: Agro-Forestry and Natural Resources. SYNTHESIS-COMPETITIVE STRATEGIC OPTION ITC has been a leader in the cigarette industry for decades (1910-1975). McCormick Tribune Professor of Technology. This was followed by social development initiatives with water shade and agricultural development. Agri-business segment etc. ecology conscious enterprise in backward area. USA. The company changed its name to „Indian tobacco company‟ from „Imperial Tobacco Company‟ as ITC was perceived as „foreign company‟ by people of India. ITC promoted Badrachalam Paperboards – a core sector. In these villages.ITC had been following the strategies of marketing penetration. wheat and coffee in small plots of land. health care and education for their children. ”A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. Along with social development initiatives launched with watershed a agricultural development and women‟s empowerment. According to Mohanbir Sawhney.In 1979. ITC launched the revolutionary path breaking e-Choupal initiative started in Madhya Pradesh bringing Information Technology to farmers and providing them efficient access to markets and inputs. They further changed name to ITC Ltd in 1974.intervention leverages micro-credit and skills training to generate alternate employment opportunities. livestock productivity and woman‟s economic empowerment.ITC had to initiate efforts for unrelated diversification strategies in area other than tobacco such as hotels. FMCG. marketing development and product development with great success and making profit consistently and satisfying stakeholders (mainly shareholder). farmers grow soybeans.

apart from contributing to ITC‟s water positive status. the world‟s largest rural digital infrastructure. The company's performance on augmenting scarce natural resources as well as combating climate change has been globally recognized.000 children. ITC Tops CSR Category in Nielsen Corporate Reputation Survey ITC Limited was ranked number 1 for the second consecutive year in the CSR category in the recently published Nielsen Corporate Image Monitor 2012-13.380 KT of CO2 and played a major role in maintaining ITC‟s carbon positive status over the past 7 years. 1531 small and large water harvesting structures built by ITC provide critical irrigation to over 14. All its luxury hotels are LEED Platinum Certified.000 hectares while creating livelihood opportunities for poor tribals and marginal farmers. ITC‟s Livestock Development Programme has provided animal husbandry services to over 8. has today empowered over 4 million farmers.000 rural women. The plantations have also sequestered over 4."ITC's integrated watershed development initiative is a key intervention to reverse such moisture stress in some of the more acutely affected. ITC‟s e-Choupal.000 hectares of land in Andhra Pradesh. Renewable energy constitutes nearly 40% of its total energy consumption.for 7 years in a row. Madhya Pradesh. ITC‟s top position in the ratings in the category . Karnataka. ITC has constantly endeavoured to strengthen and broad-base livelihood options through both farm and off farm activities.But farmers in these villages are conducting e-business through an initiative called e-Choupal. This programme covers over 1. ITC‟s Social and Farm Forestry Programme."Most active in CSR" is an acknowledgement of the scale and impact of its sustainability initiatives which have created large scale livelihoods and augmented natural resources. ITC's businesses and value chains have created sustainable livelihoods for 5 million people. . which helps rural wasteland owners to convert their land into pulpwood plantations. thereby providing additional income avenues for farmers. Tamil Nadu and Rajasthan. one of India's largest consumer product and agribusiness companies. ITC‟s Women‟s Empowerment Programme has created sustainable livelihoods for over 40.40.00. while ITC‟s Primary Education Programme has benefitted over 3.000 milch animals. Currently. Water Positive for 10 years consecutively and Solid Waste Recycling Positive for 5 years now.00.00. drought-prone districts of the country. ITC‟s business linked sustainability initiatives together with its social investment programmes have had a transformational impact on rural India.000 hectares of water stressed areas in rural India. created by ITC. ITC is the only company in the world to be Carbon Positive . has greened over 1. As part of its 360 degree interventions in rural agricultural communities. ITC‟s integrated Watershed Development Programme provides soil and moisture conservation to farmers in water stressed areas and helps promote sustainable agriculture. many of whom belong to the poorest sections of society.

ITC‟s agribusiness was adjudged the winner out of 120 solutions presented by 65 countries for providing innovative solutions including updated information on crops in remote Indian villages. ITC‟s e-Chaupal the largest rural digital infrastructure in the world today covers over 40. sustainability and transparency.Recognition Via Corporate Social Responsibility  ITC is the first Indian company and second in the world to win the prestigious Development Gateway Award in 2005 which recognizes ITC‟s e-Chaupal as the most exemplary contribution to the field of Information and Communication Technologies (ICT) for development priorities like poverty reduction. The Energy and Resources Institute (TERI) in recognition of its exemplary initiatives in implementing Integrated watershed development programmes across seven states in India.000 villages and benefits over 4 million farmers. not only empowers farmers with information but has also helped transform rural communities into vibrant economic organizations by co-creating thriving markets.  The Corporate Award for Social responsibility 2008 from. These awards have been instituted by the Institute of Directors.  ITC has won the Golden Peacock Awards for Corporate Social responsibility in Asia in the year 2007. This distribution network. its scale and replicability. . New Delhi in association with the world council for Corporate Governance and Centre for Corporate Governance.  E-Chaupal was declared as one of India‟s best Innovations and won the „Innovation for India Award-2006‟ for ITC. comprising of digital and human infrastructure.  United Nations Industrial Development Organization (UNIDO ) Award at the International conference on sharing Agribusiness solutions 2008 at Cairo for ITC‟s exemplary initiatives in agribusiness through e-Chaupal. the award for „CSR in Emerging Economies 2005‟ and Excellence in Corporate governance‟ in the same year.